M'ndandanda wazopezekamo[Bisani][Show]
M'mbiri yakale, mafilimu a sci-fi adalimbikitsa anthu kuti azidandaula kuti maloboti adzalanda dziko lapansi.
Chifukwa cha kupita patsogolo kwachisinthiko mu sayansi, uinjiniya, ndi luntha lochita kupanga, tsopano zachoka pamalingaliro akutali kupita ku zenizeni zotheka.
Malo ochezera a pa Intaneti ndi malo amodzi omwe kulumikizana kwa H2R (Human 2 Robot) kukukulirakulira, ngakhale anthu atakhala kutali ndi maloboti odyera pafupi ndi malo odyera, kugundana nawo kumalo ochitira masewera olimbitsa thupi, kapena kuyendayenda nawo mumsewu. .
Ambiri aife timawononga nthawi yambiri chikhalidwe TV. Timadutsa muzakudya zosatha za ma meme, zithunzi, ndi makanema.
Mwinamwake mwapeza kale akaunti yabwino ya Instagram osamvetsetsa kuti mukucheza ndi munthu wopangidwa. Osadandaula; Ndithu, suli wekha.
Ma Virtual influencers ndi mtundu watsopano wa anthu apa intaneti omwe mamiliyoni a anthu padziko lonse lapansi akuwatsatira ndikumacheza nawo pa Instagram ndi nsanja zina.
Ngakhale kuti sizinapangidwe ndi mnofu ndi mafupa, zimakhala zochititsa chidwi kwambiri (komanso zosangalatsa).
M'nkhaniyi, tiwona mwatsatanetsatane za omwe amalimbikitsa, momwe amagwirira ntchito, momwe angapangire anu, tsogolo lawo, ndi zina zambiri.
Kodi virtual influencer ndi chiyani?
Munthu wopangidwa ndi makompyuta nthawi zambiri amatchedwa "munthu wopeka" kapena loboti, yomwe cholinga chake ndi kuoneka ngati chenicheni monga momwe kungathekere ndipo imakhala ndi mikhalidwe, mawonekedwe, umunthu, ndi mikhalidwe yake imatchulidwa kuti ndi wosonkhezera.
Anthu enieni amenewa “ali ndi masomphenya a dziko lapansi ndipo amapezeka pawailesi yakanema n’cholinga chofuna kukopa anthu,” malinga ndi kafukufuku wina.
Ndi kuchuluka kwa zilembo zama digito zomwe zikuwonekera pa Instagram ndi zina malo ochezera ndi kukopa otsatira okulirapo, osonkhezera pafupifupi posachedwapa atuluka ngati chida champhamvu komanso chamtsogolo chotsatsa.
Mofanana ndi anthu otchuka komanso ovomerezeka, mitundu iyi ya 3D nthawi zambiri imapezeka muzotsatsa, mayanjano otsatsa, ndi matsenga a PR.
Makhalidwe angapo amatanthauzira CGI influencer, kuphatikiza:
- Ayenera kupangidwa ndi makompyuta.
- Kawirikawiri, iwo ali ndi umunthu waumunthu.
- Ali ndi mphamvu zokopa omvera.
- Iwo amachokera ku maziko omwe ena angamvetse kapena kulumikizana nawo.
Koma, zimagwira ntchito bwanji?
Zowoneka bwino, zachidziwikire, "sizilipo" mwanjira wamba. Kodi zimagwira ntchito bwanji?
Kumbuyo kwa aliyense wa iwo ndi akatswiri osatchulidwa mayina, makampani, ndi anthu omwe ali ndi chidwi chachikulu ndiukadaulo.
Ndiwo omwe ali ndi udindo wokulitsa otsatira awo a Instagram ndikupanga zidziwitso zopeka izi kukhala odziwika bwino omwe akukhala nawo mwachangu.
Opanga amasankha maonekedwe awo, kavalidwe, ndi khalidwe lawo. Atha kusankha omwe amacheza nawo, kucheza nawo, kukangana, ndikugwira nawo ntchito pa Instagram.
Mfundo yoti amasunga ndalama zomwe olimbikitsawa amapeza kuchokera ku maubwenzi amtundu ndiye gawo labwino kwambiri.
Zikokazo zimasinthidwa ndi opanga awa kuzomwe akufunidwa.
Chifukwa chake, ngati apanga chokondera chokonda kuyenda, chomwe amafunikira ndi chithunzi cham'mbuyo chakutali chakutali, ndipo wowongolera amatha kuwoloka pamndandanda wawo wa zidebe.
