Isiqulatho[Fihla][Bonisa]
Inkampani yakho inokufikelela kwimithombo yedatha emininzi equlethe igalelo kubathengi, abathengi, abasebenzi, abathengisi, kunye nabanye. Le datha ingacwangciswanga ibambe isitshixo sokufikelela kwiinjongo zamava omthengi wakho, kodwa ukuyivavanya ngempumelelo kufuna izisombululo zeengcali.
Itekhnoloji yokuhlalutya itekhnoloji inikezela ngobuchule obuzenzekelayo bokuhlalutya kunye nokubonisa idatha yesicatshulwa esingalungiswanga kumanyathelo omgangatho. Cinga ngokufumana ulwazi olusebenzayo kuyo yonke into Imidiya yokuncokola iposi, i-imeyile, umyalezo wengxoxo, itikiti lokukhupha, kunye nophando.
Uhlalutyo lombhalo luvumela inkampani yakho ukuba ifumanise ngakumbi malunga nento ethethwa ngabathengi, ukucinga, kunye neemvakalelo njengoko benxibelelana nempahla kunye neenkonzo zakho.
Kule post, siza kujonga ngokusondeleyo kwi-analytics yombhalo, indlela esebenza ngayo, ukungafani phakathi kohlalutyo lwesicatshulwa kunye nokuchithwa kwesicatshulwa, kunye neenzuzo zayo, iimeko zokusetyenziswa, imingeni, kunye nokunye okuninzi.
Ke, yintoni uhlalutyo lokubhaliweyo?
Uhlalutyo lombhalo yindlela yokufumana intsingiselo kwidatha engacwangciswanga, njengonxibelelwano olubhaliweyo kunye nesicatshulwa, ukwenzela ukulinganisa izinto ezifana nengxelo yomsebenzisi, iimbono zabathengi, ukulinganiswa kwemveliso, kunye nezinye iimethrikhi.
Yindlela yokuguqula idatha eninzi engacwangciswanga ibe yinto enokufundwa, ngamanye amagama.
Xa uhlalutya amanqaku, ii-tweets, izithuba zeendaba zoluntu, ukuphononongwa, izimvo, kunye nolunye uhlobo lokubhala, iifemu ezininzi zisebenzisa uhlalutyo lokubhaliweyo ukusebenzisa ubuchule bokufunda ngomatshini kunye ne-algorithms ukukhupha intsingiselo kunye nokuqokelela ulwazi.
Iindidi zoHlahlo lweSibhalo
Ayilulo lonke uhlalutyo lokubhaliweyo olwenziwe ngokulinganayo. Uhlalutyo lombhalo, njengommandla obanzi wohlalutyo lweshishini, lunokwahlulwa lube ziindawo ezininzi ngokusekelwe kumsebenzi kunye neziphumo. Ubuchule bokuhlalutya isicatshulwa budla ngokuhlelwa ngokwamaqela amathathu:
Uhlalutyo oluchazayo
Iinkqubo zokuhlalutya isicatshulwa kule ndawo ziseziko malunga nokunika ingxelo. Idatha ithathwa kwisicatshulwa esingacwangciswanga, inikwe uhlobo olunengqiqo, kwaye ivavanyelwe iintsingiselo. Izihloko kunye nemixholo esisiseko inokudityaniswa ukuze inike imbono ecacileyo yemo yabasebenzisi ngokubanzi, iipatheni zokuthenga, kunye nokunye okuninzi ngokuhamba kwexesha.
Uhlalutyo lokuQikelela
Uhlalutyo lweengqikelelo ijolise ekuqikeleleni ukwenzeka kwekamva. Izinto ezingacwangciswanga ziyabanjwa kwaye zihlalutywe kuhlalutyo lokubhaliweyo okuxelwe kwangaphambili kunye nesi siphumo sokugqibela engqondweni.
Olu hlobo lohlalutyo lunceda iifemu ekuveliseni uqikelelo oluchanekileyo lolawulo lwempahla, ukuziphatha kokuthenga, kunye nokuphepha umngcipheko.
Ukusebenzisa amatikiti avulekileyo enkxaso yabathengi ukuchonga elona nani lifanelekileyo labasebenzi ukugcina umnxeba wohlobo oluthile loncedo ngumzekelo wokusetyenziswa kohlalutyo lokuxela kwangaphambili kwindawo yoqhagamshelwano.
Uhlalutyo oluchaziweyo
Ucazululo lweteksti lunokuba ngummiselo ngokuncedisa ekuphuhliseni isicwangciso esigciniweyo sezehlo ezithile kwixesha elizayo. Olu hlobo lwendlela yokuhlalutya lusebenzisa uhlalutyo oluqikelelwayo ukwazisa ngcono uvandlakanyo.
