Ukwakha imikhiqizo ehlangabezana nezidingo zabasebenzisi (ngenkathi uzijabulisa), kufanele uqale uqonde ukuthi ubani umthengi wakho nokuthi ziyini izidingo zakhe. Ulwazi lomsebenzisi (UX) ucwaningo lungasiza ngalokhu.
Abacwaningi be-UX benza ucwaningo olujulile kubathengi abaqondiwe ukuze baqoqe futhi bahlole idatha ezosiza enqubweni yokuklama umkhiqizo.
Sizobheka ukuthi luyini ucwaningo lwe-UX, izinhlobo zalo, izindlela, ukuthi kufanele lwenziwe nini, izinzuzo zalo, kanye nohlu lwezinkundla zocwaningo ezinhle kakhulu ze-UX kulo mhlahlandlela.
Luyini ucwaningo lwe-UX?
Ucwaningo olunolwazi lomsebenzisi (i-UX) luwuphenyo oluhlelekile lwabasebenzisi abaqondiwe nezimfuno zabo ukuze kuhlanganiswe izimo zomhlaba wangempela kanye nemininingwane ezinqubweni zokuklama.
Ukwembula izinselele nezinketho zokuklama, abacwaningi be-UX basebenzisa izindlela eziningi.
Banikeza ulwazi olubalulekile olungasetshenziswa ohlelweni lokuklama ngokwenza kanjalo. Ucwaningo lwe-UX lungathatha izinhlobo ezihlukahlukene, kuye ngendawo okugxilwe kuyo.
Ucwaningo lwe-UX lungase luhlanganise imiqondo yokuhlola kanye nezibonelo zamathimba omkhiqizo, kodwa lungaphinda ludinge ukubuyekezwa kwemiklamo yebhrendi kanye nemiyalezo ngaphambi kokwethulwa komkhiqizo wamathimba okukhangisa.
Inhloso enkulu yocwaningo lokuklama ukwazisa inqubo yokuklama ngokombono womsebenzisi wokugcina. Kungocwaningo kuphela lapho esikwazi khona ukudalela umsebenzisi oyedwa: ngokwethu.
Kuwulwazi oluvamile ukuthi umgomo we-UX kanye nedizayini egxile kumsebenzisi uwukwakha kucatshangwa ngomsebenzisi wokugcina; futhi ucwaningo lusazisa ukuthi ungubani lowo muntu, uzowusebenzisa kanjani lo mkhiqizo noma isevisi, nokuthi yini ayifunayo kithi.
Izinhlobo Zocwaningo ze-UX
Ingahlukaniswa izigaba ezimbili:
- Ucwaningo olufanele
- Ucwaningo Oluningi
Ucwaningo olufanele
Lolu cwaningo lugxile kakhulu ngezinombolo nezibalo. Isho noma yiluphi uhlobo locwaningo olungalinganiswa ngezibalo.
Inikeza izimpendulo zemibuzo efana nokuthi "bangaki abantu abachofoze lapha" kanye nokuthi "iyiphi ingxenye yabasebenzisi engathola ukubizelwa esenzweni?" Kuwusizo ekutholeni amathuba ezibalo nokuthi kwenzakalani ngewebhusayithi noma uhlelo lokusebenza.
Ucwaningo Oluningi
Kwesinye isikhathi ucwaningo lwekhwalithethivu lubizwa ngokuthi ucwaningo “oluthambile”. Kubheka idatha okungeyona yezinombolo njengokuthi kungani abathengi bezabalaza ukuqedela umsebenzi othile noma ukuthi bazizwe kanjani ngenkathi besebenzisa umkhiqizo.
Ihlinzeka ngezisombululo zemibuzo enjengokuthi “kungani abantu bengakubonanga ukubizelwa esenzweni?” kanye nokuthi “yini enye abayibone ekhasini?” Izingxoxo noma izinkulumo zivame ukusetshenziswa.
Ichaza ukuthi kungani abantu beziphatha ngendlela abenza ngayo.
Singakwazi futhi ukukuhlukanisa ngezindlela ezimbili:
Ucwaningo lokuziphatha izindlela zibheka indlela abantu abaziphatha ngayo. Ekhasini, abantu bachofoza kuphi? Iyiphi indlela abayilandelayo ngohlelo lokusebenza mayelana nokuzulazula?
Ucwaningo lwesimo sengqondo ihlola indlela umsebenzisi azizwa ngayo futhi asabela ngayo kumcimbi.
