Txhawm rau tsim cov khoom lag luam uas ua tau raws li cov neeg siv khoom xav tau (thaum kuj txaus siab rau lawv), koj yuav tsum xub nkag siab tias koj cov neeg siv khoom yog leej twg thiab lawv cov kev xav tau yog dab tsi. Cov neeg siv kev paub (UX) kev tshawb fawb tuaj yeem pab nrog qhov no.
Cov kws tshawb fawb UX ua qhov kev tshawb fawb tob rau cov neeg siv khoom lag luam txhawm rau sau thiab ntsuas cov ntaub ntawv uas yuav pab tau rau hauv cov txheej txheem tsim khoom.
Peb mam li saib seb UX kev tshawb fawb yog dab tsi, nws hom, txheej txheem, thaum nws yuav tsum tau ua, qhov zoo ntawm nws, thiab ib daim ntawv teev cov kev tshawb fawb UX zoo tshaj plaws hauv phau ntawv qhia no.
UX kev tshawb fawb yog dab tsi?
Cov neeg siv kev paub dhau los (UX) kev tshawb fawb yog kev tshawb nrhiav cov neeg siv lub hom phiaj thiab lawv cov kev xav tau txhawm rau txhawm rau koom nrog cov xwm txheej hauv ntiaj teb tiag tiag thiab kev nkag siab rau hauv cov txheej txheem tsim.
Txhawm rau nthuav tawm cov kev sib tw thiab kev xaiv tsim, UX cov kws tshawb fawb siv ntau txoj hauv kev.
Lawv muab cov ntaub ntawv tseem ceeb uas tuaj yeem siv rau hauv cov txheej txheem tsim los ntawm kev ua li ntawd. Kev tshawb fawb UX tuaj yeem siv ntau hom ntawv, nyob ntawm thaj tsam ntawm kev tsom xam.
Kev tshawb fawb UX tuaj yeem suav nrog kev sim cov ntsiab lus thiab cov qauv qauv rau pawg khoom, tab sis nws tseem tuaj yeem xav tau kev tshuaj xyuas cov qauv tsim thiab kev xa xov ua ntej cov khoom tsim tawm rau pawg lag luam.
Tsim kev tshawb fawb lub hom phiaj tseem ceeb yog qhia cov txheej txheem tsim los ntawm qhov pom ntawm cov neeg siv kawg. Nws tsuas yog los ntawm kev kawm uas peb tuaj yeem tsim rau ib tus neeg siv: peb tus kheej.
Nws yog ib qho kev paub zoo uas lub hom phiaj ntawm UX thiab tus neeg siv-tus qauv tsim yog tsim nrog cov neeg siv kawg hauv siab; thiab kev tshawb fawb qhia peb tus neeg ntawd yog leej twg, lawv yuav siv cov khoom lossis kev pabcuam no li cas, thiab lawv xav tau dab tsi los ntawm peb.
UX Kev Tshawb Fawb Hom
Nws tuaj yeem muab faib ua ob pawg:
- Kev Tshawb Fawb Zoo
- Kev Tshawb Fawb Txog Quantitative
Kev Tshawb Fawb Zoo
Txoj kev tshawb no feem ntau cuam tshuam nrog cov lej thiab txheeb cais. Nws yog hais txog txhua hom kev kawm uas tuaj yeem suav lej.
Nws muab cov lus teb rau cov lus nug xws li "muaj pes tsawg tus neeg tau nyem rau ntawm no" thiab "peb feem pua ntawm cov neeg siv tuaj yeem nrhiav qhov hu rau kev nqis tes ua?" Nws yog qhov muaj txiaj ntsig zoo rau kev txheeb xyuas qhov muaj peev xwm ua tau zoo thiab muaj dab tsi tshwm sim nrog lub vev xaib lossis app.
Kev Tshawb Fawb Txog Quantitative
Qee zaum kev tshawb fawb zoo yog hu ua "mos" kev tshawb fawb. Nws saib cov ntaub ntawv tsis yog lej xws li vim li cas cov neeg siv khoom tau tawm tsam kom ua tiav ib txoj haujlwm lossis lawv xav li cas thaum siv cov khoom.
