Okuqukethwe[Fihla][Bonisa]
Ngokomlando, amamuvi e-sci-fi agqugquzele abantu ukuthi bakhathazeke ngamarobhothi athatha iplanethi.
Ngenxa yentuthuko eguquguqukayo kwezesayensi, ubunjiniyela, kanye nobuhlakani bokwenziwa, manje isihambile emcabangweni osekude kakhulu yaya ekubeni ngokoqobo okungenzeka.
Izingosi zokuxhumana ziyindawo eyodwa lapho ukuxhumana kwe-H2R (Human 2 Robot) kukhula ngokushesha, noma ngabe abantu basekude kakhulu nokudla eduze kwamarobhothi endaweni yokudlela, ukungqubuzana nawo ejimini, noma ukuzulazula nawo emgwaqeni. .
Abaningi bethu bachitha isikhathi esiningi social media. Siphenya ngokuphakelayo okungapheli kwama-meme, izithombe, namavidiyo.
Cishe usuvele uthole i-akhawunti epholile ye-Instagram ngaphandle kokuqonda ukuthi uxoxa nomuntu owenziwe. Ungakhathazeki; impela awuwedwa.
Amathonya abonakalayo awuhlobo olusha lwabantu abahlakaniphile abaku-inthanethi izigidi zabantu emhlabeni jikelele ezibalandelayo futhi zixhumana nabo ku-Instagram nakwezinye izinkundla.
Naphezu kweqiniso lokuthi azenziwe ngenyama namathambo, ayaheha ngendlela emangalisayo (futhi ayajabulisa).
Kulesi sihloko, sizobheka kabanzi ngabathonya ababonakalayo, ukuthi basebenza kanjani, bangathuthukisa kanjani eyakho, ikusasa labo, nokunye okuningi.
Yini i-virtual influencer?
Umuntu okhiqizwe ngekhompuyutha ngokuvamile okubhekiselwa kuye ngokuthi “umuntu wenganekwane” noma irobhothi, okuhloswe ngalo ukuthi libonakale lingokoqobo ngangokunokwenzeka futhi elinezici ezihlukile, izici, i-idiosyncrasies, kanye nezici zobuntu kubhekiselwa kukho njengokuthonya okubonakalayo.
Laba bantu abangokoqobo “banombono womuntu wokuqala womhlaba futhi batholakala ezinkundleni zokuxhumana ngenjongo yokuba nomthelela,” ngokocwaningo oluthile.
Ngenani elandayo lezinhlamvu zedijithali ezisesitayeleni ezivela ku-Instagram nakwezinye amanethiwekhi omphakathi futhi eheha abalandeli abaningi, ama-virtual influencers asanda kuvela njengethuluzi lokumaketha elinamandla nelizayo.
Ngokufana nabantu abadumile nabathonya abasemthethweni, lawa mamodeli e-3D avame ukubonakala kwezentengiso, ubambiswano lokumaketha, namaqhinga e-PR.
Izimfanelo eziningana zichaza umgqugquzeli we-CGI, okuhlanganisa:
- Kufanele zikhiqizwe ngamakhompyutha.
- Ngokuvamile, banobuntu bomuntu.
- Banamandla okuyenga izethameli.
- Bavela kusizinda abanye abangasiqonda noma baxhumeke kuso.
Kodwa, zisebenza kanjani?
Amathonya abonakalayo, vele, “awakho” ngomqondo ojwayelekile. Zisebenza kanjani?
Ngemuva kwabo kukhona abasunguli, izinkampani, nabantu abanentshisekelo ejulile kwezobuchwepheshe.
Baphethe ukukhulisa ukulandela kwabo kwe-Instagram futhi bathuthukise lobu bunikazi obuqanjiwe babe ngabagqugquzeli abaziwayo ababa yikho ngokushesha.
Abakhiqizi bakhetha ukubukeka kwabo, ukugqoka nokuziphatha. Bangakhetha ukuthi bahlanganyela nobani, baqome, baxabane nabo, futhi basebenze naye ku-Instagram.
