Isiqulatho[Fihla][Bonisa]
Iwebhusayithi ibikade inzima ukuyiphuhlisa kuba ibifuna izakhono ezahlukeneyo zokuyikhowudi, ukuyila, kunye nokubonelela ngomxholo wayo.
Ukuqaliswa kwe-CMS, okanye iNkqubo yoLawulo loMxholo, kubangele uguquko kwindlela okugcinwa ngayo umxholo kwi-intanethi.
Ngokufika kweCMS, iiwebhusayithi zokwakha zazilula njengokuvula iakhawunti. Ngaphandle kwamava ekhowudi yangaphambili, unokwakha iwebhusayithi emangalisayo, eluncedo ngokudibanisa izinto eziyimfuneko.
Ngokubhekiselele kwiinkqubo zolawulo lomxholo, isiseko sewebhusayithi yakho yiCMS yayo. Isakhiwo (okanye i-skeleton, ukuba uyathanda) ukuba kufuneka udale iwebhusayithi phezu kwayo yenziwe zombini i-HubSpot kunye ne-WordPress yolawulo lweenkqubo zolawulo.
I-CMS efanelekileyo kufuneka ibandakanye zonke izixhobo ozifunayo ukuze wakhe nantoni na onethemba lokuyiphuhlisa kwaye kufuneka isebenze kwaye kube lula ukuyisebenzisa.
Mhlawumbi yiwebhusayithi yeshishini lakho lokuvelisa, okanye mhlawumbi yinkqubo yedijithali oceba ukuyisebenzisa ukwenza umsebenzi wamaphupha.
Yonke iwebhusayithi, kungakhathaliseki ukuba luhlobo luni na, lwenziwa kusetyenziswa iCMS. Zombini i-HubSpot kunye ne-WordPress ziinkqubo ezaziwayo-kakuhle ezibonelela ngobutyebi bokusebenza kwe-CMS efanelekileyo.
Nangona kunjalo, ukukhetha enye yazo kufuna uviwo olucokisekileyo lweqonga ngalinye kuthathelwa ingqalelo isicwangciso seshishini lakho, iimfuno kunye neempawu.
Ngenxa yoko, kwesi sithuba, siya kuthelekisa iHubSpot CMS ngokuchasene neWordPress ngaphambi kokuba sithathe isigqibo sokuba yeyiphi eyona iphezulu.
Yintoni i HubSpot CMS?
Ngokusetyenziswa kwe-no-code (okanye, kwezinye iimeko, ikhowudi ephantsi) ye-HubSpot CMS, kunokwenzeka ukuyila, ukwakha, ukwenza umntu, kunye nokugcina iwebhusayithi kunye namava amancinci amancinci okanye angabikho.
Ukutsala nokulahla kusetyenziselwa ukusebenza kwayo. Amakhulu eemodyuli ezenziwe kwangaphambili kunye neetemplate onazo, onokuthi uziguqule ngokucofa okumbalwa ukuze uhambelane nesazisi senkampani yakho ngokongeza iilogo, usebenzisa imibala yenkampani kunye neefonti, njl.
Udibaniso lwe-app, olusebenza njengeeplagi kwi-WordPress, yenye indlela yokwandisa ukusebenza kwewebhusayithi yakho. Akukho lwazi lukhethekileyo luyafuneka ukuba unqwenela ukupapasha umxholo omtsha.
Isixhobo sokupapasha umxholo Indawo yomsebenzisi iyafana nabahleli bokubhaliweyo ngenkangeleko kunye nokusebenza (iGoogle Docs, Microsoft Words, njl.).
I-HubSpot CMS lolona khetho lufanelekileyo kananjalo ukuba unokuqesha iingcaphephe zangaphambili kodwa ukhetha ukunikela ngomxholo kwaye ulawule iwebhusayithi ngokwakho.
I-HubSpot idibanisa itekhnoloji yokhuseleko (i-firewall yesicelo sewebhu, SSL, HSTS Max Age Directives, ubhaqo ngokungaqhelekanga), kwaye uhlaziya iwebhusayithi ngokuzenzekelayo, okwenza kube lula ukwenza amacandelo asebenzisanayo, kunye nokunye (iifom kunye neepopups ngokukodwa).
