Imisebenzi yolawulo lwemveliso idla ngokuhlukahlukana. Kufuneka babe bhetyebhetye kwaye bakwazi ukuhamba ngokubanzi. Kufuneka ukhawuleze kwaye usombulule ingxaki rhoqo xa usebenza neqela lakho ukuba ufuna ukuqinisekisa ukuba banombono ekwabelwana ngawo ngemveliso yakho.
Abaphathi beemveliso benza imisebenzi efanayo kubaqhubi beeokhestra ngeendlela ezahlukeneyo. Ukulawula iqela elinoluhlu olubanzi lweeseti zezakhono kufuna ukuba uqinisekise ukuba basebenzisana ngokufanelekileyo ukuvelisa imveliso esebenzayo kuwo onke amanqanaba.
Iimfuno zemihla ngemihla zobunkokeli obusebenzayo ngamanye amaxesha zinokuphazamisa isicwangciso sombono ocacileyo wesicwangciso semveliso. Usengozini yokuphulukana nokugxila kumthengi wokugqibela kunye nendlela abanxibelelana ngayo kunye nokusebenzisa imveliso yakho ukusombulula imiba ukuba unxibelelwano lwangaphakathi luxakeke kakhulu.
Abaphathi beemveliso abaninzi bayasokola ngale nyaniso kuba baqala ukuziva benqanyulwe kwiimfuno kunye neemfuno zentengiso yemveliso yabo. Abaphathi beeMveliso banokuxakeka kakhulu belawula iqela labo mihla le ukuze bahlale bekhumbula umbono omkhulu wemveliso.
Yeyiphi eyona ndlela ingcono yabaphathi bemveliso yokwahlula ixesha labo phakathi kokunxibelelana nabantu abangaphandle kwenkampani kunye nokumamela abo bangaphakathi?
usebenzisa isixhobo sohlalutyo lwedatha
Amaqela eemveliso anokuhlalutya kwaye abeke iliso ekubandakanyekeni komsebenzisi kunye nokusebenzisana kuzo zonke iimveliso ngokusetyenziswa kwezixhobo zokuhlalutya imveliso, ezibonelela ngedatha enokuqonda malunga nokuziphatha kwabasebenzisi bangoku, ukusebenza kwemveliso, kunye neempazamo.
Olu lwazi ke lunceda iqela lemveliso liqonde ukuba loluphi uphuculo ekufuneka lwenziwe kwimveliso kunye nendlela abathengi abaya kusabela ngayo kubo.
Iidashbhodi kunye neengxelo ezibonisa kunye nokuhlalutya idatha yomsebenzisi ebonisa apho abasebenzisi bachitha ixesha labo elininzi xa besebenzisa iimveliso ezahlukeneyo.
Ezi dashbhodi kunye neengxelo zikwaqaqambisa iindawo zokuyeka apho abathengi baxukuxa okanye benze inkqubela encinci kakhulu yokuhamba. Amaqela emveliso, aqulunqwe ngabaphathi bemveliso, abaphuhlisi, abaqulunqi, kunye nabahlalutyi bedatha, bahlala betolika le datha.
Ke, kule posi, siza kuphonononga izixhobo eziphezulu zohlalutyo lwemveliso onokuzisebenzisa ukujonga ukuqonda kubo bobabini abathengi kunye nokuziphatha kwemveliso.
1. Amplitude
I-Amplitude sisisombululo esibanzi sohlalutyo esenziwe ukunceda amashishini aqonde ukuziphatha kwabathengi kunye nempumelelo yemveliso ngcono. Iinkampani zinokuhlalutya indlela yokuziphatha yabasebenzisi zisebenzisa i-Amplitude ukuyijonga kuluhlu lwamajelo, kubandakanya idesktop, iselfowuni, kunye neeapps zewebhu.
Ngokusebenzisa iimpawu ezahlukeneyo zeqonga, amashishini anokuvavanya ukubandakanyeka komsebenzisi, ukugcinwa, kunye nengeniso kunye nokudala iingxelo zesiko kunye needashbhodi.
