Kuti mupange zinthu zomwe zimakwaniritsa zofuna za ogwiritsa ntchito (ndikuwasangalatsanso), muyenera kumvetsetsa kaye kuti wogula ndi ndani komanso zomwe akufuna. Kafukufuku wogwiritsa ntchito (UX) angathandize pa izi.
Ofufuza a UX amachita kafukufuku wozama pa ogula omwe akufuna kuti atolere ndikuwunika zomwe zingathandize pakupanga zinthu.
Tiwona zomwe kafukufuku wa UX ali, mitundu yake, njira, nthawi yomwe iyenera kuchitidwa, ubwino wake, ndi mndandanda wa nsanja zabwino kwambiri zofufuzira za UX mu bukhuli.
Kodi kafukufuku wa UX ndi chiyani?
Kafukufuku wogwiritsa ntchito (UX) ndikufufuza mwadongosolo kwa ogwiritsa ntchito omwe akufuna komanso zomwe akufuna kuti aphatikize zochitika zenizeni padziko lapansi ndi chidziwitso pamapangidwe.
Kuti awulule zovuta ndi zosankha zamapangidwe, ofufuza a UX amagwiritsa ntchito njira zingapo.
Amapereka chidziwitso chofunikira chomwe chingagwiritsidwe ntchito popanga mapangidwe potero. Kafukufuku wa UX atha kutenga mitundu yosiyanasiyana, kutengera dera lomwe mukufuna.
Kafukufuku wa UX atha kukhala ndi malingaliro oyesera ndi ma prototypes amagulu azogulitsa, koma angafunikenso kuunikanso mapangidwe amtundu ndi mauthenga asanayambe kukhazikitsidwa kwamagulu otsatsa.
Cholinga chachikulu cha kafukufuku wamapangidwe ndikudziwitsa kamangidwe kake momwe amawonera wogwiritsa ntchito. Ndi kuphunzira kokha komwe timatha kupangira munthu m'modzi: tokha.
Ndizodziwika bwino kuti cholinga cha UX ndi mapangidwe ogwiritsidwa ntchito ndi ogwiritsa ntchito ndikumanga ndi wogwiritsa ntchito kumapeto; ndipo kafukufuku amatiuza kuti munthu ameneyo ndi ndani, momwe angagwiritsire ntchito mankhwalawa, ndi zomwe akufuna kwa ife.
Mitundu Yofufuza ya UX
Ikhoza kugawidwa m'magulu awiri:
- Research Qualitative
- Kafukufuku Wochuluka
Research Qualitative
Kafukufukuyu amakhudzidwa kwambiri ndi manambala ndi ziwerengero. Zimatanthawuza ku mtundu uliwonse wa maphunziro omwe angathe kuwerengedwa ndi masamu.
Imapereka mayankho ku mafunso monga "ndi anthu angati adadina apa" komanso "ndi anthu angati omwe angapeze kuyitanidwa kuti achitepo kanthu?" Ndizothandiza kudziwa zomwe zingachitike pamawerengero ndi zomwe zikuchitika patsamba kapena pulogalamu.
Kafukufuku Wochuluka
Nthawi zina kafukufuku wamakhalidwe abwino amatchulidwa kuti kafukufuku "wofewa". Zimayang'ana pa zomwe sizinawerengedwe ndi manambala monga chifukwa chake ogula amavutika kuti amalize ntchito kapena momwe amamvera akamagwiritsa ntchito chinthu.
Imapereka mayankho ku mafunso monga "chifukwa chiyani anthu sanazindikire kuyitanidwa kuti achitepo kanthu?" ndi "ndi chiyani china chomwe adachiwona patsamba?" Mafunso kapena nkhani zimagwiritsidwa ntchito nthawi zambiri.
Limafotokoza chifukwa chimene anthu amachitira zinthu.
Tikhozanso kuzigawa m'njira ziwiri:
Kafukufuku wamakhalidwe njira zimayang'ana momwe anthu amachitira. Patsamba, anthu amadina kuti? Kodi amatsata njira yanji kudzera pa pulogalamu pakuyenda?
Kafukufuku wamalingaliro imayang'ana momwe wogwiritsa ntchito amamvera ndikuchitapo kanthu pa chochitika.
