Zviri Mukati[Viga][Ratidza]
Vatengi vemazuva ano vakanetsa kusvika kupfuura kare. Sezvo huvepo hwedhijitari hwemasangano hunowedzera uye hunowedzera kukwikwidza, zvinova zvakakosha kugadzirisa hukama hwemhando yako kana bhizinesi rine vateereri varo.
Masangano anovimba nezvirimo zvakaita semavhidhiyo, zvinyorwa, zvinotumirwa pasocial media, uye nezvimwe kutaurirana masevhisi avo uye kuchengetedza vateereri vavo nezvavanopa.
Panguva imwecheteyo, data yakakosha zvakanyanya sezvo ichizobatsira sangano rako kuita sarudzo.
Digital ruzivo mapuratifomu (DXPs) chinangwa chekubatanidza maturusi akasiyana siyana nemasevhisi kuitira kuti masangano agone kuvaka hukama hune chinangwa uye hunogara nevateereri vavo.
Chii chinonzi Digital Experience Platforms?
Iyo yedhijitari chiitiko chikuva iboka riri kusimuka rebhizinesi software ine chinangwa chekubatsira mabhizinesi kupa zvirinani vatengi zviitiko.
MaDXPs anowanzo isutu yezvigadzirwa zvinoshanda pamwechete. Aya mapuratifomu anopa hubhu yepakati kune akasiyana chiteshi kuti aenderane, agadzirwe, uye aongororwe.
MaDXP ane mukurumbira pamusika nhasi, anosanganisira Adobe Zvakaitika Maneja uye Salesforce Zvakaitika Cloud, anoshandiswa nemabhizinesi kusvika kune vateereri kuburikidza nematanho akawanda.
Mabhizinesi anoshandisa maDXPs ave nemukana wekugadzira zvirimo kamwe chete uye haafanire kunetseka nekuzvigadzirisa kune nharembozha, webhu, kushambadza, uye mamwe machanera anogoneka.
Evolution yeDhijitari Zvakaitika Mapuratifomu
Digital ruzivo mapuratifomu haana kungosvika pasina chero kupi. Ivo vakashanduka zvishoma nezvishoma nekufamba kwenguva sezvo kudiwa kwekuwedzera kubatanidzwa uye mamwe manzwisisiro akawedzera.
Iwo anotangira kuDXPs zvirokwazvo ndiwo emukati manejimendi masisitimu (CMS) akazove akakurumbira pakati pe1990s. Yakasiyana-siyana yezvigadzirwa zvakaita seFayileNet uye StoryBuilder inobvumira vashandisi kugadzira, kutonga, uye kugadzirisa zvirimo pasina kunzwisisa hunyanzvi hwekuvandudza webhu.
Iyo CMS yakapa masimba asiri-tekinoroji zvikwata nekupa iyo yakakosha zvivakwa zvewebhusaiti kuitira kuti vagone kutarisa pane iyo inonyanya kukosha, zvirimo pachayo.
Mukutanga 2000s, yakavhurika sosi CMSs yakabuda kusanganisira WordPress. WordPress yakabatsirwa kubva kune yakavhurika-sosi hunhu, ichimhanyisa kutorwa kwayo kwemusika.
Sezvo kudiwa kwekubatanidzwa kwemunhu kwakawedzera, Web Experience Management (WEM) mhinduro dzakave dzakakurumbira. Aya mapuratifomu eWEM anogonesa mabhizinesi kuendesa zvirimo mukushambadzira kwedhijitari uye nzira dzekutengesa.
Masangano akange zvino ave kunzwisisa maitiro evatengi. Aya masisitimu akaunza hunhu kune mutengi ruzivo rwepamhepo, uye akavapa kugona kugadzira uye kupa zvakasarudzika zvemukati kune vanonangwa vateereri.
Zvakadaro, aya masisitimu eWEM aigara asina kubatanidzwa zvizere nemamwe bhizinesi. MaWEM airamba akanyanya kutarisisa pane yekushambadzira chikamu chebhizinesi.
Nekubatanidza maturusi akasiyana pamwechete, maDXPs anobvumira nzvimbo yepakati yekutarisira zvemukati uye data revatengi.
Key Features
Naizvozvi akawanda maDXP ekusarudza kubva, zvakakosha kuziva kuti ndezvipi zvakajairika zvinotarisirwa kubva kumhando idzi dzepuratifomu. Heano mamwe akakosha maficha aungawane mune yako avhareji yedhijitari chiitiko chikuva.
- Yakavakwa-mukati yemukati manejimendi system
- Zvishandiso zvekugadzira uye kugadzira
- User analytics
- Mutengi profile injini
- Shanduro yemutauro
- Kubhadhara uye kubhadhara mhinduro
- Chatbot kusangana
- Mafomu emagetsi
- Kutsvaga saiti inotungamirwa neAI
- Webhu APIs
Zvakanakira Digital Zvakaitika Platforms
Touchpoint Control
Bhizinesi rako rinogona kunge riine akawanda ekubata nevatengi, kusanganisira asi kwete kugumira kune, mawebhusaiti, nharembozha, chatbots, uye vatengi portals.
Iyo DXP dhizaini ichakubvumidza kuti ugadzirise zvisina mutsetse mhinduro dzakakodzera kune imwe neimwe yeiyi touchpoints uye kubvumira nzira yekuunganidza data kubva kwavari vese zvakare.
MaDXPs anoshandisa APIs kuve nechokwadi chekuti imwe neimwe yekubata inoenderana uye inowirirana. Semuenzaniso, iwe unogona kutarisa pakunyora pasi maawa ebhizinesi ebhizinesi rako kamwe.