Ulawulo lobudlelwane boMthengi lolunye uphawu lweHubSpot. Oku kuthetha ukuba ungasebenzisa izisombululo zokuthengisa ezizenzekelayo ukunika amandla iwebhusayithi yakho ukongeza ekwakhiweni nasekuyilawuleni.
Uphela ngeqonga lezinto zonke-kwinye njengesiphumo. Unokulawula zonke iindawo zobukho bakho kwi-intanethi ngeqonga elinye, ukuphelisa imfuno yohlalutyo olongezelelweyo, i-SEO, i-imeyile, kunye nezicelo zemidiya yoluntu.
eziluncedo
- Imixholo yewebhusayithi eyakhiwe ngaphambili-ngokusisiseko, iitemplates ezitshintsha ngokupheleleyo-zibonelelwa nguHubSpot CMS. Ngenxa yoko, unokwenza iwebhusayithi ehambelanayo kwaye ibonelele ngamava omsebenzisi angaguqukiyo.
- I-HubSpot CMS Hub inikezela ngeengcebiso ze-SEO onokuthi usebenze kuzo ukuze ufumane ithuba eliphezulu lokubeka ngaphezulu kwee-SERPs.
- Ngaphandle koncedo lochwephesha okanye ikhowudi ekhethekileyo, abathengi banokuhlaziya kunye nokwakha amaphepha ewebhu besebenzisa umhleli wokutsala kunye nokulahla.
- NgeHubSpot, unokuphucula kwangoko amaphepha akho ewebhu. Khetha ngokulula ukuya kuthi ga kwiinguqulelo zamaphepha amahlanu, kwaye iHubSpot iya kulandelela ukusebenza kwaye ikunike olona khetho lulungileyo.
- Umnikelo okhethekileyo yiCMS Hub nguHubSpot. Idibanisa amandla okwenza iwebhusayithi ecebileyo yomxholo kunye nokuthengisa kunye nokuhlalutya amandla eHubSpot.
neengozi
- Liqonga elisekelwe kwilifu kunokuba libe ngumthombo ovulekileyo wokwenza iiwebhusayithi.
- Abasebenzisi banokuthumela izinto eziphathekayo kwi-CMS usebenzisa i-HubSpot.
- Awunalo ulawulo olupheleleyo kwiwebhusayithi yakho ngelixa usebenzisa iHubSpot CMS. Kuyafuneka ukuba ulandele uhlaziyo kunye nemigaqo-nkqubo yabo.
- I-HubSpot CMS iyabiza; elona nqanaba lisezantsi liqala kwi-$300 ngenyanga.
Yintoni i WordPress?
Isixhobo sokwakha iwebhusayithi iWordPress sivula-umthombo kwaye sisimahla. I-database ye-MySQL isetyenziswe yinkqubo yokulawula umxholo we-PHP (CMS) WordPress.
Eyona nto inamandla kunye ne-user-friendly blogging kunye umakhi wewebhusayithi ekhoyo ngoku yiWordPress, ukuyibeka ngokulula. Kwiiwebhusayithi ezahlukeneyo, iWordPress liqonga lewebhusayithi elimangalisayo.
I-WordPress yiCMS eguquguqukayo enokusetyenziswa kuyo nayiphi na into ukusuka kwiblogi ukuya kwi-e-commerce ukuya kwishishini kunye newebhusayithi yeepotfoliyo. I-WordPress, eyaphuhliswa ngokuguquguquka kunye nokusebenziseka engqondweni, lukhetho olukhulu kuzo zombini iiwebhusayithi ezinkulu nezincinci.
Inkqubo ivulekile-umthombo. Ngamanye amagama, nawuphi na umsebenzisi unokutshintsha isoftware engundoqo. Ikwacebisa ukuba kukho i-suuluntu lwe-WordPress oluzinikezele ekuphuculeni i-WordPress CMS.
