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Webusayiti yomwe kale inali yovuta kupanga chifukwa imafunikira maluso osiyanasiyana kuti alembe, kupanga, ndikupereka zomwe zilimo.
Kukhazikitsidwa kwa CMS, kapena Content Management System, kudapangitsa kusintha kwazomwe zili pa intaneti.
Ndi kubwera kwa CMS, kumanga mawebusayiti kunali kosavuta ngati kutsegula akaunti. Ngakhale popanda chidziwitso chilichonse choyambirira, mutha kupanga tsamba labwino kwambiri, lothandiza pongolumikiza zofunikira.
Pankhani ya kasamalidwe kazinthu, maziko a tsamba lanu ndi CMS yake. Mapangidwe (kapena mafupa, ngati mukufuna) omwe muyenera kupanga tsamba lawebusayiti pamwamba pake amapangidwa ndi HubSpot ndi WordPress kasamalidwe kazinthu.
CMS yabwino iyenera kukhala ndi zida zonse zomwe mungafune kuti mupange zomwe mukufuna kupanga ndipo ziyenera kukhala zothandiza komanso zosavuta kugwiritsa ntchito.
Mwina ndi tsamba la bizinesi yanu yopangira magawo, kapena ndikuyambanso kwa digito komwe mukufuna kugwiritsa ntchito kuti mupeze ntchito yomwe mukufuna.
Webusaiti iliyonse, kaya ndi yamtundu wanji, imapangidwa pogwiritsa ntchito CMS. Onse a HubSpot ndi WordPress ndi machitidwe odziwika bwino omwe amapereka ntchito zambiri za CMS yabwino.
Komabe, kusankha imodzi mwazofunikira kuwunikiranso mosamalitsa nsanja iliyonse poganizira zabizinesi yanu, zomwe mukufuna, ndi mawonekedwe anu.
Zotsatira zake, mu positi iyi, tifanizira HubSpot CMS ndi WordPress tisanasankhe yemwe ali wamkulu.
Kodi HubSpot CMS?
Pogwiritsa ntchito no-code (kapena, nthawi zina, code yotsika) HubSpot CMS, ndizotheka kupanga, kupanga, kusintha, ndi kusunga webusaitiyi popanda chidziwitso chochepa kapena chochepa.
Kukoka ndikugwetsa kumagwiritsidwa ntchito. Mazana a ma module opangidwa kale ndi ma templates ali ndi inu, omwe mungathe kusintha ndikudina pang'ono kuti mufanane ndi kampani yanu powonjezera ma logo, kugwiritsa ntchito mitundu yamakampani ndi mafonti, ndi zina zambiri.
Kuphatikiza kwa mapulogalamu, omwe amakhala ngati mapulagini mu WordPress, ndi njira ina yowonjezera magwiridwe antchito a tsamba lanu. Palibe chidziwitso chapadera chomwe chimafunikanso ngati mukufuna kufalitsa zatsopano.
The content kusindikiza chida mawonekedwe a mawonekedwe ndizofanana ndi mawonekedwe ndi magwiridwe antchito a olemba malemba (Google Docs, Microsoft Words, etc.).
HubSpot CMS ndiye njira yabwino komanso ngati mutha kulembetsa akatswiri akutsogolo koma mumakonda kupereka nawo zomwe zili ndikuwongolera tsambalo nokha.
HubSpot imaphatikiza matekinoloje achitetezo (web application firewall, SSL, HSTS Max Age Directives, kuzindikira mosadziwika bwino), ndikutsitsimutsa tsamba lawebusayiti, kuti likhale losavuta kupanga zida zolumikizana, ndi zina zambiri (mafomu ndi ma popup makamaka).
Kuwongolera ubale wamakasitomala ndichinthu china cha HubSpot. Zimatanthawuza kuti mutha kugwiritsa ntchito njira zotsatsa zotsatsa kuti mulimbikitse tsamba lanu kuphatikiza pakumanga ndikuwongolera.
Mukamaliza kukhala ndi nsanja zonse muzotsatira. Mutha kuyang'anira magawo onse akupezeka kwanu pa intaneti ndi nsanja imodzi yokha, kuchotsa kufunikira kwa ma analytics owonjezera, SEO, imelo, ndi ma media media.
ubwino
- Mitu yopangira webusayiti - makamaka, ma tempulo osinthika kwathunthu - amaperekedwa ndi HubSpot CMS. Zotsatira zake, mutha kupanga tsamba lawebusayiti lomwe liri logwirizana komanso lopatsa ogwiritsa ntchito nthawi zonse.
