Isiqulatho[Fihla][Bonisa]
Abathengi banamhlanje kunzima ukufikelela kunangaphambili. Njengoko ubukho bedijithali bemibutho busiya bukhuphisana ngakumbi nangakumbi, kuyabaluleka ukulawula ubudlelwane obunabo uphawu okanye ishishini kunye nabaphulaphuli balo.
Imibutho ithembele kumxholo onje ngeevidiyo, amanqaku, izithuba zemidiya yoluntu, kunye nokunye ukunxibelelana ngeenkonzo zabo kwaye ugcine abaphulaphuli behlaziyiwe ngezinto abazinikezelayo.
Kwangaxeshanye, idatha ibaluleke kakhulu njengoko iya kunceda umbutho wakho wenze izigqibo.
Amaqonga amava eDijithali (DXPs) ajolise ekudibaniseni izixhobo ezahlukeneyo kunye neenkonzo ukuze imibutho ibe nokwakha ubudlelwane obunentsingiselo nobuhlala buhleli nabaphulaphuli bayo.
Ziziphi iiPlatifomu zamava eDijithali?
Iqonga lamava edijithali ludidi olukhulayo lwesoftware yeshishini elijolise ekuncedeni amashishini abonelele ngamava abathengi angcono.
Ii-DXPs zihlala ziyisuti yeemveliso ezisebenza kunye. La maqonga abonelela ngombindi wemijelo eyahlukeneyo ukuze adityaniswe, afakwe kwidijithali, kwaye ahlalutywe.
Ii-DXPs ezidumileyo kwimarike namhlanje, kubandakanywa uMphathi wamava we-Adobe kunye ne-Salesforce Experience Cloud, zisetyenziswa ngamashishini ukufikelela kubaphulaphuli ngokusebenzisa amajelo amaninzi.
Amashishini asebenzisa i-DXPs ngoku anethuba lokwenza umxholo kube kanye kwaye angabi naxhala malunga nokuwuhlengahlengisa kwiselula, iwebhu, iintengiso, kunye namanye amajelo anokwenzeka.
Ukuzivelela kweePlatifomu zamava eDijithali
Iiplatifti zamava eDijithali azizange zivele zivele nje. Ziye zavela ngokucothayo ekuhambeni kwexesha njengoko imfuno yothethathethwano olungakumbi kunye nokuqonda ngakumbi kwanda.
Izandulela kwii-DXPs ngokuqinisekileyo ziinkqubo zolawulo lomxholo (i-CMS) eyaye yaduma kakhulu phakathi koo-1990. Uluhlu olubanzi lweemveliso ezifana neFayileNet kunye ne-StoryBuilder zivumela abasebenzisi ukuba benze, balawule, kwaye baguqule umxholo ngaphandle kokuqonda iinkalo zobuchwepheshe bophuhliso lwewebhu.
I-CMS ixhobise amaqela angengobugcisa ngokubonelela ngeziseko ezingundoqo zewebhusayithi ukwenzela ukuba bagxininise kwinkalo ebaluleke kakhulu, umxholo ngokwawo.
Ekuqaleni kwe-2000s, umthombo ovulekileyo we-CMSs wavela kuquka WordPress. I-WordPress ixhamle kwindalo yayo yomthombo ovulekileyo, ikhawulezisa ukwamkelwa kwayo kwimarike.
Njengoko imfuno yothethathethwano lomntu isanda, izisombululo zoLawulo lwamava eWebhu (WEM) ziye zaduma. Ezi qonga zeWEM zenza ukuba amashishini ahambise umxholo kwiintengiso zedijithali kunye neendlela zorhwebo.
Imibutho ngoku yakwazi ukuqonda ukuziphatha kwabathengi. Ezi nkqubo zazisa ubuwena kumava omthengi we-intanethi, kwaye zabanika isakhono sokwenza kunye nokubonelela ngomxholo owodwa kubaphulaphuli ekujoliswe kubo.
Ukanti, ezi nkqubo zeWEM bezihlala zingadityaniswanga ngokupheleleyo nalo lonke ishishini. Ii-WEMs zahlala zigxile kakhulu kumba wokuthengisa weshishini.