Iqiniso lokuthi bagcina imali eyenziwa yilaba bagqugquzeli ebudlelwaneni bomkhiqizo yingxenye enhle kakhulu.
Amathonya abe esehlelwa yilaba bakhiqizi bawafake kusizinda esifiselekayo.
Ngakho-ke, uma beklame umgqugquzeli othanda ukuhamba, abakudingayo nje isithombe sangemuva esinesinqumo esiphezulu sendawo ekude, futhi umgqugquzeli obonakalayo angasikhipha ohlwini lwabo lwamabhakede.
Izithombe ze-3D zisetshenziselwa ukukhiqiza amathonya edijithali. Abalingisi bedijithali bangaba khona emhlabeni wangempela ngisho noma izingubo abazigqokayo nezilungiselelo abahlala kuzo zingekho.
UmMah, imodeli yedijithali eyaziwa kakhulu esizweni, ithole indlu ebonakalayo njengengxenye yokufakwa okwavezwa i-IKEA Japan ngo-2020.
Njengoba ehlola ikhaya lakhe elisha, u-Imma wayevame ukubuyekeza abantu abamthandayo ezinkundleni zokuxhumana ngesikhathi sangempela. Kepha ngokujwayelekile, lolu hlobo lwethonya elingelona iqiniso ngeke lubonakale Impilo yangempela.
Yini Egqugquzela Abaklami Ukwakha Amamodeli Abonakalayo?
Abagqugquzeli bedijithali banganikeza izinga lokuxhumana elijulile kunosaziwayo, amanxusa omkhiqizo, kanye nabathonya ngesikhathi lapho izinkampani zizama ngamandla ukusebenzelana namakhasimende aku-inthanethi ngezindlela ezinengqondo.
Kungani uqasha umuntu kuyilapho ukwazi ukwakha i-digital influencer kusukela ekuqaleni eklanyelwe ngokunembile impahla noma amasevisi akho?
Yize ubusha bezinhlamvu zedijithali kungenzeka budonsele kumakhasimende, kunezinye izinzuzo eziningi okufanele zicatshangelwe:
Creativity
Ukuqala kusukela ekuqaleni kwenza abaklami bakwazi ukudalula ubuhlakani babo. Ngenxa yokuthi azikho izithiyo ezibonakalayo noma zobuchwepheshe, izinhlamvu ezibonakalayo zingamelwa ngezindlela ezingenakwenzeka ukukhiqiza kabusha emhlabeni wangempela.
Amathuba okudala awapheli; kusukela ezimpahleni eziwubukhazikhazi kuya ezimweni ze-surreal, kuncane okuvinjelwe endaweni yethonya elibonakalayo.
Ubudlelwano bomphakathi kanye nokufaka uphawu
Ukusebenza nabagqugquzeli bomhlaba wangempela kungaholela ezinkingeni ze-PR ngezikhathi ezithile.
Ngakolunye uhlangothi, imodeli ebonakalayo ingaba kokubili ethengekayo futhi ilawulwe ngokuphelele. Amabhrendi angakwazi ukuhlanganisa ngokuphelele yonke ingxenye yabantu abathonyayo emphakathini, okuhlanganisa imiyalezo yabo, izinkolelo, nokubukeka kwabo.
Ngaphezu kwalokho, uTravers uphawula ukuthi laba bantu bokwenziwa bangaba khona ezindaweni ezimbalwa ngesikhathi esisodwa, futhi okubaluleke kakhulu, abagugi noma badlule emhlabeni.
Umthethonqubo onganele
Namuhla, abagqugquzeli bangempela kufanele bathobele imithetho eqinile yokukhangisa emazweni amaningi. Abathonya futhi ngezikhathi ezithile badinga ukufaka umshwana wokuzihlangula ochaza ukuthi izithombe zabo zenziwe i-photoshop noma zishintshiwe ngenye indlela.
