Isiqulatho[Fihla][Bonisa]
- 1. Kutheni ugqibe ekubeni usebenze kulawulo lwemidiya yoluntu?
- 2. Zeziphi iiwebhusayithi zokuncokola ozithandayo, yaye ngoba?
- 3. Ngaphambili, zeziphi ii-akhawunti zemidiya yoluntu oye wazilawula?
- 4. Yeyiphi eyona miqobo enzima oye wahlangabezana nayo njengomphathi wemidiya yoluntu, kwaye uyenzile njani?
- 5. Luthini uluvo lwakho ngophawu lwenkampani yethu?
- 6. Uhlala njani ngoku ngeyona ndlela intsha kwimidiya yoluntu kunye nophuhliso?
- 7. Uvavanya njani ukusebenza kwephulo losasazo loluntu?
- 8. Usabela njani xa kukho ukuphazamiseka kwizicwangciso zakho?
- 9. Unokwenza njani umxholo weendaba zoluntu ezibhenela abaphulaphuli bakho?
- 10. Ziziphi izisombululo zolawulo lweendaba zoluntu ezona zisebenziseka kakhulu, ngokoluvo lwakho?
- 11. Usabela njani xa ugxekwa okanye ugqabaza kwiiwebhsayithi zokuncokola?
- 12. Yeyiphi imathiriyeli onokuthi ucebise ukuyilwa ngakumbi, kwaye ngoba, xa ujonga ubukho bethu bangoku kwimidiya yoluntu?
- 13. Uhamba njani ngokudala isicwangciso seendaba zoluntu?
- 14. Yintoni amava akho malunga nentengiso yeendaba zoluntu ezixhaswayo?
- 15. Yiyiphi uhlalutyo lwedatha yentlalo yoluntu engasetyenziselwa ukwazisa isicwangciso?
- 16. Unokwenza njani umxholo wokubandakanya kwimidiya yoluntu?
- 17. Ucinga ntoni nge-Instagram Reels kunye neTikTok? Sisebenzisa La Maqonga, Ngaba Singakwazi?
- 18. Uhamba njani ngokulawula uluntu kumajelo onxibelelwano?
- 19. Ngaba unawo nawaphi na amava okulawula iintlekele kwimidiya yoluntu?
- 20. Ulawula njani ngaxeshanye iiakhawunti ezininzi zemidiya yoluntu kunye namaphulo?
- 21. Ithini imvelaphi yakho ekusekeni nasekulawuleni uhlahlo lwabiwo-mali lwemidiya yoluntu?
- 22. Ithini imvelaphi yakho kwintengiso yempembelelo?
- 23. Ungaqinisekisa njani ukuba umxholo ngamnye owabelana ngawo kumajelo asekuhlaleni uhambelana ne-brand yakho?
- 24. Athini amava akho ngokumamela kwimidiya yoluntu?
- 25. Uhamba njani malunga nokuphuhlisa i-media brand voice kunye nethoni?
- 26. INkonzo yabaThengi ingangena njani kwiQhinga lakho eliPhambili?
- isiphelo
Ukugcina ubukho benkampani kwi-intanethi kunye nokuphuhlisa izicwangciso zokukhulisa kunye nokubandakanya abaphulaphuli luxanduva lwakho njengomphathi wemidiya yoluntu.
Kunokuba yimfuneko ukwenza kunye nokulungelelanisa umxholo, ukulawula amaphulo eendaba zoluntu, ukubeka iliso kwiimethrikhi zokusebenza, kunye nokusebenzisana namanye amasebe ukuze kusekwe umyalezo webrand ongaguqukiyo.
Abaphathi bemithombo yeendaba zentlalo kufuneka bakwazi ukuzulazula ngokuqhubekayo ngokutshintsha kweqonga leendaba zosasazo zentlalo kwaye bahlale bengoku ngezona ndlela zilungileyo kunye neendlela zeshishini.
Kukho inani lemibuzo ebalulekileyo ekufuneka ukulungele ukuyiphendula ukuba ufaka isicelo sendima yomphathi wemidiya yoluntu.