- HubSpot CMS Hub imapereka upangiri wa SEO womwe mutha kuchitapo kuti mukhale ndi mwayi wapamwamba wokhala pamwamba pa SERPs.
- Popanda kuthandizidwa ndi katswiri kapena code yapadera, ogula akhoza kusintha ndi kupanga masamba a webusaiti pogwiritsa ntchito kukoka ndi kutsitsa mkonzi.
- Ndi HubSpot, mutha kusintha masamba anu nthawi yomweyo. Ingosankhani masamba mpaka asanu, ndipo HubSpot idzatsata magwiridwe antchito ndikukupatsani chisankho chabwino kwambiri.
- Chopereka chapadera ndi CMS Hub yolembedwa ndi HubSpot. Imaphatikiza kuthekera kopanga tsamba lawebusayiti lomwe lili ndi zinthu zambiri zotsatsa komanso kusanthula kwa HubSpot.
kuipa
- Ndi nsanja yokhazikika pamtambo m'malo mongotsegula mawebusayiti.
- Ogwiritsa ntchito amatha kutumiza zinthu pamanja kuchokera ku CMS pogwiritsa ntchito HubSpot.
- Mulibe kuwongolera kwathunthu patsamba lanu mukamagwiritsa ntchito HubSpot CMS. Muyenera kutsatira zosintha zawo ndi mfundo zawo.
- HubSpot CMS ndiyokwera mtengo; gawo lotsika kwambiri limayamba pa $300 pamwezi.
Kodi WordPress?
Chida chomangira webusayiti WordPress ndichotsegula komanso chaulere. MySQL database imagwiritsidwa ntchito ndi PHP-based content management system (CMS) WordPress.
Mabulogu amphamvu kwambiri komanso osavuta kugwiritsa ntchito komanso webusaiti anaumanga panopa ndi WordPress, kunena mophweka. Kwa mawebusayiti osiyanasiyana, WordPress ndi nsanja yabwino kwambiri.
WordPress ndi CMS yosunthika yomwe ingagwiritsidwe ntchito pa chilichonse kuyambira pakulemba mabulogu kupita ku e-commerce mpaka mawebusayiti abizinesi ndi mbiri. WordPress, yomwe idapangidwa ndi kusinthasintha komanso kugwiritsidwa ntchito m'malingaliro, ndi njira yabwino kwamasamba akulu ndi ang'onoang'ono.
Pulogalamuyi ndi yotseguka-gwero. Mwa kuyankhula kwina, wogwiritsa ntchito aliyense akhoza kusintha mapulogalamu apamwamba. Zikusonyezanso kuti pali suBstantial WordPress community yomwe idadzipereka kukonza WordPress CMS.
Zimaphatikizapo zida zopangira zinthu zoyambira ndipo sizifunikira kulembera kapena luso lililonse kuti mugwiritse ntchito - mosasamala kanthu za mtundu wa webusayiti yomwe mukufuna kupanga.
Osanenanso kuti mapulagini osiyanasiyana ndi mitu imapangitsa kusintha tsamba lanu la WordPress kukhala kamphepo. Zikafika pakupanga ndi magwiridwe antchito, WordPress CMS ndiyosavuta pamtima pake.
Apa ndipamene mapulagini ndi mitu imabwera. Pali makumi masauzande a zidutswa za mapulogalamu omwe angagwiritsidwe ntchito pa webusaiti yanu mu WordPress Repository (gwero lodalirika kwambiri la mapulagini apamwamba komanso a UFULU ndi mitu).
ubwino
- WordPress ndi pulogalamu yaulere yomwe aliyense angagwiritse ntchito, kuyang'ana, kusintha, ndikugawana kachidindo kochokera.
- WordPress imapereka mitu masauzande masauzande ambiri. Mitu iyi nthawi zambiri imakhala yodalirika potengera kuyankha.
- Pankhani yolimbikitsa machitidwe abwino awa, WordPress imagwira ntchito yowopsa. Mapulagini ambiri a SEO amapezeka kuti athandizire kukhathamiritsa zomwe zili, ma meta tag, mawu osakira, ndi zina zambiri patsamba.
- Ogwiritsa ntchito WordPress ali ndi mwayi wopeza mapulagini opitilira 54,000, ambiri omwe ndi aulere. Mutha kukonza ndikusintha tsamba lililonse la WordPress ndi mapulagini awa.