Ibandakanya izixhobo ezisisiseko zokudala umxholo kwaye ayifuni nayiphi na ikhowudi okanye amava obugcisa ukuze isetyenziswe - kungakhathaliseki uhlobo lwewebhusayithi onqwenela ukuyiphuhlisa.
Ungakhankanyi ukuba iiplagi ezahlukeneyo kunye nemixholo zenza ukuba indawo yakho yeWordPress ibe yimpepho. Xa kuziwa kuyilo kunye nokusebenza, i-WordPress CMS ilula entliziyweni yayo.
Apha kulapho iiplagi kunye nemixholo ingena khona. Kukho amashumi amawaka eenxalenye zesoftware ekhoyo ukuze isetyenziswe kwiwebhusayithi yakho kwi-WordPress Repository (umthombo othembeke kakhulu womgangatho ophezulu kunye neeplagi ze-FREE kunye nemixholo).
eziluncedo
- I-WordPress yisoftware yasimahla enokuthi nabani na angayisebenzisa, ayivavanye, ayilungise, kwaye abelane ngekhowudi yomthombo.
- I-WordPress inika amashumi amawaka emixholo. Le mixholo isoloko ixhomekeke ekuphenduleni.
- Ngokumalunga nokukhuthaza ezi zenzo ezilungileyo, i-WordPress yenza umsebenzi onzima. Iiplagi ezininzi ze-SEO ziyafumaneka ukuze zincede ekuphuculeni umxholo, i-meta tags, ukugxila kwegama elingundoqo, kunye neminye imiba yewebhusayithi.
- Abasebenzisi be-WordPress banokufikelela kwiiplagi ezingaphezulu kwe-54,000, uninzi lwazo zikhululekile. Unokuphucula kwaye wenze ngokwezifiso nayiphi na indawo ye-WordPress ngezi plugins.
- Iingcambu ze-WordPress kwiblogi ziyenza ibe yinkqubo yolawulo lomxholo onamandla. Umlawuli unokukhangela ngokulula i-backend yesayithi ye-WordPress, atshintshe amaphepha, kwaye afake izinto ezintsha.
neengozi
- Nokuba iinjineli ezinamava, ukusetyenziswa-ubuhlobo kuhlala kuqwalaselwa phezulu. Kodwa ngenxa yokuba iWordPress isisiseko, kulula ukuba iwebhusayithi yakho ifane nabanye ngaphandle kolwazi lwakho.
- I-WordPress yeyona ivulelekileyo ukuhlaselwa kuba yeyona CMS isetyenziswa kakhulu kwihlabathi liphela. Enyanisweni, iiwebhusayithi ze-WordPress zinetyala le-90% yee-hacks zewebhu.
HubSpot CMS VS WordPress - Uthelekiso olunzulu
I-WordPress yinkqubo yokulawula umxholo, ngelixa i-HubSpot sisixhobo esisebenzayo sokuthengisa. Ngenxa yoko, amandla kunye neentsilelo zezi nkqubo zimbini zihlukile, kunye neendlela zokujongana nezo ntsilelo.
1. Kulula ukuyisebenzisa
Xa kufikwa kwishishini, wonke umntu ujonga iimveliso kunye neenkonzo ekulula ukuzisebenzisa, nokuba ngaba banamava okanye ngabatsha abangenalwazi. Ukusetyenziswa kurhafisa ngakumbi xa kukho into entsonkothileyo.
I-HubSpot CMS idalwe ngenjongo yokugcina izinto zilula kumsebenzisi kwaye iza nobuchule bokuthengisa obakhelwe ngaphakathi.
Inzuzo eyongezelelweyo yokusebenzisa i-HubSpot CMS, kule meko, kukuba inokuphunyezwa kwaye iqhutywe ngokuhambelana nesicwangciso sakho sokuthengisa ngaphandle kwesidingo soncedo lweplagin yomntu wesithathu.
Akuyomfuneko ukuba ube nokuqonda kobugcisa beHubSpot Markup Language ukusebenzisa iHubSpot CMS (HubL).
Kwelinye icala, ukulula kugxininisa ubume beWordPress. Ukuyila iiwebhusayithi ezithe ngqo kodwa eziluncedo ngeWordPress kulula ukubulela kwinkxaso yemixholo kunye neeplagi.
