Isiqulatho[Fihla][Bonisa]
Ngokwembali, iimuvi ze-sci-fi zaphefumlela abantu ukuba bakhathazeke malunga neerobhothi ezithatha iplanethi.
Ngenxa yenkqubela phambili yenguqu kwisayensi, ubunjineli, kunye nobukrelekrele bokwenziwa, ngoku ihambile isuka kwingqikelelo ekude yaya kwinyani enokwenzeka.
Inethiwekhi yoluntu yenye indawo apho uqhagamshelo lwe-H2R (Human 2 Robot) lukhula ngokukhawuleza, nokuba abantu kusenokwenzeka ukuba basekude kakhulu nokutya ecaleni kweerobhothi kwindawo yokutyela, ukungqubeka kuzo kwindawo yokuzivocavoca, okanye ukuzulazula nabo esitratweni. .
Uninzi lwethu luchitha ixesha elininzi Imidiya yokuncokola. Sisefa kwiifidi ezingapheliyo zeememes, imifanekiso, kunye neevidiyo.
Mhlawumbi sele ufumene i-akhawunti ye-Instagram epholileyo ngaphandle kokuqonda ukuba uncokola nomntu owenziweyo. Ungaxhalabi; inene, akuwedwa.
Abaphembeleli benyani luhlobo olutsha lwabantu abakhohlakeleyo abakwi-intanethi ezilandelwa zizigidi zabantu kwihlabathi liphela kwaye banxibelelana nabo kwi-Instagram nakwamanye amaqonga.
Ngaphandle kwento yokuba azenziwanga ngenyama namathambo, zibandakanya ngokumangalisayo (kwaye ziyonwabisa).
Kweli nqaku, siza kujonga ngokuthe kratya kwiimpembelelo zenyani, indlela abasebenza ngayo, indlela yokuphuhlisa eyakho, ikamva labo, nokunye okuninzi.
Yintoni impembelelo yenyani?
Umzobo owenziwe ngekhompuyutha odla ngokubizwa ngokuba "ngumntu wasentsomini" okanye irobhothi, ejonge ukuba ibonakale iyinyani kangangoko kwaye ineempawu ezahlukeneyo, imbonakalo, i-idiosyncrasies, kunye neempawu zobuntu kubhekiswa kuyo njengempembelelo ebonakalayo.
Olunye uhlolisiso lubonisa ukuba aba bantu babona ngokoqobo “babona ihlabathi yaye bafumaneka kumaqonga eendaba ngenjongo yokuphembelela,” ngokutsho kolunye uhlolisiso.
Ngenani elandayo labalinganiswa bedijithali ababonakala kwi-Instagram kunye nezinye zokunxibelelana kunye nokutsala abalandeli abaninzi, iimpembelelo zenyani zisandula ukuvela njengesixhobo esinamandla kunye nekamva lentengiso.
Ngokufana nabantu abadumileyo kunye nabaphembeleli abasemthethweni, ezi modeli ze-3D zihlala zibonakala kwiintengiso, intsebenziswano yentengiso, kunye ne-PR gimmicks.
Iimpawu ezininzi zichaza i-CGI influencer, kubandakanya:
- Kufuneka ziveliswe ngeekhompyutha.
- Ngokuqhelekileyo, banobuntu bomntu.
- Banamandla okuphembelela abaphulaphuli.
- Bavela kwimvelaphi apho abanye banokuyiqonda okanye baqhagamshele kuyo.
Kodwa, zisebenza njani?
Iimpembelelo ezibambekayo, ewe, “azikho” ngendlela eqhelekileyo. Zisebenza njani?
Emva kwabo bonke ngabavelisi abangachazwanga ngamagama, iinkampani, kunye nabantu abanomdla onzulu kwitekhnoloji.
Bajongene nokukhulisa abalandeli babo be-Instagram kunye nokuphuhlisa ezi nkcukacha zingeyonyani ukuba babe ngabaphembeleli abaziwayo abakhawuleza ukuba babe.