I-amplitude ihluke kwezinye iiplatifomu zokuhlalutya imveliso kuba inokulandelela ukuziphatha komsebenzisi ngexesha langempela, enye yeempawu zayo eziphambili. Ngoku, iinkampani zinokubeka iliso kwindlela yokuziphatha yabathengi kwaye zithathe amanyathelo akhawulezileyo, anolwazi.
Umthamo weAmplitude wohlalutyo lweqela lwenza ukuba iinkampani zibeke iliso kwindlela yokuziphatha yamaqela athile abasebenzisi ngokuhamba kwexesha. Amashishini ajolise ekuphuculeni amanyathelo awo entengiso kunye nokukhuthaza ukugcinwa kwabathengi anokufumana olu phawu luluncedo kakhulu.
Ukwahlulahlula komsebenzisi, uhlalutyo lwe-funnel, kunye nokukwazi ukuqhuba iimvavanyo ze-A / B zimbalwa zezinye iimpawu ezibonelela nge-Amplitude eziyahlula njengesisombululo esiphezulu sohlalutyo lwemveliso.
In ngokuchaseneyo nohlalutyo lwefanitshala, oluvumela imibutho ukuba ibeke iliso kwindlela yokuziphatha yabasebenzisi kulo lonke uhambo olupheleleyo lomsebenzisi, ulwahlulo lwabasebenzisi lwenza ukuba amashishini ahlalutye indlela yokuziphatha komsebenzisi ngokuxhomekeke kwiikhrayitheriya ezithile, njengendawo okanye uhlobo lwesixhobo.
Amashishini anokuvavanya kwaye asulungekise unikezelo lwemveliso yawo ngexesha lokwenyani esebenzisa amandla okuvavanya i-A/B, ephucula amava omsebenzisi ngokubanzi.
namaxabiso
Ungaqala ukuyisebenzisa simahla kwaye uyicele ngexabiso leprimiyamu.
2. Hotjar
IHotjar luhlalutyo olubanzi kunye nesisombululo sempendulo esinceda amashishini aqonde ngcono indlela abathengi abanxibelelana ngayo neewebhusayithi zabo.
Iqonga libonelela ngezixhobo ezahlukeneyo ezivumela amashishini ukuba ahlalutye indlela yokuziphatha yabasebenzisi ngexesha langempela, kubandakanywa neemephu zokufudumala, iilog zeseshoni, kunye nophando lwempendulo.
Amashishini anokufumanisa ngakumbi malunga nendlela abathengi abanxibelelana ngayo neewebhusayithi zabo, bafumane iindawo zophuhliso, kwaye baphucule amava omsebenzisi ngokusebenzisa obu buchwepheshe. Amashishini anokusebenzisa iheatmaps ukuchonga ukuba yeyiphi imimandla yeewebhusayithi zabo etyelelwa kakhulu kwaye yeyiphi efumana eyona ngqalelo incinci kubathengi.
Ubume kunye nesimbo sewebhusayithi sinokulungiswa kusetyenziswa le datha ukwandisa ukusebenzisana komsebenzisi kunye namazinga okuguqulwa.
Ukurekhodwa kweseshoni kunika imibutho amandla okuphonononga iimuvi zeeseshini ezithile zabasebenzisi, zibanika ukuqonda ngokucokisekileyo malunga nendlela abasebenzisi abanxibelelana ngayo newebhusayithi.
Ngokusetyenziswa kwale datha, iindawo ezibuhlungu zomsebenzisi ziyakwazi ukuchongwa, kwaye amava omsebenzisi anokwandiswa ukwandisa ukubandakanyeka komsebenzisi kunye nokugcinwa. Ukongeza, ibonelela ngezixhobo ezikhethiweyo zegalelo lomsebenzisi, njengee-poll kunye nophando, okwenza ukuba amashishini afumane impendulo yomthengi ngokuthe ngqo.
namaxabiso
Ungaqala ukuyisebenzisa simahla kwaye amaxabiso eprimiyamu aqala ukusuka kwi-32 yeedola ngenyanga (ehlawulwa ngonyaka).