Ukongeza, ngenxa yobude bayo kunye nokuthandwa, unokufikelela kwiindidi zezifundo kunye nezixhobo zokufunda. Udinga ubuncinci ukuqonda okusisiseko kweHTML kunye neCSS ukwenza ngokwezifiso iWordPress ngempumelelo.
Ngaphandle kwamathandabuzo, ukusebenzisa i-WordPress kulula. Ukusetyenziswa kweeplagi zomntu wesithathu ngokugqithiseleyo, nangona kunjalo, kunokubangela iziganeko ezingathandekiyo.
Ngelixa usebenzisa i-HubSpot CMS, unokusebenzisa zonke izinto ezakhelwe ngaphakathi, kubandakanya inkululeko yoyilo kunye nezixhobo zokuthengisa, ngaphandle kokukhathazeka ngeemeko ezingathandekiyo okanye imiqobo evela kwimithombo emininzi.
2. Izihloko
Ukuqhagamshela abatyeleli bewebhusayithi yakho kwibhrendi yakho kunye nezinye izindululo kuxhomekeke kwindlela ekhangeleka ngayo kwaye ivakale ngayo. Iwebhusayithi eyilwe kakuhle yandisa ukubandakanyeka komsebenzisi kunye namazinga okuguqula.
Ukudala iiwebhusayithi ezisebenza njengendawo yokunxibelelana neendwendwe zakho kwaye zineenzuzo ezongezelelweyo ezifana noyilo oluphendulayo, izisombululo ezihambelanayo, njl., zombini i-HubSpot CMS kunye ne-WordPress zisebenzisa imixholo.
Kutshanje, i-HubSpot ibonise umdla obalulekileyo ekubekeni imarike yayo ngeendidi ezahlukeneyo zemixholo yeCMS, zombini simahla kunye neprimiyamu. Ngoncedo lwamashishini eCommerce anolwazi kunye nabayili bemixholo, imixholo yesiko inokudalwa kwi-HubSpot ngokulula.
Nangona zincinci kwaye zibonakala zi-brand-agnostic, i-WordPress ngumthathi-nxaxheba osekwe kwimarike kwaye inikezela ngenani elikhulu lemixholo yasimahla.
Abasebenzisi be-WordPress kufuneka baqeshe umphuhlisi womxholo oyingcali ukwenza umxholo wabo owenziwe ngokwezifiso ukuze babe namava okumanyaniswa ngakumbi kunye nothando lwebrand.
3. Ukubamba iWebhusayithi
Ukusingathwa kwewebhusayithi bekusoloko kubalulekile ekudalweni nasekupapasheni kwayo. ikakhulu kuba ibonelela ngezixhobo ezifunekayo ukwakha, ukugcina, nokugcina iifayile zedatha ekufuneka zifumaneke kubasebenzisi kuyo yonke i-intanethi.
Uninzi lwababoneleli bewebhu, kubandakanya Bluehost, GoDaddy, Dreamhost, njl., Babonelela ngeepakethe ezahlukeneyo zokubamba kwimarike.
Unokuphepha ukusingathwa kwewebhusayithi yakho ukuba i-HubSpot CMS isemsebenzini. I-CMS Hub ibandakanya iinketho zokubamba i-premium kunye neenkonzo zokhuseleko.
Inkqubo yokulawula umxholo we-SaaS i-HubSpot CMS iza neempawu ezifana ne-CDN yehlabathi, i-firewall yesicelo sewebhu (WAF), kunye ne-24/7 yokubeka iliso ekusongeleni ukunika abathengi bakho amava angcono.
Ngakolunye uhlangothi, i-WordPress ixhomekeke kubaphathi bewebhu kwiinkonzo zokubamba, ukusebenza kwewebhusayithi, kunye nokukhuselwa ekuhlaselweni. I-WordPress yinkqubo yesoftware yomthombo ovulekileyo engenakho ukusingathwa kunye nokhuseleko lwezakhono ezibandakanyiweyo kwiCMS Hub.
