M'ndandanda wazopezekamo[Bisani][Show]
Kampani yanu ili ndi mwayi wopeza ma data angapo omwe amachokera kwa makasitomala, ogula, ogwira ntchito, ogulitsa, ndi ena. Deta yosalongosoka iyi ili ndi kiyi kuti mukwaniritse zolinga za kasitomala anu, koma kuunika bwino kumafuna mayankho aukadaulo.
Ukadaulo wowerengera mawu umapereka njira yodziwikiratu yowunikira ndikuwonetsa zidziwitso zamawu osakhazikika kuti zitheke. Ganizirani kulandira zidziwitso zomwe zingachitike kuchokera kwa aliyense chikhalidwe TV positi, imelo, uthenga macheza, tikiti yotulutsa, ndi kafukufuku.
Kusanthula kwamawu kumathandizira kampani yanu kudziwa zambiri zomwe makasitomala akunena, kuganiza, komanso kumva akamalumikizana ndi katundu ndi ntchito zanu.
Mu positiyi, tidzayang'ana mwatsatanetsatane zolemba za malemba, momwe zimagwirira ntchito, kusiyana pakati pa kusanthula malemba ndi migodi ya malemba, komanso ubwino wake, zochitika zogwiritsira ntchito, zovuta, ndi zina zambiri.
Ndiye, ma analytics alemba ndi chiyani?
Kusanthula mawu ndi njira yopezera tanthauzo kuchokera ku data yosalongosoka, monga mauthenga olembedwa ndi mawu, kuti athe kudziwa zinthu monga mayankho a ogwiritsa ntchito, malingaliro a ogula, mavoti azinthu, ndi ma metrics ena.
Ndi njira yosinthira deta yambiri yosasinthika kukhala chinthu chomwe chingaphunzire, mwa kuyankhula kwina.
Posanthula zolemba, ma tweets, zolemba zapa social media, ndemanga, ndemanga, ndi mitundu ina ya zolemba, makampani ambiri amagwiritsa ntchito kusanthula kwa malemba kuti agwiritse ntchito njira zophunzirira zamakina ndi ma algorithms kuti apeze tanthauzo ndikusonkhanitsa zambiri.
Mitundu ya Text Analytics
Sikuti ma analytics onse amapangidwa mofanana. Ma analytics a zolemba, monga gawo lalikulu la ma analytics abizinesi, amatha kugawidwa m'malo angapo kutengera ntchito ndi zotsatira zake. Njira zowerengera mawu nthawi zambiri zimagawidwa m'magulu atatu:
Zofotokozera Zofotokozera
Njira zowerengera mawu m'derali zimagwirizana ndi malipoti. Deta imatengedwa kuchokera pamawu osakhazikika, kupatsidwa mawonekedwe omveka, ndikuwunikidwa kuti muwone zomwe zikuchitika. Mitu ndi mitu yoyambira imatha kulumikizidwa pamodzi kuti ipereke mawonekedwe omveka bwino a momwe anthu amamvera, momwe amagulira, ndi zina zambiri pakapita nthawi.
Maulosi Olosera
Ma analytics olosera imayang'ana kwambiri zomwe zidzachitike m'tsogolo. Zinthu zosalongosoka zimajambulidwa ndikuwunikidwa m'mawu oneneratu zam'mbuyo poganizira zotsatira zake.
Ma analytics awa amathandizira makampani kupanga zolosera zolondola pakuwongolera zinthu, machitidwe ogula, komanso kupewa ngozi.
Kugwiritsa ntchito matikiti otseguka othandizira makasitomala kuti adziwe kuchuluka kwa ogwira ntchito kuti apitirize kuyimba foni kuti athandizidwe mwapadera ndi chitsanzo cha zolosera zam'tsogolo zomwe zikuchitika pamalo olumikizirana.
Zolemba Zofotokozera
Kusanthula malemba kungakhalenso kofunikira pothandizira kupanga mapulani osunga zobwezeretsera pazochitika zina zamtsogolo. Ma analytics amtunduwu amagwiritsa ntchito ma analytics olosera kuti adziwitse bwino kuwunika.