- Mizu ya WordPress pakulemba mabulogu imapangitsa kuti ikhale yamphamvu yowongolera zinthu. Woyang'anira amatha kufufuza mosavuta tsamba la WordPress, kusintha masamba, ndikuwonjezera zatsopano.
kuipa
- Ngakhale kwa mainjiniya odziwa zambiri, kugwiritsa ntchito bwino nthawi zonse kumakhala kofunikira kwambiri. Koma chifukwa WordPress ndiyofunikira kwambiri, ndizosavuta kuti tsamba lanu lifanane ndi ena popanda kudziwa kwanu.
- WordPress ndiye yotseguka kwambiri kuti iwukire chifukwa ndi CMS yogwiritsidwa ntchito kwambiri padziko lonse lapansi. M'malo mwake, masamba a WordPress ali ndi mlandu pa 90% ya ma hacks a pa intaneti.
HubSpot CMS VS WordPress - Kuyerekeza mozama
WordPress ndi njira yosunthika yoyendetsera zinthu, pomwe HubSpot ndi chida chotsatsa bwino. Chotsatira chake, mphamvu ndi zofooka za machitidwe awiriwa ndizosiyana, monganso njira zothetsera zofookazo.
1. Yosavuta kugwiritsa ntchito
Pankhani yabizinesi, aliyense amayang'ana zogulitsa ndi ntchito zosavuta kugwiritsa ntchito, kaya ndi zaukadaulo kapena zatsopano. Kugwiritsa ntchito kumakhala kofunika kwambiri ngati chinthu chili chovuta kwambiri.
HubSpot CMS idapangidwa ndi cholinga chopangitsa kuti zinthu zikhale zosavuta kwa wogwiritsa ntchito komanso zimabwera ndi luso lotsatsa.
Ubwino wowonjezera wogwiritsa ntchito HubSpot CMS, pakadali pano, ndikuti itha kukhazikitsidwa ndikugwiritsidwa ntchito molingana ndi dongosolo lanu la malonda popanda kufunikira kwa chithandizo cha plugin chachitatu.
Simufunikanso kukhala ndi chidziwitso chaukadaulo cha HubSpot Markup Language kuti mugwiritse ntchito HubSpot CMS (HubL).
Kumbali ina, kuphweka kumatsimikizira kukula kwa WordPress. Kupanga mawebusayiti owongoka koma othandiza ndi WordPress ndikosavuta chifukwa chothandizira mitu ndi mapulagini.
Kuphatikiza apo, chifukwa cha kutalika kwake komanso kutchuka kwake, mumatha kupeza maphunziro osiyanasiyana ndi zida zophunzirira. Muyenera kumvetsetsa HTML ndi CSS kuti musinthe WordPress bwino.
Mosakayikira, kugwiritsa ntchito WordPress ndikosavuta. Kugwiritsa ntchito mapulagini a chipani chachitatu mopitilira muyeso, komabe, kumatha kubweretsa zochitika zosafunikira.
Mukamagwiritsa ntchito HubSpot CMS, mutha kugwiritsa ntchito zonse zomwe zamangidwa, kuphatikiza ufulu wamapangidwe ndi zida zotsatsa, osadandaula ndi zovuta kapena zopinga zochokera kuzinthu zambiri.
2. Mitu
Kulumikiza alendo a patsamba lanu ku mtundu wanu ndi malingaliro ena zimatengera momwe zimawonekera komanso momwe zimamvekera. Webusaiti yopangidwa bwino imawonjezera kukhudzidwa kwa ogwiritsa ntchito komanso kutembenuka mtima.
Pakupanga mawebusayiti omwe amakhala ngati malo olumikizirana ndi alendo anu ndikukhala ndi maubwino owonjezera monga mapangidwe omvera, malingaliro ogwirizana, ndi zina zambiri, onse a HubSpot CMS ndi WordPress amagwiritsa ntchito mitu.
Posachedwapa, HubSpot yawonetsa chidwi chachikulu pakusunga msika wake ndi mitu yosiyanasiyana ya CMS, yaulere komanso yolipira. Mothandizidwa ndi mabizinesi odziwa bwino a eCommerce ndi opanga mitu, mitu yokhazikika imatha kupangidwa pa HubSpot mosavuta.
Ngakhale ali ochepa kwambiri ndipo amawoneka ngati agnostic, WordPress ndiwokhazikika pamsika ndipo amapereka mitu yambiri yaulere.
Ogwiritsa ntchito WordPress akuyenera kubwereka katswiri wopanga mitu kuti apange mutu wawo wokhazikika kuti ukhale wogwirizana komanso wokonda mtundu.