Abavelisi bakhetha inkangeleko yabo, isinxibo kunye nokuziphatha. Banokukhetha ukuba ngubani oza kudibana naye, umhla, ukuphikisana naye, kwaye basebenze naye kwi-Instagram.
Inyani yokuba bagcina imali eyenziwa ngaba baphembeleli kubudlelwane bohlobo yeyona nto ilungileyo.
Iimpembelelo ke zihlelwa ngaba bavelisi kwimvelaphi enqwenelekayo.
Ke ngoko, ukuba baye bayila impembelelo ethanda ukuhamba, ekuphela kwento abayifunayo ngumfanekiso ongemva okwisisombululo esiphezulu sendawo ekude, kwaye umntu onokuthi aphembelele unokuwuwela kuluhlu lwabo lweebhakethi.
Imifanekiso ye-3D isetyenziselwa ukuvelisa iimpembelelo zedijithali. Abalinganiswa bedijithali banokubakho kwihlabathi lokwenyani nangona iimpahla abazinxibayo kunye nesetingi abahlala kuzo zingekho.
Imma, eyona modeli yedijithali eyaziwayo esizweni, ifumene indlu ebonakalayo njengenxalenye yofakelo olwatyhilwa yi-IKEA yaseJapan ngo-2020.
Njengoko wayephonononga ikhaya lakhe elitsha, u-Imma wayehlala ehlaziya abantu abamthandayo kumajelo eendaba ezentlalo ngexesha lokwenyani. Kodwa ngokuqhelekileyo ukuthetha, olu hlobo lwempembelelo yenkohliso aluyi kubonakala ubomi bokwenyani.
Yintoni ekhuthaza abaqulunqi ukuba benze iiModeli ezibonakalayo?
Abaphembeleli beDijithali banokubonelela ngenqanaba elinzulu lonxibelelwano kunabo badumileyo, oonozakuzaku bohlobo, kunye nabaphembeleli banako ngexesha apho iinkampani zizama ngamandla ukuzibandakanya nabathengi be-intanethi ngeendlela ezinentsingiselo ngakumbi.
Kutheni uqeshe umntu xa unokwakha i-digital influencer ukusuka ekuqaleni elungiselelwe ngokuchanekileyo iimpahla okanye iinkonzo zakho?
Ngelixa ubutsha boonobumba bedijithali bunokuzoba kubathengi, kukho inani lezinye izibonelelo ekufuneka zithathelwe ingqalelo:
Creativity
Ukuqala ukusuka ekuqaleni kwenza abaqulunqi bakhuphe ubuchule babo bokuyila. Ngenxa yokuba akukho miqobo yendalo okanye yetekhnoloji, abalinganiswa benyani banokumelwa ngeendlela ezingenzekiyo ukuvelisa kwakhona kwihlabathi lokwenyani.
Izinto ezinokwenzeka zokuyila azinasiphelo; ukusuka kwiimpahla ezigqithisiweyo ukuya kwiimeko ze-surreal, kuncinci kuthintelo kwimida yempembelelo ebonakalayo.
Ubudlelwane boluntu kunye nophawu
Ukusebenza nabaphembeleli behlabathi bokwenyani ngamanye amaxesha kunokubangela iingxaki zePR.
Kwelinye icala, imodeli ebonakalayo inokufikeleleka ngakumbi kwaye ilawulwe ngokupheleleyo. Iimveliso zinokulungelelanisa ngokupheleleyo yonke indawo yabantu abaphembelela uluntu, kubandakanya imiyalezo yabo, iinkolelo kunye nenkangeleko.
Ukongeza, iTravers iphawula ukuba aba bantu bokwenziwa banokubakho kwiindawo ezininzi ngexesha elinye, kwaye okona kubaluleke kakhulu, abakhe baluphale okanye basweleke.