Chifukwa cha chibadwa cha ma analytics amtunduwu, kaya ndi mawu kapena ayi, nthawi zambiri amayamikiridwa ndi oyang'anira makampani omwe akufuna kupititsa patsogolo msika wawo.
Ma analytics a Text Vs Text mining
Kuti mumvetse bwino zowerengera, muyeneranso kudziwa bwino za migodi ndi chilankhulo chachilengedwe. Kulemba zolemba kumachotsa zambiri kuchokera kuzinthu zambiri zosalongosoka.
Popanda njira iyi, mumayenera kuyang'ana pamanja zolemba ndikuwona ngati zili zapamwamba kwambiri. Deta iyi ikatengedwera ku data yosanjidwa, imatha kuwunikidwa kuti ipeze chidziwitso chofunikira.
Kusanthula kwamawu kumatha kupanga malipoti, kuwunikira zochitika zosangalatsa, ndikupatsa makampani omwe ali ndi zida zatsopano zopangira zisankho zoyendetsedwa ndi data.
Njira zopangira zilankhulo zachilengedwe zimagwiritsidwa ntchito kwambiri pakulemba zolemba komanso kusanthula zolemba. Iwo ndi mtundu wa nzeru zochita kupanga wokhoza kusintha chinenero cha anthu kukhala mawonekedwe owerengeka pakompyuta.
Wogwiritsa ntchito kumapeto sakufunika kuti adziwe mawu enaake kapena mawu ofotokozera kuti kompyuta kumbali ina imasulire pempho lawo. M'malo mwake, kukonza chilankhulo chachilengedwe kumatenga.
Tekinoloje iyi imagwiritsa ntchito chitsanzo kuti iphunzire kuchokera ku data yomwe imaperekedwa kwa iyo. Kulondola ndi kufunikira kwa chidziwitso chake kumakula ndi nthawi, yomwe ndi mawonekedwe a makina kuphunzira ndondomeko.
Kodi ma analytics alemba amagwira ntchito bwanji?
Njira yowerengera mawu imayamba ndikusonkhanitsa zambiri zamawu. Kutengera kukula kwa projekiti yanu ndi zinthu zomwe zilipo, mutha kutenga kuchokera ku ndemanga zapa TV, zomwe zili patsamba, mabuku, kafukufuku wokonzedwa, mayankho, kapena ma rekodi amafoni.
Mutha kugwira ntchito ndi gulu limodzi la data kapena kuyang'ana zinthu zambiri zophatikizidwa. Dongosolo lowerengera mawu limathanso kuphatikiza zida zopangira zolemba zomwe zimalola kuti iyambe kusanja deta iyi.
Nthawi zina, mutha kuphatikiza njira ziwiri kapena zingapo kuti mupeze ma data omwe achotsedwa kuti mupeze zambiri. Kuphwanya mawuwo, kuyika chizindikiro, ndikusintha chilankhulo ndi zitsanzo za zomwe zimachitika panthawiyi.
Kutha kwa chilankhulo chachilengedwe cha pulogalamuyo kumatha kusintha zambiri m'njira zosiyanasiyana, monga kulemba zilembo, kuziyika m'magulu, kuziyika m'magulu. Gawo lotsatira la chida chowunikira mawu likhoza kutengedwa mukamaliza kukonza, kocheperako.
Njira imeneyi nthawi zambiri ntchito kuchita kusanthula malingaliro pagulu la data. Pulatifomu imatha kudziwa kuchuluka kwa kukhutitsidwa kwa kasitomala, nkhani zomwe amasangalatsidwa nazo, komanso mayankho ofunikira pazomwe kasitomala amakumana nazo. Kuti mudziwe uthenga woona umene uli m’mawuwo, imasanthula galamala ndi nkhani zozungulira.
Bizinesi yanu imatha kugwiritsa ntchito ma analytics a zolemba kuti mupange ma seti akulu akulu omwe sangathe kuunika pawokha kuti mupeze zofunikira pakufufuza.
Izi zitha kugwiritsidwa ntchito kutsogolera chitukuko cha zinthu, kagawidwe ka bajeti, kachitidwe kothandizira makasitomala, njira zotsatsa, ndi zina zambiri.