Amathonya abonakalayo abakabi ngaphansi komthetho, nokho, i-Meta ithe icubungula ukusungula izindinganiso ezithile zokuziphatha.
Izinzuzo zezindleko
Imikhiqizo eminingi manje isiyakwazi ukuthuthukisa eyabo amamodeli edijithali ngenxa yobuchwepheshe be-CGI obuthuthuke kakhulu futhi obushibhile.
Singalindela ukwehlukahlukana okukhulu njalo kwemikhakha etshala kulobu buchwepheshe njengoba imakethe ikhula.
Ukuvumelana nezimo
Ama-Biographies enziwe abagqugquzeli ababonakalayo kanye nezindaba zasemuva zibhalwa ngendlela yokuthi abathengisi bangakwazi ukuziguqula ngokwemvelo ukuze zivumelane nezinhloso zabo zokumaketha.
Ukwengeza, kwenza kube lula ukuthi amabhizinisi akhe amanxusa omkhiqizo afaneleka ncamashi kuwo kunokuchitha isikhathi nemali efuna “okufanayo okuphelele” phakathi kwabathonya abantu.
I-Virtual Influencer yokuqala yase-India
I-India inethonya layo lokuqala ku-inthanethi manje. I-Kyra, oye waqanjwa ngokuthi “I-Meta-Influencer yokuqala yase-India,” uthola ukuqashelwa ngokushesha. Cishe abantu abayi-100,000 bayamlandela ku-Instagram.
Amathonya abonakalayo adume kakhulu kulezi zinsuku. Kungaba inselele kubantu ngabanye ukubona phakathi kwalezi zithombe zedijithali nabanye abagqugquzeli ngoba lezi zithombe, ezifiphaza umgoqo phakathi kwezinto ezingokoqobo nomcabango, zinokufana okuthusayo kwabantu.
I-avatar yenziwe ngu-Himanshu Goel, umqondisi webhizinisi we-Top Social India, obizwa ngokuthi "I-Virtual and Meta Influencer" yesizwe.
UKyra "ungu-Meta Influencer," umgqugquzeli we-Metaverse oneminyaka engama-22 otholakala eDelhi. Uthanda ukuhamba nokumodela.
Abasebenzisi benethiwekhi bazwakalise intshisekelo kumavidiyo akhe eziphumulele echibini noma izikhathi ezishuthwe ebhishi noma phambi kwe-Hawa Mahal ka-Jaipur.
Okuthunyelwe kuka-Kyra kudonsele ukunakwa okukhulu naphezu kokuthi abanye abantu bakuthola kunzima ukukukholelwa futhi baphawule ukuthi ikhwalithi yesithombe sakhe esakhiwe ngekhompyutha (CGI) idinga ukuthuthukiswa.
Ukunyuka Kwabathonya Ababonakalayo
Eqinisweni, ukuthandwa kwabo kukhule kangangokuthi, ku-Instagram, isilinganiso sabo sokusebenzisana sikhulu ngokuphindwe kathathu kunesomuntu.
Ukwengeza, a Ucwaningo lwamuva ibonise ukuthi amakhasimende ayamukela le mfashini:
- U-58% wabahlanganyeli kunhlolovo uthe balandela okungenani umgqugquzeli oyedwa obonakalayo.
- Ama-24% abantu abangawalandeli ama-virtual influencers bebengazi ngobukhona babo.
- Amathonya abonakalayo alandelwa ama-27% wabasebenzisi kokuqukethwe kwabo, u-19% ekulandiseni kwabo, kanye no-15% wokukhuthaza.
Inkundla yezokuxhumana iyinkundla eyodwa lapho amarobhothi eshintsha imingcele yokuxhumana kwabantu nemishini ngendlela ebonakala izuzisa, naphezu kweqiniso lokuthi umcabango wamarobhothi athatha umhlaba ungase uzwakale uthusa.
