Isayensi yedatha iyithuluzi elihle ongaba nalo lapho uqhuba ibhizinisi.
Kodwa-ke, izibalo zizosiza kuphela uma ziba nomthelela. Lo mthelela kungaba yinoma yini kusukela ekukhuleni kwenkampani, emikhiqizweni engcono, noma imali engenayo eyengeziwe.
Ukusebenzisa izibalo ukuze wenze izinqumo ebhizinisini lakho kwaziwa njengokuthatha izinqumo okushayelwa yidatha. Lokhu kuhlanganisa ukuqoqwa kwedatha, ukukhipha amaphethini namaqiniso, nokwenza imibono.
Sekudume kakhulu manje ukutshala isikhathi nezinsiza ukuze wenze izinqumo eziningi zenkampani yakho zitholwe yidatha.
Naphezu kwalokhu, ucwaningo lubonisa lokho amathumbu ukuzwa namanje izinto ezithinta inqubo yokuthatha izinqumo.
Isici esikhulu kulokhu ukungabi bikho kohlaka olufanele lokuthatha izinqumo enhlanganweni.
Lesi sihloko sizokwethula uhlaka lwe-BADIR, nokuthi ungalusebenzisa kanjani ukuze udale into ephathekayo, eqhutshwa idatha imininingwane yebhizinisi lakho.
Idatha ye-BADIR kuhlaka lwezinqumo
The I-BADIR Uhlaka luwuhlaka olusebenza kahle kakhulu lwedatha-kuya-enqumweni oluklanyelwe ukuxazulula izinkinga zebhizinisi.
Kulula ukuzivumelanisa nezimo futhi isebenza kunoma iyiphi imboni. Ihlose ukuhlanganisa isayensi yedatha nesayensi yesinqumo ndawonye kube uhlaka olulodwa olulula ukululandela.
Aryng, inkampani eyaziwayo yesayensi yedatha, yokuqeqesha kanye nokweluleka yakha lolu hlaka lwedatha kuya kwezinqumo.
Namuhla, izinkampani ezehlukene ze-Fortune 500 ngezinhlelo zazo zokuguqula idijithali sezamukele i-BADIR.
Izici Ezibalulekile Zohlaka Lwedatha-kuya-izinqumo
- Nikeza imininingwane eqhutshwa yidatha esebenzayo
- Yakha uhlelo lokuhlaziya oluqhutshwa yi-hypothesis
- Isiza ukucaciswa kwedatha ukwenza i-dat
- Imininingwane etholakala kumasu okuqaphela iphethini ku Ukufunda komshini kanye nezibalo
- Yethula izincomo ezingasetshenzwa kubabambiqhaza
Izinyathelo Ezinhlanu Kuhlaka Lwedatha-kuya-Izinqumo
Uhlaka lwedatha ye-BADIR-kuya-ezinqumweni lubandakanya izinyathelo ezinhlanu okufanele zilandelwe ukuze.
Umbuzo Webhizinisi
Ngaphambi kokuthi senze noma yiluphi uhlobo lokukhipha idatha noma ukuhlaziya, kufanele siqale siqonde umongo wenkinga esizama ukuyixazulula. Lokhu kuzosiza ukunciphisa inani lokuphindaphinda okudingekayo phansi komugqa.
Lokhu kuhlanganisa ukubuza imibuzo efanele. Uhlaka lusikhuthaza ukuthi sibuze imibuzo eyisithupha eyisisekelo (ubani, ini, kuphi, nini, ngani, kanjani).
Ngokwesibonelo, kudingeka siqiniseke ukuthi siyasiqonda isinqumo okufanele sithathwe.
Ingabe lesi sinqumo siyaphuthuma?
Kudingeka sazi ukuthi kunini lapho kulindeleke ukuthi siqhamuke nesincomo sokugcina.
Okokugcina, sidinga ukwazi ukuthi obani ababambiqhaza bethu.
Ingabe idatha kufanele yabiwe nethimba lezentengiso kanye nethimba lempahla?
Bangaki ababambiqhaza okudingeka bazi imiphumela yokuhlaziya kwethu?
Empeleni, sizama ukuguqula imibuzo eyisisekelo ibe imibuzo efanele. Isibonelo, ungase ube nesicelo sedatha esilandelayo: "idatha yekhasimende ngezwe, umkhiqizo, kanye nesici".
Isicelo esingcono nesisebenziseka kakhulu kufanele sibukeke kanje: “Iziphi izizathu zokuthi silahlekelwe amakhasimende ngemva kokwethulwa? Yiziphi izinyathelo ezingenziwa umnyango wezokuthengisa nokumaketha ukubhekana nalokhu kulahlekelwa?”
Uhlelo Lokuhlaziya
Ngemuva kokunquma ngombuzo webhizinisi ophathekayo, isinyathelo sethu esilandelayo ukwenza uhlelo lokuhlaziya.
Kufanele sakhe imigomo ye-SMART. I-SMART isifinyezo esimele ukuthi Okucacisiwe, Okulinganisekayo, Okufinyelelekayo, Okubalulekile, kanye Nesibopho Sesikhathi.
Okulandelayo, kufanele sakhe imibono yethu. Lezi izitatimende esihlose ukuzifakazela noma ukuziphikisa sisebenzisa idatha yethu. Kanye nale mibono, kufanele sibeke imibandela edingekayo ukuze sifakazele ngayinye.