Mukungoyenera kuchitapo kanthu koyambirira kuti mupange zitsanzo zophunzirira ndikupereka dongosololi ndi magwero a data, ndiyeno pamapeto pake fotokozani momwe ma analytics amawu amagwirizira deta chifukwa zambiri mwazomwezi zimangochitika zokha.
Njira zowerengera zolemba
Kugawa Mawu
Mawu osonkhanitsidwa nthawi zambiri angapereke chidziŵitso chochuluka kuposa chiganizo chimodzi. Mwachitsanzo, ngati muphatikiza mawu oti "ndalama," "zokwera mtengo," ndi "mwezi uliwonse," mutha kuganiza kuti makasitomala ambiri amakhulupirira kuti mtengo wapamwezi wa chinthu kapena ntchito zanu ndizokwera mtengo kwambiri. Komabe, mutha kuwona ndemanga zanuzo kuti muyang'ane kwambiri.
Mawu pafupipafupi
Uku ndi kusanthula kwamawu m'malo mwake, komwe maphunziro (mwachitsanzo, mitengo, ntchito, akaunti, ndi zina zotero) amawerengeredwa ndikusankhidwa malinga ndi kuchuluka komwe amatchulidwa. Izi ndizothandiza kuti mupeze mwachangu mitu ndi zovuta zomwe zimawonekera pakati pa alendo anu.
Kusanthula kwamalingaliro
Sentiment analytics ndi njira yomwe imagwiritsidwa ntchito mu Natural Language Processing (NLP) yomwe imathandiza ogwiritsa ntchito kuyesa kuzama kwa mayankho potengera kugwiritsa ntchito mawu abwino, olakwika, osalowerera ndale komanso malingaliro olumikizidwa ndi mawu omwe amagwiritsidwa ntchito pafupipafupi.
Tsopano mukumvetsa kachulukidwe ndi kagawidwe ka mawu enaake chifukwa cha njira zomwe takambiranazi, koma kodi ndemanga iyi ndiyabwino, siyabwino, kapena osalowerera ndale?
Kuzindikira malingaliro sikuyenera kukhala vuto ngati muli ndi chida choyenera chomwe chilipo chifukwa, mwamwayi kwa inu, ogula anu amakonda kugawana malingaliro awo pazinthu zomwe amasamala kwambiri.
Gulu la malemba
Ndilo ukadaulo wopindulitsa kwambiri wa NLP (Natural Language Processing) popeza sudalira zilankhulo. Ikhoza kusanja, kukonza, ndi kugawa pafupifupi data iliyonse. Kuyika zolemba kumalola kuti data yosakhazikika igawidwe ma tag odziwikiratu kapena magulu.
Kugawa zolemba kumaphatikizapo kusanthula malingaliro, kutengera mitu, chilankhulo, komanso kuzindikiritsa zolinga.
Topic Modelling
Kujambula mitu kumathandizira kugawa zinthu motengera mitu ina. Kujambula mitu sikukhala kwamunthu payekha ndipo kumathandizira kusungunula zolemba zosiyanasiyana ndi malingaliro ongobwerezabwereza. Magawo a zitsanzo za mutu ndikugawira kuchuluka kapena kuwerengera kwa mawu pamutu uliwonse pamutu wina.
Kuzindikira Gulu
Kuzindikira Gulu zimathandizira kuzindikira mayina mu data seti. Ganizirani manambala otsogozedwa ndi 'INR' kukhala ndalama; mofanana, "Ms." kapena “Bambo.” kapena “Akazi.” kutsatiridwa ndi liwu limodzi kapena angapo liwu lalikulu mwina ndi dzina la munthu.
Nkhani yaikulu ndi yakuti, pamene maina ena amalongosola magulu akuluakulu monga malo, dzina, kapena mtengo wandalama, ena satero, zomwe zimayambitsa chisokonezo chachikulu.
ubwino
- Thandizani mabungwe kumvetsetsa momwe makasitomala amayendera, momwe zinthu zimagwirira ntchito, komanso mtundu wa ntchito. Izi zimabweretsa kupanga zisankho mwachangu, kudziwa zambiri zamabizinesi, zokolola zambiri, komanso kupulumutsa mtengo.
