Okuqukethwe[Fihla][Bonisa]
Iwebhusayithi ekade yaba nzima ukuyithuthukisa njengoba ibidinga amakhono ahlukahlukene ukuze ifake amakhodi, ukuyiklama, kanye nokuhlinzeka ngokuqukethwe kwayo.
Ukwethulwa kwe-CMS, noma Uhlelo Lokuphathwa Kokuqukethwe, kubangele uguquko endleleni okuqukethwe okugcinwa ngayo ku-inthanethi.
Ngokufika kwe-CMS, ukwakha amawebhusayithi kwaba lula njengokuvula i-akhawunti. Ngisho nangaphandle kwanoma yimuphi umuzwa wokubhala amakhodi wangaphambilini, ungakha iwebhusayithi emangalisayo, ewusizo ngokumane uxhume izinto ezidingekayo.
Mayelana nezinhlelo zokuphatha okuqukethwe, isisekelo sewebhusayithi yakho yi-CMS yayo. Isakhiwo (noma uhlaka lwamathambo, uma uthanda) osidingayo ukwakha iwebhusayithi phezu kwaso sakhiwe kokubili i-HubSpot kanye nezinhlelo zokuphatha okuqukethwe kwe-WordPress.
I-CMS ehloniphekile kufanele ifake wonke amathuluzi owadingayo ukuze wakhe noma yini obunethemba lokuyithuthukisa futhi kufanele isebenze futhi ibe lula ukuyisebenzisa.
Mhlawumbe yiwebhusayithi yebhizinisi lakho lokukhiqiza izingxenye, noma mhlawumbe i-digital CV ohlose ukuyisebenzisela ukuthola lowo msebenzi wamaphupho.
Yonke iwebhusayithi, noma ngabe iluphi uhlobo, idalwe kusetshenziswa i-CMS. Kokubili i-HubSpot ne-WordPress yizinhlelo ezaziwa kakhulu ezinikeza ingcebo yokusebenza kwe-CMS ekahle.
Kodwa-ke, ukukhetha eyodwa yazo kudinga ukuhlolwa okuphelele kwenkundla ngayinye kucatshangelwa isu lakho lebhizinisi, izidingo, nezici.
Njengomphumela, kulokhu okuthunyelwe, sizoqhathanisa i-HubSpot CMS ne-WordPress ngaphambi kokunquma ukuthi iyiphi ephakeme.
Kuyini I-HubSpot CMS?
Ngokusetshenziswa kwe-no-code (noma, kwezinye izimo, ikhodi ephansi) ye-HubSpot CMS, kuyenzeka ukudizayina, ukwakha, ukwenza kube ngokwakho, nokugcina iwebhusayithi inolwazi lokubhala amakhodi oluncane kuya kokuncane noma olungenalo nhlobo.
Ukuhudula bese uwisa kusetshenziswa ukuze kusetshenziswe. Amakhulu amamojula enziwe ngaphambilini nezifanekiso onawo, ongakwazi ukuwashintsha ngokuchofoza okumbalwa ukuze afane nobunikazi benkampani yakho ngokungeza amalogo, usebenzisa imibala yebhizinisi namafonti, njll.
Ukuhlanganiswa kohlelo lokusebenza, okusebenza njengama-plugin ku-WordPress, kungenye indlela yokwandisa ukusebenza kwewebhusayithi yakho. Alukho ulwazi olukhethekile oludingekayo uma ufisa ukushicilela okuqukethwe okusha.
Ithuluzi lokushicilela okuqukethwe isikhombimsebenzisi somsebenzisi kufana nokubukeka nokusebenza kwabahleli bombhalo (i-Google Amadokhumenti, i-Microsoft Words, njll.).
I-HubSpot CMS iyinketho ekahle futhi uma ungakwazi ukuqasha ochwepheshe abaphambili kodwa uncamela ukunikela ngokuqukethwe futhi ulawule iwebhusayithi ngokwakho.