Le mibuzo inokuchaphazela ubuchwephesha bakho ngentengiso yemidiya yoluntu ehlawulwayo, indlela yakho yokwenza umxholo oqukayo kunye nommeli, kunye namandla akho okulawula iingxaki kumajelo asekuhlaleni.
Ukongeza, unokubuzwa malunga nolwazi lwakho lolawulo lweprojekthi, uhlahlo lwabiwo-mali, kunye namandla akho okusebenza kweqela elinemveliso namanye amacandelo ombutho.
Amandla okuziqhelanisa kunye nokwenza izinto ezintsha ekuphenduleni utshintsho kwishishini ekugqibeleni kuyafuneka kumphathi ophumeleleyo weendaba zoluntu, njengoko kulwazi oluluqilima lomsebenzi odlalwa ngamajelo eendaba kwisicwangciso sokuthengisa kunye nonxibelelwano lombutho.
Siza kujonga imibuzo ephezulu yodliwano-ndlebe ukuze sibe ngumphathi wemidiya yoluntu.
1. Kutheni ugqibe ekubeni usebenze kulawulo lwemidiya yoluntu?
Bendisoloko ndinomdla kwindlela itekhnoloji enokuthi ikhulise ngayo ubudlelwane phakathi kwabantu kunye nonxibelelwano. Kuba ndiyakonwabela ukubhala kunye nokunxibelelana nabantu kwi-Intanethi, imithombo yeendaba zentlalo yindawo emangalisayo yokwenza oko, iyenza ibe ngumdlalo ogqibeleleyo kum.
2. Zeziphi iiwebhusayithi zokuncokola ozithandayo, yaye ngoba?
Ugxininiso lwe-Instagram kumxholo obonwayo kunye namandla okuvelisa imizobo emihle, iifoto, kunye neevidiyo ezidlulisa izimvo zizizathu ezibini zokuba kutheni ndinomdla.
Ndiyonwabela kakhulu imeko ye-Twitter ekhawulezayo apho unokuba neencoko zangomzuzu kwaye uqhubeke nezihloko ezishushu.
3. Ngaphambili, zeziphi ii-akhawunti zemidiya yoluntu oye wazilawula?
Oku kuya kuveza amava omviwa ngezinto ezahlukeneyo amaqonga eendaba ezentlalo, amasimi asebenze kuwo, nokuba baqhele ukulawula uthungelwano olukhulu okanye oluthozamileyo.
Kuya kufuneka ufumanise ukuba ngaba umfaki-sicelo unolwazi ngamaqonga owasebenzisayo.
Ngelixa ukuba namava afanelekileyo kunqweneleka ngokungathandabuzekiyo kumviwa, inqanaba lesikhundla lisenokungafuni ukuba libe ngowona mgangatho ubalulekileyo.
Ukuzuza ulwazi olunzulu ngoqeqesho lomntu, intshukumisa namandla akhe okucinga nzulu, thelekisa impendulo yalo mbuzo kunye nale ingezantsi.
4. Yeyiphi eyona miqobo enzima oye wahlangabezana nayo njengomphathi wemidiya yoluntu, kwaye uyenzile njani?
Impendulo inokwahluka. Nceda uyiphendule ngokusekelwe kumava akho.
Ukulawula iiakhawunti ezininzi zemidiya yoluntu kunye namaphulo kubathengi abohlukeneyo abaneenjongo ezahlukeneyo, amanani abantu, kunye neentlobo zomxholo ibe yenye yeengxaki ezinkulu endikhe ndajongana nazo.
Ukuze ndijikeleze oku, ndiphucule ubuchule bam bolawulo lweprojekthi, ndisebenzisa usetyenziso olunje ngeAsana okanye iTrello ukugcina umkhondo wazo zonke izinto ezihambayo kunye nemihla emiselweyo.
5. Luthini uluvo lwakho ngophawu lwenkampani yethu?
Impendulo yalo mbuzo ingabonisa ukuba umenzi-sicelo ebelulungiselele kakuhle kangakanani na udliwano-ndlebe.
