Kugadzira zvigadzirwa zvinosangana nezvinodiwa nevashandisi (uku uchizvifadzawo), unofanirwa kutanga wanzwisisa kuti mutengi wako ndiani uye kuti chii chavanoda. Mushandisi ruzivo (UX) tsvagiridzo inogona kubatsira neizvi.
Vatsvagiri veUX vanoita tsvakiridzo yakadzama pamusoro pevatengi vanovavarirwa kuitira kuti vaunganidze uye vaongorore data inozobatsira mukugadzirwa kwechigadzirwa.
Tichatarisa kuti tsvagiridzo yeUX chii, mhando dzayo, nzira, painofanirwa kuitwa, zvakanakira iyo, uye runyorwa rweakanakisa UX mapuratifomu ekutsvagisa mugwaro iri.
Chii chinonzi UX research?
Chiitiko chemushandisi (UX) kutsvagisa kuferefeta kwakarongeka kwevashandisi vanovavarira uye zvavanoda kuitira kuti ubatanidze mamiriro epasirese chaiwo uye ruzivo mumagadzirirwo emagadzirirwo.
Kufumura zvinonetsa uye sarudzo dzekugadzira, vaongorori veUX vanoshandisa nzira dzakasiyana.
Vanopa ruzivo rwakakosha runogona kushandiswa mukugadzira maitiro nekuita kudaro. Tsvagiridzo yeUX inogona kutora mafomu akasiyana, zvichienderana nenzvimbo yekutarisa.
Tsvagiridzo yeUX inogona kusanganisira yekuyedza mazano uye prototypes ezvikwata zvechigadzirwa, asi inogona zvakare kuda kuongorora magadzirirwo emhando uye kutumira mameseji kusati kwatanga chigadzirwa chezvikwata zvekushambadzira.
Dhizaini yekutsvagisa chinangwa chikuru ndechekuzivisa maitiro ekugadzira kubva pakuona kwekupedzisira-mushandisi. Kuburikidza nekudzidza chete kwatinokwanisa kugadzira kune mushandisi mumwechete: isu pachedu.
Izvo zvinozivikanwa kuti chinangwa cheUX uye mushandisi-yakatarisana dhizaini ndeyekuvaka uine yekupedzisira-mushandisi mupfungwa; uye tsvagiridzo inotizivisa kuti munhu iyeye ndiani, mashandisiro avachaita chigadzirwa ichi kana sevhisi, uye zvavanoda kubva kwatiri.
UX Tsvakurudzo Mhando
Inogona kukamurwa kuva mapoka maviri:
- Ongororo Yokufananidzira
- Quantitative Research
Ongororo Yokufananidzira
Chidzidzo ichi chinonyanya kutarisana nenhamba uye nhamba. Inoreva chero rudzi rwekudzidza runogona kuverengerwa nemasvomhu.
Inopa mhinduro kumibvunzo senge "vanhu vangani vadzvanya pano" uye "ndeipi chikamu chevashandisi vanogona kuwana kudanwa kuita?" Izvo zvinobatsira pakuziva zvingangoitika zvehuwandu uye chii chiri kuitika newebhusaiti kana app.
Quantitative Research
Dzimwe nguva tsvakiridzo yemhando yepamusoro inonzi "soft" research. Inotarisa kune isiri-nhamba data senge nei vatengi vachinetsekana kupedza basa kana kuti vainzwa sei pavaishandisa chigadzirwa.
Inopa mhinduro kumibvunzo yakadai sekuti "nei vanhu vasina kuona kudanwa kuita?" uye "chii chimwe chavakaona pane peji?" Hurukuro kana hurukuro dzinowanzoshandiswa.
Rinotsanangura kuti sei vanhu vachizvibata nenzira yavanoita nayo.
Isu tinogona zvakare kuiisa muzvikamu zviviri:
Kutsvakurudza maitiro maitiro anotarisa maitiro evanhu. Papeji, vanhu vanodzvanya kupi? Ndeipi nzira yavanotevera kuburikidza neapp maererano nekufamba?
Ongororo yemafungiro inoongorora kuti mushandisi anonzwa sei uye anoita kune chiitiko.