I-HubSpot ihlanganisa ubuchwepheshe bokuphepha (i-firewall yesicelo sewebhu, SSL, HSTS Max Age Directives, ukutholwa okudidayo), futhi ivuselela iwebhusayithi ngokuzenzakalelayo, ikwenze kube lula ukwakha izingxenye ezisebenzisanayo, nokunye (amafomu nezigelekeqe ngokuqondile).
Ukuphathwa kobudlelwano bekhasimende kungesinye isici se-HubSpot. Kusho ukuthi ungasebenzisa izixazululo ezizenzakalelayo zokumaketha ukuze unike iwebhusayithi yakho amandla ngaphezu kokuyakha nokuyiphatha.
Ugcina usuneplathifomu ehlangene ndawonye njengomphumela. Ungaphatha zonke izingxenye zokuba khona kwakho ku-inthanethi ngeplatifomu eyodwa nje, ukhiphe isidingo sokuhlaziya okwengeziwe, i-SEO, i-imeyili, nezinhlelo zokusebenza zenkundla yezokuxhumana.
buhle
- Izindikimba zewebhusayithi ezakhiwe ngaphambili—empeleni, izifanekiso ezishintsheka ngokuphelele—zihlinzekwa yi-HubSpot CMS. Njengomphumela, ungakha iwebhusayithi ehambisanayo futhi enikeza ulwazi lomsebenzisi olungaguquki.
- I-HubSpot CMS Hub inikeza iseluleko se-SEO ongasisebenzisa ukuze uthole ithuba eliphakeme lokubeka ngaphezu kwama-SERPs.
- Ngaphandle kosizo lwekhodi yochwepheshe noma ekhethekile, abathengi bangabuyekeza futhi bakhe amakhasi ewebhu basebenzisa umhleli wokudonsa nokuwisa.
- Nge-HubSpot, ungathuthukisa ngokushesha amakhasi akho ewebhu. Vele ukhethe izinguqulo zamakhasi amahlanu, futhi i-HubSpot izolandelela ukusebenza futhi ikunikeze ukukhetha okungcono kakhulu.
- Umnikelo oyingqayizivele yi-CMS Hub by HubSpot. Ihlanganisa amandla okwenza iwebhusayithi enothile ngokuqukethwe namandla okuthengisa nokuhlaziya e-HubSpot.
bawo
- Kuyinkundla esekelwe ngamafu esikhundleni somthombo ovulekile wokudala amawebhusayithi.
- Abasebenzisi bangathumela mathupha impahla kusuka ku-CMS besebenzisa i-HubSpot.
- Awunakho ukulawula okuphelele kuwebhusayithi yakho ngenkathi usebenzisa i-HubSpot CMS. Kudingeka ukuthi ulandele izibuyekezo nezinqubomgomo zabo.
- I-HubSpot CMS iyabiza; isigaba esiphansi siqala ku-$300 ngenyanga.
Kuyini WordPress?
Ithuluzi lokwakha iwebhusayithi i-WordPress ingumthombo ovulekile futhi imahhala. Isizindalwazi se-MySQL sisetshenziswa yi-PHP-based content management system (CMS) WordPress.
Ukubhuloga okunamandla kakhulu nokusebenziseka kalula kanye website builder etholakalayo njengamanje i-WordPress, ukuyibeka kalula. Kumawebhusayithi ahlukahlukene, i-WordPress iyinkundla yewebhusayithi emnandi.
I-WordPress iyi-CMS eguquguqukayo engasetshenziswa kunoma yini kusukela ekubhulogini kuye kwe-e-commerce kuya kumawebhusayithi ebhizinisi namaphothifoliyo. I-WordPress, eyathuthukiswa ngokuguquguquka nokusebenziseka engqondweni, iyindlela enhle kuwo womabili amawebhusayithi amakhulu namancane.
Uhlelo luwumthombo ovulekile. Ngamanye amazwi, noma yimuphi umsebenzisi angashintsha isofthiwe eyinhloko. Iphinde iphakamise ukuthi kukhona i-suumphakathi we-WordPress ozinikele ekuthuthukiseni i-WordPress CMS.
Kuhlanganisa amathuluzi ayisisekelo okudala okuqukethwe futhi akudingi ukubhala ngekhodi noma ulwazi lobuchwepheshe ukuze usetshenziswe - kungakhathaliseki uhlobo lwewebhusayithi ofisa ukuyithuthukisa.
