Zviri Mukati[Viga][Ratidza]
Webhusaiti yaimbove yakaoma kukudziridza sezvo yaida hunyanzvi hwakasiyana-siyana kunyora, kugadzira, uye kupa zvirimo pazviri.
Kuunzwa kweCMS, kana Content Management System, kwakakonzera shanduko munzira inochengetedzwa zvirimo online.
Nekuuya kweCMS, kuvaka mawebhusaiti kwaive nyore sekuvhura account. Kunyangwe pasina chero chiitiko chekutanga chekodhi, iwe unogona kuvaka inokatyamadza, inobatsira webhusaiti nekungobatanidza izvo zvinodiwa.
Panyaya yezvemukati manejimendi masisitimu, yako webhusaiti hwaro ndiyo CMS yayo. Chimiro (kana skeleton, kana uchida) icho iwe chaunoda kugadzira webhusaiti pamusoro pacho chinogadzirwa ese ari maviri HubSpot uye WordPress zvemukati manejimendi masisitimu.
CMS yakanaka inofanirwa kusanganisira ese maturusi aunoda kuti uvake chero zvawanga uchitarisira kugadzira uye zvinofanirwa kuve zvinoshanda uye nyore kushandisa.
Zvichida iwebhusaiti yebhizinesi rako rekugadzira zvikamu, kana pamwe idhijitari resume yaunofunga kushandisa kuti uvhure iro basa rekurota.
Wese webhusaiti, zvisinei kuti imhando ipi, inogadzirwa uchishandisa CMS. Ose HubSpot neWordPress masisitimu anozivikanwa anopa hupfumi hwekushanda kweiyo CMS yakakodzera.
Nekudaro, kusarudza chimwe chazvo chinoda kuongororwa kwakadzama kwepuratifomu yega yega uchifunga nezvebhizinesi rako zano, zvinodiwa, uye maficha.
Nekuda kweizvozvo, mune ino positi, tichafananidza HubSpot CMS neWordPress tisati tafunga kuti ndiani ari pamusoro.
Chii HubSpot CMS?
Nekushandiswa kweiyo-no-code (kana, mune mamwe mamiriro, yakaderera-kodhi) HubSpot CMS, zvinokwanisika kugadzira, kuvaka, kugadzirisa munhu, uye kuchengetedza webhusaiti ine zvishoma kana zvishoma kana kusava neruzivo rwekodha.
Kukweva nekudonhedza kunoshandiswa kuishandisa. Mazana e-pre-yakagadzirwa mamodule uye matemplate ari kwauri, ayo iwe aunogona kushandura nekudzvanya zvishoma kuti aenderane nekuzivikanwa kwekambani yako nekuwedzera marogo, uchishandisa emakambani mavara uye mafonti, nezvimwe.
Kubatanidzwa kweApp, iyo inoita semapulagi muShokoPress, ndeimwe nzira yekuwedzera kushanda kwewebsite yako. Hapana ruzivo rwehunyanzvi runodiwa zvakare kana uchida kuburitsa zvinyorwa zvitsva.
The content publishing tool's user interface yakafanana neyevapepeti vemavara 'muchitarisiko uye mashandiro (Google Docs, Microsoft Words, nezvimwewo).
HubSpot CMS ndiyo yakanakira sarudzo zvakare kana iwe uchigona kuhaya kumberi-yekupedzisira nyanzvi asi uchifarira kupa zvemukati uye maneja webhusaiti iwe pachako.
HubSpot inosanganisa matekinoroji ekuchengetedza (web application firewall, SSL, HSTS Max Age Directives, anomaly kuonekwa), uye inomutsiridza webhusaiti otomatiki, zvichiita kuti zvive nyore kugadzira zvinhu zvinodyidzana, nezvimwe (mafomu nemapopu chaiwo).
Mutengi hukama manejimendi chimwe chinhu cheHubSpot. Zvinoreva kuti iwe unogona kushandisa kushambadzira otomatiki mhinduro kupa simba webhusaiti yako mukuwedzera pakuvaka nekuibata.
Iwe unopedzisira uine yese-mu-imwe chikuva semhedzisiro. Iwe unogona kubata ese zvikamu zvekuvapo kwako pamhepo nepuratifomu imwe chete, uchibvisa kudiwa kwekuwedzera analytics, SEO, email, uye social media application.
zvayakanakira
- Pre-yakavakwa mawebhusaiti themes-chaizvoizvo, anochinjika matemplate-anopiwa neHubSpot CMS. Nekuda kweizvozvo, iwe unogona kugadzira webhusaiti inoenderana uye inopa inowirirana mushandisi ruzivo.
