Ukwenza iimveliso ezihlangabezana neemfuno zabasebenzisi (ngelixa uzonwabisa nazo), kufuneka uqale uqonde ukuba ngubani umthengi wakho kwaye zithini iimfuno zabo. Amava omsebenzisi (UX) uphando lunokunceda kule nto.
Abaphandi be-UX benza uphando olunzulu kubathengi abajoliswe kuyo ukuze baqokelele kwaye bavavanye idatha eya kunceda kwinkqubo yoyilo lwemveliso.
Siza kujonga ukuba yintoni uphando lwe-UX, iintlobo zalo, iindlela, kufuneka zenziwe nini, iingenelo zalo, kunye noluhlu lwamaqonga ophando e-UX agqwesileyo kwesi sikhokelo.
Yintoni uphando lwe-UX?
Uphando lwamava omsebenzisi (i-UX) luphando olucwangcisiweyo lwabasebenzisi ekujoliswe kubo kunye neemfuno zabo ukuze kufakwe iimeko zehlabathi zangempela kunye nokuqonda kwiinkqubo zokuyila.
Ukutyhila imingeni kunye neenketho zokuyila, abaphandi be-UX basebenzisa iindlela ezininzi.
Banikezela ngolwazi olubalulekileyo olunokuthi lusetyenziswe kwinkqubo yoyilo ngokwenza oko. Uphando lwe-UX lunokuthatha iindlela ezahlukeneyo, kuxhomekeke kwindawo ekugxilwe kuyo.
Uphando lwe-UX lunokubandakanya iikhonsepthi zovavanyo kunye neeprototypes zamaqela emveliso, kodwa lusenokufuna ukuphononongwa koyilo lwebrendi kunye nomyalezo phambi kokusungulwa kwemveliso kumaqela okuthengisa.
Eyona njongo yoyilo lophando kukwazisa inkqubo yoyilo ngokwembono yomsebenzisi wokugqibela. Kungokufunda kuphela esikwaziyo ukuyila umsebenzisi omnye: ngokwethu.
Lulwazi oluqhelekileyo ukuba injongo ye-UX kunye noyilo olugxile kumsebenzisi kukwakha kunye nomsebenzisi wokugqibela engqondweni; kwaye uphando lusazisa ukuba ngubani loo mntu, baya kuyisebenzisa njani le mveliso okanye inkonzo, kwaye bafuna ntoni kuthi.
Iintlobo zoPhando ze-UX
Inokwahlulwa ibe ngamacandelo amabini:
- Uphando olusemgangathweni
- Uphando lobungakanani
Uphando olusemgangathweni
Olu phononongo luxhalabele kakhulu amanani kunye nezibalo. Ibhekisa kulo naluphi na uhlobo lophononongo olunokubalwa ngokwezibalo.
Ibonelela ngeempendulo kwimibuzo efana nokuba "bangaphi abantu abacofe apha" kwaye "leliphi inani labasebenzisi elinokufumana ubizo lwesenzo?" Kuluncedo ekucingeni ukuba nokwenzeka kwamanani kunye nokuba kuqhubeka ntoni ngewebhusayithi okanye usetyenziso.
Uphando lobungakanani
Ngamanye amaxesha uphando olusemgangathweni lubizwa ngokuba luphando "oluthambileyo". Ijonga idatha engeyoyamanani efana nokuba kutheni abathengi besokola ukugqiba umsebenzi okanye indlela abaziva ngayo ngelixa besebenzisa imveliso.
Ibonelela ngezisombululo kwimibuzo enje ngokuba “kutheni abantu bengaqaphelanga ukubizelwa esenzweni?” kunye "yeyiphi enye into abayibonayo kwiphepha?" Udliwano-ndlebe okanye iintetho zidla ngokusetyenziswa.
Ichaza isizathu sokuba abantu baziphathe ngendlela abenza ngayo.
Sinokuyihlela ngakumbi ngokweendlela ezimbini:
Uphando lokuziphatha iindlela zijonga indlela abantu abaziphatha ngayo. Kwiphepha, abantu bacofa phi? Yeyiphi indlela abayilandelayo nge-app malunga nokuhamba?
Uphando lwengqondo Uphonononga indlela umsebenzisi aziva ngayo kwaye asabele kwisiganeko.