Njira Zofufuza za UX
Chimodzi mwamaudindo anu monga wopanga UX chikhala chosankha njira yofufuzira yomwe ndiyovomerezeka kuthana ndi zovuta zina. Bokosi la zida zofufuzira la UX limapereka mayankho angapo kuti akuthandizeni kupeza zambiri kuchokera kwa makasitomala.
- Kusanja makhadi: Ophunzira agawa nkhani m'magulu omwe akuwamvetsetsa ndikulemba zilembo zamaguluwa kuti athe kupanga zomwe akufuna. Okonza angagwiritse ntchito detayi kuti apange mapulogalamu abwino ogwiritsira ntchito komanso mawebusaiti.
- Kuyesa kwa A/B- Munjira iyi mitundu iwiri yazinthu zotsutsana wina ndi mnzake kuti mupeze zomwe zimakondedwa ndi anthu omwe akufuna. Ndi chinthu chamoyo, mutha kuchita izi powonetsa makasitomala osiyanasiyana ndi mitundu yosiyanasiyana yatsamba lofikira.
- Kuyesa kagwiritsidwe ntchito: Ophunzira amayesa kuchita ntchito ndi chinthu mukuwona. Izi zimakuthandizani kuti muwone momwe ogwiritsa ntchito amagwirira ntchito moyenera pomaliza ntchito, komanso momwe amachitira mwachangu, zopinga zomwe amakumana nazo, komanso momwe adasangalalira ndi ntchitoyi.
- Zoyankhulana ndi ogwiritsa ntchito: Kuyankhulana ndi maso ndi maso (mwina pa intaneti kapena mwa-munthu) ndi njira yofulumira komanso yolunjika yophunzirira zomwe wogwiritsa ntchito akufuna kuchokera kuzinthu zamtsogolo kapena kupeza deta yodalirika pa yomwe ilipo kale. Magulu olunjika amagwiritsidwa ntchito pamene kuyankhulana ndi anthu ambiri kumachitika nthawi imodzi.
- Mafukufuku ndi mafunso: Kafukufuku kapena mafunso atha kupangidwa kuti abwezere zonse zomwe zili mulingo komanso kuchuluka kwake. Mutha kuyang'anira kusintha kwazinthu panthawi yonse yomwe ikukulirakulira komanso moyo wake wonse pogwiritsa ntchito mafunso omwewo ndikuchita kafukufuku angapo.
- Kuyang'anira Makhalidwe: M'malo mofunsa anthu mu labu, mumawayang'ana momwe alili - mwina kunyumba kapena kuntchito - ndikufunsa mafunso kuti mudziwe zambiri za momwe amachitira komanso chifukwa chake amachitira zomwe amachita.
- Kudina koyamba kuyezetsa: Mukayesa kugwira ntchito patsamba kapena pulogalamu ya pulogalamu, kudina koyamba kumafufuza zomwe wogwiritsa ntchito amadina poyambira. Tsamba lamoyo, prototype, kapena wireframe zonse zitha kugwiritsidwa ntchito poyesa kudina koyamba.
- Maphunziro a tsiku ndi tsiku: Ogwiritsa ntchito omwe amawatsata amatsata zochitika zawo zatsiku ndi tsiku kwa nthawi yokhazikika (yomwe nthawi zambiri imakhala yayitali) muzowerengera zamabuku. Izi zimakupatsirani zambiri zamakhalidwe ndi zochitika zenizeni pamoyo wanu. Mutha kudziwa nthawi yomwe wogwiritsa ntchito amatha kugwiritsa ntchito chinthu chanu masana kapena kangati amachigwiritsa ntchito pakadutsa tsiku, sabata, kapena mwezi.
Mapulatifomu abwino kwambiri a UX
Tiyeni tiwone zida zazikulu zofufuzira za UX zomwe zilipo pano.
- Ogwiritsa ntchito
- Kuyang'ana mmbuyo
- Mtundu
- ndikuyenda
- Hotjar
1. Ogwiritsa ntchito
Userlytics ndi chida choyesera cham'mphepete mwa ogwiritsa ntchito chomwe chimakuthandizani kuyesa zomwe ogwiritsa ntchito akukumana nazo pazakompyuta zilizonse (masamba, mapulogalamu, ma prototypes, katundu wa omwe akupikisana nawo, ndi zina zambiri) komanso pachida chilichonse munthawi yeniyeni.