Izindlela Zokucwaninga ze-UX
Ingxenye eyodwa yesibopho sakho njengomklami we-UX izobe inquma ukuthi iyiphi indlela yocwaningo eyamukelekayo ekusingatheni izinkinga ezithile. Ibhokisi lamathuluzi ocwaningo le-UX lihlinzeka ngenani lezixazululo zokukusiza ekuqoqeni ulwazi kumakhasimende.
- Ukuhlunga amakhadi: Abahlanganyeli bahlukanisa izindaba zibe ngamaqembu anengqondo kakhulu futhi bakhe amalebula kulawa maqembu ukuze bakhe uhlelo lokusebenza. Abaklami bangasebenzisa le datha ukuthuthukisa izinhlelo zokusebenza ezisebenziseka kalula namawebhusayithi.
- Ukuhlolwa kwe-A/B- Kule ndlela izinguqulo ezimbili zomkhiqizo ezibhekene nenye ukuze kutholwe ukuthi yikuphi okukhethwa yinani labantu eliqondiwe. Ngomkhiqizo obukhoma, ungakwazi ukufeza lokhu ngokwethula amaklayenti ahlukahlukene ngezinguqulo ezihlukene zekhasi eliyisiqalo elifanayo.
- Ukuhlolwa kokusebenziseka: Abahlanganyeli bazama ukwenza umsebenzi ngomkhiqizo ngenkathi ubheka. Lokhu kukuvumela ukuthi uhlole ukuthi abasebenzisi basebenza ngempumelelo kangakanani ekuqedeni imisebenzi, nokuthi bayenza ngokushesha kangakanani, yiziphi izithiyo ababhekana nazo, nokuthi bajabule kangakanani ngenqubo.
- Izingxoxo zabasebenzisi: Izingxoxo zobuso nobuso (kungaba ku-inthanethi noma mathupha) kuyindlela esheshayo neqondile yokufunda ukuthi umsebenzisi ufunani emkhiqizweni wesikhathi esizayo noma ukuthola idatha yekhwalithi kowo osuvele ukhona. Amaqembu okugxilwa kuwo asetshenziswa lapho kuxoxwa nabantu abaningi ngesikhathi esisodwa.
- Uhlolovo nohlu lwemibuzo: Inhlolovo noma uhlu lwemibuzo lungaklanywa ukubuyisela kokubili idatha yekhwalithi neyobuningi. Ungakwazi ukulandelela ukuthuthuka komkhiqizo kukho konke ukuthuthukiswa kwawo nempilo yonke ngokusebenzisa imibuzo efanayo nokwenza izinhlolovo ezimbalwa.
- Ukubuka Kokuqukethwe: Esikhundleni sokuxoxisana nabasebenzisi elebhu, uzobabuka endaweni yabo yangempela—mhlawumbe ekhaya noma emsebenzini—futhi ubuze imibuzo ukuze ufunde kabanzi ngokuthi bakwenza kanjani nokuthi kungani benza abakwenzayo.
- Ukuhlola ukuchofoza kokuqala: Uma uzama ukwenza umsebenzi kuwebhusayithi noma kuhlelo lokusebenza, qala ngokuchofoza ukuhlola kuphenya ukuthi umsebenzisi oqondiwe uchofoza ini ekuqaleni. Isayithi elibukhoma, i-prototype, noma i-wireframe konke kungasetshenziswa ekuhlolweni kokuchofoza kuqala.
- Izifundo zedayari: Abasebenzisi abaqondisiwe bagcina umkhondo wemisebenzi yabo yansuku zonke ngesikhathi sesethi (imvamisa eside) ezifundweni zedayari. Lokhu kukunikeza ulwazi mayelana nokuziphatha kwangempela kwempilo kanye nolwazi. Ungathola ukuthi kunini lapho umsebenzisi okungenzeka kakhulu ukuthi awusebenzise umkhiqizo wakho phakathi nosuku noma ukuthi uwusebenzisa kaningi kangakanani phakathi nosuku, isonto, noma inyanga.
Amapulatifomu okucwaninga we-UX amahle kakhulu
Ake sibheke amanye amathuluzi amakhulu okucwaninga e-UX atholakalayo njengamanje.
- I-Userlytics
- I-boot camp
- Uhlobo
- Maze
- Hotjar
1. I-Userlytics
I-Userlytics iyithuluzi lokuhlola eliphambili lomsebenzisi elikuvumela ukuthi wenze ukuhlola ulwazi lomsebenzisi kunoma yikuphi okuqukethwe kwedijithali (amasayithi, izinhlelo zokusebenza, ama-prototypes, izimpahla eziqhudelana naye, nokuningi) kanye nakunoma iyiphi idivayisi ngesikhathi sangempela.