Iindlela zoPhando ze-UX
Elinye icandelo loxanduva lwakho njengomyili we-UX uya kumisela ukuba yeyiphi indlela yophando eyamkelekileyo ukujongana nemiba ethile. Ibhokisi yezixhobo zophando ze-UX ibonelela ngenani lezisombululo zokukunceda ekuqokeleleni ulwazi kubathengi.
- Ukuhlela amakhadi: Abathathi-nxaxheba bahlela imiba ngokwamaqela abonisa eyona ntsingiselo kubo kwaye baphuhlise iilebhile zala maqela ukuze bakhe isicelo. Abaqulunqi bangasebenzisa le datha ukuphuhlisa usetyenziso olungcono lomsebenzisi kunye neewebhusayithi.
- Uvavanyo lwe-A/B- Ngale ndlela iinguqulelo ezimbini zemveliso ngokuchasene nolunye ukufumanisa ukuba yeyiphi ekhethwa ngabantu ekujoliswe kubo. Ngemveliso ephilayo, unokufezekisa oku ngokubonisa abathengi abohlukeneyo ngeenguqulelo ezahlukeneyo zephepha lasekhaya elifanayo.
- Uvavanyo lokusebenziseka: Abathathi-nxaxheba bazama ukwenza umsebenzi ngemveliso ngelixa uqwalasela. Oku kukuvumela ukuba uvavanye indlela abasebenzisi abasebenzayo ngayo ekugqibeni imisebenzi, kunye nokuba bayenza ngokukhawuleza kangakanani, yeyiphi imiqobo abajongene nayo, kwaye bayonwabele kangakanani inkqubo.
- Udliwano-ndlebe lwabasebenzisi: Udliwano-ndlebe lobuso ngobuso (ingaba kwi-intanethi okanye kumntu) yindlela ekhawulezayo necacileyo yokufunda ukuba ufuna ntoni umsebenzisi kwimveliso yexesha elizayo okanye ukufumana idatha esemgangathweni kule ekhoyo. Amaqela ekugxilwe kuwo asetyenziswa xa udliwano-ndlebe nabantu abaninzi lwenziwa ngaxeshanye.
- Uvavanyo kunye noluhlu lwemibuzo: Uphando okanye iphepha lemibuzo linokuyilwa ukubuyisela idatha esemgangathweni kunye nobungakanani. Ungalandelela ukuphuculwa kwemveliso kulo lonke uphuhliso lwayo kunye nobomi bayo ngokusebenzisa imibuzo efanayo kunye nokwenza uphando oluninzi.
- Uqwalaselo lomxholo: Endaweni yodliwano-ndlebe nabasebenzisi elebhu, uya kubajonga kwindawo abakuyo yokwenyani-mhlawumbi ekhaya okanye emsebenzini-kwaye ubuze imibuzo ukufunda ngakumbi malunga nokuba bayenza njani kwaye kutheni beyenza le nto bayenzayo.
- Uvavanyo lokuqala lokucofa: Xa uzama ukwenza umsebenzi kwiwebhusayithi okanye kwi-app interface, cofa kuqala uvavanyo luphanda ukuba umsebenzi ojoliswe kuko ucofa ntoni na ekuqaleni. Indawo ephilayo, iprototype, okanye i-wireframe zonke zingasetyenziselwa uvavanyo lokucofa okokuqala.
- Izifundo zedayari: Abasebenzisi ekujoliswe kubo bagcina umkhondo wemisebenzi yabo yemihla ngemihla kwiseti (ngokuqhelekileyo ixesha elide) kwizifundo zedayari. Oku kukubonelela ngolwazi malunga neendlela zokuziphatha zokwenyani kunye namava. Ungafumanisa xa umsebenzisi enokuthi asebenzise imveliso yakho ngexesha lasemini okanye ukuba bayisebenzisa rhoqo kangakanani ngosuku, iveki, okanye inyanga.
Iiplatifti zophando ze-UX ezigqwesileyo
Makhe sijonge ezinye zezona zixhobo zibalaseleyo zophando ze-UX ezikhoyo ngoku.
- Userlytics
- Jinga emva
- Ifomu
- maze
- Hotjar
1. Userlytics
I-Userlytics sisixhobo sokuvavanya umsebenzisi esikuvumela ukuba wenze iimvavanyo zamava omsebenzisi kuwo nawuphi na umxholo wedijithali (iisayithi, usetyenziso, iiprototypes, ii-asethi zokhuphiswano, kunye nokunye) nakuso nasiphi na isixhobo ngexesha langempela.