Ingasaphathwa eyokuthi ama-plugin ahlukahlukene nezindikimba zenza ukwenza ngokwezifiso isayithi lakho le-WordPress kube nomoya oshisayo. Uma kukhulunywa ngokuklama nokusebenza, i-WordPress CMS ilula kakhulu enhliziyweni yayo.
Yilapho ama-plugin nezindikimba kungena khona. Kukhona amashumi ezinkulungwane zezingcezu zesofthiwe ezitholakalayo ukuze zisetshenziswe kuwebhusayithi yakho ku-WordPress Repository (umthombo othembeke kakhulu wama-plugin nezindikimba zekhwalithi ephezulu nama-MAHHALA).
buhle
- I-WordPress isofthiwe yamahhala noma ubani angayisebenzisa, ayihlole, ayilungise, futhi abelane ngekhodi yomthombo.
- I-WordPress inikeza amashumi ezinkulungwane zezindikimba. Lezi zihloko ngokuvamile zithembeke kakhulu mayelana nokusabela.
- Mayelana nokukhuthaza lezi zindlela ezihamba phambili, i-WordPress yenza umsebenzi omuhle kakhulu. Ama-plugin amaningi we-SEO ayatholakala ukusiza ekuthuthukiseni okuqukethwe, amathegi we-meta, ukugxila kwegama elingukhiye, nezinye izici zewebhusayithi.
- Abasebenzisi be-WordPress banokufinyelela kuma-plugin angaphezu kuka-54,000, iningi lawo amahhala. Ungakwazi ukuthuthukisa futhi wenze ngokwezifiso noma iyiphi isayithi ye-WordPress ngalawa ma-plugin.
- Izimpande ze-WordPress ekubhulogi ziyenza ibe uhlelo olunamandla lokuphatha okuqukethwe. Umlawuli angahlola kalula isizinda sesayithi le-WordPress, ashintshe amakhasi, futhi engeze izinto ezintsha.
bawo
- Ngisho nakonjiniyela abanolwazi, ukusebenzisana kahle kuhlale kuwukucatshangelwa okuphezulu. Kodwa ngenxa yokuthi i-WordPress iyisisekelo, kulula ukuthi iwebhusayithi yakho ifane nabanye ngaphandle kolwazi lwakho.
- I-WordPress iyona evuleleke kakhulu ukuhlasela njengoba iyi-CMS esetshenziswa kakhulu emhlabeni jikelele. Eqinisweni, amawebhusayithi e-WordPress anecala ngama-90% wama-hacks ewebhu.
I-HubSpot CMS VS WordPress - Ukuqhathanisa okujulile
I-WordPress iwuhlelo lokuphatha okuqukethwe oluguquguqukayo, kuyilapho i-HubSpot iyithuluzi elisebenzayo lokuthengisa. Ngenxa yalokho, amandla kanye nokushiyeka kwalezi zinhlelo ezimbili kuhlukene, kanjalo nezindlela zokubhekana nalezo zinkinga.
I-1. Kulula ukuyisebenzisa
Uma kukhulunywa ngebhizinisi, wonke umuntu ubheka imikhiqizo namasevisi okulula ukuwasebenzisa, noma ngabe ochwepheshe abangomakadebona noma abasanda kufika abangenangqondo. Ukusetshenziswa kunentela eyengeziwe uma okuthile kuyinkimbinkimbi ngokweqile.
I-HubSpot CMS idalwe ngenhloso yokugcina izinto zilula kumsebenzisi futhi iza namakhono okuthengisa akhelwe ngaphakathi.
Inzuzo eyengeziwe yokusebenzisa i-HubSpot CMS, kulokhu, ukuthi ingasetshenziswa futhi isetshenziswe ngokuhambisana nohlelo lwakho lokumaketha ngaphandle kwesidingo sosizo lwe-plugin lomuntu wesithathu.
Awudingi ukuthi ube nokuqonda kobuchwepheshe kolimi lwe-HubSpot Markup ukuze usebenzise i-HubSpot CMS (HubL).