Nws muab cov kev daws teeb meem rau cov lus nug xws li "vim li cas tib neeg tsis pom qhov kev hu mus ua?" thiab "Lawv pom dab tsi ntxiv ntawm nplooj ntawv?" Kev xam phaj lossis kev hais lus feem ntau siv.
Nws piav qhia vim li cas tib neeg coj li lawv ua.
Peb tuaj yeem faib nws mus rau hauv ob txoj hauv kev:
Kev tshawb fawb txog tus cwj pwm txoj hauv kev saib seb tib neeg coj li cas. Ntawm nplooj ntawv, cov neeg nyem qhov twg? Lawv taug txoj kev twg los ntawm ib qho app hais txog kev navigation?
Kev tshawb nrhiav kev xav tshuaj xyuas seb tus neeg siv xav li cas thiab cuam tshuam rau qhov xwm txheej.
Txoj Kev Tshawb Fawb UX
Ib feem ntawm koj lub luag haujlwm ua tus tsim UX yuav txiav txim siab seb qhov kev tshawb fawb twg yog qhov tsim nyog los daws qee yam teeb meem. UX tshawb fawb toolbox muab ntau cov kev daws teeb meem los pab koj hauv kev sau cov ntaub ntawv los ntawm cov neeg siv khoom.
- Kev txheeb xyuas daim npav: Cov neeg tuaj koom faib cov teeb meem rau hauv cov pab pawg uas ua rau muaj kev nkag siab zoo tshaj plaws rau lawv thiab tsim cov ntawv rau cov pab pawg no txhawm rau tsim daim ntawv thov. Cov neeg tsim qauv siv tau cov ntaub ntawv no los tsim cov ntawv thov siv tau zoo dua thiab cov vev xaib.
- Kev xeem A / B- Nyob rau hauv txoj kev no ob lub qauv ntawm ib qho khoom tawm tsam ib leeg los nrhiav pom uas nyiam los ntawm lub hom phiaj pej xeem. Nrog rau cov khoom nyob, koj tuaj yeem ua tiav qhov no los ntawm kev nthuav qhia ntau tus neeg siv khoom nrog ntau qhov sib txawv ntawm tib lub vev xaib.
- Kev ntsuas kev siv tau: Cov neeg koom nrog sim ua haujlwm nrog cov khoom thaum koj saib. Qhov no tso cai rau koj los ntsuas seb cov neeg siv tau zoo npaum li cas ntawm kev ua tiav cov haujlwm, nrog rau lawv sai npaum li cas, lawv ntsib teeb meem dab tsi, thiab lawv zoo siab npaum li cas nrog cov txheej txheem.
- Kev xam phaj neeg siv: Kev xam phaj ntsej muag (xws li hauv online lossis hauv-tus neeg) yog ib txoj hauv kev yooj yim thiab yooj yim rau kev kawm seb tus neeg siv xav tau dab tsi los ntawm cov khoom lag luam yav tom ntej lossis tau txais cov ntaub ntawv zoo ntawm ib qho uas twb muaj lawm. Cov pab pawg tsom xam yog siv thaum xam phaj nrog ntau tus neeg ua tiav tib lub sijhawm.
- Kev Tshawb Fawb thiab Cov Lus Nug: Ib daim ntawv ntsuam xyuas lossis daim ntawv nug tuaj yeem tsim los xa rov qab cov ntaub ntawv zoo thiab ntau. Koj tuaj yeem taug qab cov khoom lag luam txhim kho thoob plaws hauv nws txoj kev loj hlob thiab kev ua neej los ntawm kev siv tib cov lus nug thiab ua ntau yam kev tshawb fawb.
- Kev soj ntsuam cov ntsiab lus: Tsis txhob xam phaj cov neeg siv hauv chav kuaj, koj yuav saib lawv hauv lawv qhov chaw tiag tiag - tej zaum hauv tsev lossis tom haujlwm - thiab nug cov lus nug kom paub ntau ntxiv txog yuav ua li cas thiab vim li cas lawv ua lawv li cas.
- Kev sim thawj nias: Thaum sim ua txoj haujlwm ntawm lub vev xaib lossis app interface, thawj nias kev tshuaj ntsuam xyuas seb tus neeg siv lub hom phiaj nyem rau qhov pib. Ib qhov chaw nyob, qauv, lossis wireframe tuaj yeem siv tau rau kev sim thawj zaug.
