Okuqukethwe[Fihla][Bonisa]
Ukuqonda isihloko se-Influence Engineering kubalulekile emhlabeni lapho isizinda sedijithali sinomthelela omkhulu kangaka ezimpilweni zethu zansuku zonke.
Cabanga ngesibonelo sebhikawozi elisedolobheni elincane eladuma ngendlela emangalisayo ngokushesha nje. Lokhu kuguquguquka okumangalisayo kwaba umkhiqizo wesu Lobunjiniyela Bethonya elicatshangelwe kahle, hhayi nje ukwenzeka.
Kwake kwaba yimfihlo emphakathini, indawo yokubhaka yasebenzisa amasu onjiniyela okuthonya ukwenza ubunikazi be-inthanethi obuhehayo.
Baxoxa izindaba ezithakazelisayo mayelana nemisebenzi yabo yokubhaka, umsuka wezindlela zabo zokupheka, nenjabulo abayithola ngokuphakela indawo yangakubo.
Indaba yabo ethandekayo nezithombe ezihlaba umxhwele ngokushesha zathola ukunakwa okusabalele ezinkundleni zokuxhumana. Ngokusebenzisa ngobuhlakani okuqukethwe okukhiqizwa umsebenzisi, bakhuthaze amaklayenti ukuthi anikele ngezindaba zawo.
Konke okuthandayo, ukuphawula, nokuthunyelwe ezinkundleni zokuxhumana kukhulume nokuxhumana kwangempela komuntu siqu abathengi abanalo nenkampani, hhayi nje ingxenye yedijithali yomsebenzi.
Lawa amandla obunjiniyela bethonya: bungaguqula amabhizinisi amancane abe izithonjana zasendaweni ezithandwayo kanye nemiphakathi ye-inthanethi ekhonzwayo.
Ukulandisa kwebhikawozi kuyisibonelo se-Influence Engineering, ehlanganisa ukuba khona kwedijithali okunenjongo, ukuxoxa indaba kwangempela, nokusebenzelana ku-inthanethi ukuze kwakhe isithombe somkhiqizo esinamandla, esikhumbulekayo.
Ukuzuza ulwazi kulolu hlobo lobuciko kubalulekile ekuchumeni emhlabeni lapho imigqa ehlukanisa okwangempela kanye ne-virtual ilokhu iba lufifi njengoba siya phambili enkathini yedijithali.
I-Influence Engineering imayelana namandla okudala imiphakathi ezinikele, ukushintsha imibono yabantu, nokukhuthaza ukusebenzisana okunenjongo.
Imayelana nokukhuthaza indawo yedijithali lapho abantu nezinkampani zakha ukuxhumana okujulile, okuhlala njalo kunokumane ziqhumise imilayezo ku-cyberspace.
Emhlabeni oqhutshwa idijithali ngokwandayo, ukuqonda nokusebenzisa imibono ye-Influence Engineering kuba semqoka empumelelweni.
Kuyisu elihlanganisa konke lokudala ukuba khona ku-inthanethi okuphoqelelayo kunokuba nje i-gimmick yokumaketha.
Ubunjiniyela bethonya budlula izilinganiso zezinga eliphezulu labalandeli nokuthandwa. Ihlola umqondo “womphumela onyakazayo,” lapho konke ukuhlangana kwedijithali kunamandla okwakha ukuxhumana, ukuqala izingxoxo, ngisho nokuqalisa ukunyakaza komphakathi.
Kulesi siqeshana, sizobheka kabanzi I-Influence Engineering kanye nezingxenye zayo eziningi.
Ukuqonda Ithonya Lobunjiniyela
Ubunjiniyela bethonya yinkambu eyinkimbinkimbi egxile ekusebenziseni ukuthonya ukuze kugwenywe ukukhetha ngendlela ayifunayo.
Ukwakha izindaba ezithokozisayo kudinga ukuqondisisa kahle ukuziphatha komuntu kuhlanganiswe nokuhlolwa okuphelele kwamaqiniso, okuyikhona okwenza leli bhizinisi libe yimpumelelo.
Izimiso eziyisisekelo zobunjiniyela bomthelela zihlanganisa ukuqashelwa kwephethini, ukuqonda kwezibangeli zengqondo ezingase zisetshenziswe, nokuhlaziywa kobuchwepheshe kanye nokubikezela kwezinqubo zokwenza izinqumo.
Izimiso Eziyinhloko
Ubunjiniyela bethonya busekelwe emibonweni eminingana eyisisekelo, yonke exhunywe emikhakheni yokuhlaziya idatha, ubuchwepheshe, kanye nesayikholoji.