Ngokudibanisa izixhobo ezahlukeneyo kunye, ii-DXPs zivumeleke indawo esembindini yolawulo lomxholo kunye neenkcukacha zabathengi.
Ezona mpawu
Ngaloo ndlela ezininzi zeDXP ongakhetha kuzo, kubalulekile ukwazi ukuba zeziphi iimpawu eziqhelekileyo ezilindelekileyo kwezi ntlobo zamaqonga. Nazi ezinye iimpawu eziphambili onokuthi uzifumane kumndilili wamava weqonga lakho ledijithali.
- Inkqubo yokulawula umxholo eyakhelweyo
- Izixhobo zokubeka uphawu kunye noyilo
- Uhlalutyo lwabasebenzisi
- Injini yeprofayile yoMthengi
- Ukuguqulelwa kolwimi
- Intlawulo kunye nezisombululo zokuhlawula
- Ukudityaniswa kweChatbot
- Iifom ze-elektroniki
- Ukukhangela indawo eqhutywa yi-AI
- APIs zewebhu
Izibonelelo zeDigital Amava Platforms
Ulawulo lwendawo yokuchukumisa
Ishishini lakho linokuba neendawo zokuchukumisa ezininzi kunye nomthengi, kubandakanywa kodwa kungaphelelanga apho, iiwebhusayithi, ii-apps eziphathwayo, ii-chatbots, kunye neeportal zabathengi.
Uyilo lwe-DXP luya kukuvumela ukuba uhlaziye ngokugqibeleleyo iimpendulo ezifanelekileyo kwindawo nganye yokucofa kwaye uvumele indlela yokuqokelela idatha kuzo zonke ngokunjalo.
Ii-DXPs zisebenzisa ii-APIs ukuqinisekisa ukuba indawo yokuchukumisa nganye isexesheni kwaye iyahambelana. Umzekelo, unokugxila ekubhaleni iiyure zeshishini lakho kube kanye.
Emva kwexesha, ungasebenzisa i-API ukuhlaziya amajelo ahlukeneyo anje ngeengosi zabathengi, ii-apps zewebhu, ii-apps eziphathwayo, kunye nee-chatbots.
Ukuqhagamshela amaSebe
Amasebe awohlukeneyo kwishishini anokuba nezawo izixhobo ezithe ngqo kwisebe ekufuneka enze indima yawo.
Isebe ngalinye linokudibanisa izixhobo zabo ezikhethiweyo kwi-DXP ephakathi ngokusebenzisa ii-APIs, ukuvumela amasebe ahlukeneyo ukuba abelane ngedatha omnye nomnye. Bona emfanekisweni ukuba iBloomreach, iqonga lamava eCommerce ehamba phambili, isebenza kunye neDXP ephakathi.
Uyilo lweMicroservice
Amaqonga amaninzi asebenzisa a microservice uyilo eyahlula i-logic yasemva kwindlela ekhangeleka ngayo kwiscreen. Oku kwenza abaphuhlisi kunye nabathengisi basebenze ngokuzimeleyo omnye komnye.
Iqonga likwavumela ukumodareyitha, okuthetha ukuba ishishini lakho linokohlulwa libe ziimodyuli ezahlukeneyo. Imodyuli nganye inokuhlaziywa ngaphandle kokuphazamisa iinkqubo zezinye iindawo zeshishini.
IiDXPs zinokuqhelana nesiseko sabathengi esihlala sitshintsha. I-Instagram kunye ne-Facebook inokuba apho abantu bafumana khona ukubandakanyeka okukhulu namhlanje, kodwa kuthekani ukuba oko kutshintsha ngomso?
IiDXPs zibhetyebhetye ngokwaneleyo ukuze zifumane idatha naphi na. Ekubeni ii-DXPs zihlala zingabotshelelwanga kulo naliphi na ijelo elithile, zivumela amashishini ukuba adibanise iindawo ezintsha zokuchukumisa kumaqonga ahlukeneyo kunye namajelo njengoko kuvela amathuba amatsha okunxibelelana nabaphulaphuli.