Ke ngoko, i-HubSpot ifumana intuthuko yam enkulu malunga nokubamba hayi nje kuba ibandakanya iinketho zokubamba iprimiyamu ezingenayo i-WordPress.
Ukongezelela, kunokuba ibe yi-platform ye-WordPress yomthombo ovulekileyo, yi-platform ye-SaaS-based, eyona iteknoloji yexesha elizayo.
4 Uhlalutyo
Iingxelo zohlalutyo lwewebhusayithi azikuncedi kuphela ekubekeni iliso ekusebenzeni kwakho kodwa zikwalathisa ekulinganiseni itrafikhi yakho njengoko ulungiselela ukwenza imali kwiwebhusayithi yakho.
Idatha esuka kuhlalutyo lwewebhu igubungela imithombo yakho yetrafikhi, amaxabiso oguqulo, amaxabiso okulahlwa kwenqwelo, kunye neereyithi zokutsiba kubatyeleli besiza.
Ukongeza, i-HubSpot CMS iza nenkqubo ye-Analytics enamandla. Eyona datha ichanekileyo kuwo onke amaphulo akho kunye nemisebenzi ibonelelwa ngokuyidibanisa kunye nezinye izibonelelo zentengiso zeHubSpot.
Unokuqala ukulandelela iindwendwe ngokukhawuleza nje ukuba iwebhusayithi yakho ivele.
Ngakolunye uhlangothi, i-WordPress ayifuni naziphi na izixhobo zokuhlalutya zangaphakathi. Ukufezekisa umsebenzi wokuhlalutya, sebenzisa iiplagi ze-analytics zomntu wesithathu ezifana neJetPack kunye neMonster Analytics.
Iiwebhusayithi ze-WordPress ezidibanise iplagin ethile ingabonisa ulwazi lwe-analytics. Ukuze kuhlangatyezwane neemfuno zayo zokulandelela uhlalutyo, inokongeza kwi-HubSpot CRM.
5. Intengiso kunye neNtengiso
Ukuthengisa kunye nokuthengisa kufuneka kusebenze kunye kunangaphambili ukuze imibutho yande. Intsebenziswano phakathi kweentengiso kunye nokuthengisa kubalulekile ekufezekiseni iinjongo zenkampani ngokunikezelwa kwendawo yedijithali yangoku kunye nokwanda kweentengiso ezibonakalayo.
Ukukwazi ukulungelelanisa kunye nokudibanisa imisebenzi yokuthengisa kunye nokuthengisa phantsi kweqonga elinye mhlawumbi ulwahlulo olubonakalayo kunye nolukholisayo phakathi kweHubSpot kunye ne-WordPress.
Omnye umahluko obalulekileyo kukuba i-WordPress ayikwazi ukugcina yonke into “phantsi kophahla olunye,” kodwa iHubSpot inako.
I-HubSpot ingaphezulu nje kwenkqubo yokulawula umxholo; luthungelwano olupheleleyo lwezixhobo zokuthengisa ezingaphakathi. IHub yeCMS yeHubSpot idityaniswe ziiHub ezintathu ezingakumbi ukubonelela ngesisombululo sokukhula esibanzi:
- Intengiso yeHub
- Intengiso yeHub
- Hub yenkonzo
NgeWordPress, kuya kufuneka udibanise usetyenziso lwesoftware yomntu wesithathu kwaye utyale iiyure ekuqinisekiseni ukuba zonke ziyahambelana.
I-Hubspot yenzelwe ukwenza kube lula ukulungelelanisa ukuthengisa kunye nokuthengisa. Nangona iWordPress ithandwa kakhulu kwaye ineempawu ezininzi ezintle, ayinakukhuphisana neHubSpot kulo mba.
6. Khu seleko
Ngokungathandabuzekiyo, ukhuseleko kufuneka luthathelwe ingqalelo ngelixa ukwakhiwa kwewebhusayithi kwaye ukhetha iqonga leCMS. Ngelixa i-WordPress iyiqonga elivulekileyo leCMS, i-HubSpot i-tech-savvy.