Zithunzi za 3D zimagwiritsidwa ntchito kupanga zokopa za digito. Anthu otchulidwa pa digito amatha kukhalapo m'dziko lenileni ngakhale zovala zomwe amavala komanso zokonda zomwe amakhala sizikhala.
@Alirezatalischioriginal, mtundu wodziwika bwino wa digito mdziko muno, adalandira nyumba yowoneka ngati gawo la kukhazikitsa komwe IKEA Japan idavumbulutsa mu 2020.
Pamene amafufuza nyumba yake yatsopano, Imma nthawi zambiri amasinthitsa anthu omwe amamukonda pawailesi yakanema mu nthawi yeniyeni. Koma nthawi zambiri, munthu wopeka wotereyu sangawonekere moyo weniweni.
Kodi N'chiyani Chimasonkhezera Okonza Kupanga Zithunzi Zowoneka?
Othandizira pa digito atha kupereka kulumikizana kozama kuposa anthu otchuka, akazembe amtundu, ndi osonkhezera angachite panthawi yomwe makampani akuyesa mwachangu kuchita ndi makasitomala pa intaneti m'njira zopindulitsa.
Chifukwa chiyani mumalemba ntchito munthu pomwe mutha kupanga makina opangira digito omwe amangogwirizana ndendende ndi katundu kapena ntchito zanu?
Ngakhale zachilendo za zilembo za digito zitha kukopa makasitomala, palinso maubwino ena angapo oti aganizire:
zilandiridwenso
Kuyambira pachiyambi kumathandizira opanga kutulutsa luso lawo. Chifukwa palibe zopinga zakuthupi kapena zaukadaulo, zilembo zenizeni zitha kuyimiridwa m'njira zomwe sizingatheke kuchulukira mdziko lenileni.
Zothekera zopanga ndi zopanda malire; kuchokera ku zovala zopambanitsa kupita ku zochitika za surreal, ndizoletsedwa pang'ono pazochitika zenizeni.
Maubwenzi apagulu ndi chizindikiro
Kugwira ntchito ndi anthu omwe ali ndi zochitika zenizeni nthawi zina kumatha kubweretsa zovuta za PR.
Kumbali inayi, mtundu weniweni ukhoza kukhala wotsika mtengo komanso wowongoleredwa kwathunthu. Ma Brand amatha kusintha gawo lililonse la anthu omwe amawalimbikitsa, kuphatikiza mauthenga, zikhulupiriro, ndi mawonekedwe awo.
Kuphatikiza apo, Travers ikunena kuti anthu opangidwawa amatha kupezeka m'malo angapo nthawi imodzi, ndipo chofunikira kwambiri, samakalamba kapena kufa.
Malamulo osakwanira
Masiku ano, anthu osonkhezera zochitika zenizeni ayenera kutsatira malamulo okhwima otsatsira m’mayiko ambiri. Othandizira nthawi zina amafunikanso kuyikapo chodzikanira chofotokozera kuti zithunzi zawo zidapangidwa fotoshop kapena zasinthidwa mwanjira ina.
Othandizira owoneka sanatsatire malamulo, komabe, Meta yati ikuganiza zokhazikitsa mfundo zina zamakhalidwe abwino.
Ubwino wamtengo
Mitundu yambiri tsopano ikutha kupanga zawo zitsanzo za digito chifukwa chaukadaulo wotsogola komanso wotsika mtengo wa CGI.
Titha kuyembekezera kuchulukirachulukira kwa magawo omwe akugulitsa ukadaulo uwu pamene msika ukukula.
Kusinthasintha kwamalingaliro
Zolemba zopanga za Virtual influencers ndi nkhani zakumbuyo zimalembedwa m'njira yoti otsatsa amatha kuzisintha kuti zigwirizane ndi zomwe akufuna kutsatsa.
Kuphatikiza apo, zimapangitsa kukhala kosavuta kwa mabizinesi kupanga akazembe amtundu omwe ali oyenera kwa iwo m'malo mowononga nthawi ndi ndalama kufunafuna "wofanana bwino" pakati pa anthu omwe amasonkhezera anthu.
Woyamba wa Virtual Influencer waku India
India ili ndi mphamvu yake yoyamba pa intaneti tsopano. Kyra, amene amatchedwa "Meta-Influencer yoyamba ku India," akutchuka kwambiri. Pafupifupi anthu 100,000 amamutsatira pa Instagram.
Ma Virtual influencers ndi otchuka kwambiri masiku ano. Zitha kukhala zovuta kuti anthu azizindikira pakati pa ma avatar a digito ndi ena omwe amasonkhezera chifukwa ma avatar awa, omwe amalepheretsa chotchinga pakati pa zenizeni ndi malingaliro, ali ndi zofanana modabwitsa ndi anthu.
