M'ndandanda wazopezekamo[Bisani][Show]
Ngati kampani yanu ikupereka mapulogalamu ngati ntchito, zitha kukhala zovuta kuyika bwino zosowa za makasitomala anu pamalo aliwonse olumikizirana.
Pamene ogula anu akupita ku gulu lina kupita ku gulu, pakhoza kukhala madera a mikangano ngakhalenso kulephera kulankhulana ngati malonda anu, malonda, malonda, ndi magulu othandizira makasitomala akugwira ntchito mu silos.
Kuyanjana pakati pa madipatimenti osiyanasiyana pakampani yanu ndizovuta chifukwa cha mabizinesi a SaaS, omwe ulendo wawo wogula umaphatikizapo kukonzanso, kugulitsa, ndi kugulitsa modutsa.
Makasitomala atha kukhala osakhutira, ndipo mutha kukhala pachiwopsezo chotaya gawo la msika kwa omwe akupikisana nawo ngati gulu lanu silingathe kupeza yankho lothandizira makasitomala omwe akugwira ntchito.
Makampani a SaaS ayenera tsopano, kuposa kale, kuphatikiza mosasunthika zomwe kasitomala aliyense akupitilira kugula. Kuti apereke chidziwitso chogwirizana, chomaliza mpaka kumapeto chomwe ogula amafunikira, magulu amayenera kutuluka m'mankhokwe awo ndikugwiritsa ntchito ndalama zomwe amapeza (RevOps).
Munkhaniyi, tiwona mwatsatanetsatane RevOps, kuphatikiza mtengo wake, maziko ake, zabwino zake, ndi zina.
Kodi Revenue Operation (RevOps) ndi chiyani?
Ntchito zopezera ndalama (zomwe zimadziwikanso kuti RevOps) ndi ntchito yamakampani yomwe imayesetsa kukulitsa zomwe kampaniyo ipeza. RevOps imayang'ana mbali zonse za kayendetsedwe ka kampani/bizinesi ndi kagwiritsidwe ntchito ka malonda ndikupeza njira zowongolerera kayendetsedwe ka ntchito kapena njira zawo kuti agulitse bwino kwambiri kapena kubweza phindu lonse.
RevOps nthawi zambiri imathandizira pakugwirizanitsa ndi kugwirizanitsa malonda, malonda, kupambana kwamakasitomala, ndi machitidwe amkati. Koma tikamalankhula zophatikizira ma RevOps m'gulu lanu, sitikunena za kubweretsa gulu latsopano loyang'anira kuti liyang'anire magawo atatu kapena anayi.
M'malo mwake, kuphatikiza kopambana kwa RevOps kumafuna kulingaliranso momwe mumapangira bungwe lanu lonse.
Mwachidule, gulu la RevOps limakutsimikizirani kuti ntchito yopanga chitukuko cha malonda imapitilira kugulitsa kwanu ndipo imakhala udindo wogawana nawo onse omwe ali mgululi, kuyang'ana kasitomala osati.
Kufunika Kogwiritsa Ntchito Ndalama
Zochita zandalama monga mawu ndi njira ndizatsopano, komabe zimagwirizana kwambiri ndi kusintha kwa momwe makampani amalimbikitsira, kugulitsa, ndikuthandizira ogula.
Makasitomala masiku ano akuyembekeza zabwino kwambiri pa intaneti. Amafunanso kuti mabungwe azikumbukira omwe adalumikizana nawo kale ndi mafunso osabwerezabwereza.
Kulumikiza malonda, malonda, ndi magulu othandizira pogwiritsa ntchito ndalama ndi njira imodzi yokwaniritsira zomwe kasitomala amayembekeza. Pokhala ndi njira zambiri zowunikira zambiri za ogula kuposa m'mbuyomu, magulu opangira ndalama kapena oyang'anira ali ndi udindo wopanga zidziwitso ndi zidziwitso zosavuta komanso zowonekera - pogwiritsa ntchito ukadaulo komanso kapangidwe ka bungwe.