Ngakolunye uhlangothi, ukulula kugcizelela isimo se-WordPress. Ukuklama amawebhusayithi aqondile kodwa awusizo nge-WordPress kulula ngenxa yokusekelwa kwezindikimba nama-plugin.
Ukwengeza, ngenxa yokuphila isikhathi eside nokuthandwa kwayo, uyakwazi ukufinyelela ezinhlobonhlobo zezifundo namathuluzi okufunda. Udinga okungenani ukuqonda okuyisisekelo kwe-HTML ne-CSS ukuze wenze ngezifiso i-WordPress ngempumelelo.
Ngaphandle kokungabaza, ukusebenzisa i-WordPress kulula. Ukusetshenziswa kwama-plugin ezinkampani zangaphandle ngokweqile, nokho, kungaholela ezenzakalweni ezingathandeki.
Ngenkathi usebenzisa i-HubSpot CMS, ungasebenzisa zonke izici ezakhelwe ngaphakathi, okuhlanganisa inkululeko yokuklama namathuluzi okuthengisa, ngaphandle kokukhathazeka ngezimo ezingezinhle noma izithiyo ezivela emithonjeni eminingi kakhulu.
I-2. Izihloko
Ukuxhuma izivakashi zewebhusayithi yakho kumkhiqizo wakho nezinye iziphakamiso kuncike ekutheni ibukeka kanjani futhi izizwa kanjani. Iwebhusayithi eklanywe kahle yandisa ukuzibandakanya komsebenzisi namazinga okuguqulwa.
Ngokwenza amawebhusayithi asebenza njengendawo yokuxhumana nezivakashi zakho futhi anezinzuzo ezengeziwe njengemiklamo ephendulayo, izinqumo ezihambisanayo, njll., kokubili i-HubSpot CMS ne-WordPress zisebenzisa amatimu.
Muva nje, i-HubSpot ibonise isithakazelo esibalulekile sokugcina imakethe yayo ngezindikimba eziningi ze-CMS, kokubili mahhala kanye ne-premium. Ngosizo lwamabhizinisi e-eCommerce anolwazi nabaklami bezitimu, amatimu angokwezifiso angadalwa ku-HubSpot kalula.
Nakuba beyinqwaba futhi bebonakala be-brand-agnostic, i-WordPress ingumhlanganyeli osungulwe emakethe futhi inikeza inani elikhulu lezindikimba zamahhala.
Abasebenzisi be-WordPress kufanele baqashe umthuthukisi wetimu ochwepheshe ukuze bakhe itimu yabo eyenziwe ngokwezifiso ukuze bathole ulwazi oluhlangene futhi oluthanda umkhiqizo.
3. Ukusingatha Iwebhusayithi
Ukusingathwa kwewebhusayithi bekulokhu kubalulekile ekudalweni nasekushicilelweni kwayo. ikakhulukazi ngoba inikeza ngamathuluzi adingekayo ukwakha, ukugcina, nokugcina amafayela edatha okufanele atholakale kubasebenzisi kuyo yonke i-inthanethi.
Abahlinzeki bewebhu abaningi, okuhlanganisa Bluehost, GoDaddy, Dreamhost, njll., banikela ngamaphakheji ahlukahlukene wokubamba emakethe.
Ungagwema ukukhipha ukusingathwa kwewebhusayithi yakho uma i-HubSpot CMS isemsebenzini. I-CMS Hub ihlanganisa izinketho zokubamba okuyi-premium kanye nezinsizakalo zokuphepha.
Uhlelo lokuphatha okuqukethwe olususelwa ku-SaaS i-HubSpot CMS iza nezici ezifana ne-CDN yomhlaba wonke, i-web application firewall (WAF), kanye nokuqapha kwezinsongo ezingama-24/7 ukuze unikeze amakhasimende akho umuzwa ongcono.
Ngakolunye uhlangothi, i-WordPress incike kubasingathi bewebhu ngezinsizakalo zokubamba, ukusebenza kwewebhusayithi, nokuvikelwa ekuhlaselweni. I-WordPress iwuhlelo lwesofthiwe yomthombo ovulekile engenawo amandla okubamba nawokuphepha afakwe ku-CMS Hub.