Le mibono eyisiqondiso icacisa ukuthi abantu nezinhlangano kufanele bazimise kanjani ngempumelelo endaweni yedijithali ukuze bangene kuzo futhi babe nomthelela omkhulu kubabukeli abaqondiwe kubo.
Psychology
Izindlela ze-Influence Engineering zenziwa zenzeke ngesisekelo sazo sezengqondo. Inkundla lapho amaqhinga okuthonya avivinywa futhi avivinywa khona ukuziphatha komuntu kanye nezinqubo zokucabanga.
Izindlela zobuciko ezihambisana nezinga eligxile kumuntu zidinga ukuqonda imiqondo engokwengqondo efana nokugqugquzela, ukuncenga, nomnotho wokuziphatha.
Ubuchwepheshe
Kodwa-ke, ubuchwepheshe yibo okwenza ubunjiniyela be-Influence bube khona futhi busiza ekusetshenzisweni okungokoqobo. Inikeza izinkundla nezinsiza ezidingekayo zokuqoqa, ukuhlola, nokusebenzisa amaqhinga okuthonya.
Ukusetshenziswa kobunjiniyela bethonya sekusakazeke kakhulu futhi kusebenza ngempumelelo kusukela ekuthuthukisweni kwe-AI nokufunda komshini. Lobu buchwepheshe buvula umnyango wamaqhinga okukholisa anamandla ngokunikeza iwindi ekuziphatheni komuntu nokwenza izibikezelo ezinembe ngendlela emangalisayo ngakho.
Idatha Analytics
Idatha iyinjini enika amandla i-Influence Engineering. Ngokunikeza izilinganiso zokuqaphela nolwazi oluwusizo, ukuhlaziya idatha kwakha isisekelo sokuqonda ubunjiniyela bethonya.
Ngokuhlola ngokucophelela idatha, indawo yamaphethini, amathrendi ayatholwa, kanye nokusebenza ngempumelelo kwamaqhinga okuthonya kuyahlolwa futhi kuthuthukiswe. Indaba yomthelela icwengwa ngokuqhubekayo ngalo mbono oqhutshwa yidatha ukuze uvumelane nemigomo ehlosiwe.
Amathuluzi Esimanje Nobuchwepheshe Bokuthonya Ubunjiniyela
Ukusebenzisa Ubunjiniyela Bethonya ngokugcwele kudinga ikhithi yamathuluzi eqinile namandla obuchwepheshe.
Lawa mathuluzi angaphezulu nje kokuba abagqugquzeli; ziyizinjini ezishayela inkambu endaweni yezinto ezisebenzayo kanye nokutholwayo.
Ukuhlangana kwamathuluzi afanele kanye nezinhlelo zokusebenza zamaqhinga kuvula umhlaba wamathuba, okwenza Ubunjiniyela Bethonya bube namandla anamandla ezindaweni zokwenza izinqumo.
Amathuluzi
Kunenqwaba yamathuluzi atholakalayo emkhakheni wobunjiniyela bethonya, ngalinye linekhono elihlukile lokuxazulula ubunzima bethonya kanye nokwenza izinqumo.
Amapulatifomu e-Data Analytics:
Ubunjiniyela bethonya bakhelwe kudatha, futhi izinkundla zokuhlaziya zingabaphathi bezibani ezikhanyisa indlela.
ithebula futhi -Google Analytics zingamathuluzi abalulekile okuhlaziya idatha, ukuthola amathrendi, kanye nokwethula izinhlelo ezinolwazi olunzulu zokwenza izinqumo.
Amathuluzi okuhlaziya ukuziphatha:
Ukuqonda i-psychology yabantu kubalulekile ukuze Uthonye Ubunjiniyela. Ngokunikeza iwindi ekuziphatheni komsebenzisi, amathuluzi afana Hotjar futhi I-Crazy Egg hlinzeka ngolwazi olunemininingwane eminingi yokuthi abantu basebenzisana kanjani nezimo zedijithali nokuthi izinsimbi zamandla zitholakala kuphi.
Isoftware Yokuhlaziya Imizwa:
Emkhakheni wobunjiniyela bethonya, isimo sengqondo esivamile siyisilinganiso esiwusizo.
Amathuluzi okuhlaziya imizwa, njenge I-Lexalytics or ImfeneFunda, nikeza uhlaka lokuthuthukisa nokucija amasu okuthonya ngokusebenza njengelensi yokubuka imibono yomphakathi.
Amasistimu Okuphatha Okuqukethwe (CMS):
Ukuthuthukiswa okushelelayo, ukugcinwa, kanye nokusatshalaliswa kokuqukethwe kwedijithali kwenziwa yizinkundla ezifana nalezi Thenga futhi WordPress. Yingakho ukugcina nokukhulisa ubukhona be-inthanethi kudinga okuqukethwe kwedijithali.