Gare gare, unogona kushandisa iyo API kugadzirisa nzira dzakasiyana senge vatengi portals, web apps, mobile apps, uye chatbots.
Kubatanidza Madhipatimendi
Madhipatimendi akasiyana mubhizinesi anogona kunge aine maturusi edhipatimendi avanoda kuita mabasa avo.
Dhipatimendi rega rega rinogona kubatanidza maturusi avanoda kune yepakati DXP kuburikidza neAPIs, zvichibvumira madhipatimendi akasiyana kugovana data nemumwe. Ona mumufananidzo kuti Bloomreach, inotungamira eCommerce ruzivo chikuva, inoshanda nepakati DXP.
Microservice Architecture
Mapuratifomu mazhinji anoshandisa a microservice architecture iyo inoparadzanisa iyo yekumashure-yekupedzisira logic kubva pamaratidziro ayo pascreen. Izvi zvinoita kuti vanogadzira uye vatengesi vashande vakazvimiririra kubva kune mumwe nemumwe.
Iyo chikuva inobvumirawo modularity, zvichireva kuti bhizinesi rako rinogona kukamurwa kuita akasiyana mamodule. Imwe neimwe module inogona kugadziridzwa pasina kukanganisa maitiro edzimwe nzvimbo dzebhizinesi.
MaDXPs anogona kuchinjika kune inogara ichichinja-chinja yevatengi base. Instagram neFacebook panogona kunge kuri uko vanhu vanonyanya kubatikana nhasi, asi ko kana izvo zvachinja mangwana?
MaDXP anochinjika zvakakwana kuti atore data kubva kupi zvako. Sezvo maDXPs asingawanzo kusungirirwa kune chero chiteshi, anobvumira mabhizinesi kuti abatanidze mapoinzi matsva ekubata pamapuratifomu akasiyana uye chiteshi semikana mitsva yekubatana nevateereri vavo.
AI uye otomatiki
MaDXP anoshandisa AI kubatsira kuvandudza ruzivo rwevatengi. Semuyenzaniso, data revatengi rinogona kuzivisa DXP kuti ipe peji yekumhara yakasarudzika kana marongerwo echinyorwa kune vateereri vako zvichienderana nerudzi rwemutengi wavanokwana.
Commerce mapuratifomu anogona kukwirisa mutengi kutenga maitiro kuwedzera mikana yekuchengetedza vatengi. Machine pakudzidza maalgorithms ari kutoshandiswa kuvandudza mibairo yekutsvaga kuve nechokwadi chekuti vatengi vanoona chaizvo zvavanoda.
matambudziko
Zvisinei nemabhenefiti aya, kumisikidza dhijitari ruzivo mapuratifomu anouyawo neayo ega ematambudziko.
- Masangano anogona kuomerwa nekuchimbidza kuchinjika nekuda kwemawere ekudzidza.
- Kazhinji pricier kupfuura yako yakajairika CMS chikuva.
- Pane mukana wemutengesi kukiya-mukati.
- Sezvo mutengesi mumwe asingawanzo kupa software yakanakisa munzvimbo dzese (e-commerce, zvemukati manejimendi, nezvimwewo), panogona kunge paine kurasikirwa kwehunyanzvi mune zvimwe zvinhu.
- Kutora DXP ecosystem kunoda kuti bhizinesi rako rive nekunzwisisa kwakanaka kweUX (ruzivo rwemushandisi).
Inocherekedza Digital Zvakaitika Mapuratifomu
Adobe Experience Platform
Iyo Adobe Experience Platform (AEP) ipuratifomu yakakurumbira pakati pemakambani makuru uye epakati-musika zvikamu.
AEP inogona kubata mikuru yemukati mitoro uye ine chaiyo-nguva AI-powered analytics.
Sitecore Experience Platform
Iyo Sitecore chiitiko chikuva chakanyatsokodzera chikamu chekushambadzira, ichipa vashandisi zvishandiso zvekugadzira mishandirapamwe yekushambadzira.
Inopa ine simba remukati manejimendi system uye mushandisi-ane hushamwari interface.
Salesforce Zvakaitika Cloud
Iyo Salesforce Zvakaitika Cloud inopa mhinduro kune yega yega indasitiri inoda nerubatsiro rwenyanzvi kubva kune indasitiri vanobatana.
Salesforce inobvumira masangano kushandisa data yeCRM kutsanangura vateereri uye chinangwa chevashandisi vane zvemunhu.
mhedziso
Mabatiro anoita mabhizinesi nevatengi akanyanya kuomarara munzvimbo yazvino yedhijitari. Masangano anofanirwa kuchinjika kumatanho akasiyana kuti asvike vateereri vawo.
Digital ruzivo mapuratifomu anopa ramangwana-umbowo mhinduro yekuendesa zvirimo zvako sezvo webhu inoenderera mberi.
DXPs inongowedzera simba sezvavanoshandisa yakawanda AI uye machine learning mhinduro dzekuvandudza analytics uye otomatiki zviitiko zvemunhu.
Sezvo bhizinesi richikura, ndizvo zvinoitawo kuoma kwebhizinesi rako. Iwe unogona kungoda dhijitari chiitiko chikuva kuti urambe uripo.
Kana kambani yako iri padanho rekukura nekukurumidza uye kuomarara kwesangano, kuve nepakati hub yezvese zvirimo uye mushandisi data kwakakosha kuti uenderane nemaitiro uye kuyerera kwemusika.
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