- Kev tshawb fawb Diary: Cov neeg siv cov phiaj xwm khaws lawv cov haujlwm txhua hnub rau ib lub sijhawm (feem ntau ntev) lub sij hawm hauv kev tshawb fawb hauv chaw muag khoom. Qhov no muab cov ntaub ntawv qhia txog kev coj cwj pwm hauv lub neej tiag tiag thiab kev paub dhau los. Koj tuaj yeem txiav txim siab seb tus neeg siv feem ntau yuav siv koj cov khoom thaum nruab hnub lossis lawv siv nws li cas hauv ib hnub, lub lis piam, lossis hli.
Qhov zoo tshaj plaws UX tshawb fawb platforms
Cia peb saib qee qhov kev tshawb fawb UX zoo tshaj plaws tam sim no muaj.
- Kev siv tus kheej
- Saib rov qab
- Typeform
- tshawb
- Hotjar
1. Kev siv tus kheej
Userlytics yog ib qho cuab yeej siv los ntsuas cov neeg siv khoom siv uas tso cai rau koj los ua cov kev sim ntawm cov neeg siv khoom ntawm txhua cov ntsiab lus digital (qhov chaw, daim ntawv thov, qauv, cov cuab yeej sib tw, thiab ntau dua) thiab ntawm txhua lub cuab yeej hauv lub sijhawm.
Nws txoj kev sim tsim qauv tshiab thiab lub vaj huam sib luag tshwj xeeb tso cai rau kev sim muab tso rau hauv feeb thiab cov txiaj ntsig tau ua tiav hauv cov xuab moos.
Nws yog ib qho ntawm ob peb cov neeg siv kev sim tshuab uas ntes lub koob yees duab, suab, thiab tshuaj ntsuam ntawm tus neeg koom nrog lub cuab yeej, nrog rau kev ua kom muaj tus lej tsis kawg ntawm cov lus piav qhia, cov ntsiab lus tseem ceeb, cov neeg siv / tus tswj hwm, cov neeg ntsuas ib zaug, thiab cov kev tshawb fawb ib txhij.
Nws kuj suav nrog tag nrho cov ntaub ntawv sau tseg, cov lus sib tham, kev txheeb xyuas qhov zoo / qhov ntau, cov neeg soj ntsuam zais cia thaum lub sijhawm sib tham, tus thawj tswj hwm tus account tshwj xeeb, thiab pab pawg ua pov thawj zoo kom ntseeg tau tias txhua qhov txiaj ntsig tau txaus siab.
pros
- Tso cai rau cov neeg koom nrog cuam tshuam nrog koj cov khoom lossis kev pabcuam thaum kaw video.
- Tsuas yog ob peb feeb xwb, koj tuaj yeem tsim ntau yam kev xeem. Txhawm rau ntsuas qhov navigation ntawm koj lub vev xaib lossis mobile app interface, siv daim npav sorting thiab kuaj tsob ntoo.
- Tso cai rau koj los siv lawv cov vaj huam sib luag thoob ntiaj teb, koj cov neeg koom, lossis cov neeg thib peb los ua kom cov neeg koom nrog nrhiav tau yooj yim dua.
- Cov neeg tuaj koom tuaj yeem nug ntau yam kev xaiv, xaiv ib leeg, lossis cov lus nug qhib.
- Kev xeem A / B tuaj yeem siv los sib piv ob lub qauv ntawm tus qauv tsim, nrog rau kev tshaj tawm, lossis kev sim ntsuas nruab nrab tuaj yeem siv los tsim koj tus neeg siv khoom.
cons
- Nws nyuaj rau txiav txim siab tus nqi qib uas koj xav tau.
- Nws yog ib qho nyuaj rau relocate account keeb kwm.
- Txawm hais tias cov tuam txhab lag luam tuaj yeem tau txais AI-pab, kev pabcuam ntau hom lus rau lawv cov neeg siv kev sim, qhov kev xaiv no tsis siv tau rau txhua lub tuam txhab them nyiaj-raws li koj-mus lossis kev tso npe txhua hli.
pricing
Tus nqi yog categorized ntawm "Them raws li koj mus" thiab "Subscription" raws li pib ntawm $ 49 / tus neeg koom thiab $ 399 / hli (them nqi txhua hli) feem.