Izinhlelo Zokuphatha Ubudlelwano Bekhasimende (CRM):
Ukuphathwa kokuxhumana namakhasimende kanye nokuxhumana, okuyisisekelo somthelela ohlala njalo, kuncike kakhulu ezinhlelweni ze-CRM njenge Salesforce or HubSpot.
I-imeyili Marketing Platforms:
Ukuze kuhileleke izethameli eziqondile, njengokuxhumana okulungiselelwe kanye nokwakha ubudlelwano, amathuluzi afana I-Mailchimp or Ukuxhumana okuqhubekayo zibalulekile. Lokhu kuxhumana kuyisisekelo sethonya.
Ubuchwepheshe
Intuthuko yesimanje ayizona kuphela izibukeli zokuthuthuka kwe-Influence Engineering; kunalokho, zingamandla abangela ukwanda nokusebenza kwayo ngokushesha.
Ubuhlakani Bokufakelwa Nokufunda Komshini
Ithonya elibukhali lobunjiniyela lilolwe ukuthuthukiswa kwe-AI ne-ML. Lawa mathuluzi ahlinzeka ngendlela esebenzayo yokuthonya imizamo ngokunikeza uhlaka lokuhlaziya okubikezelwayo.
Imizamo yobunjiniyela bethonya iba yimpumelelo kakhulu lapho kungalindelwe amathrendi okuziphatha namaphethini okwenza izinqumo.
Ubuchwepheshe be-Blockchain
I-Blockchain ingeza izinga elisha lokwethembana nokungafihli lutho, kokubili okubalulekile ekwakheni ukuxhumana okunamandla.
Njengoba ihlukaniswa, ithuthukisa ubuqotho bedatha, okubalulekile ekuthuthukiseni nasekuhloleni imizamo yokuthonya.
I-Virtual Reality(VR) & Augmented Reality(VR)
Ubuchwepheshe bokucwiliswa njenge-VR ne-AR bunikeza indawo engokoqobo kodwa elawulwayo elungele ukuhlola nokuthuthukisa izindlela zokuthonya.
Ikhono labo lokusiza ukubamba okuyinkimbinkimbi kokuguquguquka kwethonya livumela izinga elikhulu lokubandakanyeka.
Izicelo zomhlaba wangempela
Ukwenza Izinqumo Zebhizinisi
Umhlaba wezinkampani uhlinzeka ngendawo ecebile ye-Influence Engineering ukuze iphumelele. Amabhizinisi angakwazi ukuqonda ukuguquguquka kokuthatha izinqumo phakathi kwababambe iqhaza, abathengi, ngisho nezimbangi ngokusebenzisa ukuhlaziya idatha kanye nemininingwane yokuziphatha.
Amabhizinisi manje angakha amasu aqhutshwa yidatha, anengqondo enengqondo ahambisana kangcono nokuthandwa ngamakhasimende kanye namandla emakethe ngenxa yethonya lobunjiniyela.
Isibonelo, izinkampani zingenza ngokwezifiso imikhiqizo yazo, zithuthukise izinqubomgomo zazo zentengo, futhi zikhuphule amazinga wokwaneliseka kwamakhasimende ngokwazi ukuthi yini ekhuthaza ukuziphatha kwamakhasimende abo..
Ubunjiniyela bethonya buphinde busekele ukuthathwa kwezinqumo kwangaphakathi, kusize ukudala isiko lokukhetha okunolwazi, okusekelwe idatha okubalulekile empumelelweni yezinhlangano.
Ukumaketha nokukhangisa
Ubunjiniyela bethonya bunamathuba angenamkhawulo esizindeni sokumaketha. Umnyombo wokumaketha ukudala izindaba ezihehayo, futhi I-Influence Engineering ikunikeza amakhono ukuze ukwenze kahle.
Ngokusetshenziswa kokuhlaziywa kwedatha, abakhangisi bayakwazi ukunquma imizwa nezintandokazi zababukeli abaqondiwe, okubasiza ukuthi bakhe izikhangiso ezixhuma ngempela.
Ngaphezu kwalokho, ukudala izikhangiso ezidonsa ababukeli futhi zikhuthaze isenzo kwenziwa ukwazi imibono yengqondo engemuva kokuziphatha kwabathengi.
Ukuhlaziywa kwemizwa kanye nezibalo zokuziphatha ziyizibonelo ezimbili zamathuluzi abalulekile ekuthuthukiseni amaqhinga okumaketha, ukuqinisekisa imbuyiselo engcono ekutshalweni kwezimali, kanye nokwakha ubudlelwano obuhlala njalo nezithameli.