Zochita zandalama zimalumikizidwa mosadukiza ndi data ya bungwe, zomwe zikuchulukirachulukira. Cholinga chachikulu cha ntchito zamandalama ndikuphatikiza deta kuchokera kumadipatimenti ogulitsa, otsatsa, ndi othandizira kuti apereke malingaliro abwinoko amakasitomala a 360-digrii isanachitike, mkati, komanso pambuyo pake.
3 Mizati ya RevOps
Njira, Pulatifomu, ndi Anthu amapanga maziko atatu a RevOps.
Mzati uliwonse umagwira ntchito ngati gawo la zomangamanga lomwe mzati wotsatira umapangidwira. Kuyang'ana, kumveka bwino, ndi udindo zitha kupezedwa mubizinesi yanu yonse ngati chipilala chilichonse chakhazikitsidwa molondola.
njira
Pofuna kulimbikitsa chikhalidwe cha mgwirizano, muyenera kuonetsetsa kuti njira zoyenera zikuyendera. Kulimbikitsa udindo komanso kudalira bizinesi yanu, RevOps imayendetsa njira zokhazikika.
Muyamba kuwona maubwino owonjezera, kuphatikiza kugulitsa mwachangu, kusungika kochulukira, komanso kuchuluka kokulirapo, magulu anu akamagwirira ntchito limodzi kuti asinthe chiyembekezo kukhala mafani okonda.
nsanja
Kupambana muzochitika zilizonse kumadalira kukhala ndi chidziwitso chodalirika. Muyenera kuphatikiza ndi kugwirizanitsa matekinoloje a bungwe lanu kuti muwuze akaunti yathunthu ndi yolondola ya njira yanu yopezera ndalama.
Anthu amatha kumvetsetsa momwe iwo onse, mwachindunji ndi mosalunjika, amakhudzira payipi popereka gwero limodzi la chowonadi.
anthu
Anthu omwe amagwirizanitsa ndikuwongolera nsanja ndi njira zanu amapanga mzati wachitatu ndi womaliza. RevOps ipereka ntchito za RevOps kwa mamembala omwe alipo kapena kupanga gulu lodzipereka la RevOps kutengera kukula kwa kampani yanu.
Ubwino wa RevOps
Mipata yaukadaulo yokhazikika
A chatekinoloje ndi mndandanda wamapulogalamu ambiri ndi nsanja zomwe zimatha kusintha ntchito yanu. Ndi RevOps, magulu osiyanasiyana amatha kugwirira ntchito limodzi pansi padenga limodzi pogwiritsa ntchito stack imodzi yaukadaulo.
Tekinoloje yamagulu amagulu imakhala yamadzimadzi, zomwe zimalola gulu logulitsa kudziwa momwe kasitomala amagulitsidwira komanso gulu lopambana kuti lidziwe zomwe zidagulitsidwa kwa ogula. Masitepe aukadaulo amtundu uliwonse amatha kutanthauza nsanja zambiri.
Zoyembekeza zamakasitomala zonenedwa momveka bwino
Madipatimenti ambiri akampani nthawi zambiri samalumikizana bwino. Oimira malonda akafika kwa makasitomala, anganene zotsutsana.
Ndi RevOps, izi sizili choncho. Kulankhulana kumakhala kosalekeza, ndipo aliyense amavomereza. Makasitomala ali ndi ziyembekezo zomveka bwino RevOps ikakhazikitsidwa bwino. Izi zimanditsogolera ku mfundo yanga yotsatira.
Makasitomala Osangalala
Makasitomala amasangalala ngati ziyembekezo zili zomveka. Amadziwa zomwe kasitomala amafuna pamene madipatimenti ambiri akugwirizana bwino. Makasitomala adzakondweradi chifukwa adzakhulupirira kuti bungwe lonse likudziwa zomwe akufuna.
Szizindikiro zolimba za zotsatira za kasitomala zimaphatikizapo ogula okhutira. Zotsatira zamakasitomala ndi kupambana komwe makasitomala amapeza chifukwa cha zotsatira zabwino za malonda anu pamabizinesi awo komanso m'badwo wotsatira wopeza ndalama.