3. Imfumba
I-Heap sisixhobo sohlalutyo esakhiwe ngengqondo yeqela. Abaphathi beeMveliso abasebenzayo banokusebenza ngokukhawuleza ngelixa besenza izigqibo ezikhawulezayo kwaye zenziwe ngabom.
Ukusungula akufuneki kuthotywe idatha. Unokuphonononga ngokulula okuqokelelwe kwi-intanethi kunye nedatha ye-app yeselula kunye ne-Heap ukukunceda ekwenzeni izigqibo.
Ngethamsanqa, oku iqonga elingenakhowudi inokuqhuba ngokuzenzekelayo ngexa iqokelela idata kwi-app yokuziphatha komsebenzisi enkosi kubume bayo obuzenzekelayo.
Ngokwenyani, amaqela emveliso ayesengqondweni xa iHeap yayiyilwa. Bafuna wena njengomthengi. Uya kuba nakho ukusebenzisa iqonga elaphuhliswa ngokukodwa ukwenza izinto zibe lula, ngokukhawuleza, kwaye zibe nentsingiselo ngakumbi kwiqela lakho.
I-Heap inokubek' esweni iintlobo ngeentlobo zezalathisi ezinomdla, inceda ukwazisa umsebenzi wokuqamba weqela lakho lemveliso.
Ezi metrics zisusela kwisantya sokuguqulwa kunye nokuvula ukuya kwireyithi yokubandakanya kunye nokugcinwa. Xa iimpawu ezintsha zisetyenzisiwe okanye zincitshiswa, akukho mfuneko yokutshintsha ikhowudi kuba iqokelela ngokuzenzekelayo konke ukusebenzisana komsebenzisi.
Imodeli yedatha ibanzi, inikezela ngecandelo lomsebenzisi, amaqela okuziphatha, uhlalutyo lwefunnel, uhlalutyo lokugcinwa, kunye nokunye ukunceda ukwakha iimveliso eziluncedo ngakumbi kunye nokufezekisa iinjongo zenkampani.
namaxabiso
Ungaqala ukuyisebenzisa simahla kwaye uyicele ngexabiso leprimiyamu.
4. Mixpanel
Unokuphucula izigwebo zakho malunga neenkonzo zakho ze-SaaS ngokusebenzisa i-Mixpanel ukuqonda ngcono ukuziphatha komsebenzisi.
Ukuze ubone ngokufanelekileyo iipateni kunye nokuqonda ukuziphatha kwabathengi, ibonelela ngohlalutyo lwemveliso esekwe kumsitho olandela unxibelelwano oluthile lwabasebenzisi ngexesha lokwenyani.
Iingxelo ezisebenzisanayo zibonelela ngokupheleleyo ukubonwa kwedatha eneenkcukacha ezithe ngqo kumsebenzisi, kubandakanywa ulwazi malunga nokuba kutheni abathengi behamba phi, apho abasebenzisi bahlala ixesha elingakanani, abasebenzisi bahlanganiswe njani ngokusekelwe kwindlela yokuziphatha kwabo, kunye nokunye.
Ukuze unike uhlalutyo olucokisekileyo noluluncedo lwemisebenzi ethile yomsebenzisi, uhlalutyo lwenqanaba oluneenkcukacha lubandakanya iikhonsepthi zabasebenzisi, iziganeko kunye neempawu.
Ngokubamba ulwazi olukhulu lokubandakanyeka komsebenzisi, indlela yayo esekelwe kwisiganeko yenza uhlalutyo olunzulu kunye nokujoliswa okuchanekileyo kwemiyalezo kunye novavanyo.
Iqela lesoftware lisebenzisa ulawulo lwendima, isiqinisekiso esakhelwe ngaphakathi SOC 2 Uhlobo II, kunye noguqulelo oluntsonkothileyo njengeendlela zophuhliso zokukhusela ubumfihlo bomthengi.
namaxabiso
Ungaqala ukuyisebenzisa simahla kwaye amaxabiso eprimiyamu aqala ukusuka kwi-20+ yeedola ngenyanga.
5. UXCam
Isisombululo esiphambili sohlalutyo lwemveliso yeselula i-UXCam yenziwe ngokukodwa ukuba isetyenziswe ngee-apps eziphathwayo.