Ngakho-ke, i-HubSpot ithola ukutuswa kwami okukhulu mayelana nokusingathwa hhayi nje ngoba ihlanganisa izinketho zokubamba i-premium ezingenayo i-WordPress.
Ukwengeza, esikhundleni sokuba inkundla ye-WordPress evulekile, isiteji esisekelwe ku-SaaS, okuwubuchwepheshe besikhathi esizayo.
I-4 Ukuhlaziya
Imibiko yezibalo zewebhusayithi ayisizi nje kuphela ekugadeni ukusebenza kwakho kodwa futhi ikuqondise ekubaleni ithrafikhi yakho njengoba ulungiselela ukwenza imali ngewebhusayithi yakho.
Idatha evela kuzibalo zewebhu ihlanganisa imithombo yakho yethrafikhi, amanani okuguqulwa, amanani okushiywa kwenqola, namazinga okugxuma ezivakashi zesayithi.
Ukwengeza, i-HubSpot CMS iza nohlelo olunamandla lwe-Analytics. Idatha enembe kakhulu evela kuyo yonke imikhankaso yakho nemisebenzi inikezwa ngokuyihlanganisa nokunye ukunikezwa kokumaketha kwe-HubSpot.
Ungaqala ukulandelela izivakashi ngokushesha nje lapho iwebhusayithi yakho isivele.
Ngakolunye uhlangothi, i-WordPress ayifiki nanoma yimaphi amathuluzi okuhlaziya angaphakathi. Ukuze kufezwe umsebenzi wokuhlaziya, kusebenzisa ama-plugin okuhlaziya ezinkampani zangaphandle afana ne-JetPack ne-Monster Analytics.
Amawebhusayithi e-WordPress ahlanganise i-plugin ethile angabonisa ulwazi lwezibalo. Ukuze ihlangabezane nezidingo zayo zokulandelela izibalo, ingaxhuma futhi ku-HubSpot CRM.
5. Ukuthengisa Nokumaketha
Ukuthengisa nokumaketha kumele kusebenze ndawonye kunangaphambili ukuze izinhlangano zande. Ukusebenzisana phakathi kokuthengisa nokumaketha kubalulekile ekufezeni izinjongo zebhizinisi uma kubhekwa isimo samanje sedijithali kanye nokwanda kokuthengiswa okubonakalayo.
Ikhono lokuxhumanisa nokuhlanganisa imisebenzi yokuthengisa nokumaketha ngaphansi kweplatifomu eyodwa mhlawumbe umehluko osobala kakhulu futhi okholisayo phakathi kwe-HubSpot ne-WordPress.
Umehluko owodwa obalulekile ukuthi i-WordPress ayikwazi ukugcina yonke into “ngaphansi kophahla olulodwa,” kodwa i-HubSpot ingakwazi.
I-HubSpot ingaphezu nje kwesistimu yokuphatha okuqukethwe; iyinethiwekhi yonke yamathuluzi okuthengisa angenayo. I-HubSpot's CMS Hub ijoyinwa amanye ama-Hub amathathu ukuhlinzeka ngesixazululo esiphelele sokukhula:
- I-Hub Yokuthengisa
- Ukukhangisa Hub
- I-Service Hub
Nge-WordPress, uzodinga ukuhlanganisa izinhlelo zokusebenza eziningi zesofthiwe yomuntu wesithathu futhi utshale amahora ekuqinisekiseni ukuthi zonke ziyezwana.
I-Hubspot yadalelwa ukwenza kube lula ukuvumelanisa ukuthengisa nokumaketha. Noma i-WordPress ithandwa kakhulu futhi inezici eziningi ezinhle, ayikwazi ukuncintisana ne-HubSpot kulokhu.
6. Security
Ngokungangabazeki, ukuphepha kufanele kubhekwe ngenkathi kwakhiwa iwebhusayithi futhi kukhethwa inkundla ye-CMS. Ngenkathi i-WordPress iyinkundla ye-CMS enomthombo ovulekile, i-HubSpot iyi-tech-savvy.