Kuchulukitsa Kukhulupirika kwa Makasitomala
Ntchito zopezera ndalama zimaphatikizapo zambiri kuposa kungopeza malonda; kumaphatikizanso kusunga makasitomala omwe mwalimbana nawo kwambiri kuti mupeze. Monga momwe ilili bizinesi yogulitsa, RevOps ndiyokhazikika posungira.
Ogwira ntchito pagulu lamakasitomala amawadziwa bwino makasitomala chifukwa amatenga nawo mbali panjira iliyonse. Makasitomala adzakhala okonzeka kumamatira ndi katundu wanu chifukwa cha kuchuluka kwa ubale ndi kudalirana uku.
Kugulitsa kwakukulu ndi phindu
Kugwira ntchito kwa ndalama kumapangitsa kuti malondawo aziyenda ngati makina opaka mafuta bwino, kuchulukitsa kutembenuka. Ntchito zogulitsa ndi njira zogawanika, zomwe tidzakambirana mwatsatanetsatane pambuyo pake.
Oimira malonda ndi gawo limodzi la RevOps, osati dongosolo lonse. Chilichonse chikasokonekera, zimakhala zosavuta kudziwa chomwe chayambitsa vutoli ndikupeza njira zothetsera vutoli mwachangu.
Makasitomala amakonda zinthu zikayenda bwino ndipo amakhala omasuka kupatsa bizinesiyo ndalama zawo, zomwe pamapeto pake zimakulitsa malonda ndi ndalama.
Kukula kodziwikiratu
Mutha kulosera za kukula ndi ndalama mosavuta kuposa kale ndi makina oyendetsedwa ndi data, osinthika. Kupyolera mu muyeso wodalirika, njira zatsopano, ndi/kapena mosasinthasintha, muyeso wolondola, RevOps imapanga chitukuko chodziwikiratu.
Kuphatikiza apo, chifukwa RevOps ndi njira yolumikizirana, magulu amakhala okonzeka kuti agwirizane ndi masinthidwe amsika, zomwe zimabweretsa kukula kosayembekezereka ngakhale m'mikhalidwe yosayembekezereka.
RevOps vs SalesOps
SalesOps imapereka kugulitsa dongosolo. Zimatanthawuza za gulu, ntchito, ntchito, ndi ndondomeko zomwe zimathandiza gulu la malonda. Mamembala a SalesOps ali ndi udindo pa ntchito zosiyanasiyana zamaluso komanso zaluso, kuphatikiza kasamalidwe ka kutsogolera, kukhathamiritsa kwa njira, malipiro ndi zolimbikitsira, kamangidwe ka madera ndi kuyanjanitsa, ndi ukadaulo wogulitsa, pakati pa ena.
SalesOps imalola oyimilira ogulitsa kuti azingoyang'ana kwambiri kutseka kwamalonda, zomwe zimathandizira magwiridwe antchito. Monga mukuwonera, chifukwa SalesOps imangokhudzidwa ndi njira yogulitsira komanso kutembenuka kwamakasitomala, ndi njira yopatukana poyerekeza ndi RevOps.
RevOps, kumbali ina, imaphatikizapo zambiri chifukwa imaphatikizapo mamembala kuchokera ku malonda, kupambana kwa makasitomala, ndi malonda. Chifukwa samamvetsetsa bwino momwe machitidwe osiyanasiyana amagwirira ntchito, ntchito zotsekera zingayambitse zovuta zazing'ono kuti zisamayende bwino.
Pamene maopaleshoni osiyanasiyana agwirizana, amamvetsetsa bwino chifukwa chake vuto linayambika ndi mmene angalithetsere. Ndizofunikira kudziwa kuti a RevOps amasiyanitsidwa mwadala ndi magulu omwe amawatumikira, ndipo magulu a RevOps amalengeza kwa utsogoleri wapamwamba wa bungwe.