UX Nzira dzekutsvagisa
Chimwe chikamu chebasa rako seUX mugadziri achange ari kuona kuti ndeipi nzira yekutsvagisa inogamuchirwa kugadzirisa zvimwe zvinhu. Iyo UX yekutsvagisa bhokisi rekushandisa inopa akati wandei mhinduro dzekukubatsira iwe kuunganidza ruzivo kubva kune vatengi.
- Kuronga makadhi: Vatori vechikamu vanoisa nyaya mumapoka anonyatsovanzwisisa uye vogadzira mavara emapoka aya kuitira kugadzira mashandisirwo. Vagadziri vanogona kushandisa iyi data kugadzira zvirinani mushandisi-ane hushamwari maapplication uye mawebhusaiti.
- Kuyedzwa kweA/B- Munzira iyi mavhezheni maviri echigadzirwa achipesana kuti awane chinofarirwa nehuwandu hwevanhu. Nechigadzirwa mhenyu, unogona kuita izvi nekupa vatengi vakasiyana neshanduro dzakasiyana dzepeji rimwe chete.
- Kuongororwa kwekushandisa: Vatori vechikamu vanoedza kuita basa nechigadzirwa iwe uchitarisa. Izvi zvinokutendera kuti uongorore kuti vashandisi vanoshanda sei pakupedzisa mabasa, pamwe nekukurumidza kwavanoita, zvipingamupinyi zvavanosangana nazvo, uye kufara kwavaiita nehurongwa.
- Bvunzurudzo dzemushandisi: Hurukuro dzechiso nechiso (pamhepo kana mu-munhu) inzira inokurumidza uye yakatwasuka yekudzidza izvo mushandisi anoda kubva kuchigadzirwa cheramangwana kana kuwana dhata repamusoro pane chiripo. Mapoka ekutarisisa anoshandiswa kana kubvunzurudzwa nevanhu vakawanda kuchiitwa panguva imwe chete.
- Ongororo nemibvunzo: Ongororo kana gwaro remibvunzo rinogona kugadzirwa kuti ridzore data remhando uye nehuwandu. Iwe unogona kuronda kuvandudzwa kwechigadzirwa mukati mekukura kwayo uye hupenyu hwehupenyu nekushandisa mibvunzo yakafanana uye kuita ongororo dzakati wandei.
- Contextual Observation: Panzvimbo pekubvunzurudza vashandisi murabhoritari, unovatarisa vari munharaunda yavo chaiyo — pamwe kumba kana kubasa — wobvunza mibvunzo kuti udzidze zvakawanda nezvekuti uye nei vachiita zvavanoita.
- Chekutanga tinya kuyedza: Paunenge uchiedza kuita basa pawebhusaiti kana app interface, tanga wadzvanya bvunzo inoongorora izvo munhu anonangwa anodzvanya pakutanga. Saiti mhenyu, prototype, kana wireframe zvese zvinogona kushandiswa pakutanga-tinya bvunzo.
- Zvidzidzo zvedhayari: Vashandisi vanotarisisa vanochengeta nhoroondo yezviitiko zvavo zvezuva nezuva kune yakatarwa (kazhinji yakareba) nguva yenguva muzvidzidzo zvedhayari. Izvi zvinokupa ruzivo pamusoro pemaitiro chaiwo ehupenyu uye zviitiko. Iwe unogona kuona kuti riini mushandisi angango shandisa chigadzirwa chako mukati mezuva kana kuti kakawanda sei vanochishandisa mukati mezuva, vhiki, kana mwedzi.
Yakanakisa UX yekutsvagisa mapuratifomu
Ngatitarisei mamwe makuru makuru ekutsvagisa eUX aripo parizvino.
- Userlytics
- kutarisa-shure
- Typeform
- maze
- Hotjar
1. Userlytics
Userlytics ndeye yekucheka-kumucheto mushandisi yekuyedza chishandiso iyo inokugonesa iwe kuita bvunzo dzemushandisi pane chero zvemukati zvedhijitari (saiti, maapplication, prototypes, zvinhu zvinokwikwidza, nezvimwe) uye pane chero chishandiso munguva chaiyo.