Izakhono ezibini ezibalulekileyo kubaphathi beendaba zoluntu olusebenzayo luphando kunye nokuqonda ngokucokisekileyo uphawu; ukuba abafaki-zicelo abakhange bathathe ixesha lokufunda malunga nenkampani yakho, oko kunokubonisa ukunqongophala kokucokisekileyo.
6. Uhlala njani ngoku ngeyona ndlela intsha kwimidiya yoluntu kunye nophuhliso?
Ndibeka phambili ukugcina kunye neeblogi zoshishino, ukuya kwiinkomfa kunye ne-webinars, kunye nokudibanisa nezinye iingcali zeendaba zoluntu.
Ukufumana ulwazi kumava abo kunye neembono zabo, ndikwalandela iinkokheli zengcinga ezibalulekileyo kunye nabaphembeleli kwiisayithi zemidiya yoluntu njengeClubhouse, LinkedIn, kunye ne-Twitter.
7. Uvavanya njani ukusebenza kwephulo losasazo loluntu?
Ndicinga ukuba umkhankaso weendaba zoluntu kufuneka uphumelele ukuba ufezekisa iinjongo kunye neenjongo ezichazwe kwisicwangciso sokuqala. Iimetriki zinokubandakanya amaxabiso othethathethwano, ukucofa, ukuguqulwa, ukukhankanywa kwebrendi, okanye imali eyenziwe, kuxhomekeke kwiinjongo zephulo.
Ukuphucula iinzame ezilandelayo, kubalulekile ukuhlalutya idatha rhoqo kunye nokuvavanya ukusebenza.
8. Usabela njani xa kukho ukuphazamiseka kwizicwangciso zakho?
Lo mbuzo uphonononga nzulu kubuntu bomntu onokuba ngumlawuli wemidiya yoluntu. Ii-SMM ezininzi ngabantu abacokisekileyo, abazimisele ngomsebenzi abakhetha ukusebenza kuluhlu lwezinto eziza kwenziwa okanye ngokungqinelana nethayimthebhile.
Kodwa njengoko wonke umntu esazi, izinto ziyenzeka. Kubalulekile ukuqonda ukuba nayiphi na i-SMM enokubakho inokuqengqeleka ngeengqindi xa kuyimfuneko.
9. Unokwenza njani umxholo weendaba zoluntu ezibhenela abaphulaphuli bakho?
Ndiqala ngokufunda malunga nezinto abaphulaphuli ekujoliswe kuzo, iminqweno, kunye neengxaki zabo ukuze ndinike umxholo ofanelekileyo kubo. Ndikwenza oku ngokusebenzisa izixhobo ezifana nophando lwabaphulaphuli kunye nokuphulaphula ekuhlaleni.
Ngokuhambisana nokuhambisana nemicimbi yangoku kunye nenkcubeko ethandwayo, ndiqinisekisa ukuba izinto eziphathekayo zihambelana nexabiso kunye nethoni ye-brand.
10. Ziziphi izisombululo zolawulo lweendaba zoluntu ezona zisebenziseka kakhulu, ngokoluvo lwakho?
Ukucwangcisa izithuba, ukulandelela uhlalutyo, kunye nokubeka esweni umsebenzi kumajelo eendaba ezentlalo, ndiziva ndizithembile usebenzisa uluhlu lwezixhobo zolawulo lwemidiya yoluntu, kubandakanya iHootsuite, iSprout Social, kunye neBuffer.
11. Usabela njani xa ugxekwa okanye ugqabaza kwiiwebhsayithi zokuncokola?
Kubalulekile ukusabela ngokukhawuleza nangobuchule kumazwi angathandekiyo okanye ukugxekwa, ukuqonda ingxaki kwaye, ukuba kuyimfuneko, ukunika isisombululo okanye uxolo.
Ukuthatha isihloko kwi-intanethi kubalulekile ukuba siyabaxina okanye sifuna ingxoxo enzulu ngakumbi. Okokugqibela kodwa kuncinci, ndigcina inqaku lamanqaku abalulekileyo okanye impendulo yokuqinisekisa ukuba kukho naziphi na iipatheni okanye iingxaki ezifuna ukulungiswa.
12. Yeyiphi imathiriyeli onokuthi ucebise ukuyilwa ngakumbi, kwaye ngoba, xa ujonga ubukho bethu bangoku kwimidiya yoluntu?