Indlela yoyilo yovavanyo oluyilayo kunye nephaneli ekhethekileyo ivumela uvavanyo ukuba lubekwe ngemizuzu kwaye iziphumo zigqitywe ngeeyure.
Ngomnye weenkqubo ezimbalwa zokuvavanya zabasebenzisi ezibamba ikhamera, i-audio, kunye nesikrini sesixhobo somthathi-nxaxheba, kunye nokwenza ukuba inani elingenasiphelo leenkcazo, ukugqamisa ii-reels, abasebenzisi / abaphathi, abavavanyi ngeseshoni, kunye nezifundo ezihambelanayo.
Ikwabandakanya ukubhalwa kwe-audio epheleleyo, i-branching logic, i-qual / quant analytics, ababukeli abafihliweyo ngexesha leeseshoni ezimodareyithwayo, abaphathi bee-akhawunti ezikhethekileyo, kunye neqela lokuqinisekisa umgangatho wokuqinisekisa ukuba zonke iziphumo ziyanelisa.
eziluncedo
- Ivumela abathathi-nxaxheba ukuba banxibelelane nemveliso okanye inkonzo yakho ngelixa urekhodwa ividiyo.
- Ngemizuzu embalwa kuphela, unokwenza uluhlu lweemvavanyo. Ukuvavanya ukuhamba kwewebhusayithi yakho okanye usetyenziso lweselula ujongano, sebenzisa ukuhlelwa kwekhadi kunye novavanyo lwemithi.
- Ikuvumela ukuba usebenzise ipaneli yabo yehlabathi jikelele, abathathi-nxaxheba bakho, okanye umntu wesithathu ofunyenweyo ukwenza ukugaya kwabathatha inxaxheba kube lula.
- Abathathi-nxaxheba banokubuzwa iintlobo ngeentlobo zemibuzo yokhetho oluninzi, yokhetho olunye, okanye imibuzo evulelekileyo.
- Uvavanyo lwe-A/B lungasetyenziselwa ukuthelekisa iinguqulelo ezimbini zoyilo, kunye neentengiso, okanye uvavanyo olumodareyithiweyo lunokusetyenziswa ukwenza umntu wakho wabathengi.
neengozi
- Kunzima ukwenza isigqibo ngenqanaba lexabiso olifunayo.
- Kunzima ukubuyisela imbali yeakhawunti.
- Nangona iinkampani zinokufumana inkonzo encediswa yi-AI, yokukhuphela ngeelwimi ezininzi kuvavanyo lwabasebenzisi, olu khetho alufikeleleki kuyo yonke intlawulo yenkampani njengoko uhamba okanye urhumo lwenyanga.
namaxabiso
Amaxabiso ahlelwa phakathi kwe "Hlawula njengoko uhamba" kunye "noBhaliso" ngokusekelwe kwi-$ 49 / umthathi-nxaxheba kunye ne-$ 399 / ngenyanga (ihlawulwa ngenyanga) ngokulandelanayo.
2. Jinga emva
Ukujonga umva sisixhobo esinamandla sophando se-UX esikuvumela ukuba uqhube udliwano-ndlebe lwabasebenzisi ngelixa kwangaxeshanye ubamba isikrini somsebenzisi.
Iququzelela uphando oluphakathi, olungamodareyithwanga, kunye nolukude kwaye ibonise ideshibhodi edibeneyo ekuvumela ukuba ungqamanise kwaye wabelane ngalo lonke uphando lwakho kunye nengxelo yabathengi neqela lakho.
Ungangqamanisa lonke uphando lwakho, uthege abantu osebenza nabo, kwaye wakhe iireel ezigqwesileyo zezona zinto zibalulekileyo ezifunyenweyo usebenzisa ideshbhodi edibeneyo.
Unokwenza amagumbi okujonga okoqobo, urekhode izikrini zabasebenzisi ngelixa besebenzisa iapp yakho okanye iwebhusayithi, kwaye ubhale udliwano-ndlebe lwabasebenzisi.
eziluncedo
- Ivumela abantu abaninzi ukuba babukele uphando lwakho kwaye bathathe amanqaku.
- Ibonelela ngomsebenzi okuvumela ukuba usasaze izifundo zakho koontanga kwaye uxoxe ngazo ngexesha lokwenyani.
- Ukuhambelana kweApps zomthonyama
- Ukukwazi ukwenza isitampu sexesha kwaye uthathe amanqaku njengoko kurekhodishwa.
neengozi
- Ngamaxesha athile, ukuqhawuka konxibelelwano kunokwenzeka.