- Iyo HubSpot CMS Hub inopa SEO zano raunogona kuita pairi kuti uwane mukana wepamusoro wekuisa pamusoro peSERPs.
- Pasina rubatsiro rwenyanzvi kana yakakosha kodhi, vatengi vanogona kugadzirisa uye kuvaka mapeji ewebhu vachishandisa dhizaini-uye-kudonha mupepeti.
- NeHubSpot, unogona kuvandudza mapeji ako ewebhu ipapo ipapo. Ingo sarudza anosvika mashanu-mapeji mavhezheni, uye HubSpot inoteedzera kuita uye kukupa iwe sarudzo yakanaka.
- Mupiro wakasarudzika ndeye CMS Hub neHubSpot. Inosanganisa kugona kugadzira webhusaiti-yakapfuma webhusaiti nekushambadzira uye analytics kugona kweHubSpot.
nezvayakaipira
- Iyo ipuratifomu-yakavakirwa gore pane yakavhurika-sosi imwe yekugadzira mawebhusaiti.
- Vashandisi vanogona kutumira kunze zvinhu kubva kuCMS vachishandisa HubSpot.
- Iwe hauna kutonga kwakazara pamusoro pewebhusaiti yako uchishandisa HubSpot CMS. Iwe unofanirwa kutevedzera zvigadziriso zvavo uye marongero.
- HubSpot CMS inodhura; chikamu chepasi chinotangira pamadhora mazana matatu pamwedzi.
Chii WordPress?
Iyo webhusaiti yekuvaka chishandiso WordPress yakavhurika-sosi uye yemahara. Dhatabhesi reMySQL rinoshandiswa neiyo PHP-based content management system (CMS) WordPress.
Iyo yakanyanya simba uye mushandisi-inoshamwaridzika blogging uye Website muvaki iripo ikozvino iWordPress, kutaura zviri nyore. Kune akasiyana mawebhusaiti, WordPress inonakidza webhusaiti chikuva.
WordPress iCMS inoshanda zvakasiyana-siyana inogona kushandiswa chero chinhu kubva pakubhuroga kuenda kune e-commerce kune bhizinesi uye portfolio mawebhusaiti. WordPress, iyo yakagadzirwa nekushanduka uye kushandiswa mupfungwa, isarudzo huru kune ese mawebhusaiti makuru uye madiki.
Iyo purogiramu yakavhurika-source. Mune mamwe mazwi, chero mushandisi anogona kushandura iyo yakakosha software. Zvinoratidzawo kuti kune substantial WordPress nharaunda iyo yakatsaurirwa kuvandudza iyo WordPress CMS.
Zvinosanganisira zvekutanga zvekugadzira zvemukati maturusi uye hazvidi chero coding kana tekinoroji ruzivo kuti ushandise - zvisinei nerudzi rwewebhusaiti yaunoda kugadzira.
Tisingataure kuti akasiyana plugins uye misoro inoita kuti yako WordPress saiti kuve nemhepo. Kana zvasvika pakugadzira uye kushanda, WordPress CMS iri nyore pamwoyo wayo.
Apa ndipo panopinda maplugins nemadingindira. Kune makumi ezviuru zvezvidimbu zvesoftware zviripo kuti zvishandiswe pawebhusaiti yako muWordPress Repository (yakanyanya kuvimbwa sosi yemhando yepamusoro uye MAHARA plugins nemadingindira).
zvayakanakira
- WordPress isoftware yemahara iyo chero munhu anogona kushandisa, kuongorora, kugadzirisa, uye kugovera iyo kodhi kodhi.
- WordPress inopa makumi ezviuru ezvinyorwa. Aya madingindira anowanzo kuvimbika maererano nekupindura.
- Panyaya yekukurudzira aya akanakisa maitiro, WordPress inoita basa rinotyisa. Mazhinji SEO plugins anowanikwa kubatsira mukugadzirisa zvirimo, meta tags, keyword kutarisisa, uye zvimwe zvinhu zvewebhusaiti.
- Vashandisi veWordPress vanokwanisa kuwana anopfuura zviuru makumi mashanu nezvina maplugins, mazhinji acho emahara. Iwe unogona kuwedzera uye kugadzirisa chero WordPress saiti nemapulagi aya.