Wotsatsa wa RevOps, mwachitsanzo, sanganene ku CMO ya kampaniyo; m'malo mwake, amakanena kwa CRO kapena chilichonse chomwe ogwira ntchito a RevOps amauzako.
Momwe mungagwiritsire ntchito RevOps?
Kukhazikitsa ma RevOps pakampani yanu, monga zoyesayesa zilizonse, sizowongoka ngati kungodula zala zanu. Kuti mutsimikize kuti maziko olimba akupita patsogolo, muyenera kutsatira njira yogwiritsira ntchito RevOps.
Ngakhale ndondomekoyi ingakhale yosiyana kwambiri kutengera kukula kwa bungwe lanu, mafakitale, ndi zolinga za bungwe lanu, pali magawo angapo ofunikira omwe kampani iliyonse iyenera kutenga pamene ikuyamba ulendo wawo wa RevOps:
Audit
Muyenera kupeza zofooka zilizonse ndi malo olekanitsa pakati pa madipatimenti a bungwe lanu nthawi yomweyo. Yambani ndikufunsa ena mwa mafunso ofunikira otsatirawa okhudza ulendo wanu wopeza ndalama:
- Kodi zinthu zomwe zimayang'ana ndi kasitomala zikuwonetsa gawo lililonse laulendo wogula?
- Kodi malonda athu, kupambana kwamakasitomala, ndi magulu otsatsa ali patsamba lomwelo malinga ndi uthenga, njira, kagwiritsidwe ntchito kaukadaulo, machitidwe, ndi zolinga?
Gwirizanitsani
Kenako, yang'anani ma analytics anu ndi kuchuluka kwa ndalama kuti muwonetsetse kuti mukuwoneka bwino pagulu lanu. Maudindo ndi magulu akuyenera kukonzedwanso momwe angafunikire kuti zigwirizane ndi njira ya RevOps (mwachitsanzo, aliyense muzochita, zida, ndi ntchito zowunikira amakhala pansi pa mtsogoleri mmodzi).
Kenako, onetsetsani kuti zida zomwe magulu anu opangira ndalama akugwiritsa ntchito ndizothandiza. Ngati sichoncho, mungafunike kuchita kafukufuku kuti mugwiritse ntchito ndalama ndikupereka umisiri wofunikira ndi njira zogwirira ntchito bwino.
Mamembala a gulu lanu la RevOps atha kuyamba kugwira ntchito ngati gulu logwirizana atathandizidwa ndi zida ndi machitidwe oyenera.
Kutsatira ndi kukhathamiritsa
Kuyika pamodzi gulu la RevOps si ntchito imodzi yokha, koma ndi njira yomwe iyenera kulimbikitsidwa nthawi zonse.
Konzani misonkhano yanthawi zonse kuti mudziwe zomwe zikugwira ntchito, zomwe sizikugwira ntchito, komanso komwe mungawonjezere njira, njira, kagwiritsidwe ntchito kaukadaulo, ndi zina zambiri. Kenako, kutengera zomwe mwapeza, chitanipo kanthu kuti muwongolere gulu lanu la RevOps ndikukulitsa kufunikira kwake.
Kutsiliza
Ngati cholinga cha kampani yanu ndikuzindikira ndikuwongolera zolakwa zanu, kapena ngati mukufuna kusintha dongosolo lanu labizinesi kuti mukweze ndalama, mtundu wa RevOps ungathandize.
Kugwiritsa Ntchito Ndalama kungakuthandizeni kupeza mavuto ndi mayankho mukampani yanu zomwe simumadziwa. Zidzalimbitsanso luso la kampani yanu, ndikukulolani kuchita bwino kwambiri.
RevOps imatha kuthandizira ntchito zapakhomo pomwe ikuyang'ana kwambiri pakusintha kwanu, zomwe zimakhala zabwino ngati kuyang'anira bizinesi yanu kukukhala kovuta komanso/kapena zomwe mukuchita panopa sizikuwoneka kuti zikuyenda bwino.
Siyani Mumakonda