- Imathandiza maboma ndi mabungwe andale kupanga zisankho podziwa zomwe zikuchitika komanso momwe anthu amaonera.
- Amalola akatswiri kuti afufuze mwachangu zinthu zambiri zomwe zidalipo kale, ndikuchotsa zomwe zikugwirizana ndi kafukufuku wawo. Izi zimafulumizitsa kupita patsogolo kwa sayansi.
- Posankha zidziwitso zofananira, mutha kuwongolera machitidwe opangira zomwe ogwiritsa ntchito.
- Njira zowunikira mawu zimathandizira kukonza kwa injini zosakira ndi njira zopezera zidziwitso, zomwe zimapangitsa kuti zizikhala mwachangu zokumana nazo za ogwiritsa ntchito.
Gwiritsani ntchito milandu
Social Media Analysis
Kupatula kukhala njira yolumikizirana, malo ochezera a pa Intaneti asinthanso kukhala nsanja yotsatsa komanso kutsatsa. Makasitomala amacheza zamakampani omwe amawakonda ndikugawana zomwe akumana nazo pazama TV.
Kugwiritsa ntchito zida zowunikira mawu posanthula malingaliro pazambiri zapa media media kumathandiza kuzindikira malingaliro abwino ndi oyipa a ogwiritsa ntchito pazinthu / ntchito, komanso chikoka ndi ubale wamakampani ndi ogula.
Kuphatikiza apo, kusanthula kwazama media kungathandize makampani kupanga chidaliro ndi makasitomala awo.
Kugulitsa & Kutsatsa
Prospecting ndi vuto lalikulu kwambiri la ogulitsa. Magulu ogulitsa amapanga kuyesera kulikonse kuti awonjezere malonda ndi ntchito. Zida zowunikira malembedwe zimasinthiratu ntchito yamanjayi kwinaku zikupereka chidziwitso chofunikira komanso choyenera kukulitsa malonda.
Ma Chatbots amagwiritsidwa ntchito kuyankha mafunso ogula munthawi yeniyeni. Kusanthula detayi kumathandiza ogwira ntchito ogulitsa kulosera za mwayi wogula malonda, kupanga malonda ndi malonda omwe akufuna, ndikupanga kusintha kwazinthu.
Business Intelligence
Mabizinesi angagwiritse ntchito kusanthula deta kuti adziwe "chikuchitika ndi chiyani?" koma ndizovuta kudziwa "chifukwa chiyani izi zikuchitika?"
Ntchito zowerengera ma analytics zimathandiza mabungwe kuti atenge zomwe zili mu manambala ndikulingalira chifukwa chake zomwe zachitika, zikuchitika kapena zitha kuchitika mtsogolo..
Mwachitsanzo, zinthu zosiyanasiyana zimakhudza magwiridwe antchito. Ngakhale kusanthula kwa data kumapereka manambala, njira zowerengera zolemba zimatha kuthandizira kudziwa chifukwa chake pali kuchepa kapena kuchuluka kwa magwiridwe antchito.
Kutsiliza
Kusanthula kwamawu kumathandizira mabizinesi kuzindikira zidziwitso zothandiza kuchokera kuzinthu zosiyanasiyana za data, kuyambira zopempha zamakasitomala kupita kumagulu ochezera.
Ma analytics a zolemba amatha kupeza mawonekedwe, machitidwe, ndi zidziwitso zotheka pophatikiza zotsatira za kusanthula mawu ndikugwiritsa ntchito zida zanzeru zamabizinesi kuti asinthe ziwerengerozo kukhala malipoti osavuta kumva ndi zowonera.
Pambuyo powunikira ndemanga zamakasitomala kapena kuwunika zomwe makasitomala akupempha ndi zida zowunikira mawu, mutha kugwiritsa ntchito kusanthula kwamawu kukuthandizani kuzindikira mwayi wowongolera ndikusintha malonda kapena ntchito yanu kuti igwirizane ndi zomwe kasitomala akufuna komanso zomwe amayembekeza.
Siyani Mumakonda