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By 2024, the influencer marketing sector is expected to have grown by 13.7% from 2023, reaching a worth of $19.8 billion.
The sector of authentication and brand security is currently thought to be worth $2.9 billion, but it is expected to grow to more than $6.5 billion by 2034.
AI is changing digital marketing by making it easier to protect brands and making influencer marketing tactics work better.
AI helps brands quickly spot fake products, watch online content, and spot people impersonating their brands by using machine learning and natural language processing.
In influencer marketing, AI helps by looking at how engaged an audience is, making sure that partnerships are real, and guessing how a campaign will end, which maximizes return on investment.
Brands have to deal with a lot of problems, such as fake products, individuals imitating brands, and negative publicity. To avoid losing money and keep customers coming back, it’s important to keep the identity of your brand.
Influencer marketing has grown a lot, and by the end of 2024, the business is expected to be worth $24 billion.
Keeping real and useful partnerships running smoothly is getting harder as brands have to deal with problems like fake fans and different levels of influencer engagement rates.
Influencer relationships can help a brand’s reputation and reach a lot more people. But if these partnerships aren’t properly supervised, they come with risks, such as not being in line with brand values and possibly getting bad press.
For campaigns to work, it’s important to make sure that people stay true to themselves and stick to the brand’s message.
AI technologies, like machine learning and natural language processing, are used to protect companies by finding fake goods and keeping an eye out for people pretending to be the brand.
In influencer marketing, AI looks at participation data, verifies influencer groups, and guesses how campaigns will do, which makes partnerships more useful.
In this post, we will have a close look at the best AI tools for brand protection and influencer marketing. It shows how these technologies can help brands deal with difficulties.
1. Impact
Impact.com is a complete tool for managing relationships that lets companies keep an eye on all kinds of partnerships, such as brand-to-brand, affiliate, and influencer partnerships.
The platform has tools for finding and hiring partners, keeping track of payments and contracts, measuring performance, and getting the best results.
Brands and partners can talk to each other directly through features like in-app chat, and connections with platforms like Shopify make operations run more smoothly.
Advanced analytics and reports give information about how well a relationship is doing, which helps people make decisions based on facts. Impact.com also has anti-fraud features to make sure that exchanges are safe and clear.
Advantages
- It enhances the user experience and makes browsing easier.
- Allows you to work with many partners, such as influencers and affiliates.
- It gives detailed information about how the partnership is doing so that decisions can be made with more knowledge.
- Managing relationships is easier with tools that make work move more smoothly and quickly.
- Works with systems like Shopify, which makes operations run more smoothly.
Disadvantages
- Users have said that customer service is sometimes slow and unhelpful.
- Some users have had problems with making payments and have had to wait.
Pricing
Pricing is not listed on the website, request the demo and contact the team.
2. Popular Pays
Popular Pays is an influencer marketing platform that facilitates the connection between brands and a network of more than 160,000 validated influencers and creators.
It provides a wide range of services, such as user-generated content creation, marketing through brand ambassadors, and product spreading programs.
The platform’s AI-powered tool, SafeCollab, makes brands safer by looking at celebrity content on different platforms for things like scandals or inappropriate content that could be harmful.
This integration makes it easier to handle campaigns and influencer marketing, and it makes sure that brand relationships are in line with the values of the business.
Popular Pays also has a content library and an asset management system that brands can use to organize and control all the content created by influencers in one place.
The platform also has campaign reports and influencer statistics, which show how well campaigns are doing and how much money they made.
Advantages
- Access to a large community of more than 160,000 verified influencers and artists, makes it easier to form a wide range of useful relationships.
- SafeCollab uses AI to look through influencer material on all platforms to find possible risks and keep brands safe.
- Tools for making content, working together, and keeping track of success make influencer marketing easier.
- With constant scanning and fast alerts, brands can quickly deal with any problems that might come up, protecting their reputation.
- A central hub for handling all content created by influencers makes it easier to find and organize.