3. Kukhala ndi Webusayiti
Kukhala ndi tsamba lawebusayiti nthawi zonse kwakhala kofunikira pakupanga ndi kufalitsa. makamaka chifukwa imapereka zida zofunika pomanga, kukonza, ndi kusunga mafayilo a data omwe ayenera kupezeka kwa ogwiritsa ntchito pa intaneti yonse.
Opereka mawebusayiti ambiri, kuphatikiza Bluehost, GoDaddy, Dreamhost, ndi zina zambiri, amapereka ma phukusi osiyanasiyana ochitira pamsika.
Mutha kupewa kuchititsa kuchititsa tsamba lanu ngati HubSpot CMS ikugwira ntchito. CMS Hub imaphatikizapo zosankha zoyambira zoyambira ndi ntchito zachitetezo.
Dongosolo loyang'anira zinthu zozikidwa pa SaaS HubSpot CMS imabwera ndi zinthu ngati CDN yapadziko lonse lapansi, firewall yapaintaneti (WAF), ndi kuwunika kowopsa kwa 24/7 kuti mupatse makasitomala anu chidziwitso chabwinoko.
Kumbali ina, WordPress imadalira makamu awebusayiti kuti achite nawo ntchito, magwiridwe antchito awebusayiti, komanso chitetezo ku ziwopsezo. WordPress ndi pulogalamu yotseguka yotsegulira yomwe ilibe mphamvu zochitira ndi chitetezo zomwe zikuphatikizidwa mu CMS Hub.
Chifukwa chake, HubSpot imalandira kusilira kwanga kwakukulu pankhani yakuchititsa osati chifukwa kumaphatikizapo zosankha zoyambira zomwe WordPress imasowa.
Kuonjezera apo, m'malo mokhala malo otseguka a WordPress, ndi nsanja ya SaaS, yomwe ndi teknoloji yamtsogolo.
4 Analytics
Malipoti a analytics a webusayiti sikuti amangokuthandizani kuyang'anira momwe mumagwirira ntchito komanso amakuwongolerani kuti muwerenge kuchuluka kwa kuchuluka kwa magalimoto anu pamene mukukonzekera kupanga ndalama patsamba lanu.
Deta yochokera ku ma analytics a pa intaneti imakhudza komwe magalimoto ali, kuchuluka kwa otembenuka, mitengo yosiyidwa pamangolo, komanso mitengo yotsika kwa omwe abwera patsamba.
Kuphatikiza apo, HubSpot CMS imabwera ndi pulogalamu yamphamvu ya Analytics. Zambiri zolondola kwambiri zamakampeni anu onse ndi zochitika zanu zimaperekedwa poziphatikiza ndi zotsatsa zina za HubSpot.
Mutha kuyamba kutsatira alendo tsamba lanu likangoyamba.
Kumbali ina, WordPress simabwera ndi zida zilizonse zowunikira mkati. Kuti mukwaniritse ntchito ya analytics, imagwiritsa ntchito ma analytics a chipani chachitatu monga JetPack ndi Monster Analytics.
Mawebusayiti a WordPress omwe aphatikiza pulogalamu yowonjezera amatha kuwonetsa zambiri za analytics. Kuti ikwaniritse zosowa zake pakutsata ma analytics, imatha kulumikizananso ndi HubSpot CRM.
5. Kugulitsa & Kutsatsa
Kugulitsa ndi kutsatsa ziyenera kugwirira ntchito limodzi kuposa kale kuti mabungwe akule. Kugwirizana pakati pa malonda ndi malonda ndikofunikira kuti tikwaniritse zolinga zamakampani potengera momwe digito ilili komanso kuchuluka kwa malonda enieni.
Kutha kugwirizanitsa ndi kuphatikiza ntchito zogulitsa ndi malonda pansi pa nsanja imodzi mwina ndizowonekera kwambiri komanso zokhutiritsa kusiyana pakati pa HubSpot ndi WordPress.
Kusiyanitsa kwakukulu ndikuti WordPress siyingasunge chilichonse "pansi pa denga limodzi," koma HubSpot ikhoza.
HubSpot sizongowonjezera kasamalidwe kazinthu; ndi netiweki lonse la inbound malonda zida. HubSpot's CMS Hub ikuphatikizidwa ndi ma Hub ena atatu kuti apereke yankho lakukula:
- Malo Ogulitsa
- Malo Otsatsa
- Pankakhala Service
Ndi WordPress, mufunika kuphatikiza mapulogalamu ambiri a chipani chachitatu ndikuyika maola ambiri kuti muwonetsetse kuti onse akugwirizana.