Vavanya amandla omgqatswa wakho njengomphathi wemidiya yoluntu ngokujonga iziqinisekiso zakhe. Bazimisele kangakanani ukuthatha amathuba? Ngaba bayakonwabela ukubukela iividiyo?
Ngaba bakhetha iqonga elinye kunelinye?
Thatha ingqalelo into oyaziyo ukuba iyinyani kuhlobo lwakho kunye noko bekuphumelele ngaphambili ngelixa uhlalutya iimpendulo zabo. Kodwa khumbula ukuba abafaki zicelo abayi kuba nakho ukufikelela kulwazi lwakho lwangaphakathi, ngoko ke kubalulekile ukuba uthathele ingqalelo ingqiqo kunye neenkqubo zabo zokucinga.
13. Uhamba njani ngokudala isicwangciso seendaba zoluntu?
Ndinokuqonda okuqinileyo kwe-brand, abaphulaphuli ekujoliswe kubo, kunye neenjongo zayo ngaphambi kokuba ndiqale ukwakha isicwangciso seendaba zoluntu. Ndithathela ingqalelo ukhuphiswano kunye neentsingiselo zemarike, kunye nobukho beendaba zoluntu lwangoku kunye nomxholo.
Ngokusekelwe kolu lwazi, ndiqulunqa isicwangciso esibanzi esichaza imimandla yomxholo, umyalezo, ithoni yelizwi, iiplatifomu eziza kusetyenziswa, kunye nezalathisi eziphambili zokusebenza (KPIs) zokuvavanya impumelelo.
14. Yintoni amava akho malunga nentengiso yeendaba zoluntu ezixhaswayo?
Ndinokuqonda okubanzi kwentengiso yemidiya yoluntu ehlawulweyo njengoko ndakhe ndaza ndalawula amaphulo entengiso kumaqonga afana ne-Facebook, Twitter, kunye ne-LinkedIn. Ndisebenzisa abaphulaphuli ekujoliswe kubo kunye nezicwangciso zokubuyisela ukujolisa kubantu abalungileyo ngomyalezo ochanekileyo kunye nokwandisa amaphulo embuyekezo eninzi kutyalo-mali.
15. Yiyiphi uhlalutyo lwedatha yentlalo yoluntu engasetyenziselwa ukwazisa isicwangciso?
Ndihlalutya idatha yemidiya yoluntu usebenzisa i-metrics efana namazinga okuzibandakanya, ukufikelela, ukuboniswa, ukucofa, kunye nokuguqulwa. Ndisebenzisa le datha ukuchonga iintsingiselo, iipateni, kunye nokuqonda okuza kwazisa umxholo wexesha elizayo kunye nezicwangciso zentengiso.
Ndisebenzisa idatha ukuchonga iinkalo zemiba, njengokwandisa ukufikelela okanye ukubandakanya, ukuze kuphuculwe ukuthengisa.
16. Unokwenza njani umxholo wokubandakanya kwimidiya yoluntu?
Ndiyila umxholo wonxibelelwano loluntu ngokugcina ithoni yophawu kunye nemigaqo engundoqo ngelixa ndibonelela ngexabiso kubaphulaphuli ekujoliswe kubo. Ndisebenzisa iintlobo ngeentlobo zemithombo yeendaba, kubandakanya umbhalo, imifanekiso, kunye nevidiyo, kwaye ndiqinisekisa ukuba umxholo uyathandeka, ufundisa, kwaye unika umdla.
Ukusebenzisa umxholo owenziwe ngumsebenzisi (UGC) kunye nokukhuthaza ukuthatha inxaxheba komsebenzisi ngoncedo lwemincintiswano, ii-polls, kunye ne-Q&As zezinye izicwangciso endizisebenzisayo.
17. Ucinga ntoni nge-Instagram Reels kunye neTikTok? Sisebenzisa La Maqonga, Ngaba Singakwazi?
Namhlanje, iividiyo ezimfutshane ezithe nkqo zingumsindo. Kwi-Instagram Reels, abasebenzisi bachitha imizuzu ye-53 kwiseshoni nganye ngokomndilili!