Yayo itsva yekuyedza dhizaini nzira uye yakasarudzika pani inobvumira bvunzo kuti iiswe mumaminitsi uye mhedzisiro inopedzwa mumaawa.
Ndiyo imwe yeashoma mashandisi ekuyedza masisitimu anotora kamera, odhiyo, uye chidzitiro chemudziyo wemutori wechikamu, pamwe nekugonesa nhamba isingaperi yezvinyorwa, simbisa reels, vashandisi/admins, vaedzi pachikamu, uye zvidzidzo zvenguva imwe chete.
Inosanganisirawo akazara maodhiyo akanyorwa, branching logic, qual/quant analytics, akavanzwa vanocherechedza panguva yemoderated sessions, specialized account managers, uye timu yekusimbisa mhando kuona kuti mhedzisiro yese inogutsa.
zvayakanakira
- Inobvumira vatori vechikamu kudyidzana nechigadzirwa chako kana sevhisi uchirekodhwa vhidhiyo.
- Mumaminetsi mashoma chete, unogona kugadzira huwandu hwebvunzo. Kuongorora mafambiro ewebhusaiti yako kana Mobile Anwendung interface, shandisa kadhi kuronga uye kuongorora miti.
- Inokutendera kuti ukwidziridze mapaneru avo epasirese, vatori vechikamu vako, kana wechitatu-bato vakawanikwa vanhu kuti vatori vechikamu vatore nyore.
- Vatori vechikamu vanogona kubvunzwa mibvunzo yakasiyana-siyana-yekusarudza, sarudzo imwe chete, kana mibvunzo yakavhurika.
- Kuedza kweA/B kunogona kushandiswa kuenzanisa mavhezheni maviri edhizaini, pamwe nemashambadziro, kana bvunzo yakamisikidzwa inogona kushandiswa kugadzira yako mutengi munhu.
nezvayakaipira
- Zvakaoma kusarudza chikamu chemitengo chaunoda.
- Zvakaoma kuendesa nhoroondo yeakaundi.
- Kunyangwe makambani achigona kuwana yeAI-inobatsirwa, yemitauro yakawanda yekunyora sevhisi yekuedza kwavo mushandisi, sarudzo iyi haiwanikwe pane yese yekambani pay-as-you-go kana kunyorera pamwedzi.
Pricing
Mitengo inoiswa pakati pe "Bhadhara sezvaunoenda" uye "Kunyoresa" zvichibva pamadhora makumi mana nemapfumbamwe / mutori wechikamu uye $49 / mwedzi (inobhadhariswa pamwedzi) zvichiteerana.
2. kutarisa-shure
Lookback chishandiso chine simba cheUX chekutsvagisa chinokutendera kuti uite kubvunzurudzwa kwemushandisi panguva imwe chete uchitora skrini yemushandisi.
Inofambisa zvine mwero, isina mwero, uye kure kutsvagisa uye inoratidzira yekudyidzana dashboard inobvumidza iwe kuwiriranisa uye kugovera yako yese tsvagiridzo uye mhinduro yevatengi nechikwata chako.
Iwe unogona kuyananisa yako yese tsvagiridzo, tag vaunoshanda navo, uye kuvaka inosimudzira reels yezvakanyanya kukosha zvakawanikwa uchishandisa yakabatana dhibhodhi.
Iwe unogona kugadzira chaiwo makamuri ekutarisa, kurekodha zviratidziro zvevashandisi ivo vachishandisa yako app kana webhusaiti, uye kunyora kubvunzurudzwa kwevashandisi.
zvayakanakira
- Inobvumira vanhu vazhinji kuti vatarise tsvakiridzo yako uye kunyange kutora manotsi.
- Inopa basa rinokutendera kuti utepfenyure zvidzidzo zvako kune vezera rako uye nekukakavadzana nazvo munguva chaiyo.
- Native Apps Kuenderana
- Iko kugona kuisa nguva uye kutora manotsi sezvo kurekodha kuri kuitwa.
nezvayakaipira
- Nguva nenguva, madonhwe ekubatanidza anogona kuitika.