Indlela yayo yokuklama yokuhlola emisha kanye nephaneli eyingqayizivele ivumela ukuhlolwa ukuthi kwenziwe ngemizuzu futhi imiphumela iqedwe ngamahora.
Ingenye yamasistimu ambalwa okuhlola abasebenzisi athwebula ikhamera, umsindo, nesikrini sedivayisi yombambi qhaza, kanye nokunika amandla inombolo engapheli yezichasiselo, ama-reel agqamile, abasebenzisi/abalawuli, abahloli ngeseshini ngayinye, nezifundo eziqhubekayo.
Kuphinde kuhlanganise okulotshiweyo okugcwele komsindo, i-branching logic, izibalo ze-qual/quant, izibukeli ezifihliwe phakathi neseshini elinganisiwe, abaphathi bama-akhawunti abakhethekile, nethimba eliqinisekisa ikhwalithi lokuqinisekisa ukuthi yonke imiphumela iyenelisa.
buhle
- Ivumela ababambiqhaza ukuthi bahlanganyele nomkhiqizo noma isevisi yakho ngenkathi kuqoshwa ividiyo.
- Emaminithini ambalwa kuphela, ungakha uhla lokuhlola. Ukuhlola ukuzulazula kwewebhusayithi yakho noma uhlelo lokusebenza lweselula isikhombimsebenzisi, sebenzisa ukuhlunga amakhadi kanye nokuhlolwa kwesihlahla.
- Ikuvumela ukuthi usebenzise iphaneli yabo yomhlaba wonke, ababambiqhaza bakho, noma abantu abavela eceleni ukuze wenze ukuqasha abahlanganyeli kube lula.
- Abahlanganyeli bangabuzwa imibuzo ehlukahlukene yokukhetha okuningi, ukukhetha okukodwa, noma imibuzo evulekile.
- Ukuhlola kwe-A/B kungasetshenziswa ukuqhathanisa izinguqulo ezimbili zedizayini, kanye nezikhangisi, noma ukuhlola okulinganiselwe kungasetshenziswa ukuze udale ubuntu bekhasimende lakho.
bawo
- Kunzima ukunquma izinga lentengo olifunayo.
- Kunzima ukwaba kabusha umlando we-akhawunti.
- Yize izinkampani zingathola isevisi esizwa yi-AI, yokubhala ngezilimi eziningi ukuze kuhlolwe abasebenzisi bazo, le nketho ayifinyeleleki kukho konke ukukhokha kwenkampani noma okubhaliselwe kwanyanga zonke.
Zamanani
Intengo ihlukaniswa phakathi kokuthi “Khokha njengoba uhamba” kanye “Nokubhalisa” ngokusekelwe oqala ku-$49/umbambiqhaza kanye no-$399/ngenyanga (ukhokhiswa nyanga zonke) ngokulandelanayo.
2. I-boot camp
I-Lookback iyithuluzi lokucwaninga le-UX elinamandla elikuvumela ukuthi wenze izingxoxiswano zabasebenzisi bukhoma ngenkathi ngesikhathi esisodwa uthwebula isikrini somsebenzisi.
Ilungiselela ucwaningo olulinganiselwe, olungalinganiselwe, nolukude futhi ifaka ideshibhodi ehlanganyelwayo ekuvumela ukuthi uvumelanise futhi wabelane ngalo lonke ucwaningo lwakho nempendulo yabathengi nethimba lakho.
Ungakwazi ukuvumelanisa lonke ucwaningo lwakho, umake osebenza nabo, futhi wakhe ama-reel agqamile okutholwa okubaluleke kakhulu usebenzisa ideshibhodi ehlanganyelwe.
Ungakha amagumbi okubuka okubonakalayo, urekhode izikrini zabasebenzisi ngenkathi besebenzisa uhlelo lwakho lokusebenza noma iwebhusayithi, futhi ulobe izinhlolokhono zabasebenzisi.
buhle
- Ivumela abantu abaningi ukuthi babuke ucwaningo lwakho futhi bathathe namanothi.
- Inikeza umsebenzi okuvumela ukuthi usakaze izifundo zakho kontanga futhi ukhulume ngazo ngesikhathi sangempela.