Njira yake yoyeserera yoyeserera komanso gulu lapadera limalola kuti mayeso ayesedwe m'mphindi zochepa ndipo zotsatira zake zimatsirizika m'maola ambiri.
Ndi imodzi mwazinthu zochepa zoyesera za ogwiritsa ntchito zomwe zimajambula kamera, zomvera, ndi zenera la chipangizo cha omwe akutenga nawo mbali, komanso kuthandizira chiwerengero chosawerengeka cha mawu, ma reel, ogwiritsa ntchito / ma admin, oyesa gawo lililonse, ndi maphunziro a nthawi imodzi.
Zimaphatikizanso zolemba zonse zamawu, malingaliro a nthambi, qual/quant analytics, owonera obisika panthawi yokhazikika, oyang'anira ma akaunti apadera, ndi gulu lotsimikizira kuti zotsatira zake zonse ndi zokhutiritsa.
ubwino
- Amalola ophunzira kuti azilumikizana ndi zomwe mumagulitsa kapena ntchito yanu pomwe mukujambulidwa.
- M'mphindi zochepa zokha, mutha kupanga mayeso osiyanasiyana. Kuwunika momwe tsamba lanu limayendera kapena app mafoni mawonekedwe, ntchito kusanja khadi ndi kuyezetsa mtengo.
- Zimakupatsani mwayi wowonjezera gulu lawo lapadziko lonse lapansi, omwe akutenga nawo mbali, kapena anthu ena omwe ali ndi chipani chachitatu kuti musavutike kulemba nawo.
- Ophunzira atha kufunsidwa mafunso osiyanasiyana osankha angapo, osankha okha, kapena opanda mayankho.
- Kuyesa kwa A/B kungagwiritsidwe ntchito kufananizira mitundu iwiri ya kapangidwe kake, komanso zotsatsa, kapena kuyesa kocheperako kungagwiritsidwe ntchito kupanga kasitomala wanu.
kuipa
- Ndizovuta kusankha gawo lamitengo lomwe mukufuna.
- Ndizovuta kuyikanso mbiri ya akaunti.
- Ngakhale makampani atha kupeza ntchito yothandizidwa ndi AI, yolembera zilankhulo zambiri poyesa ogwiritsa ntchito, njirayi siyipezeka pazolipira zonse zakampani kapena zolembetsa zapamwezi.
mitengo
Mitengoyi ili m'gulu la "Pay as you go" ndi "Subscribe" kutengera zomwe zimayambira pa $49/otenga nawo mbali ndi $399/mwezi (malipiridwa pamwezi) motsatana.
2. Kuyang'ana mmbuyo
Lookback ndi chida champhamvu chofufuzira cha UX chomwe chimakulolani kuti muzichita zoyankhulana ndi ogwiritsa ntchito nthawi imodzi ndikujambula zowonera.
Imathandizira kafukufuku wapakati, wosayang'aniridwa, komanso wakutali ndipo imakhala ndi dashboard yolumikizana yomwe imakulolani kuti mulunzanitse ndikugawana kafukufuku wanu wonse ndi mayankho a ogula ndi gulu lanu.
Mutha kulunzanitsa kafukufuku wanu wonse, kuyika ma tag a anzanu, ndikupanga ma reel a zinthu zofunika kwambiri zomwe mwapeza pogwiritsa ntchito dashboard yogwirizana.
Mutha kupanga zipinda zowonera, kujambula zowonera za ogwiritsa ntchito pomwe akugwiritsa ntchito pulogalamu yanu kapena tsamba lanu, ndikulemba zoyankhulana ndi ogwiritsa ntchito.
ubwino
- Imalola anthu ambiri kuwonera kafukufuku wanu komanso kulemba zolemba.
- Imapereka ntchito yomwe imakupatsani mwayi wofalitsa maphunziro anu kwa anzanu ndikukambirana nawo munthawi yeniyeni.
- Kugwirizana kwa Native Apps
- Kutha kusindikiza nthawi ndikulemba zolemba pamene zojambulazo zikupangidwa.
kuipa
- Nthawi ndi nthawi, kuchepa kwa kulumikizana kumachitika.
- Chikhoza kukhala chida chabwino kwambiri kwa inu ngati muli ndi otenga nawo mbali paphunziro lanu, chifukwa sakuthandizani pa izi.