Izidanga zabo zokhuseleko zimiselwa koku. Ukongezelela, uphando lwemarike lubonisa ukuba ukusebenza kunye newebhusayithi ye-WordPress kubandakanya ingozi enkulu kunokujongana nezinye iinkqubo zeCMS.
I-HubSpot CMS ineemfuno ezihlaziyiweyo zokhuseleko kwaye yenza ukubeka esweni okuqhubekayo ukujongana nayo nayiphi na imiba engalindelekanga enokuthi ivele. Uphuculo kwi-CMS yeHubSpot kunye nezinye izixhobo zikhutshwa rhoqo.
Ibonelela ngeSatifikethi esihlanganisiweyo se-SSL kunye ne-CDN yehlabathi jikelele, kwaye ngenxa yokuba iqonga elivaliweyo lomthombo, kuphela abantu bangaphandle abanokufikelela kuyo.
Unoxanduva lokukhetha iinkampani zokubamba ngeWordPress. Eli lelona nyathelo lokuqala kwaye ngokude libaluleke kakhulu ekuthatheni ingqalelo imigangatho yokhuseleko lwewebhusayithi.
Ukunqongophala kohlaziyo lwemixholo kuphazamisa ukhuseleko lwesihloko sakho seWordPress. Iinkonzo ezinikezelwa ngumboneleli wokubamba zimisela iSatifikethi se-SSL kunye nokufikelela kwi-CDN ekhuselekileyo.
7. Ixabiso
I-HubSpot CMS ixabisa phakathi kwe-$ 23 kunye ne-$ 14,400 ngenyanga xa i-invoyisi ngonyaka, ebiza kakhulu ngokombono wam. Eli lixabiso eliphezulu ukuba ukhangela imveliso epheleleyo.
I-WordPress iphantse ingabizi. Ukuseta okokuqala kwendawo ye-WordPress kusimahla, kodwa ukusingathwa kubiza imali. Ke, kuya kufuneka uhlawulele iiplagi ezongezelelweyo ezimbalwa okanye umxholo ohlaziyiweyo, kodwa ngokubanzi, iindleko zakho ziya kuba ncinci.
Ngowuphi olungileyo kuwe?
Okwangoku, ndiyathemba ukuba unokuqonda okungcono kweHubSpot CMS kunye neWordPress njengamaqonga eCMS kumanqanaba aliqela. Ukuphelisa oku kungaqondani, makhe sijonge kuhlalutyo lokugqibela.
Nangona HubSpot CMS ilawula i-WordPress phantse kuzo zonke iindawo, iseyeyona ndlela ilungileyo kumashishini e-intanethi aneenjongo kunye neenjongo.
Kwelinye icala, WordPress iiwebhusayithi zizisombululo ezilula kubantu abangafuni kutyalomali ngakumbi kuyilo lwewebhusayithi, uyilo, kunye nokugcina.
Nangona kunjalo, lukhetho olulula kwabo banqwenela kuphela ukusebenzisa iwebhusayithi yokubhloga ngaphandle kweemfuno ezininzi zokukala. Ukusebenza ngeWordPress kufuna umonde kunye nexesha.
Amashishini axhamla kwindlela ye-HubSpot yokucima izandla ekudaleni iwebhusayithi kunye nolawulo kunye nezixhobo zokuthengisa ezidibeneyo.
isiphelo
Ukuququmbela, WordPress lukhetho oluhle lweeblogi, abanini bamashishini, kunye nemibutho emincinci engekakulungeli ukukala.
HubSpot, nangona kunjalo, ngaphandle kwamathandabuzo olona khetho lungcono ukuba uqhuba inkampani ye-B2B kunye nentengiso yedijithali kunye nabasebenzi bokuthengisa. Iqonga likaHubSpot sele linayo yonke into oyifunayo, eyenza ukukhulisa ishishini lakho kunye nokutsala umkhombandlela omtsha kube lula kakhulu.
Awuyi kuba newebhusayithi kuphela okanye inkqubo yolawulo lomxholo, kodwa uya kukwazi ukubeka esweni, ukwandisa, kunye nokudala iqonga lokuthengisa ledijithali elomeleleyo elisebenza njengomatshini.
Shiya iMpendulo