2. Saib rov qab
Lookback yog ib qho cuab yeej tshawb fawb UX muaj zog uas tso cai rau koj los ua cov neeg siv kev xam phaj nyob thaum tib lub sijhawm ntes tus neeg siv lub vijtsam.
Nws pab txhawb kev sib tw, tsis muaj kev sib tw, thiab kev tshawb fawb txog tej thaj chaw deb thiab muaj kev sib koom tes dashboard uas tso cai rau koj los sync thiab qhia tag nrho koj cov kev tshawb fawb thiab cov neeg siv khoom tawm tswv yim nrog koj pab neeg.
Koj tuaj yeem synchronize tag nrho koj cov kev tshawb fawb, tag nrho koj cov neeg ua haujlwm ua haujlwm, thiab tsim cov ntsiab lus tseem ceeb ntawm kev tshawb pom muaj txiaj ntsig zoo tshaj plaws uas siv cov dashboard sib koom ua ke.
Koj tuaj yeem tsim chav soj ntsuam virtual, sau cov neeg siv cov ntxaij vab tshaus thaum lawv siv koj lub app lossis lub vev xaib, thiab sau cov neeg siv kev xam phaj.
pros
- Nws tso cai rau ntau tus neeg saib koj cov kev tshawb fawb thiab tseem sau ntawv.
- Nws muaj cov haujlwm uas tso cai rau koj tshaj tawm koj cov kev tshawb fawb rau cov phooj ywg thiab sib cav lawv hauv lub sijhawm.
- Native Apps Compatibility
- Muaj peev xwm sau sijhawm thiab sau ntawv raws li kev kaw cia.
cons
- Qee lub sij hawm, kev sib txuas poob yuav tshwm sim.
- Nws tuaj yeem yog qhov cuab yeej zoo tshaj plaws rau koj yog tias koj twb muaj cov neeg koom nrog rau koj txoj kev kawm, vim lawv tsis muab kev pab rau qhov ntawd.
- Teeb meem nrog lub mobile version thiab kuaj ntawm iOS
pricing
Nws muaj 60 hnub ntawm kev sim dawb rau cov phiaj xwm hwm. Tus nqi ntawm lub platform pib los ntawm $ 17 toj ib hlis.
3. Typeform
Typeform yog huab-raws li kev soj ntsuam kev tswj hwm platform rau kev lag luam ntawm txhua qhov loj me. Hauv ib chav suite, nws suav nrog kev tshawb fawb tsim, teeb tsa, tshaj tawm, thiab tshuaj ntsuam xyuas. Cov neeg siv tuaj yeem tsim cov ntawv tshawb fawb raws li kev siv tus rub-thiab-nco interface.
Cov lus teb luv luv, cov lus nug ntau yam, cov lus teb ntev, cov duab xaiv, thiab cov ntawv teev npe poob yog nyob ntawm ntau hom lus nug suav nrog hauv cov qauv. Rau txhua lo lus nug, koj tuaj yeem xa cov duab lossis yeeb yaj kiab.
Hauv-site pop-ups thiab cov ntawv qhia laub tuaj yeem siv los xa cov ntawv tshawb fawb. Cov neeg siv tuaj yeem taug qab cov ntsuas kev ua tau zoo suav nrog kev mus ntsib tshwj xeeb, cov lus teb, thiab kev tshawb fawb tiav raws li kev siv
Typeform cov ntawv ceeb toom thiab dashboards. Cov neeg siv kuj tuaj yeem pom cov lus teb tshawb fawb hauv lub sijhawm. Cov neeg siv kuj tuaj yeem koom tes nrog cov software, uas tso cai rau lawv los tsim cov haujlwm tshawb fawb, muab lawv rau cov tib neeg, thiab qhia cov txiaj ntsig kev tshawb fawb.
pros
- Tus neeg siv interface yog yooj yim thiab siv tau.
- Order thiab reorder cov khoom los ntawm dragging thiab xa rov qab.
- Nws muaj ntau tus qauv los pab koj txuag sijhawm thiab tuaj nrog cov tswv yim tshiab.
- HubSpot kev sib koom ua ke rau kev ua haujlwm tsis siv neeg teb.