- Ukuhambisana Kwezinhlelo Zomdabu
- Ikhono lokugxiviza isikhathi nokubhala amanothi njengoba kuqoshwa.
bawo
- Ngezikhathi ezithile, ukwehla kokuxhumana kungenzeka.
- Kungaba ithuluzi elingcono kakhulu kuwe uma usunabahlanganyeli ocwaningweni lwakho, njengoba benganikezi usizo ngalokho.
- Izinkinga ngenguqulo yeselula nokuhlola ku-iOS
Zamanani
Inikeza izinsuku ezingu-60 zezilingo zamahhala zezinhlelo ze-premium. Intengo yesikhulumi iqala kusuka ku-$17 ngenyanga.
3. Uhlobo
I-Typeform iyinkundla yokuphatha inhlolovo esekelwe emafini yamabhizinisi anoma yimuphi usayizi. Ngaphakathi kwesuite eyodwa, ihlanganisa idizayini yenhlolovo, ukusetha, ukusabalalisa, nokuhlaziya. Abasebenzisi bangakha izinhlolovo ezihleliwe besebenzisa isixhumi esibonakalayo sokudonsa nokuwisa.
Izimpendulo zombhalo omfushane, imibuzo yokukhetha okuningi, izimpendulo zombhalo omude, izinketho zesithombe, namamenyu okudonsela phansi kuphakathi kwezinhlobo ezihlukahlukene zemibuzo efakwe ezifanekisweni. Embuzweni ngamunye, ungaphinda ulayishe izithombe noma amavidiyo.
Ama-pop-ups esayithi kanye susa izaziso ingasetshenziswa ukuletha izinhlolovo. Abasebenzisi bangalandelela izinkomba zokusebenza okuhlanganisa ukuvakasha okuhlukile, izimpendulo, nesimo sokuqedwa kwenhlolovo besebenzisa
Imibiko ye-Typeform namadeshibhodi. Abasebenzisi bangakwazi futhi ukubona izimpendulo zenhlolovo yesikhathi sangempela. Abasebenzisi bangakwazi futhi ukusebenzisana nesofthiwe, ebavumela ukuthi badizayine izabelo zenhlolovo, banikeze abantu ngabanye, futhi babelane ngemiphumela yocwaningo.
buhle
- I-interface yomsebenzisi ilula futhi inembile.
- Oda futhi uhlele kabusha izinto ngokuzihudula nokuziwisa.
- Iqukethe izifanekiso eziningi zokukusiza ukuthi wonge isikhathi futhi uqhamuke nemibono emisha.
- Ukuhlanganiswa kwe-HubSpot komzila wokuphendula ozenzakalelayo.
- Ukusebenziseka okuhle kakhulu, nokunaka okuqinile kubasebenzisi (abaxoxisana nabaxoxisana nabo)
- Kokubili ukukhiqiza nokushicilela ifomu, liyahambisana neziphequluli zewebhu zesimanje, ezilivumela ukuthi lisebenze futhi libukeke lilihle kunoma iyiphi idivayisi.
bawo
- Isakhiwo senani, ikakhulukazi sohlelo lwe-Pro+, siwukuthinta kubiza kakhulu.
- Sisenophawu lwe-Typeform kumafomu ethu, nakuba sikhokhela isevisi yethu, engikholelwa ukuthi, kufanele isuswe uma uthuthukisa usuka ku-akhawunti eyisisekelo.
- Ukusekela uhlelo oluyisisekelo kungase kube ngcono, kodwa kusewumkhiqizo omuhle kakhulu.
Zamanani
Ihlinzeka ngohlelo lwamahhala oluhlanganisa amafomu angenamkhawulo, imibuzo eyishumi kufomu ngalinye, nezimpendulo eziyishumi ngenyanga. Izinhlelo ze-Premium ziqala ku-$29 ngenyanga.
4. Maze
I-Maze iyithuluzi lokuhlola ngokushesha elihumusha impendulo yomsebenzisi womhlaba wangempela ibe ulwazi olungasetshenzwa. Isebenza ngaphandle komthungo nge-Adobe XD, I-Figma, i-InVision, i-Marvel, ne-Sketch, okukuvumela ukuthi ungenise i-prototype ekhona kusuka kuhlelo lwakho oluncamelayo lokuklama.
Ungathuthukisa futhi wenze izivivinyo zokusebenziseka ezijulile usebenzisa i-Maze, bese wabelane ngemiphumela nabahloli bakho ngesixhumanisi ukuze uthole impendulo engenzeka ngamaminithi.