Enye yeenkalo ezizodwa ze-UXCam yitekhnoloji yokuthwebula ngokuzenzekelayo, egcina ngokuzenzekelayo zonke iintshukumo zabasebenzisi ngaphakathi kwe-app njengeendawo zedatha ezinokuvavanywa emva koko.
Uhlalutyo lwedatha ehlaziyiweyo ngoku lunokwenzeka ngaphandle kwemfuneko yokudala umcimbi wesandla.
I-UXCam inokuba ngumdlalo ofanelekileyo kuwe ukuba une-app yeselula kwaye ufuna ukunyusa amazinga okuguqulwa kunye nokwaneliseka komsebenzisi. Ngemigca emibini kuphela yekhowudi kunye nemizuzu engaphantsi kwemihlanu yomsebenzi, inika ingqiqo yobuninzi kunye nekhwalithi kwaye kulula ukuyidibanisa.
Ukuba ujonge isixhobo sohlalutyo lwemveliso yewebhu, isixhobo sovavanyo lwe-A/B, okanye isixhobo sokuhlalutya iinzame zokuthengisa, i-UXCam isenokungabi yeyona nto ilungileyo.
Iqonga lixhasa zonke iinkqubo zokusebenza zeselula, kubandakanya iOS, Android, React Native, Flutter, Xamarin, Unity, NativeScript, kunye neCordova.
namaxabiso
Ungaqala ukuyisebenzisa simahla kwaye uyicele ngexabiso leprimiyamu.
6. Uthando
IPendo liqonga lohlalutyo lwemveliso elenzelwe ukunceda amashishini ukuba aqonde ngcono indlela abathengi abazisebenzisa ngayo iimveliso zabo.
Amashishini anokubeka iliso kwindlela yokuziphatha yabasebenzisi, alinganise ukwamkelwa kwemveliso, kwaye afumane ingxelo yabathengi esebenzisa uluhlu olubanzi lwezakhono zeqonga.
Ukukwazi ukuhambisa ingqiqo ekuziphatheni komsebenzisi kuwo wonke amaqonga kunye nezixhobo ezininzi ziyibeka ngaphandle kwezinye izisombululo zohlalutyo lwemveliso. Oku kugubungela izixhobo ezidityanisiweyo kunye ne-Intanethi Yezinto (IoT) izinto ukongeza kwi-intanethi, iselfowuni, kunye ne-desktop apps.
Ukukwazi kukaPendo ukunika abathengi iingcebiso kwi-app ngamandla ayo. Oku kwandisa amava omsebenzisi kwaye kuthoba iindleko zenkxaso kwimibutho ngokubenza babonelele abasebenzisi ngoncedo lomxholo kunye nomkhombandlela.
Ukongeza, iPendo ibonelela ngeempawu zokuhlalutya eziphambili njengohlalutyo lweqela, uhlalutyo lwefanitshala, kunye novavanyo lwe-A/B oluvumela iinkampani ukuba zibeke iliso kwindlela yokuziphatha yabasebenzisi kwaye ziqhubeke ziphucula iimveliso zazo.
I-Salesforce, i-Marketo, kunye ne-Slack zimbalwa zamaqonga kunye neetekhnoloji ezinokudityaniswa nazo. Amashishini ngoku akufumanisa kulula ukunxibelelana ngolwazi kunye nolwazi phakathi kwamaqela kunye nokudibanisa idatha yohlalutyo lwemveliso kunye namanye amaqonga.
namaxabiso
Isicelo sexabiso layo.
7. PotHog
I-PostHog liqonga eliguquguqukayo elisetyenziswa ngamashishini abo bonke ubungakanani ukulandelela, ukubeka iliso, kunye nokuhlalutya ukuziphatha komsebenzisi kwiiwebhusayithi kunye nezicelo.
Uninzi lwamashishini aphumeleleyo kwihlabathi, kubandakanya iCombinator, Staples, Airbus, Outbrain, Phantom, QuestDB, njl., sebenzisa iPostHog.