- Inogona kunge iri chishandiso chakakunakira iwe kana uchinge uine vatori vechikamu pakudzidza kwako, sezvo vasingapi rubatsiro nazvo.
- Matambudziko neiyo mobile vhezheni uye kuyedzwa paIOS
Pricing
Inopa mazuva makumi matanhatu emiedzo yemahara yezvirongwa zveprimiyamu. Mitengo yepuratifomu inotangira pamadhora gumi nematanhatu pamwedzi.
3. Typeform
Typeform igore-yakavakirwa ongororo manejimendi chikuva kumabhizinesi echero saizi. Mukati meimwe suite, inosanganisira dhizaini dhizaini, kuseta, kuparadzira, uye analytics. Vashandisi vanogona kugadzira ongororo dzebespoke vachishandisa yekudhonza-uye-kudonha interface.
Mhinduro dzemavara mapfupi, mibvunzo yesarudzo yakawanda, mhinduro dzemavara marefu, sarudzo dzemifananidzo, uye menyu ekudonhedza pasi ndedzimwe dzemhando dzakasiyana dzemibvunzo inosanganisirwa mumatemplate. Pamubvunzo wega wega, unogona zvakare kurodha mafoto kana mavhidhiyo.
Pa-saiti pop-ups uye dzikisa notices inogona kushandiswa kuita ongororo. Vashandisi vanogona kuteedzera zviratidziro zvinosanganisira kushanya kwakasiyana, mhinduro, uye ongororo yekupedzisa mamiriro vachishandisa
Typeform's mishumo uye dashboards. Vashandisi vanogonawo kuona mhinduro dzeongororo yenguva chaiyo. Vashandisi vanogona zvakare kubatana nesoftware, iyo inovatendera kuti vagadzire mabasa ekuongorora, kuapa kune vanhu, uye kugovera mhedzisiro yeongororo.
zvayakanakira
- Iyo yekushandisa interface iri nyore uye inonzwisisika.
- Ronga uye rongedza zvinhu nekuzvuva nekuzvidonhedza.
- Iyo ine akawanda matemplate ekukubatsira iwe kuchengetedza nguva uye kuuya nemazano matsva.
- HubSpot's kubatanidzwa kune otomatiki mhinduro nzira.
- Yakanakisa usability, ine kutarisisa kwakasimba kune vashandisi (mubvunzurudzo nevanobvunzurudza)
- Kune zvese kugadzira uye kutsikisa fomu, rinoenderana neazvino mabhurawuza ewebhu, achiibvumira kushanda uye kutaridzika zvakanaka pane chero chishandiso.
nezvayakaipira
- Chimiro chemutengo, kunyanya chePro + chirongwa, kubata kunodhura.
- Tichiri nemhando yeTypeform pamafomu edu, kunyangwe isu tiri kubhadhara sevhisi yedu, iyo, ndinotenda, inofanira kubviswa kana iwe ukasimudzira kubva kuaccount account.
- Tsigiro yehurongwa hwekutanga inogona kunge iri nani, asi ichiri chigadzirwa chakanakisa.
Pricing
Inopa chirongwa chemahara chinosanganisira mafomu asina magumo, mibvunzo gumi mufomu yega yega, uye gumi mhinduro pamwedzi. Zvirongwa zvePrimiyamu zvinotangira pamadhora makumi maviri nemapfumbamwe pamwedzi.
4. maze
Maze chishandiso chekuyedza chinokurumidza chinoshandura mhinduro yevashandisi vepasi rese kuita ruzivo rwunogoneka. Inoshanda zvisina mutsetse neAdobe XD, figma, InVision, Marvel, uye Sketch, ichikubvumidza kuti utore kunze kune iripo prototype kubva kune yako yaunofarira dhizaini chirongwa.
Iwe unogona kugadzira uye kuita yakadzama usability bvunzo uchishandisa Maze, wobva wagovera zvawanikwa nevaongorori vako kuburikidza neichi chinongedzo kuti uwane zvinogoneka mhinduro mumaminetsi.
Ongororo yebasa, ongororo yenzira dzakawanda, mamepu ekupisa, kuongororwa kweA/B, kuyedza guerilla, uye zvimwe zvinhu zvinosanganisirwa mumhinduro yayo yekuedza yekushandisa.