- Mavuto ndi mtundu wa mafoni ndi kuyesa pa iOS
mitengo
Imapereka masiku 60 a mayesero aulere pamapulani apamwamba. Mitengo ya nsanja imayambira pa $17 pamwezi.
3. Mtundu
Typeform ndi nsanja yoyang'anira kafukufuku yokhazikitsidwa ndi mitambo yamabizinesi amtundu uliwonse. Mu gulu limodzi, limaphatikizapo kapangidwe ka kafukufuku, khwekhwe, kufalitsa, ndi kusanthula. Ogwiritsa ntchito amatha kupanga kafukufuku waposachedwa pogwiritsa ntchito mawonekedwe okoka ndikugwetsa.
Mayankho afupikitsa, mafunso osankha kangapo, mayankho aatali, zosankha zazithunzi, ndi mindandanda yotsikira pansi ndi ena mwa mitundu yosiyanasiyana ya mafunso omwe akuphatikizidwa muzolembazo. Pafunso lililonse, mutha kukwezanso zithunzi kapena makanema.
Pamalo pop-ups ndi zidziwitso zosokoneza angagwiritsidwe ntchito kupereka kafukufuku. Ogwiritsa ntchito amatha kutsata zisonyezo za magwiridwe antchito kuphatikiza maulendo apadera, mayankho, ndi momwe amamaliza kafukufukuyu pogwiritsa ntchito
Malipoti a Typeform ndi dashboards. Ogwiritsanso amatha kuwona mayankho a kafukufuku wanthawi yeniyeni. Ogwiritsa ntchito amathanso kugwirizana ndi pulogalamuyo, yomwe imawalola kupanga ntchito zokafufuza, kugawira anthu pawokha, ndikugawana zotsatira za kafukufukuyu.
ubwino
- Mawonekedwe ogwiritsa ntchito ndiosavuta komanso mwachilengedwe.
- Konzani ndi kukonzanso zinthu pozikoka ndi kuziponya.
- Lili ndi ma tempuleti ambiri okuthandizani kuti musunge nthawi ndikubwera ndi malingaliro atsopano.
- Kuphatikizika kwa HubSpot kwa njira zoyankhira zokha.
- Kugwiritsa ntchito bwino kwambiri, ndi chidwi champhamvu kwa ogwiritsa ntchito (ofunsa mafunso ndi ofunsidwa)
- Pakupanga ndi kusindikiza fomu, imagwirizana ndi asakatuli amakono, kuwalola kuti azigwira ntchito ndikuwoneka bwino pachida chilichonse.
kuipa
- Kapangidwe kamtengo, makamaka kwa dongosolo la Pro +, ndikokhudza mtengo.
- Tili ndi chizindikiro cha Typeform pa mafomu athu, ngakhale tikulipira ntchito yathu, yomwe, ndikukhulupirira, iyenera kuchotsedwa ngati mutakweza kuchokera ku akaunti yoyambira.
- Thandizo la pulani yoyambira ikhoza kukhala yabwinoko, koma ndikadali chinthu chabwino kwambiri.
mitengo
Imapereka dongosolo laulere lomwe limaphatikizapo mafomu opanda malire, mafunso khumi mumtundu uliwonse, ndi mayankho khumi pamwezi. Zolinga zoyambira zimayambira pa $29 pamwezi.
4. ndikuyenda
Maze ndi chida choyesera mwachangu chomwe chimamasulira ndemanga zenizeni za ogwiritsa ntchito kukhala zinthu zomwe zingatheke. Imagwira ntchito mosasunthika ndi Adobe XD, Mkuyu, InVision, Marvel, ndi Sketch, kukulolani kuti mutengere chitsanzo chomwe chilipo kuchokera ku pulogalamu yomwe mumakonda.
Mutha kupanga ndi kuyesa mozama kugwiritsa ntchito Maze, kenako kugawana zotsatira ndi oyesa anu kudzera pa ulalo kuti mupeze mayankho omwe angachitike mumphindi.
Kusanthula ntchito, kusanthula njira zingapo, mamapu otentha, kuyesa kwa A/B, kuyesa kwa zigawenga, ndi zina zimaphatikizidwa munjira yake yoyesera kugwiritsa ntchito.