Abanye abagqugquzeli bedijithali bafakwe ohlwini kanye nosaziwayo kwezinye izizwe, njengeChina, futhi babizwa ngokuthi “izithixo ezingokoqobo.”
Abantu abahlukahlukene, kuhlanganise nabahlabeleli, abaculi, abaholi bemibono eyinhloko (ama-KOL), nabasakazi, bangavezwa yilaba bantu abakhiqizwe ngamakhompyutha.
Ama-yuan ayizigidi eziyizinkulungwane ezingu-6.22, noma ngaphezulu kuka-$1 bhiliyoni, asetshenziswa emakethe yalaba balingisi ngo-2021 kuphela.
Lokhu kungenxa yokuthi isizwe sitshale izimali ezinkulu kubuchwepheshe be-CGI, futhi intuthuko yakamuva yenze kwaba nokwenzeka ukuthi izithixo ezingokoqobo zifane nempilo, zivela Izinhlamvu ze-2D ukuya kwezi-3D ngezisekelo ezinkulu zabalandeli nomthelela.
Ukudala I-Virtual Influencer
Ikhono lokudala i-virtual influencer alikhawulelwe kumabhrendi amakhulu namabhizinisi.
Ngaphandle kokubambisana noma ukubambisana namabhizinisi ukuze udayise izinto, ungaphinda udale umuntu odijithali ongaba nokuxhumana kwangempela nezithameli.
Kunokucatshangelwa okumbalwa okumelwe ukwenze ekuthuthukiseni i-virtual influencer:
avatar
Ngaphambi kokuthi uqale, cabanga ngokubukeka kwe-avatar yakho, umlando ongase ube khona, izimfanelo zobuntu, nezinye izici ezingase zikuhlukanise ngaphandle komthonya ovamile.
Imfihlo yokuba umgqugquzeli ophumelelayo wedijithali ukuba nobuntu (obanemibono namagugu abantu abangabonakala ngawo), ngaphezu kokuba nobuhle obukhangayo izethameli ezingahlobana nabo.
Izilaleli
Yiziphi izibalo zabantu umgqugquzeli wakho wedijithali angakwazi ukufinyelela kuzo futhi ahlanganyele nazo?
Uzodinga ukwenza ucwaningo olubanzi lwemakethe lwalesi sigaba, uhlukanise izibalo zabantu kanye ne-psychographics, izitayela zokusetshenziswa, okuqukethwe okuncamelayo, okubukwayo, njll.
Isazi Sezobuchwepheshe
Ungaqala ukudala umgqugquzeli wakho obonakalayo uma usunqume ukuthi ungubani umlingiswa wakho kanye nezithameli azokhuluma nazo.
Ukuzuza ulwazi ekumodeleni kwe-3D nokugqwayiza kubalulekile empumelelweni yephrojekthi yakho.
Kunamavidiyo amaningana amahhala ku-YouTube azokwenza uqalise uma ungajwayele uhlobo lwesofthiwe namakhono adingekayo kulesi sigaba.
Imikhawulo Ngabathonya Abaku-inthanethi
Thina bantu ngokwemvelo sifuna ukuzizwa sisondelene nabaculi esibathandayo nosaziwayo njengoba siyizidalwa zomphakathi. Sithembele kubo kanye nezeluleko abasinika zona.
Udaba luvela lapho amabhizinisi ekhiqiza laba bantu abakholisayo bedijithali ukuze bakhangise ngaphandle kokudalula isimo sabo sangempela kubabukeli.
Nakuba ungase ukwazi ukuhlukanisa ama-VI kubantu bangempela kalula, labo bethu abangenalwazi olutheni kwezobuchwepheshe, njengezingane, intsha esanda kweva eshumini nambili, kanye nasebekhulile, bangase bangakwazi.
Kuyisicelo esiphusile ukuthi amabhizinisi avuleke futhi athembeke lapho esebenzelana nomgqugquzeli obonakalayo ngoba sibonile ngaphambilini Deepfake ubuchwepheshe bubangela ukusabela okufanayo kubantu ngabanye.
