Kusandutsa ma endpoints aiwisi kukhala zokumana nazo zabwino zamakasitomala kapena kampeni yabwino yotsatsa sikophweka. Mabizinesi amafuna pulatifomu ya data kuti atumize deta kuchokera kumalo ena kupita kwina ndikuwapangitsa kuti azifikirika kwa akatswiri, magulu amalonda, ndi magulu otsatsa.
Izi ndizovuta zomwe zimagwiritsa ntchito matekinoloje osiyanasiyana, aposachedwa kwambiri omwe akusinthira ETL (kuchotsa, kusinthira, kunyamula).
Mugawoli, tiyang'ana mozama za Reverse ETL, kuphatikiza chifukwa chomwe mungafune, zida zabwino kwambiri zogwiritsira ntchito, ndi zina zambiri.
Kodi Reverse ETL ndi chiyani?
Deta imatengedwa kuchokera kumagwero a data kuphatikiza ma database a SQL ndi zida za Software-as-a-Service (SaaS), zosinthidwa, ndikuziyika munkhokwe ya data munjira wamba ya ETL.
Fivetran, Airbyte, ndi mayankho ena amapangitsa kukhala kosavuta kwa kampani yanu kupanga mapaipi a ETL.
Kumbali inayi, Reverse ETL imathandizira mabizinesi kusamutsa deta yosinthidwa kuchokera kunkhokwe yawo yamtambo kupita ku zida zamabizinesi kutengera njira ina ya ETL (yomwe imathandizira makampani kulowetsa deta m'malo osungiramo deta kuti asinthe ndikusintha).
Ndi njira yatsopano yopangira deta kuti ichitike ndikuthana ndi vuto la "makilomita omaliza" pakusanthula pothandizira magulu abizinesi kuti azitha kupeza ndikuchitapo kanthu pazida zosinthidwa mwachindunji pamapulatifomu a SaaS omwe amagwiritsa ntchito kale tsiku ndi tsiku.
Pogwiritsa ntchito demokalase kupeza deta motere, Reverse ETL ikuthandizira paradigm yatsopano yotchedwa analytics yogwira ntchito - mchitidwe wopereka zidziwitso kuchokera kumagulu a data kupita kumagulu amalonda mumayendedwe awo anthawi zonse, kuti athe kupanga zisankho zabwinoko zodziwa zambiri.
Chifukwa chiyani mukufunikira Reverse ETL?
Zomwe zimagwiritsidwa ntchito kwambiri ndi data yomwe imasungidwa m'malo osungiramo zinthu ndi nzeru zamabizinesi ndi malipoti osanthula.
Pogwiritsa ntchito zida monga Microsoft Power BI, Tableau, ndi SAS Business Intelligence, mabizinesi amatha kupanga malipoti omwe amapereka chidziwitso cha data ndikuthandizira kukonza mapulani akulu akulu.
Momwemonso momwe ETL yosinthira imatha kutengera zomwe zilipo panopa m'manja mwa magulu ogwira ntchito monga Malonda, Kutsatsa, ndi Thandizo la Makasitomala kuti agwiritse ntchito popanga zisankho zatsiku ndi tsiku, sinthani ETL imapangitsanso kuti datayo ichitike.
Mayankho a Reverse ETL amalunzanitsa zenizeni zenizeni kuchokera kunkhokwe yanu ya data kupita ku zida zogwirira ntchito monga CRM, Mapulogalamu Othandizira, Mapulogalamu Oyang'anira Ma Project, ndi Mapulogalamu Otsatsa, kuwonetsetsa kuti antchito anu amakhala anthawi zonse komanso okonzeka kuchitapo kanthu.
Nazi zitsanzo zochepa chabe Operational Analytics angapindule magulu osiyanasiyana abizinesi:
- Operational Analytics imalola otsatsa kupanga mapulogalamu otsatsa mwamakonda. M'malo mogawana kampeni imodzi ndi ogwiritsa ntchito onse, makampeni otengera Zogulitsa, Thandizo, ndi Zogulitsa zitha kupangidwira wogwiritsa aliyense payekha malinga ndi zosowa zawo.