Ulawulo olunganelanga
Kule mihla, abantu abaphembelela ubomi bokwenene bafanele bathobele imithetho engqongqo yezentengiso kumazwe amaninzi. Abaphembeleli ngamanye amaxesha kufuneka babandakanye i-disclaimer echaza ukuba imifanekiso yabo yenziwe ifotoshop okanye yatshintshwa ngenye indlela.
Abaphembeleli benyani abakabikho phantsi komthetho, nangona kunjalo, iMeta ithe ithathela ingqalelo ukuseka imigangatho ethile yokuziphatha.
Iinzuzo zeendleko
Iibrendi ezininzi ngoku ziyakwazi ukuphuhlisa ezazo iimodeli zedijithali ngenxa yetekhnoloji yeCGI ephuculwe kakhulu nefikelelekayo.
Sinokulindela ukohluka okuthe gqolo kwamacandelo atyala imali kobu buchwepheshe njengoko imarike isanda.
Ukuguquguquka komxholo
Iibhayografi ezenziwe ngabaphembeleli benyani kunye neembali ezingemva zibhalwa ngendlela yokuba abathengisi banokuziguqula ngokwendalo ukuze zihambelane neenjongo zabo zokuthengisa.
Ukongeza, ikwenza kube lula kumashishini ukuba akhe oonozakuzaku bohlobo olubafaneleyo ngqo kunokuba bachithe ixesha kunye nemali bekhangela "umdlalo ogqibeleleyo" phakathi kwabaphembeleli babantu.
I-Influencer yokuqala yaseIndiya
I-Indiya inefuthe layo lokuqala kwi-intanethi ngoku. I-Kyra, oye wabizwa ngokuba “yiMeta-Influencer yokuqala yaseIndiya,” uye waziwa ngokukhawuleza. Phantse abantu abayi-100,000 bayamlandela kwi-Instagram.
Iimpembelelo ezibonakalayo zithandwa kakhulu kule mihla. Kunokuba ngumceli mngeni ebantwini ukuba babone phakathi kwezi avatars zedijithali kunye nabanye abaphembeleli kuba ezi avatars, ezisitha umqobo phakathi kokwenyani kunye nomfanekiso ngqondweni, zinokufana okumangalisayo ebantwini.
I-avatar yenziwe ngu-Himanshu Goel, umlawuli weshishini we-Top Social India, obizwa ngokuba yi "Virtual and Meta Influencer" yesizwe.
UKyra "yiMeta Influencer," i-Metaverse eneminyaka engama-22 ubudala ehlala eDelhi. Uyakuthanda ukuhamba kunye nomzekelo.
Abasebenzisi be-intanethi babonakalise umdla kwiividiyo zokungqengqa kwakhe echibini okanye kumzuzu wokufota elwandle okanye phambi kweHawa Mahal kaJaipur.
Ukuthunyelwa kukaKyra kufumene ingqalelo eninzi nangona abanye abantu bekufumanisa kunzima ukukholelwa kwaye baqaphele ukuba umgangatho womfanekiso wakhe owenziwe ngekhompyutha (CGI) kufuneka uphuculwe.
Ukunyuka kwaBaphembeleli ababonakalayo
Ngapha koko, ukuthandwa kwabo kuye kwakhula kangangokuba, kwi-Instagram, amaxabiso abo okunxibelelana aphindwe kathathu kunowabantu.
Ukongezelela, a uphando lwangoku nje ibonise ukuba abathengi bayayamkela le fad:
- I-58% yabathathi-nxaxheba kuvoto bathi balandela ubuncinci umntu omnye obambekayo.
- I-24% yabantu abangazilandeli iimpembelelo zenyani babengabazi ubukho babo.
- Iimpembelelo ezibonakalayo zilandelwa yi-27% yabasebenzisi bomxholo wabo, i-19% yenkcazo yabo, kunye ne-15% yokuphefumlelwa.
Imidiya yoluntu yindawo enye apho iirobhothi zitshintsha imida yokudibanisa komntu kunye nomatshini kwinto ebonakala ngathi inenzuzo, nangona ingcinga yokuba iirobhothi zithatha ihlabathi zingavakala zisoyika.