Pakutanga kwechikamu chekugadzira, Maze Discovery inobvumidza iwe kuti uite ongororo uye kuunganidza mushandisi mapindiro.
zvayakanakira
- UI iri nyore, iri nyore kunzwisisa uye kufamba, mishumo yakanaka, uye mhinduro dzerubatsiro nekukurumidza.
- Figma's mushandisi yekuyedza software yekubatanidza inokurumidza sezvainowana.
- Kusefa, kupisa mepu, data revashandisi, uye maURL eruzhinji evabatanidzi zvese zvinosanganisirwa mukutaura.
- Shanduko kubva kune saiti kuenda kuMaze inenge yakatsetseka kune vanoedza.
nezvayakaipira
- Iine zvishoma zvisingakwanisi maererano nemafomu emubvunzo, kusanganisira maitiro akawanda ekusarudza ane mifananidzo.
- Vatori vechikamu vanogona kuvhiringika nenzira yemharidzo, uye chimiro chekupisa-mepu chinoitwa zvisina kukwana.
Pricing
Unogona kutanga kushandisa chikuva neshanduro yayo yemahara. Inopawo premium vhezheni iyo inotanga kubva kumadhora makumi mashanu / mwedzi (inobhadharwa pagore).
5. Hotjar
Hotjar inoita kuti iwe uone mabatiro anoita vanhu newebhusaiti yako.
Inoshandisa mamepu ekupisa anopindirana ekudzvanya kwavo uye zviito, kurekodha kwezvikamu zvavo, uye izwi-re-muromo kuburikidza neongororo uye mhinduro sarudzo kuti ikubatsire iwe kumisa yakasimba, data-inotsigirwa ruzivo rwechii uye sei vanhu vari kushandisa saiti yako.
Iyo inokutendera kuti utumire ongororo, kurekodha, uye kuona zvidzitiro zvakarekodhwa zvevanhu vari kuita newebhusaiti yako, kuvaka mahepi ekupisa uye kuunganidza chaiyo-nguva mushandisi mhinduro.
Iyi puratifomu ndeye kuzviisa iwe pachako shangu dzevatengi vako uye kuwedzera ruzivo rwemushandisi semhedzisiro.
zvayakanakira
- Kudyidzana kwemushandisi nemawebhusaiti, kunyanya mafomu akawanda.
- Wana mhinduro dzenguva chaiyo kubva kuvashandisi pavanenge vari pawebhusaiti yako.
- Panyaya yekufamba / mushandisi interface, chiri nyore chigadzirwa kushandisa.
- Vatengi vanogona kuongororwa, inova nzira iri nyore uye inokurumidza yekuwana ruzivo.
- Mafirita anogona kushandiswa kutarisa pane rimwe boka revashandisi.
nezvayakaipira
- Iyo puratifomu inogona kukurumidzira kurodha kwewebhusaiti yako.
- Kune masangano makuru uye mawebhusaiti ane traffic yakawanda, masevhisi anodhura zvakanyanya.
Pricing
Iwe unogona kutanga kushandisa chikuva nehurongwa hwayo hwekutanga hunopa 3 heatmaps yewebhusaiti yako, uye iwe unogona chete kurekodha zana mazuva ese. Inopawo premium zvirongwa zvinotanga kubva kumadhora makumi matatu nemana / mwedzi.
mhedziso
Muchirongwa chega chega, tsvakiridzo yeruzivo rwemushandisi yakakosha. Inogona kutipa mamiriro ezvinhu anodiwa kutibatsira kunzwisisa mvura tisati tanyura.
UX tsvagiridzo ingangoita huzivi hunorarama nechikwata chekugadzira panhanho dzese dzenzira. Ndezvekunzwisisa manzwiro anoita vanhu, kuziva mamiriro ese ari kutamba, uye kuona nzira yakanaka yekuita.
Mukupedzisira, maturusi aunoshandisa anozotemerwa neUX nzira yekutsvagisa yaunoshuvira kushandisa, pamwe nechikamu chekudzidza kwako.
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