Iqonga lincedisa ekuqokeleleni idatha yokusebenza kwiwebhusayithi okanye i-app kunye nokwenza izigqibo eziqhutywa yidatha ukukhuthaza ukukhula ngokubanzi.
I-PostHog inikezela ngeempawu ezibandakanya ukulandelwa komsebenzisi, ukulandelwa kwesiganeko, uhlalutyo lwe-funnel, uhlalutyo lweqela, uhlalutyo lokugcinwa, uvavanyo lwe-A / B, kunye nokunye.
Ngokwenza usetyenziso olunxibelelanisa nomthombo wakho wedatha ngamakhulu ee-apps zomntu wesithathu, unokwandisa ukusebenza kweqonga ukuhlangabezana neemfuno zakho zeshishini.
I-PostHog ifumaneka kuzo zombini iintlelo zasimahla nezihlawulwayo.
Ukufumana izinto ezinzima ngakumbi ezifana nohlalutyo loLungiso, uhlalutyo lweQela, i-Lifecycle cohorts, ukusebenza kweNethiwekhi kwiirekhodi, uvavanyo lwe-A / B, inkxaso ye-Slack, kunye nabanye abaninzi, amashishini amakhulu anokukhetha uhlelo lokubhalisa. Iwebhusayithi inoluntu olunamandla oluvulelekileyo oluneenkwenkwezi ze-GitHub ezingaphezu kwe-11,000.
namaxabiso
Unokuqala ukuyisebenzisa simahla kwaye ixabiso leprimiyamu liqala ukusuka kwi-0.00045 yeedola / umcimbi ngenyanga.
8. Ikhephu
I-Snowplough Analytics ngumbhobho wedatha yesiganeko esivulelekileyo esenza ukuba iinkampani ziqokelele kwaye zihlalutye idatha yokuziphatha yabasebenzisi kwimithombo emininzi.
Amashishini anokulandelela ukuziphatha komsebenzisi kuwo wonke amaqonga amaninzi, kuquka i-intanethi, i-mobile, kunye ne-desktop apps, ngenxa yeenkonzo ezahlukeneyo ezibonelelwa liqonga.
Umthamo we-Snowplough Analytics 'ukuqokelela kunye nokuphatha okungahluzwanga, idatha ekrwada iyenza yahluke kwezinye isoftware yohlalutyo lwedatha.
Ngenxa yolawulo olubanzi, oku kunika amashishini ngaphezulu kwedatha yabo, banokulungisa inkqubo yokuqokelela idatha kwaye bafumane ukuqonda okunzulu kokuziphatha komsebenzisi.
Ngaphaya koko, uhlalutyo lwe-Snowplough lubonelela ngezixhobo zokuhlalutya eziphambili njengohlalutyo lweqela, uhlalutyo lwefanitshala, kunye nokwahlulahlula okuvumela iinkampani ukuba zibeke iliso kwindlela yokuziphatha yabasebenzisi ngexesha lokwenyani.
I-Elasticsearch, i-Amazon Redshift, i-Google BigQuery, kunye namanye amaqonga kunye nobuchwepheshe bonke banokudibaniswa ne-Snowplough Analytics. Ngenxa yoku, kulula ukuba imibutho idibanise idatha yabo kwezinye iinkqubo kunye nokutshintshana ngolwazi phakathi kwamaqela.
namaxabiso
Ungaqala ukuyisebenzisa simahla kwaye amaxabiso eprimiyamu aqala ukusuka kwi-1350 yeedola ngenyanga.
9. I-LogRocket
Amashishini anokubukela kwaye avavanye indlela yokuziphatha yabasebenzisi kwii-apps zabo ze-intanethi esebenzisa i-LogRocket, isixhobo sohlalutyo lwemveliso.
Iqonga libonelela ngenani lezixhobo ezincedisa iinkampani ekufundeni ngakumbi malunga nokuziphatha komsebenzisi, njengokudlala kwakhona kweseshoni, eyenza iinkampani zibone indlela abasebenzisi abasebenzisana ngayo nezicelo zabo, kunye nokulandelela iimpazamo, okwenza ukuba iinkampani zifumane kwaye zilungise iimpazamo zesicelo.