Avataryi idapangidwa ndi Himanshu Goel, director director a Top Social India, yemwe amatchedwa "Virtual and Meta Influencer" wadziko.
Kyra ndi "Meta Influencer," wazaka 22 wazaka za Metaverse yemwe ali ku Delhi. Amakonda kuyenda ndi chitsanzo.
Ogwiritsa ntchito pa intaneti awonetsa chidwi ndi makanema omwe amasewera padziwe kapena mphindi zojambulidwa pagombe kapena kutsogolo kwa Jaipur's Hawa Mahal.
Zolemba za Kyra zakopa chidwi kwambiri ngakhale kuti anthu ena amavutika kukhulupirira ndipo awona kuti mtundu wa chithunzi chake chopangidwa ndi makompyuta (CGI) uyenera kuwonjezeredwa.
Rise of Virtual Influencers
M'malo mwake, kutchuka kwawo kwakula mpaka pa Instagram, kuchuluka kwawo komwe amalumikizana kumakhala kwakukulu katatu kuposa kwamunthu.
Kuphatikiza apo, a kafukufuku waposachedwapa adawonetsa kuti makasitomala akukumbatira mafashoni:
- 58% ya omwe adachita nawo kafukufukuyu adati amatsatira munthu m'modzi yemwe adachita nawo kafukufukuyu.
- 24% ya anthu omwe satsatira omwe amawatsogolera samadziwa kuti alipo.
- Othandizira owoneka amatsatiridwa ndi 27% ya ogwiritsa ntchito pazomwe ali, 19% pazofotokozera zawo, ndi 15% kudzoza.
Malo ochezera a pa Intaneti ndi nsanja imodzi yomwe maloboti akusintha malire a kugwirizana kwa anthu ndi makina m'njira yomwe ikuwoneka ngati yopindulitsa, ngakhale kuti lingaliro la maloboti olanda dziko lapansi likhoza kumveka ngati loopsa.
Ena otengera digito amalembedwa pamodzi ndi anthu otchuka m'maiko ena, monga China, ndipo amatchedwa "mafano enieni."
Makhalidwe osiyanasiyana, kuphatikiza a oimba, oimba, atsogoleri amalingaliro akuluakulu (KOLs), ndi owulutsa, amatha kufotokozedwa ndi anthu opangidwa ndi makompyuta.
Ma yuan biliyoni 6.22, kapena kupitilira $1 biliyoni, adagwiritsidwa ntchito pamsika wa anthuwa mu 2021 yokha.
Izi mwina zili choncho chifukwa dzikolo lapanga ndalama zambiri muukadaulo wa CGI, ndipo zomwe zachitika posachedwa zapangitsa kuti zifaniziro ziwonekere kukhala ngati zamoyo, kuchokera ku 2D mpaka 3D zilembo zokhala ndi mafani ambiri komanso mphamvu.
Kupanga Virtual Influencer
Kuthekera kopanga chisonkhezero chenicheni sikungokhala kumakampani akuluakulu ndi mabizinesi.
Kupitilira kugwirizana kapena kuyanjana ndi mabizinesi kuti mugulitse zinthu, mutha kupanganso digito yamunthu yomwe imatha kukhala ndi chiyanjano chenicheni ndi omvera.
Pali zinthu zingapo zofunika kuziganizira popanga virtual influencer:
Avatar
Musanayambe, ganizirani za maonekedwe a avatar yanu, mbiri yomwe ingakhalepo, makhalidwe ake, ndi zina zomwe zingawasiyanitse ndi wokometsera wamba.
Chinsinsi cha kukhala wochita bwino pa digito ndi kukhala ndi umunthu (wokhala ndi malingaliro ndi zikhalidwe zomwe anthu angazizindikire), kuphatikiza pakukhala ndi zokopa zokopa zomwe omvera angagwirizane nazo.
Omvera
Ndi mitundu iti ya anthu yomwe wogwiritsa ntchito digito angafikire ndikulumikizana nawo?
Muyenera kuchita kafukufuku wamsika wamsika wagawoli, kuphwanya kuchuluka kwa anthu ndi ma psychographics, momwe amadyera, zomwe amakonda, zowonera, ndi zina zambiri.
Katswiri Waumisiri
Mutha kuyamba kupanga chilimbikitso chanu mukangoganiza zamtundu wanu komanso omvera omwe akulankhula nawo.
Kudziwa luso la 3D modelling ndi makanema ojambula ndikofunikira kuti ntchito yanu ipambane.
Pali makanema angapo aulere pa YouTube oti muyambitse ngati simukudziwa mtundu wa mapulogalamu ndi luso lofunikira pagawoli.