- WordPress 'midzi mukubhuroga inoita kuti ive ine simba remukati manejimendi system. Mutariri anogona kuongorora zviri nyore iyo WordPress saiti yekumashure, shandura mapeji, uye nekuwedzera zvinhu zvitsva.
nezvayakaipira
- Kunyangwe kune mainjiniya ane ruzivo, mushandisi-ushamwari kunogara kuri kutariswa kwepamusoro. Asi nekuti WordPress yakakosha, zviri nyore kuti webhusaiti yako ifanane nevamwe pasina ruzivo rwako.
- WordPress ndiyo yakanyanya kuvhurika kurwisa sezvo iri iyo inonyanya kushandiswa CMS pasi rese. Muchokwadi, mawebhusaiti eWordPress ane mhosva ye90% yewebhu hacks.
HubSpot CMS VS WordPress - In-yakadzama kuenzanisa
WordPress inosiyana-siyana manejimendi manejimendi system, nepo HubSpot iri inoshanda yekushambadzira chishandiso. Nekuda kweizvozvo, kusimba nekukanganisa kweaya masisitimu maviri akasiyana, senzira dzekugadzirisa izvo zvinoshomeka.
1. Easy kushandisa
Kana zvasvika kune bhizinesi, munhu wese anotsvaga zvigadzirwa nemasevhisi ari nyore kushandisa, angave ari ekare ane ruzivo kana vasina ruzivo vatsva. Kushandisa kunobhadhara zvakanyanya kana chimwe chinhu chakanyanya kuoma.
Iyo HubSpot CMS yakagadzirwa nechinangwa chekuchengeta zvinhu zviri nyore kumushandisi uye inouya neyakavakirwa-mukati kushambadzira kugona.
Iyo yakawedzera mukana wekushandisa HubSpot CMS, mune iyi kesi, ndeyekuti inogona kuitwa uye kushandiswa zvinoenderana nehurongwa hwako hwekushambadzira pasina kudiwa kwechitatu-bato plugin rubatsiro.
Iwe haufanirwe kuve nekunzwisisa kwehunyanzvi kweHubSpot Markup Mutauro kushandisa HubSpot CMS (HubL).
Kune rimwe divi, kupusa kunotsikirira WordPress 'chimiro. Kugadzira mawebhusaiti akatwasuka asi anobatsira neWordPress ari nyore kutenda nerutsigiro rwezvidzidzo uye plugins.
Pamusoro pezvo, nekuda kwehupenyu hwayo hurefu uye mukurumbira, iwe unokwanisa kuwana akasiyana ezvidzidzo uye maturusi ekudzidza. Unoda kanenge nzwisiso yekutanga yeHTML neCSS kugadzirisa WordPress zvinobudirira.
Pasina kupokana, kushandisa WordPress kuri nyore. Kushandiswa kwechitatu-bato plugins zvakanyanyisa, zvisinei, kunogona kukonzera zvisingadiwe zviitiko.
Uchiri kushandisa iyo HubSpot CMS, unogona kushandisa ese akavakirwa-mukati maficha, kusanganisira dhizaini rusununguko uye maturusi ekushambadzira, pasina kunetsekana nemamiriro asina kunaka kana zvipingamupinyi kubva kune akawanda masosi.
2. Mhemberero
Kubatanidza vashanyi vewebhusaiti yako kune yako brand uye zvimwe zvikumbiro zvinoenderana nekuti inotaridzika sei uye inonzwa sei. Webhusaiti yakanyatsogadzirwa inowedzera kubatanidzwa kwevashandisi uye mitengo yekushandura.
Zvekugadzira mawebhusaiti anoita senge nzvimbo yekubatanidza nevashanyi vako uye ane mamwe mabhenefiti senge anopindura magadzirirwo, anowirirana zvigadziriso, nezvimwe, zvese HubSpot CMS uye WordPress shandisa misoro.
Munguva pfupi yapfuura, HubSpot yakaratidza kufarira kwakakosha mukuchengetedza musika wayo neakasiyana siyana eCMS themes, ese emahara uye ekutanga. Nerubatsiro rweanoziva eCommerce mabhizinesi uye theme vagadziri, tsika matema anogona kugadzirwa paHubSpot zviri nyore.
Kunyangwe ivo vari vashoma uye vachiratidzika brand-agnostic, WordPress mutori wechikamu akagadzwa mumusika uye inopa huwandu hukuru hwemahara madingindira.