Ngenxa yokuba luncedo kwendalo kolu hlobo lohlalutyo, nokuba lubhaliwe okanye ngenye indlela, lukholisa ukuthandwa phakathi kwabaphathi beenkampani abazama ukonyusa isabelo sentengiso yebhrendi yabo.
Uhlalutyo lokubhaliweyo Vs Ukwembiwa kwesicatshulwa
Ukuze ubambe ngokwenyani uhlalutyo lokubhaliweyo, kufuneka uqhelane nokwembiwa kwesicatshulwa kunye nokulungiswa kolwimi lwendalo. Ukwembiwa kwesicatshulwa kutsalwa ulwazi kwimali eninzi yedatha engacwangciswanga.
Ngaphandle kobu buchule, kuya kufuneka ukuba uvavanye ngesandla amagalelo okubhaliweyo kwaye uqinisekise ukuba akumgangatho ophezulu na. Nje ukuba le datha ikhutshelwe kwidatha ecwangcisiweyo, inokuvavanywa ukuze kufunyanwe ulwazi oluxabisekileyo.
Uhlalutyo lombhalo lunokuvelisa iingxelo, luqaqambise iindlela ezinomdla, kwaye lunike iinkampani ezinezixhobo ezitsha zokwenza izigqibo eziqhutywa yidatha.
Iindlela zokusetyenzwa kolwimi lwendalo zisetyenziswa ngokubanzi kwimigodi yesicatshulwa kunye nohlalutyo lwesicatshulwa. Luhlobo lwe kukubhadla okungeyonyani ekwaziyo ukuguqula ulwimi lwabantu lube kwifomati efundeka ngekhompyutha.
Umsebenzisi wokugqibela akafunwa ukuba azi amagama athile angundoqo okanye i-syntax ukwenzela ukuba ikhompyutha kwelinye icala itolike isicelo sabo. Endaweni yoko, inkqubo yolwimi lwendalo ithatha indawo.
Le teknoloji isebenzisa imodeli yokufunda kwidatha enikezelwa kuyo. Ukuchaneka kunye nokufaneleka kokuqonda kwayo kukhula kunye nexesha, oluhlobo lwe yokufunda umatshini inkqubo.
Uhlahlelo lwesicatshulwa lusebenza njani?
Indlela yokuhlalutya isicatshulwa iqala ngokuqokelelwa kwezixa ezikhulu zedatha yokubhaliweyo. Ngokuxhomekeke kububanzi beprojekthi yakho kunye nezibonelelo ezikhoyo, unokutsala kwiinkcazo zemidiya yoluntu, umxholo wewebhusayithi, iincwadi, uphando olucwangcisiweyo, impendulo, okanye iirekhodi zefowuni.
Unokusebenza ngengqokelela enye yedatha okanye ujonge izixhobo ezininzi ezidityanisiweyo. Inkqubo yokuhlalutya isicatshulwa sinokubandakanya izixhobo zokumbiwa kwetekisi ezivumela ukuba ziqalise ukuhlenga le datha.
Kwiimeko ezithile, unokudibanisa iindlela ezimbini okanye ngaphezulu ukufumana iiseti zedatha ezikhutshiweyo ezifunekayo ukufumana ulwazi olufanelekileyo. Ukwahlula ibinzana, ukwenza ithokheni yesicatshulwa, kunye nokulungelelanisa ulwimi yonke yimizekelo yento eyenzekayo kweli nqanaba lenkqubo.
Isoftware yobuchule bokucwangcisa ulwimi lwendalo inokutshintsha idatha ngeendlela ezahlukeneyo, njengokuleyibhile, ukuyibeka ngokwamaqela, nokuyihlela. Isigaba esilandelayo sesixhobo sokuhlalutya isicatshulwa sinokuthathwa xa inkqubo esisiseko, ephantsi igqityiwe.
Le ndlela isetyenziswa rhoqo ukwenza Uhlalutyo lweemvakalelo kwibhetshi yedatha. Iqonga lingamisela inqanaba lokwaneliseka komxhasi, izifundo abanomdla kuzo, kunye nengxelo ebalulekileyo kumava omthengi. Ukuqinisekisa umyalezo oyinyani oqulethwe ngaphakathi kumbhalo, ihlalutya igrama kunye nomxholo ongqongileyo.
Ishishini lakho linokusebenzisa ucazululo lokubhaliweyo ukumba iiseti zedatha enkulu engenakwenzeka ukuba ivavanye ngesandla idatha yophando oluluncedo.