Akunjalo, nangona kunjalo, indlela efanelekileyo yazo zonke iimpawu.
Umzekelo, umboneleli wemfundo unokubonelela abaphulaphuli abancinci basezidolophini ngezifundo ezilumayo usebenzisa iTikTok kunye neReels. Uphawu lwenkonzo olubonelela abantu abadala kwimimandla yasezidolophini alunakufumana ukusetyenziswa kakhulu koku, nangona kunjalo.
Qinisekisa ukuba iTikTok kunye neeReels ziindlela ezifanelekileyo ezisekwe kwifemu, iimpahla zayo, abaphulaphuli, kunye nendawo, emva koko uthethelela isigqibo sakho kudliwanondlebe.
18. Uhamba njani ngokulawula uluntu kumajelo onxibelelwano?
Ukubeka iliso kunye nokusebenzisana nabasebenzisi beendaba zentlalo abanxibelelana neeakhawunti zophawu yinxalenye yolawulo loluntu lwemidiya yoluntu.
Ndisebenzisa indlela yokuphendula ngokukhawuleza-impendulo-kunye-nemiyalezo kulawulo loluntu, ndibulela abantu ngegalelo elihle kunye nokusabela ekugxekeni okungalunganga ngovelwano kunye nesicwangciso esijoliswe kwizisombululo.
Ukuze kuphuculwe ukuvezwa kwebrendi kunye nodumo, ndihlala ndijonge iireferensi zohlobo kwaye ndithathe inxaxheba kwiingxoxo ezifanelekileyo.
19. Ngaba unawo nawaphi na amava okulawula iintlekele kwimidiya yoluntu?
Ukujongana nokusombulula iintetho ezingathandekiyo, ukugxekwa, okanye i-PR mishaps enokwenzakalisa isidima sophawu yinxalenye yolawulo lwentlekele kumajelo eendaba ezentlalo. Ndinobuchule bokulawula iingxaki kwimidiya yoluntu, kwaye ndimisele inkqubo yokwenza oko.
Unxibelelwano olukhawulezayo noluvulelekileyo, uvelwano, kunye nokugxila ekufumaneni izisombululo kwingxaki zonke ziinxalenye zale nkqubo.
20. Ulawula njani ngaxeshanye iiakhawunti ezininzi zemidiya yoluntu kunye namaphulo?
Amandla olawulo lweprojekthi eyomeleleyo kunye namandla okubeka phambili imisebenzi efunekayo ukujongana neeakhawunti ezininzi zemidiya yoluntu kunye namaphulo kanye.
Ukugcina umkhondo wemihla ebekiweyo, iishedyuli zomxholo, kunye nohlalutyo lwemidiya yoluntu, ndisebenzisa izixhobo ezifana ne-Asana okanye iTrello. Ndibonelela ngezabelo kumalungu eqela kwaye ndiqinisekisa ukuba onke ayazisiwe ngezibophelelo zawo.
21. Ithini imvelaphi yakho ekusekeni nasekulawuleni uhlahlo lwabiwo-mali lwemidiya yoluntu?
Kumashishini amancinci namakhulu, ndidale kwaye ndalawula uhlahlo lwabiwo-mali lwemidiya yoluntu. Ndinikezela ngenkxaso-mali yephulo losasazo lwentlalo emva kokumisela kuqala iinjongo zayo.
Ndikwabeka iliso kuhlahlo lwabiwo-mali kwaye ndenze naluphi na uhlengahlengiso ngokuxhomekeke kwizalathi zentsebenzo.
22. Ithini imvelaphi yakho kwintengiso yempembelelo?
Ndibambisene nabaphembeleli ukuvelisa umxholo oxhaswayo kunye namaphulo kwaye ndibe nobuchule kwintengiso enempembelelo.
Ndisondela kwintengiso ye-influencer ngokufumana abaphembeleli ababelana ngexabiso leshishini kunye nabaphulaphuli abazama ukufikelela kubo, ukudala ingcaciso emfutshane echaza iinjongo kunye neemfuno zephulo, kunye nokulandelela inkqubela yephulo ngokusebenzisa ukudibanisa kunye nokufikelela kwiimethrikhi.