Hubspot idapangidwa kuti ikhale yosavuta kugwirizanitsa malonda ndi kutsatsa. Ngakhale WordPress imakondedwa kwambiri ndipo ili ndi zinthu zambiri zodabwitsa, sizingapikisane ndi HubSpot pankhaniyi.
6. Chitetezo
Mosakayikira, chitetezo chiyenera kuganiziridwa pomanga webusaitiyi ndikusankha nsanja ya CMS. Ngakhale WordPress ndi nsanja yotseguka ya CMS, HubSpot ndi tech-savvy.
Madigiri awo achitetezo amatsimikiziridwa ndi izi. Kuonjezera apo, kafukufuku wamsika akuwonetsa kuti kugwira ntchito ndi mawebusaiti a WordPress kumaphatikizapo zoopsa zambiri kusiyana ndi machitidwe ena a CMS.
HubSpot CMS ili ndi zofunikira zachitetezo chaposachedwa ndipo imayang'anitsitsa mosalekeza kuti ithane ndi zovuta zilizonse zomwe zingabuke. Zokwezera ku CMS ya HubSpot ndi zida zina zimatulutsidwa nthawi zambiri.
Imapereka SSL Certification yophatikizika ndi CDN yapadziko lonse lapansi, ndipo chifukwa ndi nsanja yotsekedwa, ndi anthu akunja okha omwe ali ndi mwayi wopeza.
Muli ndi udindo wosankha makampani omwe akuchititsa nawo WordPress. Ili ndiye gawo loyamba komanso lofunikira kwambiri pakuganizira zachitetezo cha webusayiti.
Kupanda zosintha zamutu kumasokonezanso chitetezo cha mutu wanu wa WordPress. Ntchito zoperekedwa ndi woperekera alendo zimatsimikizira Satifiketi ya SSL ndi mwayi wopeza CDN yotetezeka.
7. Mitengo
HubSpot CMS imawononga pakati pa $23 ndi $14,400 pamwezi ikaperekedwa pachaka, zomwe ndizokwera mtengo m'malingaliro mwanga. Ili ndi mtengo wokwera ngati mukufunafuna zonse.
WordPress ndi pafupifupi mtengo. Kukhazikitsa koyambirira kwa tsamba la WordPress ndikwaulere, koma kuchititsa kumawononga ndalama. Kenako, mungafunike kulipira mapulagini ena owonjezera kapena mutu wosinthidwa, koma zonse zomwe mudzawononge zikhala zochepa.
Ndi iti yomwe ili yoyenera kwa inu?
Pakalipano, ndikuyembekeza kuti mukumvetsa bwino za HubSpot CMS ndi WordPress monga nsanja za CMS pamagulu angapo. Kuti tithetse kusamvana kumeneku, tiyeni tione kusanthula komaliza.
Ngakhale HubSpot CMS imayang'anira WordPress pafupifupi madera onse, ikadali njira yabwino kwambiri yamabizinesi apaintaneti okhala ndi zolinga ndi zolinga.
Mbali inayi, WordPress mawebusayiti ndi njira zosavuta zothanirana ndi anthu omwe safuna kuyika ndalama zambiri pakupanga mawebusayiti, kapangidwe kake, ndi kusamalira.
Komabe, ndi chisankho chosavuta kwa iwo omwe amangofuna kugwiritsa ntchito tsamba lamabulogu popanda zofunikira zambiri. Kugwira ntchito ndi WordPress kumafuna kuleza mtima komanso nthawi.
Mabizinesi amapindula ndi njira yowonjezera ya HubSpot pakupanga ndi kasamalidwe ka webusayiti komanso zida zophatikizira zotsatsa.
Kutsiliza
Pomaliza, WordPress ndi chisankho chabwino kwambiri kwa olemba mabulogu, eni mabizinesi, ndi mabungwe ang'onoang'ono omwe sanakonzekere kukula.
HubSpot, komabe, mosakayikira ndiyo njira yabwino kwambiri ngati mutayendetsa kampani ya B2B yokhala ndi malonda a digito ndi ogulitsa malonda. Pulatifomu ya HubSpot ili kale ndi zonse zomwe mungafune, zomwe zimapangitsa kukulitsa bizinesi yanu ndikukopa otsogolera atsopano kukhala kosavuta.
Sikuti mudzakhala ndi tsamba lawebusayiti kapena kasamalidwe kazinthu, komanso mutha kuyang'anira, kukhathamiritsa, ndikupanga nsanja yolimba yotsatsa ya digito yomwe imagwira ntchito ngati makina.
Siyani Mumakonda