- Magulu Ogulitsa Atha kuzindikira makasitomala omwe ali pachiwopsezo pophatikiza zidziwitso zogwiritsa ntchito nthawi yeniyeni ndi zida za Customer Relationship Management (CRM). Njira ikhoza kukhazikitsidwa kuti ichenjeze magulu pamene madyedwe akugwera pansi pa malo omwe apatsidwa, kulola Gulu la Ogulitsa kuchitapo kanthu kuti aletse kasitomala kuchoka.
- Makasitomala amatha kuwonedwa mwanjira yofananira pamakina onse, zomwe zimathandiza magulu ogulitsa ndi makasitomala. Amapeza mwayi wopeza zambiri za kasitomala aliyense wa Lifetime Value, Product Qualified Lead (PQL) ndi Marketing Qualified Lead (MQL), Customer Health, ndi zidziwitso zina zomwe zingagwiritsidwe ntchito pokonzekera zamtsogolo.
Zida Zabwino Kwambiri za ETL
Ngati ndinu watsopano ku Operational Analytics ndi kuwira kumbuyo kwa ETL, mutha kupunthwa ndikuganizira zambiri musanasankhe zomwe mwasankha.
Kuti tikuthandizeni kupanga chisankho mwanzeru, tapanga mndandanda wazosankha zathu zapamwamba za zida zabwino kwambiri za Reverse ETL pamsika:
1. Gulu
Grouparoo ndi nthawi yeniyeni yosamutsira deta yomwe imalola mabizinesi kusamutsa deta pakati pa malo osungiramo deta kapena ma database ndi zida zogwirira ntchito za Cloud-based.
Chinthu chimodzi chomwe chimasiyanitsa Grouparoo ndi zinthu zina ndikuti imapereka Free, Open Source Community Edition.
Izi zikutanthauza kuti mabizinesi amatha kusintha ma code kuti agwirizane ndi zomwe akugwiritsa ntchito komanso zomwe akufuna. Ngakhale Grouparoo ndiyabwino kusinthira ETL, ili ndi magwero ochepa komanso kopita.
Deta kuchokera kumalo osungiramo data asanu (Snowflake, Postgres, MySQL, Redshift, ndi BigQuery) ingasunthidwe kumalo ochepa chabe, kuphatikizapo Marketo, Facebook, ndi MailChimp. Komabe, ndi yaulere komanso yothandiza.
ubwino
- Ndi Open-source
- Kuthamanga komwe kunakonzedweratu.
- Ndikwaulere kugwiritsa ntchito mtundu wachinsinsi wamtambo/wagulu.
- Amalola mitambo yam'deralo ndi yachinsinsi kuti igwiritsidwe ntchito poyesa ndi kupanga.
- Amaloleza kugwiritsidwa ntchito kwa magwero popanda nkhokwe ya data.
- Chiwerengero cha magwero ndi kopita chilibe malire.
kuipa
- Ndi mtundu waulere wokha wa Community womwe uli ndi chithandizo chotengera matikiti.
- Pali magwero ochepa ndi kopita, koma akukula (29 panthawi yolemba).
- Enterprise UI ndiyosavuta kugwiritsa ntchito yomwe mumalipira. Kupanda kutero, Command Line Interface ndi njira ina (CLI)
mitengo
Mutha kuyamba kugwiritsa ntchito nsanja ndi mtundu wake wapagulu, womwe ndi waulere kwa aliyense komanso ndi wotseguka. Imaperekanso zosintha zoyambira, zomwe zimayambira pa $150/mwezi.
2. Integrate.io
Kaya mukufuna kugwiritsa ntchito ETL yanthawi zonse kapena kusintha ndondomekoyi kuti deta igwire ntchito bwino, mawonekedwe a Integrate.io osavuta kwambiri a point-and-click amapangitsa kupanga mapaipi a data kukhala kosavuta.