23. Ungaqinisekisa njani ukuba umxholo ngamnye owabelana ngawo kumajelo asekuhlaleni uhambelana ne-brand yakho?
Ndiqala ngokuphuhlisa izikhokelo zophawu ezicacileyo ezichaza inkampani, ixabiso, kunye nethoni yelizwi ukuze ndiqinisekise ukuba umxholo wemidiya yoluntu uyahambelana kwaye ukwi-brand.
Ukulandela oko, ndiphuhlisa imiyalezo kunye nemixholo ehambelana nesazisi sophawu usebenzisa ezi ngqikelelo.
Ukongezelela, ndiqinisekisa ukuba onke amaphepha eendaba ezentlalo asebenzisa imifanekiso efanayo kunye nesicatshulwa, kwaye yonke into ihlaziywa kwaye ivunywe ngabantu abafanelekileyo ngaphambi kokuba ithunyelwe.
24. Athini amava akho ngokumamela kwimidiya yoluntu?
Ukumamela amajelo eendaba ezentlalo kukugcina iliso kwiiplatifti ezahlukeneyo zeendaba zoluntu ngokukhankanywa kweshishini kunye neengxoxo eziphathelele kulo okanye i-niche efanelekileyo.
Ndinamava kwixesha langempela lokubeka iliso kwimidiya yoluntu kunye nokuzibandakanya, kubandakanywa nokusebenzisa izicelo ezifana neHootsuite kunye nokukhankanya.
25. Uhamba njani malunga nokuphuhlisa i-media brand voice kunye nethoni?
Ukuqonda isazisi, ixabiso, kunye nentengiso ekujoliswe kuyo yenkampani kubalulekile xa uphuhlisa ilizwi leendaba zoluntu kunye nethoni. Njengenyathelo lokuqala, ndenza ibhrendi yelizwi kunye nesikhokelo sethoni esichaza okulindelweyo kulwimi, ithoni, kunye nefashoni.
Ukongezelela, ndisebenzisana ngokusondeleyo namasebe okuthengisa kunye nonxibelelwano lwenkampani ukuqinisekisa ukuba ilizwi kunye nethoni ziyafana kuwo onke amaqonga kunye namaphulo.
26. INkonzo yabaThengi ingangena njani kwiQhinga lakho eliPhambili?
Yonke imidiya yoluntu enabaphulaphuli bangaphandle inikezela ngenkonzo yabathengi. Imidiya yoluntu iwela phantsi koku ngokunjalo. Nokuba uqhuba iphulo lokubhengeza imveliso entsha, awunakunqanda umthengi onganelisekanga ekuceleni ulwazi malunga neodolo yakhe okanye abuze umbuzo.
Chaza indlela imidiya yoluntu ethembele ngayo kwinkonzo yabathengi kwimpendulo yakho. Jonga iindlela ezininzi zokusebenzisa inkonzo yabathengi njengeqhinga.
isiphelo
Ukuqukumbela, ukuba nesethi yezakhono ezahlukeneyo kuyimfuneko ukuba ube ngumphathi wemidiya yoluntu ophumeleleyo. Ezi zakhono ziquka izakhono zonxibelelwano ezigqwesileyo, iindlela zokuqala zokusombulula iingxaki, kunye nokuqhelana nzulu kunye namaqonga eendaba ezentlalo kunye nobuchwepheshe.
Ngexesha lodliwano-ndlebe, ubuchule bomviwa, amava, indlela yokulawula amaphulo eendaba zoluntu, kunye nobuchule bokusombulula iingxaki ziya kuhlolwa zonke.
Ngokubonisa ukuqonda okuqinileyo kweendlela zemidiya yoluntu kunye nezona ndlela zilungileyo kunye nobuchule babo bokuphuhlisa nokulawula amaphulo ayimpumelelo, abagqatswa banokuwongeza amathuba abo okufumana umsebenzi.
Ngoncedo lokulungiselela udliwano-ndlebe, bona Uthotho lodliwano-ndlebe lweHashdork.
Shiya iMpendulo