Vashandisi veWordPress vanofanirwa kuhaya nyanzvi yekuvandudza theme kuti vagadzire dingindira ravo rakagadziridzwa kuti rive rakabatana uye rine rudo rwemhando.
3. Kubata Webhusaiti
Kubata kwewebhusaiti kwagara kwakakosha pakugadzirwa kwayo nekuburitswa. kunyanya nekuti inopa maturusi anodiwa kuvaka, kuchengetedza, uye kuchengeta mafaira edata anofanirwa kuwanikwa kune vashandisi painternet.
Vazhinji vashandisi vewebhu, kusanganisira Bluehost, GoDaddy, Dreamhost, nezvimwewo, inopa akasiyana siyana ekutambira mapakeji pamusika.
Unogona kudzivirira kunze kwekutambira webhusaiti yako kana HubSpot CMS iri mumabasa. Iyo CMS Hub inosanganisira premium hosting sarudzo uye masevhisi ekuchengetedza.
Iyo SaaS-yakavakirwa zvemukati manejimendi system HubSpot CMS inouya nezvinhu zvakaita sepasi rose CDN, web application firewall (WAF), uye 24/7 yekutyisidzira yekutarisisa kupa vatengi vako chiitiko chiri nani.
Kune rimwe divi, WordPress inotsamira pawebhu mauto ekutambira masevhisi, kuita kwewebhusaiti, uye kuchengetedzwa kubva pakurwiswa. WordPress ndeye yakavhurika-sosi software chirongwa chinoshaya yekutambira uye kuchengetedza kugona kunosanganisirwa muCMS Hub.
Naizvozvo, HubSpot inogamuchira kuyemurwa kwangu kwakanyanya maererano nekutambira kwete nekuti inosanganisira premium hosting sarudzo dzinoshaikwa neWordPress.
Uyezve, pane kuve yakavhurika-sosi WordPress chikuva, iri SaaS-yakavakirwa chikuva, inova tekinoroji yeramangwana.
4 Nyanzvi
Webhusaiti analytics mishumo haingokubatsira iwe mukutarisa mashandiro ako asi zvakare inokutungamira mukuenzanisa traffic yako paunenge uchigadzirira kuita mari webhusaiti yako.
Iyo data kubva pawebhu analytics inovhara yako traffic masosi, mitengo yekushandura, mitengo yekusiya ngoro, uye mitengo yebounce yevashanyi vesaiti.
Pamusoro pezvo, HubSpot CMS inouya neane simba Analytics chirongwa. Iyo yakanyanya data data kubva kumishandirapamwe yako yese uye zviitiko zvinopihwa nekuisanganisa pamwe neHubSpot zvimwe zvekushambadzira zvinopihwa.
Iwe unogona kutanga kuteedzera vashanyi nekukurumidza kana webhusaiti yako yasimuka.
Kune rimwe divi, WordPress haiuye nechero yemukati analytics maturusi. Kuzadzisa iyo analytics basa, inoshandisa yechitatu-bato analytics plugins seJetPack uye Monster Analytics.
WordPress mawebhusaiti akabatanidza iyo chaiyo plugin anogona kuratidza analytics ruzivo. Kuti isangane nezvido zvayo zvekutevera analytics, inogona kuwedzera kubatana neHubSpot CRM.
5. Kutengesa & Kushambadzira
Kutengesa uye kushambadzira kunofanirwa kushanda pamwechete kupfuura nakare kose kuti masangano awedzere. Kudyidzana pakati pekutengesa nekushambadzira kwakakosha pakuzadzisa zvinangwa zvekambani zvakapihwa ikozvino dhijitari nharaunda uye kuwedzera mukutengesa chaiko.
Iko kugona kuronga uye kusanganisa kutengesa uye kushambadzira mashandiro pasi pepuratifomu imwe chete ndiyo inonyanya kuoneka uye inogutsa musiyano pakati peHubSpot neWordPress.
Imwe misiyano yakakosha ndeyekuti WordPress haigone kuchengeta zvese "pasi pedenga remba," asi HubSpot inogona.
HubSpot inopfuura kungoita zvemukati manejimendi system; ndiyo network yese ye inbound marketing tools. HubSpot's CMS Hub inobatanidzwa nemamwe matatu Hub kuti ipe yakakwana yekukura mhinduro:
- Kutengesa Hub
- Kushambadzira Hub
- Service Hub
NeWordPress, iwe unozofanirwa kubatanidza akawanda echitatu-bato software application uye kuisa maawa mukuita chokwadi chekuti vese vanowirirana.