Iziqu zabo zokuphepha zinqunywa yilokhu. Ukwengeza, ucwaningo lwemakethe lubonisa ukuthi ukusebenza namawebhusayithi e-WordPress kuhilela ubungozi obukhulu kunokubhekana nezinye izinhlelo ze-CMS.
I-HubSpot CMS inezidingo zokuphepha ezisesikhathini samanje futhi yenza ukuqapha okuqhubekayo ukubhekana nanoma yiziphi izinkinga ezingalindelekile ezingase ziphakame. Ukuthuthukela ku-CMS ye-HubSpot namanye amathuluzi akhishwa njalo.
Ihlinzeka ngesitifiketi esihlanganisiwe se-SSL kanye ne-CDN yomhlaba wonke, futhi ngenxa yokuthi iyinkundla yomthombo ovaliwe, abantu bangaphandle kuphela abakwazi ukuyifinyelela.
Uphethe ukukhetha izinkampani zokubamba nge-WordPress. Lesi yisinyathelo sokuqala futhi esibaluleke kakhulu ekucabangeleni izindinganiso zokuphepha zewebhusayithi.
Ukuntuleka kwezibuyekezo zetimu kuphinde kubeke engcupheni ukuphepha kwetimu yakho ye-WordPress. Amasevisi ahlinzekwa umhlinzeki osingatha anquma Isitifiketi se-SSL kanye nokufinyelela ku-CDN evikelekile.
I-7. Amanani
I-HubSpot CMS ibiza phakathi kuka-$23 no-$14,400 ngenyanga uma i-invoyisi minyaka yonke, ebiza kakhulu ngokubona kwami. Leyo yinani eliphakeme kakhulu uma ufuna umkhiqizo ogcwele.
I-WordPress cishe ingabizi. Ukusetha kokuqala kwesayithi le-WordPress kumahhala, kodwa ukusingathwa kubiza imali. Ngemuva kwalokho, kungase kudingeke ukhokhele ama-plugin ambalwa engeziwe noma itimu ebuyekeziwe, kodwa sekukonke, izindleko zakho zizoba zincane.
Yikuphi okulungele?
Njengamanje, ngithemba ukuthi usunokuqonda okungcono kwe-HubSpot CMS ne-WordPress njengamapulatifomu e-CMS kumazinga amaningana. Ukuze silungise lokhu kungezwani, ake sibheke ukuhlaziywa kokugcina.
Noma kunjalo I-HubSpot CMS ibusa i-WordPress cishe kuzo zonke izindawo, kuseyinketho engcono kakhulu yamabhizinisi aku-inthanethi anemigomo nezinjongo.
Ngokolunye uhlangothi, WordPress amawebhusayithi ayizixazululo ezilula zabantu abangafuni ukutshala imali eningi ekwakhiweni kwewebhusayithi, ukuklama, nokugcina.
Noma kunjalo, kuyisinqumo esilula kulabo abafisa ukusebenzisa iwebhusayithi yokubhuloga ngaphandle kwezidingo eziningi zokukala. Ukusebenza nge-WordPress kudinga kokubili ukubekezela nesikhathi.
Amabhizinisi ayazuza endleleni ye-HubSpot yokuvala izandla ekudalweni nasekuphatheni iwebhusayithi kanye namathuluzi okuthengisa ahlanganisiwe.
Isiphetho
Ekuphetheni, WordPress inketho enhle yama-blogger, abanikazi bamabhizinisi, nezinhlangano ezincane ezingakalungeli ukukala.
HubSpot, nokho, ngokungangabazeki inketho engcono kakhulu uma usebenzisa inkampani ye-B2B enezisebenzi zokumaketha kwedijithali nezokuthengisa. Inkundla ye-HubSpot isivele inakho konke okudingayo, okwenza ukukhulisa ibhizinisi lakho nokuheha abaphambili abasha kube lula kakhulu.
Ngeke nje ube newebhusayithi noma isistimu yokuphatha okuqukethwe, kodwa uzokwazi nokuqapha, ulungiselele, futhi udale inkundla yokumaketha yedijithali eqinile esebenza njengomshini.
shiya impendulo