Inqubomgomo Yomphakathi Nokuphatha
Ukuqonda ukuguquguquka komphakathi kanye nokuziphatha komuntu ngokujulile kuyadingeka ukuze uzulazule endaweni eyinkimbinkimbi yenqubomgomo yomphakathi kanye nohulumeni. Uzakwethu obalulekile kulo mzamo yi-Influence Engineering.
Abenzi benqubomgomo bangahlola umbono womphakathi, baqonde ukuthi izinqubomgomo zingabathinta kanjani abantu, futhi bathuthukise izindlela ezizozuza ukusekelwa abantu ngokusebenzisa izindlela Zobunjiniyela Bokuthonya.
Nakuba ucwaningo lokuziphatha lunganikeza ukukhanya kokuthi izinqubomgomo zingatholwa kanjani ngamaqembu ahlukahlukene, ukuhlaziya idatha, isibonelo, kunganikeza imininingwane ngokusebenza ngempumelelo kwezinhlelo zenqubomgomo.
Ukwengeza, i-Influence Engineering ingasiza izikhungo zikahulumeni kanye nomphakathi jikelele ukuxhumana ngempumelelo, okuzothuthukisa ukubambisana nokwethembana.
Uhulumeni olinganayo, onolwazi, futhi osebenza ngempumelelo ungenzeka ngesu elisobala neliqhutshwa idatha elithuthukiswa yi-Influence Engineering.
Ikusasa Lobunjiniyela Bethonya
Sisonqenqemeni lwenguquko yezobuchwepheshe, futhi umkhakha wobunjiniyela obunamandla usuzobhekana noshintsho olukhulu.
Iminyaka yobudala yamaqhinga ayinkimbinkimbi, aqhutshwa yidatha isizoqala njengoba ubuhlakani be-Artificial Intelligence (AI), Ukufunda Ngomshini (ML), kanye ne-blockchain kuhlangana ukuze kuthuthukiswe izinqubo zethonya.
Intuthuko entsha efana nenhlanganisela ye-augmented reality (AR) kanye ne-virtual reality (VR) inikeza iwindi ngekusasa eligxilile lapho ukuziphatha komuntu kungaqondwa futhi kuthonywe kuyo yonke imingcele evamile.
Kunengqondo kubantu nezinhlangano ezimagange ukusebenzisa ubunjiniyela bethonya ukutshala imali ekuqeqesheni nasekuthuthukisweni kwamakhono kulezi zindawo.
Ngaphezu kwalokho, kuzobaluleka ukugcina unolwazi ngokushintsha kwezinhlaka zokulawula kanye nezindaba zokuziphatha.
Ngokungeziwe ekulungiseleleni izinhlangano igagasi elilandelayo lempumelelo, ukusebenzelana okuqinile ngamathuluzi asafufusa kanye nezindinganiso zokuziphatha kuzozibeka ethubeni lokuqasha ngempumelelo Ubunjiniyela Bokuthonya ukuze kwenziwe izinqumo ezithuthukisiwe kanye nentuthuko yamasu.
Isiphetho
Sembule izimiso eziyinhloko ze-Influence Engineering—ehlanganiswe nokuhlaziywa kwedatha, ubuchwepheshe, nesayikholoji—ngokuzulazula ezindleleni zakhona eziyinkimbinkimbi.
Umthelela wayo obalulekile emikhakheni efana nenqubomgomo yomphakathi, ukumaketha, kanye nebhizinisi kukhombisa isiyalo esigcwele amathuba okuthuthukisa amasu anomthelela futhi aholele ekuthathweni kwezinqumo okunolwazi.
Iminyaka yokuthonya iyakhula ngenxa yamathuluzi nobuchwepheshe obushayela Ubunjiniyela Bethonya, njenge-blockchain ne-AI, kanye nezinkundla zokuhlaziya idatha.
Intuthuko yesikhathi esizayo kwezobunjiniyela bethonya, eqiniswa ukucatshangelwa kokuziphatha kanye nobuchwepheshe obuphambili, ikhanga ngesithembiso esikhulu.
Lapha akukho lapho ingxoxo iphela khona; kusekuningi okusazotholwa futhi okuxoxwe ngakho mayelana Nobunjiniyela Bokuthonya.
Abafundi bayamenywa ukuthi bahlole okwengeziwe, babambe iqhaza engxoxweni, futhi baxazulule ubuqili obungeziwe bokuthi Ubunjiniyela Bokuthonya bungazishintsha kanjani izimo zesimanje zokwenza izinqumo.
shiya impendulo