Disadvantages
- The large amount of information could be too much for people who have never used influencer marketing before.
- Brand safety measures depend on AI systems being accurate, which might not always pick up on complex risks.
Pricing
Pricing is not listed on the website, request the demo and contact the team.
3. Impulze
Impulze.ai is a tool for influencer marketing that makes it easy for brands and agencies to find, analyze, and handle relationships with influencers.
It has a collection of more than 250 million Instagram, TikTok, and YouTube stars and more than 30 filters to help you find the best people to work with based on things like engagement rate, follower count, location, age, and gender.
AI-powered analytics on the platform give real-time information about influencer success, audience demographics, and engagement measures, which makes it easier to make choices based on data.
Its campaign management tools make work easier by letting you set goals, keep an eye on exchanges, and see real-time data for reach and engagement.
Impulze.ai also has an add-on for Chrome called SocialiQ that shows engagement rates and other information right on social media accounts.
This makes the process of checking out influencers better. The platform also works with white-label options, which let companies change the look of the interface to match their own brand.
Advantages
- Access to more than 250 million influencers on the biggest platforms makes it possible to form a wide range of focused relationships.
- More than 30 factors, such as engagement rate and group categories, make it easier to choose the right influencers.
- Gives up-to-date information on how the campaign is doing, so changes and improvements can be made quickly.
- Made to be simple to use, so brands and companies can easily find their way around and make good use of the features.
- Allows instant access to engagement data right on social media pages, which speeds up the process of checking out influencers.
Disadvantages
- Some users are worried about how limited the search is and how the white-label features could be better.
- Influencer data may have occasional errors due to the enormous size of the database.
Pricing
You can try the platform for free and premium pricing starts from $89/month.
4. Brandwatch
Brandwatch’s Influence platform is a complete influencer marketing tool that helps brands find, handle, and examine partnerships with influencers.
It has a collection of more than 24 million artists from around the world, it lets you find influencers who are a good fit for your campaign’s goals.
The CRM features of the platform make it easy to handle relationships with influencers by saving contact information, payment information, and contracts.
Automatic email tracking makes contact easier, and campaign management tools help keep track of tasks and make real-time reports on success.
Influence also lets you make foreign payments in more than 120 countries, which makes it easier to do business with influencers all over the world.
Advantages
- Influencer picking is more accurate when you have access to more than 24 million artists around the world.
- Manage relations with influencers effectively, including contact information, contracts, and payment details.
- Streamlines communication with influential people by automatically tracking emails.
- Offers up-to-date information on how campaigns are doing, which helps with making choices based on facts.
- It makes it easy to work with people from other countries by letting you pay followers in over 120 different currencies.
Disadvantages
- Users say the data dashboard is too simple, which makes the information it gives less useful.
- Occasionally, the platform’s statistics did not match up with real performance measures.
- A few users have said they’d like more connections with other marketing tools to make their work easier.
Pricing
Pricing is not listed on the website, request the demo and contact the team.
5. Traackr
Traackr is a tool for influencer marketing that is based on data and helps brands find, handle, and study influencer relationships more accurately.
It has a full set of tools for finding influencers, managing relationships, running campaigns, and measuring how well they’re doing.
Traackr has a huge database of over 7 million influencers across 13 platforms. It also offers detailed analytics, such as viewer demographics and participation measures, to make sure that business goals are met.
The platform’s campaign management features make it easy for people to work together, keep track of content, and measure return on investment (ROI).
This helps brands make the most of their influencer marketing strategies. Traackr’s Influencer Relationship Management (IRM) system also centralizes contacts with influencers, which makes relationships stronger and streamlines work processes.
Advantages
- You can form a wide range of specific relationships with over 7 million influencers across multiple channels.
- Gives detailed information about the success of influencers, the demographics of the audience, and engagement data, which helps people make smart decisions.
- Everyone likes that the website which makes it easy to find and handle followers, which makes campaigns more effective.
- The platform is easy to understand and use, so both small teams and big groups can use it.