Ndi maulumikizidwe omangidwa kale omwe amanyamula deta pakati pa malo osungiramo katundu ndi mapulogalamu a SaaS, njira yochepetsera iyi / yopanda code imapangitsa kusanthula kwa magwiridwe antchito kukhala lingaliro lokopa kwambiri.
Kuchuluka kwa zolumikizira za Integrate.io ndikodabwitsa, koma nsanja imakhalanso ndi zidziwitso zapamwamba pakuwongolera komanso chitetezo.
Mutha kusuntha zambiri kuchokera kumalo osungiramo zinthu kupita ku nsanja ya SaaS kuti mufufuze momwe mungagwiritsire ntchito pomwe mukutsatira malamulo oyendetsera data monga HIPAA, GDPR, ndi CCPA.
ubwino
- Utumiki wabwino kwambiri, wachangu, komanso womvera makasitomala. Sandbox imapezeka kwaulere kwa nthawi yosatha.
- The wosuta mawonekedwe ndi wosangalatsa. Mosiyana ndi mayankho ena abizinesi a ETL, magwiridwe antchito aliwonse ndi magwiritsidwe ake asinthidwa.
- Ndi njira yabwino yophatikizira mwachangu deta kuchokera kumagwero ambiri kukhala nyumba yosungiramo zinthu.
- Mapulagini, komanso kugwiritsa ntchito API kuyambitsa ntchito. Kulumikizana ndi magwero osiyanasiyana ndikuwaphatikiza kukhala gwero limodzi la data.
kuipa
- Zolemba zolakwika sizikhala zothandiza nthawi zonse.
- Kudikirira kwa nthawi yayitali chithandizo chamankhwala
mitengo
Mutha kuyesa nsanja kwa masiku 7, palibe kirediti kadi yofunikira. Pamitengo yake, muyenera kulumikizana mwachindunji ndi malonda.
3. kalembera
Census ndi nsanja yowunikira magwiridwe antchito. Ilinso imodzi mwamakampani oyamba kupereka ETL ngati ntchito. Canva, DigitalOcean, ndi Loom ndi ena mwa makasitomala awo.
Tsopano ndi chida chogwira ntchito bwino chokhala ndi zophatikizira zingapo (41 kukhala zenizeni, kuphatikiza zonse zazikulu zosungiramo data ndi magwero). Census imagwira ntchito ndi zida zomwe muli nazo kale.
Izi zikutanthauza kuti simudzawononganso ndalama kapena nthawi yokonza zida zatsopano.
Census ndiyo njira yothetsera mabungwe odziwa zambiri ngati dbt, Fivetran, Mode, ndi Metabase, kotero sizodabwitsa. Ndilo lodalirika komanso lothandiza pothana ndi kuchuluka kwa data (popereka gwero limodzi la chowonadi).
ubwino
- Yambani ndi malo osungiramo data amodzi ndi magawo khumi aulere.
- Kulunzanitsa komwe kuli pafupi ndi nthawi yeniyeni;
- Kuthamanga komwe kumapangidwa.
- Quick processing ndi kalunzanitsidwe.
- Zidziwitso zakulephera kwa kulunzanitsa ndi zolemba zambiri.
kuipa
- Ukatswiri wa SQL ndiwofunikira pakufunsira magwero.
- Pali magwero ochepa ndi kopita, koma akukula (49 panthawi yolemba).
mitengo
Mutha kuyesa nsanja ndi paketi yake. Imapereka mapulani olipidwa omwe amayambira $300/mwezi.
4. Polytomic
Polytomic ndi yankho linanso lopindulitsa la ETL lomwe limathandizira mabungwe kuti azitha kuwona mwachangu zamakasitomala onse ku Marketo, Salesforce, HubSpot, ndi nsanja zina zamabizinesi.