Zoperewera ndi Othandizira Paintaneti
Anthufe mwachibadwa timafuna kukhala pafupi ndi ojambula omwe timakonda komanso otchuka chifukwa ndife anthu ocheza nawo. Timadalira iwo ndi malangizo omwe amapereka.
Vutoli limabuka pomwe mabizinesi apanga anthu otsimikizika a digitowa kuti atsatse popanda kuwulula zenizeni zawo kwa omvera.
Ngakhale mutha kusiyanitsa ma VI ndi anthu enieni mosavuta, ife omwe sitidziwa zambiri zaukadaulo, monga ana, achinyamata oyambilira, ndi okalamba, mwina sitingathe.
Ndi pempho lomveka kuti mabizinesi azikhala omasuka komanso oona mtima pochita ndi anthu omwe ali ndi chidwi chifukwa tidawonapo kale Deepfake ukadaulo umapangitsa kuti anthu azitsatira chimodzimodzi.
Nkhani inanso yokhudzana ndi chikhalidwe ndi kugwiritsa ntchito mphamvu zenizeni.
Malingaliro onse a zilembo za CGI ndi zotsatsa zachinyengo chifukwa alibe mphamvu zakulawa, kukhudza, kununkhiza, kuwona, ndi kumva.
Mwachitsanzo, sikungakhale kosayenera kwa munthu wolimbikitsa kuti afotokoze zonona zochotsa ziphuphu chifukwa "munthu"yo sanakumanepo ndi ziphuphu ndipo sangamvetse ubwino wa mankhwalawa.
Ziribe kanthu momwe chithunzi chamoyo chingawonekere pazenera, zokumana nazo zomwe amati adakhala nazo sizowona, zonyenga makasitomala.
tsogolo
Mulimonse momwe zingakhalire, chizolowezi cha anthu osonkhezera chatsala pang'ono kutha. Ndizowoneka bwino, zamtsogolo, zosangalatsa, zolumikizana, komanso zoyenererana ndi anthu omwe akufuna kuchita nawo.
Ndiwonso chida chabwino kwambiri chothandizira makampani kukulitsa omvera awo, kulimbikitsa kutsatsa kolimbikitsa, ndikuphatikiza makasitomala kudzera munkhani zaluso.
Timakhulupilira omwe amatipanga omwe timawakonda pazifukwa zosiyanasiyana, kotero ngati atakhala ma avatar opangidwa ndi AI, titha kukhala omveka pokayikira zaukadaulo.
Zowonadi, kusokoneza malire pakati pa zenizeni ndi zenizeni kumatha kuwoneka ngati kosokoneza komanso kochititsa mantha. Koma pamapeto pake, olimbikitsa pa YouTube kapena Instagram omwe amagwira ntchito sizosiyana konse ndi omwe amagwira ntchito payekha.
Udindo womwe wakhazikitsidwa ndi ma VIs ndikuti muzochitika zenizeni, monga media media kapena metaverse, anthu athu a digito amadziyimira pawokha.
Ngakhale titangowona opanga omwe timawakonda kudzera pakompyuta, timawakhulupirira kuti ndi anthu enieni.
Choncho, ma VI sayenera kuganiziridwa mosiyana.
Mosasamala kanthu momwe mumakhudzidwira (kapena ayi) mumapeza mkangano umenewo, VIs amapambana pa zomwe adalengedwa kuti achite: kukopa ndi kupambana otsatira.
Koma ndizotheka kwambiri kuti ataya zina mwazokonda zawo akamakula kwambiri ndipo phindu lawo lachilendo likuchepa.
Kutsiliza
Mwachidule, ma leveraging virtual influencers sinakhale njira yodziwika bwino pakutsatsa kwamphamvu.
Chifukwa chake, kulondola kwapaintaneti kumatha kupangitsa mtundu wanu kukhala wosiyana ndi unyinji wa anthu omwe akugwiritsa ntchito nsanja ngati Instagram.
Kuphatikiza apo, kutengera momwe zosangalatsa za digito zingapangidwire mwachangu, ndizomveka chifukwa chake zizikhala zotchuka.
Ingokumbukirani za umunthu ndi nkhani zomwe mudalumikizana nazo m'mbuyomu ngati mukuda nkhawa kuti zomwe zili zabodza zitha kuzimitsa omvera anu.
Timakonda kumva komanso kugawana nkhani. Munthu wosonkhezera kwenikweni ndi njira ina yodziwonetsera tokha, popeza kuti tonsefe tili ndi chikhumbo chachibadwa chofuna kutero.
Siyani Mumakonda