I-AI kunye ne-Automation
IiDXPs zisebenzisa i-AI ukunceda ukuphucula amava omthengi. Umzekelo, idatha yomthengi inokwazisa i-DXP ukuba inike iphepha lokumisela elilungiselelweyo okanye uyilo lwenqaku kubaphulaphuli bakho ngokuxhomekeke kuhlobo lweprofayile yomthengi abayifaneleyo.
Amaqonga oRhwebo anokunyusa imikhwa yokuthenga abathengi ukwandisa amathuba okugcinwa kwabathengi. U kufunda Ii-algorithms sele zisetyenziselwa ukuphucula iziphumo zophando ukuze kuqinisekiswe ukuba abathengi babona kanye oko bakufunayo.
mngeni
Ngaphandle kwezi zibonelelo, ukuseta amaqonga amava edijithali kwakhona kuza nemiceli mngeni yayo.
- Imibutho ingakufumanisa kunzima ukuziqhelanisa ngokukhawuleza ngenxa yegophe lokufunda.
- Ngokuqhelekileyo ixabisa ngakumbi kuneqonga lakho leCMS eqhelekileyo.
- Kukho ithuba lokutshixa komthengisi.
- Ekubeni umthengisi omnye akanakukwazi ukubonelela ngeyona software ilungileyo kuyo yonke indawo (i-e-commerce, ulawulo lomxholo, njl.njl.), kuya kubakho ilahleko yobungcali kwezinye iinkalo.
- Ukwamkela i-ecosystem ye-DXP kufuna ukuba ishishini lakho libe nokuyiqonda kakuhle i-UX (amava omsebenzisi).
Iiplatforms zamava eDijithali eziqaphelekayo
Iqonga lamava eAdobe
I-Adobe Experience Platform (AEP) liqonga elidumileyo phakathi kweenkampani ezinkulu kunye namacandelo aphakathi kwimarike.
I-AEP inokusingatha imithwalo emikhulu yomxholo kwaye ine-real-time AI-powered analytics.
Iqonga lamava eSitecore
I-platform yamava e-Sitecore iyona nto ifaneleke kakhulu kwicandelo lokuthengisa, ukubonelela abasebenzisi ngezixhobo zokuyila amaphulo okuthengisa.
Inika inkqubo yolawulo lomxholo onamandla kunye nojongano olusebenziseka lula.
Salesforce Amava Cloud
I-Salesforce Experience Cloud ibonelela ngezisombululo kuzo zonke iimfuno zeshishini ngoncedo lweengcali ezivela kumaqabane eshishini.
I-Salesforce ivumela imibutho ukuba isebenzise idatha yeCRM ukuchaza abaphulaphuli kunye nabasebenzisi abajoliswe kuyo ngomxholo owenziwe ngumntu.
isiphelo
Indlela amashishini kunye nabathengi abanxibelelana ngayo inzima kakhulu kwindawo yangoku yedijithali. Imibutho kufuneka iziqhelanise namajelo ahlukeneyo ukuze ifikelele kubaphulaphuli bayo.
Amaqonga amava eDijithali abonelela ngesisombululo sobungqina bekamva lokuhambisa umxholo wakho njengoko iwebhu iqhubeka nokuvela.
Ii-DXPs ziya kukhula zibe namandla ngakumbi njengoko ziphumeza ngakumbi i-AI kunye yokufunda umatshini izisombululo zokuphucula uhlalutyo kunye namava omntu ozenzekelayo.
Njengoko ishishini likhula, kukwanjalo nokuntsokotha kweshishini lakho. Unokufuna nje iqonga lamava edijithali ukuze uqhubeke.
Ukuba inkampani yakho ikwinqanaba lokukhula okukhawulezayo kunye nokuntsonkotha kombutho, ukuba ne-hub esembindini yawo wonke umxholo wakho kunye nedatha yomsebenzisi kubalulekile ukuhambisana neentsingiselo kunye nokuhamba kwemarike.
Shiya iMpendulo