Enye inkinga yezimiso zokuziphatha ukusetshenziswa kwama-virtual influencers.
Zonke lezi zincomo zabalingiswa be-CGI ziwukukhangisa okukhohlisayo ngenxa yokuthi azinazo izinzwa zokunambitha, zokuthinta, zokuhogela, ukubona, nokuzwa.
Isibonelo, kungaba okuphambene nezimiso zokuziphatha ukuthi umgqugquzeli obonakalayo aphakamise ukhilimu wokususa izinduna ngoba lowo “muntu” akakaze abhekane nezinduna futhi akakwazi ukuqonda izinzuzo zomkhiqizo.
Kungakhathaliseki ukuthi umuntu opopayi angase abukeke njengempilo kanjani esikrinini, ukuzizwisa abathi bebenakho akukona amakhasimende angempela, akhohlisayo.
Ikusasa
Kunoma ikuphi, ukuthambekela kwamathonya abonakalayo kuzohlala kuhlala. Ziyimfashini, ikusasa, ziyajabulisa, ziyaxhumeka, futhi zifaneleka kahle kubantu abaqondisiwe abafuna ukuzibandakanya.
Futhi ayinsiza engcono kakhulu yokusiza amafemu ukuthi andise izethameli zawo, aqinise ukumaketha kwabanamandla, futhi abandakanye amakhasimende ngokuxoxa izindaba ezinobuciko.
Siyabethemba abadali bethu esibathandayo ngenxa yezizathu ezahlukahlukene, ngakho-ke uma kuvela ukuthi bangama-avatars akhiqizwe yi-AI, singathethelelwa ekuqaleni ukungabaza ubuchwepheshe.
Impela, ukufiphalisa umngcele phakathi kwangempela nokungekona okwangempela ekuqaleni kungase kubonakale kungaxazululi futhi kusabisa. Kepha ekugcineni, abagqugquzeli ku-YouTube noma ku-Instagram abasebenza cishe abahluke ngokuphelele kulabo abasebenza mathupha.
Isikhundla esibekwe ama-VIs ukuthi endaweni ebonakalayo, njengenkundla yezokuxhumana noma i- i-metaverse, abantu bethu bedijithali bamelela ubunjalo bethu bangempela.
Ngisho noma sibuka abadali bethu esibathandayo kuphela ngesikrini, sikholelwa ukuthi bangabantu bangempela.
Ngakho-ke, ama-VI akufanele acatshangelwe ngendlela ehlukile.
Kungakhathaliseki ukuthi uthola lokho kuphikisana okukholisayo (noma cha), ama-VIs ahamba phambili kulokho ayedalelwe ukukwenza: ukuncenga futhi anqobe abalandeli.
Kodwa kungenzeka kakhulu ukuthi bazolahlekelwa ezinye zezinto zabo ezikhangayo njengoba zikhula kakhulu futhi nenani lazo lentsha liyancipha.
Isiphetho
Kafushane, ama-virtual influencers azuzayo akukabi isu elivamile lokumaketha kwabanamandla.
Ngakho-ke, umuntu olungile eku-inthanethi angenza umkhiqizo wakho ugqame esixukwini sabantu bangempela abasebenzisa amapulatifomu afana ne-Instagram.
Ukwengeza, uma kubhekwa ukuthi ukuzijabulisa kwedijithali kungakhiqizwa ngokushesha kangakanani, kuyaqondakala ukuthi kungani kuzohlala kudumile.
Mane ukhumbule ubuntu nezindaba ohlotshaniswe nazo esikhathini esidlule uma ukhathazekile ngokuthi imvelo engamanga yokuqukethwe izovala izethameli zakho.
Sithanda kokubili ukuzwa nokwabelana ngezindaba. Umgqugquzeli obonakalayo ungenye indlela yokuziveza, njengoba sonke sinesifiso esingokwemvelo sokwenza kanjalo.
shiya impendulo