- Provides powerful tools for handling influencer campaigns, such as tracking content and measuring campaign success.
Disadvantages
- Users have said that there are sometimes technical problems, like slow opening times and wrong info.
- Some users have said they’d like more advanced search options to make it easier to find influencers.
- There have been times when the platform’s data did not match up with real success measures.
Pricing
The premium pricing of the platform starts from $20,000/year for 3 users.
6. Influencity
Influencity is an influencer marketing platform driven by AI that gives brands and agencies all the tools they need to handle influencer campaigns from start to finish.
You can search through a huge database of over 170 million profiles of influencers on Instagram, YouTube, and TikTok. They can then use more than 20 filters, such as engagement rate, location, age, and hobbies, to find the best influencers for their projects.
The tool gives thorough analytics on how influencers are doing and the demographics of their audiences, so choices can be made based on data.
Its Influencer Relationship Management (IRM) system centralizes contacts, which makes working together and talking to each other easier.
Campaign management tools make it easier to plan, carry out, and keep an eye on relationships with influencers, and real-time reporting tools show how well campaigns are doing and how much money they’re making.
Advantages
- You can form a wide range of targeted relationships with over 170 million influencer accounts on major platforms.
- More than 20 factors, such as engagement rate and group categories, make it easier to choose the right influencers.
- Gives detailed information about how influencers are doing and the demographics of their audience, so choices can be made based on facts.
- Offers flexible pricing and tools that work for businesses of all kinds.
Disadvantages
- Influencers are mostly communicated with through email integration within the IRM tool, which might reduce face-to-face contact.
- Some advanced features might only be available on higher-tier plans, which could make it harder for people on basic plans to do things.
- Focuses on big platforms like Instagram, YouTube, and TikTok right now, which could leave out stars on other new platforms.
- Some users think the price plans are a bit high, so they might not be right for everyone’s income.
Pricing
You can try the platform free for 7-days and premium pricing starts from $198/month.
7. Pitchbox
Pitchbox is an all-inclusive tool for reaching out to influencers, bloggers, and publishers, with the goal of automating and streamlining the process.
It has advanced prospecting tools that help you find good chances by using smart term searches and integrating with top SEO companies like Moz, Majestic, SEMRush, and Ahrefs.
Customizable email templates and automatic follow-ups made possible by the platform make personalized marketing easier and increase response rates.
Its CRM tools help you keep track of contacts, keep track of interactions, and see how campaigns are going, which all help you manage your relationships.
Pitchbox also has detailed data and reporting tools that show how well campaigns are doing and how well teams are working together.
Advantages
- Saves time by automating follow-up and email efforts, making sure that you always talk to leads.
- This tool works with the best SEO platforms to give you accurate publishing data that help you find good outreach targets.
- Gives detailed information about how campaigns are doing, so choices can be made based on facts and strategies can be made better.
- Users have said nice things about how fast and helpful the customer service team is, which helps solve problems quickly.
Disadvantages
- Outgoing messages can only have attachments that are 5.2 MB in size, which may make it harder to send bigger files.
- Users have had problems with emails that don’t match, which can slow down the outreach process.
- Some users want to be able to change email themes and marketing environments in more ways to fit their needs.
Pricing
You can try the platform for free and premium pricing starts from $195/month.
8. Upfluence
Upfluence is a complete platform for influencer marketing that helps brands find, handle, and analyze relationships with influencers.
It has advanced search tools that help you find people who already like their business, which makes it more likely that they will work together successfully.
The platform gives you detailed profiles of influencers that are full of data. This lets you make smart decisions based on success numbers and viewer demographics.
Upfluence’s campaign management tools make processes easier, from the first contact to tracking success, which makes things run more smoothly.
Integration with e-commerce platforms like Shopify and WooCommerce makes it easy to create special codes and keep track of sales.
This connects the actions of influencers with the direct effects on income. Integrations with Stripe, major credit cards, and PayPal make it easier to send and receive money, and the site also allows global influencer payments.