Olu lwazi lunokusetyenziswa ukukhokela uphuhliso lwemveliso, ulwabiwo lohlahlo lwabiwo-mali, izenzo zenkonzo yabathengi, amanyathelo okuthengisa, kunye nenani leminye imisebenzi.
Udinga nje ukuzibandakanya ekuqaleni ukuphuhlisa imodeli yokufunda kunye nokubonelela ngenkqubo ngemithombo yedatha, kwaye ekugqibeleni uchaze indlela uhlalutyo lombhalo oluphathe ngayo idatha kuba uninzi lwale nkqubo luzenzekelayo.
Iindlela zokuhlalutya isicatshulwa
Ukwahlulahlula Amagama
Ingqokelela yamagama idla ngokunika ingqiqo engaphezulu kunebinzana elinye. Umzekelo, ukuba udibanisa amabinzana "iindleko," "iindleko," kunye "nenyanga," unokucinga ukuba abathengi abaninzi bakholelwa ukuba iindleko zenyanga enye yeemveliso okanye iinkonzo zakho zibiza kakhulu. Nangona kunjalo, ungasoloko ujonga izimvo zomntu ngamnye ukuze ujonge ngakumbi.
Ukuphindaphinda kwamagama
Olu lucazululo lweteksti kweyona nto isisiseko, apho izifundo (umz., amaxabiso, inkonzo, i-akhawunti, njl.njl.) zibaliwe kwaye zibekwe ngokuxhomekeke kubungakanani bereferensi yazo. Oku kuluncedo ekufumaneni ngokukhawuleza imixholo rhoqo kunye nobunzima obuvela phakathi kwabatyeleli bakho.
Uhlalutyo lweemvakalelo
Uhlalutyo lweemvakalelo yindlela esetyenziswa kwi-Natural Language Processing (NLP) eyenza abasebenzisi ukuba bahlole ubunzulu bengxelo esekelwe ekusetyenzisweni kwamagama afanelekileyo, angalunganga, kunye nokungathathi hlangothi kunye nemvakalelo exhunywe kumabinzana asetyenziswa rhoqo.
Ngoku uyakuqonda ukuphindaphindeka kunye nokuhlelwa kwamabinzana athile enkosi kwizicwangciso ezandulelayo, kodwa ngaba le ngxelo ilungile, ayithandeki, okanye ingathathi hlangothi?
Ukufumana ukuqonda ngeemvakalelo akufuneki kube yingxaki ukuba unesixhobo esichanekileyo endaweni kuba, ngethamsanqa kuwe, abathengi bakho bathambekele ekwabelaneni ngezimvo zabo kwimiba abayikhathalele kakhulu.
Ukuhlelwa kwesicatshulwa
Yeyona teknoloji iluncedo ye-NLP (Natural Language Processing) kuba ixhomekeke kulwimi. Iyakwazi ukuhlenga, ukucwangcisa, kunye necandelo phantse nayiphi na idatha. Ukwahlulahlula okubhaliweyo kuvumela idatha engacwangciswanga ukuba yabelwe iithegi ezimiselweyo okanye iindidi.
Ukwahlulahlula okubhaliweyo kubandakanya uhlalutyo lweemvakalelo, umfuziselo wesihloko, ulwimi kunye nochongo lwenjongo.
Umxholo wokuModela
Izihloko zokwenza imodeli zincedisa ekuhleleni izinto ezisekelwe kwimixholo ethile. Umfuziselo wesihloko asingomntu ngamnye kwaye unceda ukwetyisa izicatshulwa ezahlukeneyo kunye neengcinga eziphindaphindwayo. Iindidi zemizekelo yesifundo kwaye yabela ipesenti okanye ubalo lwamagama kwisicatshulwa ngasinye kwisihloko esithile.
Ukwamkelwa kweQumrhu elinamagama
Ukwamkelwa kweQumrhu elinamagama inceda ekuchongeni izibizo kwiiseti zedatha. Qwalasela amanani andulelwe yi-'INR' njengemali; ngokufanayo, "Nksk." okanye “Mnu. okanye “Nkskz.” elilandelwa ligama elinye okanye ngaphezulu elikhulu lidla ngokuba ligama lomntu.
Umba ophambili ngowokuba, ngelixa izibizo ezithile zichaza iindidi eziphambili ezinjengendawo yendawo, igama, okanye ixabiso lemali, ezinye azikwenzi oko, nto leyo ebangela ukubhideka okukhulu.
benefits
- Ukuncedisa imibutho ekuqondeni iintsingiselo zabathengi, ukusebenza kwemveliso, kunye nomgangatho wenkonzo. Oku kukhokelela ekwenzeni izigqibo ngokukhawuleza, ulwazi oluphuculweyo lweshishini, imveliso ephezulu, kunye nokongiwa kweendleko.