- Isenokuba sesona sixhobo silungileyo kuwe ukuba sele unabo abathathi-nxaxheba kuphononongo lwakho, njengoko bengaboneleli ncedo kuloo nto.
- Imiba ngenguqulo yeselula kunye novavanyo kwi-iOS
namaxabiso
Ibonelela ngeentsuku ezingama-60 zovavanyo lwasimahla lwezicwangciso zeprimiyamu. Amaxabiso eqonga aqala kwi-17 yeedola ngenyanga.
3. Ifomu
I-Typeform iqonga lolawulo lwesaveyi esekwe kwifu kumashishini awobuphi na ubungakanani. Kwisuti enye, ibandakanya uyilo lovavanyo, ukuseta, ukusasazwa, kunye nohlalutyo. Abasebenzisi banokwenza uphando lwe-bespoke besebenzisa i-interface yokutsala kunye nokulahla.
Iimpendulo zombhalo omfutshane, imibuzo yokhetho oluninzi, iimpendulo ezinde, iinketho zemifanekiso, kunye neemenyu zokuhla ziphakathi kweentlobo ngeentlobo zemibuzo ebandakanyiweyo kwiitemplates. Kumbuzo ngamnye, unokufaka iifoto okanye iividiyo.
On-site pop-ups kunye izaziso zokutyhala ingasetyenziselwa ukunikezela ngophando. Abasebenzisi banokulandela izalathisi zokusebenza ezibandakanya utyelelo olulodwa, iimpendulo, kunye nemo yokugqiba uphando usebenzisa
Iingxelo zohlobo kunye needeshibhodi. Abasebenzisi banokubona iimpendulo zesaveyi yexesha lokwenyani. Abasebenzisi banokusebenzisana nesoftware, ebavumela ukuba bayile izabelo zesaveyi, babele abantu ngabanye, kwaye babelane ngeziphumo zophando.
eziluncedo
- Ujongano lomsebenzisi lulula kwaye linomdla.
- Uodolo kwaye ulungelelanise izinto ngokurhuqa kwaye uzilahle.
- Iqulethe iitemplates ezininzi zokukunceda ukuba wonge ixesha kunye nokuza nemibono emitsha.
- Ukudityaniswa kwe-HubSpot kumzila wokuphendula ozenzekelayo.
- Ukusebenza okugqwesileyo, kunye nengqwalasela eyomeleleyo kubasebenzisi (udliwano-ndlebe kunye nodliwano-ndlebe)
- Kokubini ukuvelisa kunye nokupapasha ifom, iyahambelana neziphequluli zewebhu zangoku, ezivumela ukuba zisebenze kwaye zikhangeleke kakuhle nakwesiphi na isixhobo.
neengozi
- Ubume bexabiso, ngakumbi kwisicwangciso sePro +, kukuchukumisa okuxabisa kakhulu.
- Sisenophawu lwe-Typeform kwiifom zethu, nangona sihlawula inkonzo yethu, leyo, ndiyakholelwa, kufuneka isuswe ukuba uphucula kwi-akhawunti esisiseko.
- Inkxaso yesicwangciso esisisiseko sinokuba ngcono, kodwa iseyimveliso egqwesileyo.
namaxabiso
Ibonelela ngesicwangciso sasimahla esibandakanya iifom ezingenasiphelo, imibuzo elishumi kwifom nganye, kunye neempendulo ezilishumi ngenyanga. Izicwangciso zePremium ziqala kwi $29 ngenyanga.
4. maze
IMaze sisixhobo esikhawulezayo sokuvavanya esitolika ingxelo yomsebenzisi wehlabathi lokwenyani kulwazi olunokusetyenzwa. Isebenza ngaphandle komthungo ngeAdobe XD, Umzobo, i-InVision, iMarvel, kunye neSketch, ekuvumela ukuba ungenise iprototype esele ikhona kwinkqubo oyikhethayo.
Ungaphuhlisa kwaye wenze uvavanyo olunzulu lokusebenzisa iMaze, emva koko wabelane ngeziphumo kunye nabavavanyi bakho ngekhonkco ukufumana impendulo enokuthatha imizuzu.
Uhlalutyo lomsebenzi, uhlalutyo lweendlela ezininzi, iimephu zokushisa, uvavanyo lwe-A / B, uvavanyo lwe-guerilla, kunye nezinye iimpawu zibandakanyiwe kwisisombululo sokuvavanya ukusetyenziswa.