Advantages
- Find people who already like your business, which makes it more likely that you can work together.
- Gives full profiles of influencers with success data and demographics of their audience to help you make smart decisions.
- Works with systems like Shopify and WooCommerce, making it easier to make special codes and keep track of sales.
- Makes campaign management easier by streamlining everything from reaching out to tracking success.
- Allows funds to be sent to users all over the world through PayPal, Stripe, and major credit cards.
Disadvantages
- Users have said that there are sometimes technical problems, like slow opening times and wrong info.
- Some users have said they are unhappy with how quickly and well customer service responds.
- There have been times when users had trouble connecting Upfluence to previous systems.
Pricing
Pricing is not listed on the website, request the demo and contact the team.
9. Sprout Social
Sprout Social is a complete tool for managing social media. It recently added influencer marketing to its list of features by buying Tagger Media.
This integration makes it possible for brands to find, handle, and track relationships with influencers from a single screen.
The platform’s AI-powered Affinity Engine helps brands find artists whose followers are similar to their target market, which makes campaigns more effective.
Sprout Social handles campaigns from start to finish, including reaching out, signing contracts, reviewing content, getting approvals, and reporting.
It also gives you a lot of analytics to keep an eye on important factors like engagement, reach, and ROI, which helps you make decisions based on data.
Brand safety features on the platform keep out users who have a past of sharing content that people don’t like, which protects the identity of the brand.
Advantages
- It combines influencer marketing and social media management, making work easier and cutting down on the need for multiple tools.
- The Affinity Engine finds creators whose followers are similar to the target market for a brand, which makes the marketing more effective.
- Supports management from start to finish, including hiring, reaching out, reviewing material, getting approvals, and reporting.
- Gives thorough information about engagement, reach, and ROI, so choices can be made based on facts.
- The brand’s identity is protected by being able to exclude influencers who have a past of posting content that is controversial.
Disadvantages
- Users have said they have had trouble connecting Sprout Social to some other services.
- Some people would like to be able to change features more easily so that they work better for them.
- There have been times when people thought that customer service could be faster and better.
Pricing
You can try the platform for free and premium pricing starts from $249/month.
10. Influencer Marketing
InfluencerMarketing.ai is an AI-powered platform that simplifies influencer marketing by assisting organizations in discovering, analyzing, and managing influencer relationships across numerous social media platforms.
It has a collection of more than 300 million profiles of influencers and smart filtering tools to help you find the best fit for your business.
The platform’s AI-powered campaign builder makes it easier to make and run influencer campaigns, and real-time data gives you information about success measures like engagement rates and audience demographics.
InfluencerMarketing.ai also supports e-commerce links, which makes it easy to keep track of sales and leads that come from working with influencers.
Advantages
- We have access to over 300 million influencer profiles, so we can target with precision and collaborate with varied groups.
- It simplifies the development and administration of campaigns, cutting down on manual labor and boosting productivity.
- Gives up-to-date information on how campaigns are doing, so choices can be made based on facts and changes can be made quickly.
- Tracking sales and conversions from partnerships with influencers is made easy, directly connecting efforts to income.
- It was made to be easy to use, so both new and expert marketers can use it.
Disadvantages
- Performance lags have been seen from time to time, especially when handling big influencer databases, which can slow things down.
- Some advanced functions are only available in expensive plans, which could make it harder for people on basic plans to do things.
- A few people have said they’d like customer service that is faster and better at solving problems.
- There were times when users had trouble connecting the app to their current systems, which slowed down their work.
Pricing
The premium pricing starts from $900/year for individuals and small teams.
Conclusion
Brand protection and influencer marketing are being changed by AI tools that automate difficult chores and give useful information.
They help brands find the right people, keep an eye on projects, and keep their reputations safe.
These tools make things easier, which saves time and money, and they help people make better decisions by giving them data-driven insights.
It’s important to note, though, that some users have experienced problems, like having to learn how to use all of these platforms’ many features.
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