Abanye abaphembeleli bedijithali badweliswe ecaleni kwabantu abadumileyo kwezinye izizwe, ezinjengeTshayina, kwaye kubhekiselwa kubo "njengezithixo ezingeyonyani."
Abantu abahlukeneyo, kuquka abo beemvumi, iimvumi, iinkokeli zezimvo eziphambili (ii-KOL), kunye nabasasazi, zinokuzotywa ngaba bantu benziwe ngekhompyutha.
I-6.22 yeebhiliyoni zeebhiliyoni zeeyuan, okanye ngaphezulu kwebhiliyoni enye yeedola, yachithwa kwimarike yaba balinganiswa ngo-1 kuphela.
Oku kungenxa yokuba ilizwe lenze utyalo-mali olubalulekileyo kwitekhnoloji yeCGI, kwaye uphuhliso lwamva nje lwenze ukuba kube lula ukuba izithixo zifane nobomi, zivela Iimpawu ze-2D ukuya kwi-3D eneziseko ezinkulu zabalandeli kunye neempembelelo.
Ukudala i-Influencer ebonakalayo
Ukukwazi ukwenza impembelelo yenyani akukhawulelwanga kwiimpawu ezinkulu kunye namashishini.
Ngaphandle kwentsebenziswano okanye ukusebenzisana namashishini ukuthengisa izinto, unokwenza kwakhona i-digital persona enokuba nentsebenziswano yokwenene kunye nabaphulaphuli.
Kukho iingqwalasela ezimbalwa ekufuneka zenziwe ekuphuhliseni impembelelo yenyani:
avatar
Ngaphambi kokuba uqalise, cinga ngenkangeleko ye-avatar yakho, imbali enokubakho, iimpawu zobuntu, kunye nezinye iimpawu ezinokuzahlula ngaphandle kwempembelelo eqhelekileyo.
Imfihlelo yokuba ngumphembeleli ophumeleleyo wedijithali kukuba nobuntu (kunye nezimvo kunye nemilinganiselo abantu abanokuchonga ngayo), ngaphezu kokuba ne-aesthetics ekhangayo abaphulaphuli abanokunxibelelana nabo.
Abaphulaphuli
Zeziphi iidemographics onokufikelela kuzo umchasi wakho wedijithali kwaye anxibelelane nazo?
Kuya kufuneka uqhube uphando olubanzi lwentengiso kwesi sigaba, ukwaphula idemographics kunye neepsychographics, iindlela zokusetyenziswa, umxholo okhethwayo, izinto ezibonakalayo, njl.
Ingcali yezobugcisa
Ungaqala ukwenza impembelelo yakho ebonakalayo nje ukuba uthathe isigqibo malunga nokuba ngubani umlinganiswa wakho kunye nabaphulaphuli abaza kuthetha nabo.
Ukufumana ubuchule kwimodeli ye-3D kunye noopopayi kubalulekile kwimpumelelo yeprojekthi yakho.
Kukho iividiyo ezininzi zasimahla kwiYouTube ukuze uqalise ukuba awuqhelananga nohlobo lwesoftware kunye nobuchule obufunekayo kwesi sigaba.
Unyino kunye nabaphembeleli be-Intanethi
Thina bantu ngokwendalo sifuna ukuziva sisondele kumagcisa ethu esiwathandayo kunye nabantu abadumileyo kuba singabantu bentlalontle. Sithembele kubo kunye neengcebiso abasinika zona.
Umba uvela xa amashishini evelisa aba bantu bedijithali bentengiso ngaphandle kokuxela ubume babo bokwenyani kubaphulaphuli.
Ngelixa usenokukwazi ukwahlula ii-VIs kubantu bokwenyani ngokulula, abo bethu bangaphantsi kwe-tech-savvy, njengabantwana, abafikisayo bokuqala, kunye nabantu abadala, basenokungakwazi.