Kwangoko kwinqanaba loyilo, iMaze Discovery ikuvumela ukuba wenze uphando kwaye uqokelele igalelo lomsebenzisi.
eziluncedo
- I-UI elula, kulula ukuyiqonda kunye nokuhamba, iingxelo ezintle, kunye neempendulo zoncedo olukhawulezayo.
- Ukudityaniswa kwesoftware yovavanyo lomsebenzisi weFigma kukhawuleza njengoko ifumana.
- Ukucoca, iimephu zokufudumala, idatha yomsebenzisi, kunye nee-URL zoluntu zabachaphazelekayo bonke zibandakanyiwe kwingxelo.
- Utshintsho ukusuka kwindawo ukuya kwiMaze luphantse lugudileyo kubavavanyi.
neengozi
- Inemida embalwa ngokwemiqathango yeefomathi zemibuzo, kubandakanywa nesimbo sokhetho oluninzi olunemizobo.
- Abathathi-nxaxheba banokubhideka ngendlela yenkcazo-ntetho, kwaye imbonakalo yobushushu bemaphu ayiphunyezwanga ngokwaneleyo.
namaxabiso
Ungaqala ukusebenzisa iqonga kunye nenguqulelo yayo yasimahla. Ikwabonelela ngenguqulo yeprimiyamu eqala ukusuka kwi-50 yeedola / ngenyanga (ehlawulwa ngonyaka).
5. Hotjar
IHotjar ikuvumela ukuba ubone indlela abantu abanxibelelana ngayo newebhusayithi yakho.
Isebenzisa iimephu zobushushu ezisebenzisanayo zokucofa kunye nezenzo zabo, ukurekhodwa kweeseshini zabo, kunye nelizwi-ngomlomo ngophando kunye neepoliti zempendulo ukukunceda ukuseka ulwazi oluqinileyo, oluxhaswa yidatha malunga nokuba abantu bayisebenzisa njani indawo yakho.
Ikuvumela ukuba uthumele uphando, urekhode, kwaye ujonge ukurekhodwa kwesikrini kwabantu abasebenzisana newebhusayithi yakho, wakhe iimephu zobushushu kwaye uqokelele ingxelo yomsebenzisi ngexesha lokwenyani.
Iqonga limalunga nokuzibeka ezihlangwini zabathengi bakho kunye nokuphucula amava omsebenzisi ngenxa yoko.
eziluncedo
- Ukusebenzisana kwabasebenzisi kunye neewebhusayithi, ngakumbi iifom zamanyathelo amaninzi.
- Fumana ingxelo yexesha lokwenyani kubasebenzisi ngelixa bekwiwebhusayithi yakho.
- Ngokumalunga nokujonga / ujongano lomsebenzisi, yimveliso elula ukuyisebenzisa.
- Abathengi banokuphononongwa, eyona ndlela ifanelekileyo kwaye ikhawulezayo yokufumana ulwazi.
- Izihluzi zingasetyenziselwa ukugxila kwiqela elithile labasebenzisi.
neengozi
- Iqonga linokukhawulezisa ukulayishwa kwewebhusayithi yakho.
- Kwimibutho emikhulu kunye neewebhusayithi ezinabantu abaninzi, iinkonzo zixabisa kakhulu.
namaxabiso
Unokuqala ukusebenzisa iqonga kunye nesicwangciso sayo esisisiseko esibonelela ngeemephu ezi-3 zobushushu kwiwebhusayithi yakho, kwaye unokurekhoda kuphela iiseshini ezili-100 yonke imihla. Ikwabonelela ngezicwangciso zeprimiyamu eziqala kwi-31 yeedola/ngenyanga.
isiphelo
Kwiprojekthi nganye, uphando lwamava omsebenzisi lubalulekile. Inokusinika imvelaphi eyimfuneko ukuze isincede siwaqonde kakuhle amanzi ngaphambi kokuba siziphose.
Uphando lwe-UX luphantse lube yintanda-bulumko yokuba iqela loyilo liphila ngalo kwinqanaba ngalinye lendlela. Imalunga nokuqonda indlela abantu abaziva ngayo, ukuqaphela zonke iimeko zokudlala, kunye nokumisela eyona ndlela ilungileyo yokwenza.
Ekugqibeleni, izixhobo ozisebenzisayo ziya kumiselwa yindlela yophando ye-UX onqwenela ukuyisebenzisa, kunye nomda wokufunda kwakho.
Shiya iMpendulo