Ndilo yankho lopanda ma code, kotero ndilabwino kwa anthu omwe akufuna kuphunzira za kasamalidwe ka ntchito koma alibe maziko aukadaulo wa data.
Pulogalamuyi ndiyothandiza kwambiri pama projekiti ogwirizana chifukwa ili ndi magwiridwe antchito apamwamba kwambiri omwe amakulolani kuyitanira anthu ena papulatifomu kuti agwire ntchito za ETL.
Ili ndi makasitomala ochepera komanso kuphatikiza chifukwa ikadali kampani yachichepere, koma imapereka Airtable, Azure, ndi MongoDB ngati magwero.
ubwino
- Iwo amatumiza kunja kulunzanitsa kulephera zidziwitso.
- Kuthamanga komwe kumapangidwa.
- Kusaka kwa data popanda ma code ochepa kapena ochepa.
- Kuyika ntchito mwanzeru kumalola kugwiritsa ntchito API pang'ono.
- Lolani kuti ma Webhook agwiritsidwe ntchito ngati kopita kwa data yotumizidwa ku mapulogalamu omwe mudapanga.
kuipa
- Pali magwero ochepa komanso kopita.
- Palibe kuyesa kwaulere kapena chidziwitso pa pulani yoyambira patsamba lawo.
mitengo
Mitengo imayamba pa $500/mwezi, koma kuti mumve zambiri, muyenera kulumikizana ndi wogulitsa.
5. Hightouch
Hightouch ndiukadaulo wosinthira wa ETL womwe umathandizira mabizinesi kuti azilunzanitsa mosavuta deta kuchokera kumalo osungiramo data kupita ku Ma Applications a Gulu Loyang'ana Makasitomala.
Customer Relationship Management Apps (CRMs), Kutsatsa, ndi Mayankho Othandizira monga Salesforce, HubSpot, Marketo, Gainsight, Zendesk, ndi ena akuphatikizidwa.
Zimathandizanso makampani kugwiritsa ntchito malo awo osungiramo zinthu ngati malo ogwirira ntchito komanso owunikira.
Izi zimawathandiza kuti agwiritse ntchito kusanthula kuti apereke mphamvu zawo zogwirira ntchito. Ndi ntchito ina yosinthira ETL SaaS.
The Audience Builder ndi yomwe imasiyanitsa Hightouch. Imasintha malo osungiramo zinthu zanu kukhala Customer Data Platform (CDP).
ubwino
- The debugger ali mu nthawi yeniyeni.
- Omanga omvera.
- Kulunzanitsa kwanthawi yeniyeni.
- Zidziwitso zolephera kulunzanitsa
- Kuthamanga komwe kumapangidwa.
- Tsopano pali zolumikizira 93 ndipo chiwerengero chikukwera.
kuipa
- Thandizo la imelo imapezeka pa pulani yaulere yokha.
- Kufunsa komwe kumafunikira kumvetsetsa kwa SQL.
- Kutengera ndi dongosolo, pali njira zingapo zopangira malo.
mitengo
Mutha kuyamba kugwiritsa ntchito nsanja ndi dongosolo lake, lomwe ndi laulere kwamuyaya. Imaperekanso mapulani olipidwa omwe amayambira $350/mwezi.
Kutsiliza
Mabungwe atha kugwiritsa ntchito matekinoloje a ETL kuti asinthe ndikusunga njira yopangira mapaipi a data, kuyang'anira deta, ndi kuyang'anira ntchitozi tsiku ndi tsiku.
Kusankha kugwiritsa ntchito chida choyenera cha ETL pabizinesi yanu kumadalira zingapo zingapo, kuphatikiza momwe bungwe limagwiritsidwira ntchito, kulumikizana ndi magwero a data, maluso ofunikira kuti mugwiritse ntchito pulogalamuyi, kuthekera kopereka mwayi wotengera gawo, komanso kuwongolera deta, bajeti, ndi zina zotero.
Siyani Mumakonda