Ukuhlaziywa komsebenzi, ukuhlaziya izindlela eziningi, amamephu okushisa, ukuhlolwa kwe-A/B, ukuhlolwa kwe-guerilla, nezinye izici kufakiwe kusixazululo sakho sokuhlola ukusebenziseka.
Ekuqaleni kwesigaba sokuklama, i-Maze Discovery ikuvumela ukuthi wenze izinhlolovo futhi uqoqe okokufaka komsebenzisi.
buhle
- I-UI elula, kulula ukuyiqonda nokuzulazula, imibiko emihle, nezimpendulo zosizo ezisheshayo.
- Ukuhlanganiswa kwesofthiwe yokuhlola umsebenzisi we-Figma kuyashesha njengoba kuthola.
- Ukuhlunga, amamephu okushisa, idatha yomsebenzisi, nama-URL asesidlangalaleni wababambe iqhaza konke kufakiwe embikweni.
- Ushintsho olusuka kusayithi luye ku-Maze lucishe lushelele kubahloli.
bawo
- Inemikhawulo embalwa ngokuya ngamafomethi emibuzo, okuhlanganisa nesitayela sokukhetha okuningi esinezithombe.
- Ababambiqhaza bangase badidwe indlela yokwethulwa, futhi isici semephu yokushisa sisetshenziswe ngendlela efanele.
Zamanani
Ungaqala ukusebenzisa inkundla ngenguqulo yayo yamahhala. Iphinde inikeze ngenguqulo ye-premium eqala ku-$50/ngenyanga (ekhokhiswa minyaka yonke).
5. Hotjar
I-Hotjar ikuvumela ukuthi ubone ukuthi abantu baxhumana kanjani newebhusayithi yakho.
Isebenzisa amamephu okushisa asebenzisanayo okuchofoza kanye nezenzo zabo, ukurekhodwa kwamaseshini abo, kanye nokukhuluma ngomlomo ngenhlolovo nempendulo yenhlolovo ukuze ikusize uthole ulwazi oluqinile, olusekelwe idatha lokuthi abantu bayisebenzisa kanjani futhi kanjani isayithi lakho.
Ikuvumela ukuthi uthumele izinhlolovo, urekhode, futhi ubuke ukurekhodwa kwesikrini kwabantu abazibandakanya newebhusayithi yakho, wakhe amamephu okushisa futhi uqoqe impendulo yomsebenzisi wesikhathi sangempela.
Inkundla imayelana nokuzifaka ezicathulweni zabathengi bakho kanye nokuthuthukisa ulwazi lomsebenzisi njengomphumela.
buhle
- Ukusebenzisana komsebenzisi namawebhusayithi, ikakhulukazi amafomu ezinyathelo eziningi.
- Thola impendulo yesikhathi sangempela evela kubasebenzisi ngenkathi bekuwebhusayithi yakho.
- Mayelana nokuzulazula/ukusetshenziswa kubonwa, kungumkhiqizo olula ongawusebenzisa.
- Amakhasimende angahlolwa, okuyindlela elula nesheshayo yokuthola ulwazi.
- Izihlungi zingasetshenziswa ukugxila eqenjini elithile labasebenzisi.
bawo
- Inkundla ingasheshisa ukulayishwa kwewebhusayithi yakho.
- Ezinhlanganweni ezinkulu namawebhusayithi anethrafikhi ephezulu, izinsiza zibiza kakhulu.
Zamanani
Ungaqala ukusebenzisa inkundla ngohlelo lwayo oluyisisekelo olunikeza amamephu okushisa ama-3 wewebhusayithi yakho, futhi ungarekhoda izikhathi eziyi-100 kuphela nsuku zonke. Iphinde inikeze ngezinhlelo ze-premium eziqala ku-$31/ngenyanga.
Isiphetho
Kuphrojekthi ngayinye, ucwaningo lwesipiliyoni somsebenzisi lubalulekile. Ingasinikeza isizinda esidingekayo ukuze isisize ukuba siqonde amanzi ngaphambi kokuba singene.
Ucwaningo lwe-UX cishe luyifilosofi ithimba lokuklama eliphila ngayo kuzo zonke izinyathelo zomzila. Kumayelana nokuqonda indlela abantu abazizwa ngayo, ukuqaphela zonke izimo ezidlalwayo, kanye nokunquma inkambo engcono kakhulu yokwenza.
Ekugcineni, amathuluzi owasebenzisayo azonqunywa indlela yocwaningo ye-UX ofisa ukuyisebenzisa, kanye nobubanzi bocwaningo lwakho.
shiya impendulo