Sisicelo esinengqiqo ukuba amashishini avuleleke kwaye anyaniseke xa esebenza nomntu onempembelelo kuba besikhe sabona Deepfake itekhnoloji ibangela ukusabela okufanayo kubantu ngabanye.
Omnye umba weenqobo zokuziphatha kukusetyenziswa kweempembelelo zenyani.
Zonke ezi ngcebiso zabalinganiswa beCGI zizibhengezo ezikhohlisayo ezisebenzayo kuba abanazo izivamvo zokungcamla, ukubamba, ukujoja, ukubona, kunye nokuva.
Umzekelo, iya kuba yinto engafanelekanga ukuba umntu ophembelelayo acebise i-acne-removal cream kuba loo "mntu" akazange abe nama-acne kwaye akakwazi ukuqonda izibonelelo zemveliso.
Nokuba umntu ophilayo unokukhangeleka njani kwiscreen, amava abathi banawo ayingowokwenene, akhohlisi abathengi.
Future
Ngayo nayiphi na imeko, umkhwa wabaphembeleli benyani ulapha ukuhlala. Zinefashoni, ikamva, ziyonwabisa, ziyanxibelelana, kwaye zilulungele kakuhle abantu ekujoliswe kubo abafuna ukuzibandakanya.
Basesona sixhobo silungileyo sokunceda iifemu zandise abaphulaphuli bazo, zomeleza intengiso yempembelelo, kwaye zibandakanye abathengi ngokubalisa amabali.
Siyabathemba abadali bethu esibathandayo ngezizathu ezahlukeneyo, ke ukuba bathe bajika baba zii-avatars ezenziwe nge-AI, sinokuthetheleleka ngokuthandabuza itekhnoloji ekuqaleni.
Ngokuqinisekileyo, ukufiphalisa umda phakathi kokwenyani kunye nokungeyonyani kunokubonakala kungazinzi kwaye kuyoyikisa. Kodwa ekugqibeleni, abaphembeleli kwiYouTube okanye kwi-Instagram abasebenza phantse abahlukanga kwaphela kwabo basebenza emntwini.
Isikhundla esibekwe yi-VIs kukuba kwisimo esibonakalayo, njengemidiya yoluntu okanye metaverse, abantu bethu bedijithali bamela ubuntu bethu bokwenyani.
Nokuba sijonga kuphela abadali bethu esibathandayo kwiscreen, sikholelwa ukuba ngabantu bokwenyani.
Ngoko ke, ii-VIs akufuneki zicingelwe ngokwahlukileyo.
Kungakhathaliseki ukuba ukholisa kangakanani (okanye akunjalo) ufumanisa loo ngxabano, i-VIs igqwesa kwizinto ezidalwe ukuba zenze: ukukholisa kwaye uphumelele abalandeli.
Kodwa kunokwenzeka kakhulu ukuba baya kuphulukana nezinye zezibheno zabo njengoko zikhula ngokubanzi kwaye nexabiso labo elitsha liyancipha.
isiphelo
Isishwankathelo, ukuxhasa abaphembeleli benyani akukabi sisicwangciso esiqhelekileyo sokuthengisa.
Ke ngoko, oyena mntu uchanekileyo kwi-Intanethi unokwenza uphawu lwakho lubonakale kwisihlwele sabantu abasebenzisa amaqonga afana ne-Instagram.
Ukongeza, xa kujongwa ukuba ukuzonwabisa kwedijithali ngokukhawuleza kunokuveliswa ngoku, kuyaqondakala ukuba kutheni kuya kuhlala kudumile.
Khumbula nje ubuntu kunye namabali odibene nawo kwixesha elidlulileyo ukuba unenkxalabo yokuba ubume bomxholo bubacima abaphulaphuli bakho.
Sithanda ukuva kunye nokwabelana ngamabali. Umntu ophembelelayo yenye indlela yokuzibonakalisa, kuba sonke sinomnqweno wemvelo wokwenjenjalo.
Shiya iMpendulo