Kudingeka futhi sibheke indlela yokusebenza edingekayo ngesikhathi sokuhlaziya idatha. Izindlela ezijwayelekile zifaka:
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Aggregate
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ukuhlanganisa
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Trend
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Linganisa
Ngemva kokunquma indlela yokwenza, sidinga futhi ukunquma ngokucaciswa kwedatha.
Ingabe sizosebenzisa idatha yonyaka odlule noma idatha yesikhathi sonke?
Ingabe sizobe sisebenzisa idatha yezezimali noma idatha yokumaketha?
Le mibuzo ibalulekile ngoba lokhu kuzokwenza inqubo yokuqoqa idatha ibe lula kamuva.
Umphumela wokugcina walesi sinyathelo wuhlelo lwephrojekthi. Lokhu kubandakanya zonke izinsiza ezidingekayo ukuze kwenziwe lokhu kuhlaziya kanye nomugqa wesikhathi wesinyathelo ngasinye enqubeni. Uhlelo lwephrojekthi luphinde lucacise ukuthi obani ababambiqhaza kanye nezindima ezihlukahlukene eqenjini.
Isibonelo, ake sithi sinombono olandelayo: “Inkampani yethu ilahlekelwa amakhasimende ngenxa yomkhankaso wokumaketha ophumelele kancane kwikota edlule”.
Ukufakazela noma ukuphikisa lokhu kuhlaziya, kuzodingeka sikhiphe idatha yokumaketha yangonyaka odlule.
Singasebenzisa indlela yokuhlanganisa ukuze sinqume ukuthi imethrikhi efana ne-CTR ihlotshaniswa yini noma singabikezela inani lamakhasimende ngekota ngayinye.
Data Collection
Ukuqoqwa kwedatha manje sekulula kakhulu njengoba singachaza ukucaciswa kwedatha phakathi nesinyathelo soHlelo Lokuhlaziya. Lokhu kuzovimbela idatha engadingekile ukuthi ingabuyiswa.
Lokhu kubaluleke kakhulu uma sibhekene nenani elibalulekile ledatha njengoba izokonga isikhathi lapho senza indlela yethu esiyikhethile.
Isinyathelo sokuqoqwa kwedatha sihlanganisa nokuhlanzwa kwedatha nokuqinisekisa. Ukuhlanzwa kwedatha kusho ukukhohlisa idatha ukuze isetshenziswe.
Kudingeka senze ukuqinisekiswa kwedatha ukuze siqiniseke ukuthi idatha esinayo inembile.
Thola Imibono
Isinyathelo sethu esilandelayo sibandakanya ukutholwa kwangempela kwemininingwane kudatha yethu.
Kulesi sinyathelo, sibuyekeza amaphethini kudatha yethu.
Isibonelo, ekuhlaziyweni kokuhlobanisa singaqala ngokuhlaziywa okungaguquki okubheka ukusatshalaliswa kwamamethrikhi angukhiye. Uma kusebenza, singathola futhi ukuthi ngabe ukhona yini umehluko phakathi kokuhlolwa kanye nenani lokulawula.
Sisebenzisa indlela esiyibeka esinyathelweni sesibili, siphinde sizame ukufakazela nokuphikisa imibono yethu.
Okokugcina, umphumela walesi sinyathelo kufanele kube lokho esikutholile. Kufanele sethule lokho esikutholile mayelana nomthelela olinganisiwe.
Isibonelo, ungasho umthelela wedola wokwehla kwephesenti elithile ukuze ubandakanye ababambiqhaza bakho.
Ungase uthi ukwehla kwephesenti ekutholweni kwamakhasimende kungase kubangele ukwehla kwemali engenayo engu-$1 million.
Isincomo
Izincomo ziyisinyathelo esibaluleke kakhulu kuhlaka lwe-BADIR. Lezi zincomo kufanele zisebenze.
Yizona zizathu eziyinhloko esidlule esinyathelweni ngasinye kulolu hlaka.
Kulesi sinyathelo sokugcina, sifuna ukuzuza izinto eziningi. Okokuqala, kufanele sihlanganyele nezithameli eziqondiwe. Lokhu kusho ukuthi kufanele wethule izincomo ezimfushane nezinokuqonda.
Isincomo esithembekile nesiphusile sizokuholela ekutheni uthathwe njengozakwethu webhizinisi osebenzayo.
Okokugcina, isincomo sakho kufanele sidonsele izethameli zakho esenzweni.
Uma uzokwengamela ukwethula izincomo, kubalulekile ukwakha idekhi yamaslayidi enakho konke okutholile.
Ukwakhiwa kwedekhi yamaslayidi kuyimpinda, kuqala ngakho konke okutholile, futhi kuthuthukisa kancane kancane ukugeleza kwedekhi.
Idekhi yokugcina yama-slide kufanele ibe nesifinyezo esifingqiwe sokuphatha. Singangeza noma yiluphi ulwazi olwengeziwe kusithasiselo.
Isiphetho
Ukwamukela uhlaka lwedatha-kuya-ezinqumweni kuyindlela enhle yokuqinisekisa ukuthi ungathola imininingwane engasebenza kusuka kudatha yebhizinisi lakho.
Ukuhlanganisa isayensi yedatha nesayensi yesinqumo kuvumela ingxoxo phakathi kwabo bonke ababambiqhaza abahililekile. Isinyathelo ngasinye kuhlaka lwedatha ye-BADIR-kuya-ezinqumweni siholela ekuphumeni okuphumelelayo kokugcina: izincomo ezingenzeka.
Sazise ukuthi ibhizinisi lakho noma ithimba lakho lingazuza kanjani kulolu hlobo lohlaka!
shiya impendulo