- Unceda oorhulumente kunye nemibutho yezopolitiko ukuba benze izigqibo ngokwazi iindlela ezibanzi nezimo zengqondo eluntwini.
- Ivumela abaphengululi ukuba bahluze ngokukhawuleza isixa esikhulu sezinto esele zikho, bakhuphe oko kubalulekileyo kufundo lwabo. Oku kuyayikhawulezisa inkqubela yenzululwazi.
- Ngokuhlela ulwazi olufanayo, unokuphucula iinkqubo zokucebisa umxholo womsebenzisi.
- Iindlela zokuhlalutya isicatshulwa zinceda ekuphuculeni iinjini zokukhangela kunye neenkqubo zokufumana ulwazi, okubangelwa ngokukhawuleza amava omsebenzisi.
Sebenzisa iimeko
Uhlalutyo lwemidiya yoluntu
Ngaphandle kokuba yindlela yokuhlala uqhagamshelwe, imidiya yoluntu nayo iye yavela yaba liqonga lokuthengisa nokuthengisa. Abathengi bancokola malunga neenkampani zabo abazithandayo kwaye babelane ngamava abo kwimidiya yoluntu.
Ukusebenzisa izixhobo zokuhlalutya isicatshulwa ukwenza uhlalutyo lweemvakalelo kwidatha yemidiya yoluntu kunceda ukuchonga iimvakalelo ezintle kunye ezimbi zabasebenzisi malunga neemveliso / iinkonzo, kunye neempembelelo kunye nobudlelwane beenkampani kunye nabathengi babo.
Ngaphaya koko, uhlalutyo lwemithombo yeendaba zentlalo lunokunceda iinkampani zenze ukuthembana kubathengi bazo.
Ukuthengisa kunye nokuThengisa
Iprospecting lelona phupha libi lomthengisi. Amaqela okuthengisa enza zonke iinzame zokunyusa ukuthengisa kunye nokusebenza. Izixhobo zokuhlalutya okubhaliweyo zenza lo msebenzi wezandla ngelixa unika ulwazi olubalulekileyo nolufanelekileyo ukukhulisa ukuthengisa.
IiChatbots zisetyenziselwa ukuphendula imibuzo yabathengi ngexesha lokwenyani. Ukuhlalutya le datha kunceda abasebenzi bokuthengisa ukuba baqikelele ithuba lokuthenga umthengi imveliso, ukwenza intengiso ekujoliswe kuyo kunye neentengiso, kunye nokwenza ukuphuculwa kwemveliso.
Ubukrelekrele kwishishini
Amashishini anokusebenzisa uhlalutyo lwedatha ukufumanisa ukuba "kwenzeka ntoni?" kodwa kunzima ukufumanisa ukuba "kutheni oku kusenzeka?"
Uhlalutyo lokubhaliweyo usetyenziso lunceda imibutho ekukhupheni umxholo kwidatha yamanani kunye nokuqiqa ukuba kutheni imeko yenzekile, iyenzeka okanye inokwenzeka kwixesha elizayo..
Ngokomzekelo, izinto ezahlukeneyo zinempembelelo ekusebenzeni kwentengiso. Ngelixa uhlalutyo lwedatha lubonelela ngamanani amanani, iindlela zokuhlalutya isicatshulwa zinokunceda ukufumanisa ukuba kutheni kukho ukunciphisa okanye i-spike ekusebenzeni.
isiphelo
Uhlalutyo lombhalo luvumela amashishini ukuba abone ulwazi oluluncedo oluvela kuluhlu olubanzi lwemithombo yedatha, ukusuka kwizicelo zenkonzo yabathengi ukuya kwintsebenziswano yemidiya yoluntu.
Uhlalutyo lombhalo lunokufumana iipateni, iintsingiselo, kunye nokuqonda okunokwenziwa ngokudibanisa iziphumo zokuhlalutya isicatshulwa kunye nokusebenzisa izixhobo zobukrelekrele beshishini ukuguqula izibalo zibe ziingxelo eziqondakala lula kunye nokubonwayo.
Emva kokuvavanya izimvo zabathengi okanye ukuphonononga umxholo wezicelo zenkxaso yabathengi kunye nezixhobo zokuhlalutya isicatshulwa, ungasebenzisa uhlalutyo lokubhaliweyo ukukunceda ufumanise amathuba okuphucula kwaye ulungelelanise imveliso okanye inkonzo yakho kwiimfuno zomxhasi wakho kunye nokulindela.
Shiya iMpendulo