Hubspot yakagadzirwa kuti ive nyore kurongedza kutengesa uye kushambadzira. Kunyangwe WordPress ichifarirwa zvakanyanya uye iine akawanda anoshamisa maficha, haigone kukwikwidza neHubSpot mune izvi.
6. chibatiso
Pasina mubvunzo, kuchengetedzeka kunofanirwa kuverengerwa paunenge uchivaka webhusaiti uye nekusarudza iyo CMS chikuva. Nepo WordPress iri yakavhurika-sosi CMS chikuva, HubSpot iri tech-savvy.
Madhigirii avo ekuchengetedza anotsanangurwa neizvi. Pamusoro pezvo, chidzidzo chemusika chinoratidza kuti kushanda neWordPress mawebhusaiti kunosanganisira njodzi huru pane kubata nemamwe maCMS masisitimu.
Iyo HubSpot CMS ine zvechizvino-zvino zvekuchengetedza zvinodiwa uye inoenderera mberi yekutarisa kugadzirisa chero nyaya dzisingatarisirwe dzinogona kumuka. Kukwidziridzwa kuHubSpot's CMS uye mamwe maturusi anoburitswa kazhinji.
Inopa yakasanganiswa SSL Certification uye yepasirese CDN, uye nekuti iri yakavharwa-sosi chikuva, vekunze chete ndivo vanogona kuiwana.
Iwe uri kutungamira kutora makambani anotambira neWordPress. Iyi ndiyo yekutanga uye nekure nhanho yakakosha mukutora webhusaiti kuchengetedza zviyero muaccount.
Kushaikwa kweiyo theme inogadziridza zvakare kukanganisa kuchengetedzeka kweiyo WordPress theme. Iwo masevhisi anopihwa nemupi wekutambira anosarudza SSL Chitupa uye kuwana iyo yakachengeteka CDN.
7. Mutengo
HubSpot CMS inodhura pakati pemadhora makumi maviri nematatu nemadhora zviuru gumi nemazana mana pamwedzi kana invoice gore rega, izvo zvinodhura mumaonero angu. Iwoyo mutengo wakakura kana uchitsvaga chigadzirwa chakazara.
WordPress inenge isingadhuri. Iyo yekutanga kuseta yeWordPress saiti ndeyemahara, asi kubata kunodhura mari. Zvadaro, iwe unogona kubhadhara kune mashoma ekuwedzera plugins kana dingindira rakagadziridzwa, asi zvakazara, mari yako ichave shoma.
Ndeupi akakodzera iwe?
Parizvino, ndinovimba une nzwisiso iri nani yeHubSpot CMS uye WordPress seCMS mapuratifomu pamatanho akati wandei. Kuti tibvise kusanzwisisa uku, ngatitarisei ongororo yekupedzisira.
Kunyangwe HubSpot CMS inotonga WordPress munzvimbo dzinenge dzese, ichiri yakanakisa sarudzo yemabhizinesi epamhepo ane zvinangwa uye zvinangwa.
Pane rimwe divi, WordPress mawebhusaiti mhinduro dziri nyore kune vanhu vasingade kuisa mari yakawanda mukuvaka webhusaiti, dhizaini, uye kuchengetedza.
Zvakangodaro, isarudzo yakapusa kune avo vanongoda kushandisa webhusaiti yekubloga pasina zvakawanda zvekuyera zvinodiwa. Kushanda neWordPress kunoda kushivirira uye nguva.
Iwo mabhizinesi anobatsirwa neHubSpot's mamwe maoko-off maitiro ekugadzira webhusaiti uye manejimendi pamwe chete neakabatanidzwa ekushambadzira maturusi.
mhedziso
Mukupedzisa, WordPress isarudzo yakanaka kune vanoblogi, varidzi vebhizinesi, uye masangano madiki asati agadzirira kuyera.
HubSpot, zvisinei, pasina kupokana ndiyo yakanakisa sarudzo kana iwe uchimhanyisa kambani yeB2B ine dhijitari yekushambadzira uye yekutengesa vashandi. HubSpot's platform yatova nezvose zvaunoda, izvo zvinoita kuti kukura bhizinesi rako uye kukwezva mitsva inotungamira kuve nyore.
Kwete chete iwe uchave newebhusaiti kana zvemukati manejimendi system, asi iwe zvakare unozogona kutarisa, kukwenenzvera, uye kugadzira yakasimba yedhijitari yekushambadzira chikuva inoshanda semuchina.
Leave a Reply