Iqonga lirekhoda ukuziphatha komsebenzisi njengokucofa kunye nokuskrola kunye nolwazi lomsebenzisi njengendawo kunye neenkcukacha zesixhobo kwaye emva koko liqulunqe olu lwazi kwiingxelo ezicacileyo.
Oku kunokunceda iinkampani ukuba zifumane iinxalenye zenkqubo yazo ezicaphukisayo abathengi kwaye zithathe isigqibo malunga nendlela yokuphucula amava omsebenzisi ngokusekwe kumanani.
Ukongeza, i-LogRocket inonxibelelwano oluninzi kunye nezinye izicelo kunye namaqonga, njengeGoogle Analytics kunye ne-Intercom, okwenza kube lula kumashishini ukudibanisa idatha yawo kumaqonga amaninzi.
Ukuze kuqinisekiswe ukhuseleko lwedatha yomsebenzisi enovakalelo kunye nokuqinisekisa ukuthotyelwa kwemithetho yobumfihlo bedatha efana ne-GDPR kunye ne-CCPA, iqonga libonelela ngeempawu ezifana nokugquma kunye nokuhlengahlengiswa.
namaxabiso
Ungaqala ukuyisebenzisa simahla kwaye amaxabiso eprimiyamu aqala ukusuka kwi-99 yeedola ngenyanga.
10. Ibonisa
Iqonga lokuhlalutya imveliso Isalathisi, esekwe kwilifu, inceda iinkampani ekuqondeni nasekuphuculeni indlela yokuziphatha yabasebenzisi kuzo zonke ii-apps zabo ze-intanethi kunye neselfowuni.
Iqonga libonelela ngenani lezixhobo ezenza ukuba iinkampani zifunde ngakumbi malunga nendlela abathengi abanxibelelana ngayo neempahla zabo, ezinje ngokwahlulwa kwabasebenzisi, uhlalutyo lwefunnel, kunye nohlalutyo lwexesha langempela.
Ngaphandle kwemfuneko yeekhowudi okanye amava e-SQL, i-Indicative inamandla okwenza uhlalutyo olunzima.
Abasebenzisi abangenabuchwephesha banokwenza iingxelo kunye needashbhodi besebenzisa i-interface yeqonga lokutsala kunye nokulahla, okwenza kube lula kumsebenzisi.
Itekhnoloji yayo eyahlukileyo yeefanitshala ezininzi inceda ekuchongeni iindawo zokruthakruthwano kuwo onke amacandelo ahlukeneyo abathengi ukuze agcinwe kunye nokubona kunye nokuqikelela ukuba ngabaphi abathengi abayimfuneko ekufumaneni.
Isoftware igcina umkhondo walo lonke uhambo lwabathengi, kubandakanya iindlela eziqhelekileyo, ukwenza imephu ukuqonda indlela yokuziphatha kwabathengi, ukwakha iifunnels zentshukumo yabathengi kwiimveliso, ukuqonda iindawo zokungqubana apho abathengi bengaphumeleli, kunye nezinye izikhombisi ezininzi ezinceda ekuphuculeni iimveliso kunye nokunyusa ukwaneliseka kwabathengi.
namaxabiso
Ungaqala ukuyisebenzisa simahla kwaye amaxabiso eprimiyamu aqala ukusuka kwi-199 yeedola ngenyanga.
isiphelo
Ukuqukumbela, ngelixa ukhetha esona sisombululo sohlalutyo lwemveliso, kubalulekile ukuqwalasela izinto eziguquguqukayo ezifana neendleko, ukwenza ngokwezifiso, ukubonwa kwedatha, kunye nokulula kokusetyenziswa.
Isixhobo ngasinye sahlukile yaye sineempawu ezahlukileyo.
Kuba akukho sixhobo esinye esinokusingatha lonke uxanduva, kubalulekile ukuqiniseka ngeemfuno ezichanekileyo zeshishini okanye imveliso kunye neenjongo zalo phambi kokukhetha eyona software yohlalutyo lwemveliso.
Shiya iMpendulo