Kumayambiriro kwa gawo la mapangidwe, Maze Discovery imakupatsani mwayi wofufuza ndikusonkhanitsa zomwe ogwiritsa ntchito angagwiritse ntchito.
ubwino
- UI yosavuta, yosavuta kumva ndikuyendetsa, malipoti abwino kwambiri, ndi mayankho ofulumira.
- Kuphatikizika kwa mapulogalamu a Figma oyeserera ndikofulumira momwe zimakhalira.
- Kusefa, mamapu otentha, deta ya ogwiritsa ntchito, ndi ma URL a anthu onse omwe ali ndi nawo mbali zonse zikuphatikizidwa mu lipotilo.
- Kusintha kuchokera patsamba kupita ku Maze ndikosavuta kwa oyesa.
kuipa
- Ili ndi malire ochepa potengera mawonekedwe a mafunso, kuphatikiza mawonekedwe osankha angapo okhala ndi zithunzi.
- Ophunzira atha kusokonezedwa ndi njira yowonetsera, ndipo mawonekedwe a mapu a kutentha samakhazikitsidwa mokwanira.
mitengo
Mutha kuyamba kugwiritsa ntchito nsanja ndi mtundu wake waulere. Imaperekanso mtundu wa premium womwe umayambira pa $50/mwezi (wolipira pachaka).
5. Hotjar
Hotjar amakulolani kuwona momwe anthu amalumikizirana ndi tsamba lanu.
Imagwiritsa ntchito mapu otenthetsera omwe amawotchera ndi kuchitapo kanthu, zojambulira magawo awo, ndi mawu apakamwa kudzera mu kafukufuku ndi zisankho zomwe zimakuthandizani kuti mukhale ndi chidziwitso champhamvu, chochirikizidwa ndi deta cha zomwe ndi momwe anthu akugwiritsira ntchito tsamba lanu.
Zimakupatsani mwayi kutumiza zofufuza, kujambula, ndikuwona zojambula za anthu omwe akupanga tsamba lanu, kupanga mapu otenthetsera ndikusonkhanitsa mayankho a ogwiritsa ntchito munthawi yeniyeni.
Pulatifomu imangodziyika nokha mu nsapato za ogula ndikukulitsa chidziwitso cha ogwiritsa ntchito chifukwa chake.
ubwino
- Kuyanjana kwa ogwiritsa ntchito ndi mawebusayiti, makamaka mafomu a multistep.
- Pezani ndemanga zenizeni kuchokera kwa ogwiritsa ntchito pomwe ali patsamba lanu.
- Pankhani ya navigation/user interface, ndi chinthu chosavuta kugwiritsa ntchito.
- Makasitomala amatha kufufuzidwa, yomwe ndi njira yabwino komanso yofulumira kuti mudziwe zambiri.
- Zosefera zitha kugwiritsidwa ntchito kuyang'ana gulu linalake la ogwiritsa ntchito.
kuipa
- Pulatifomu imatha kufulumizitsa kutsitsa tsamba lanu.
- Kwa mabungwe akuluakulu ndi masamba omwe ali ndi anthu ambiri, ntchitozo ndizokwera mtengo kwambiri.
mitengo
Mutha kuyamba kugwiritsa ntchito nsanja ndi pulani yake yoyambira yomwe imapereka ma heatmaps atatu patsamba lanu, ndipo mutha kungolemba magawo 3 tsiku lililonse. Imaperekanso mapulani oyambira omwe amayambira $100/mwezi.
Kutsiliza
Mu projekiti iliyonse, kafukufuku wogwiritsa ntchito ndi wofunikira. Lingatipatse mbiri yofunikira kutithandiza kumvetsetsa madzi tisanaloŵemo.
Kafukufuku wa UX ndi pafupifupi filosofi yomwe gulu lopanga limakhala ndi gawo lililonse lanjira. Ndiko kumvetsetsa momwe anthu amamvera, kuzindikira zochitika zonse zomwe zikuchitika, ndikusankha njira yabwino yochitira.
Pamapeto pake, zida zomwe mumagwiritsa ntchito zidzatsimikiziridwa ndi njira yofufuzira ya UX yomwe mukufuna kugwiritsa ntchito, komanso kukula kwa maphunziro anu.
Siyani Mumakonda