- Kev siv tau zoo heev, nrog kev mloog zoo rau cov neeg siv (tus neeg xam phaj thiab cov neeg xam phaj)
- Rau ob qho tib si tsim thiab tshaj tawm ib daim ntawv, nws tau sib xws nrog cov web browsers tam sim no, tso cai rau nws ua haujlwm thiab saib zoo rau txhua lub cuab yeej.
cons
- Tus nqi qauv, tshwj xeeb tshaj yog rau Pro + txoj kev npaj, yog tus kov tus nqi.
- Peb tseem muaj Typeform branding ntawm peb cov ntaub ntawv, txawm tias peb tab tom them rau peb cov kev pabcuam, uas, kuv ntseeg, yuav tsum raug tshem tawm yog tias koj hloov kho los ntawm tus as khauj pib.
- Kev txhawb nqa rau cov phiaj xwm yooj yim yuav zoo dua, tab sis nws tseem yog cov khoom lag luam zoo heev.
pricing
Nws muab cov phiaj xwm pub dawb uas suav nrog cov ntawv tsis pub dhau, kaum nqe lus nug hauv txhua daim ntawv, thiab kaum lus teb hauv ib hlis. Cov phiaj xwm hwm pib ntawm $ 29 toj ib hlis.
4. tshawb
Maze yog lub cuab yeej ntsuas ceev uas txhais cov lus qhia hauv ntiaj teb tiag tiag rau hauv cov ntaub ntawv ua tau. Nws ua haujlwm seamlessly nrog Adobe XD, Daim duab, InVision, Marvel, thiab Sketch, tso cai rau koj los import tus qauv uas twb muaj lawm los ntawm koj qhov kev nyiam tsim qauv.
Koj tuaj yeem txhim kho thiab ua qhov kev ntsuas qhov ua tau zoo siv Maze, tom qab ntawd qhia cov txiaj ntsig nrog koj cov neeg sim los ntawm qhov txuas kom tau txais cov lus pom zoo hauv feeb.
Kev tsom xam ua haujlwm, ntau txoj hauv kev tsom xam, heatmaps, kuaj A / B, kuaj guerilla, thiab lwm yam nta suav nrog hauv nws cov kev ntsuas kev siv tau.
Thaum ntxov ntawm cov qauv tsim, Maze Discovery tso cai rau koj los tshawb xyuas thiab sau cov neeg siv tswv yim.
pros
- Yooj yim UI, yooj yim rau kev nkag siab thiab taug qab, cov lus ceeb toom zoo, thiab cov lus teb ceev ceev.
- Figma tus neeg siv kev sim software kev koom ua ke yog sai li nws tau txais.
- Lim, heatmaps, neeg siv cov ntaub ntawv, thiab pej xeem URLs rau cov neeg muaj feem cuam tshuam tag nrho nrog rau hauv kev tshaj tawm.
- Kev hloov ntawm qhov chaw mus rau Maze yog yuav luag du rau cov neeg sim.
cons
- Nws muaj qee qhov kev txwv ntawm cov lus nug hom, suav nrog ntau hom kev xaiv nrog cov duab.
- Cov neeg tuaj koom yuav tsis meej pem los ntawm qhov kev nthuav qhia, thiab qhov ua kom sov-mapping feature tsis ua tiav.
pricing
Koj tuaj yeem pib siv lub platform nrog nws cov dawb version. Nws kuj tseem muaj qhov hwm version uas pib ntawm $ 50 / hli (them nqi txhua xyoo).
5. Hotjar
Hotjar cia koj pom tias tib neeg cuam tshuam nrog koj lub vev xaib li cas.
Nws siv kev sib tham sib heatmaps ntawm lawv cov clicks thiab kev ua, kaw lawv cov kev sib tham, thiab lo lus ntawm lub qhov ncauj los ntawm kev soj ntsuam thiab cov lus tawm tswv yim los pab koj tsim kom muaj zog, cov ntaub ntawv rov qab paub txog dab tsi thiab cov neeg siv koj lub xaib li cas.
Nws tso cai rau koj xa tawm cov ntawv tshawb fawb, sau tseg, thiab saib cov ntawv kaw lus ntawm cov neeg koom nrog koj lub vev xaib, tsim cov duab tshav kub thiab sau cov lus qhia siv sijhawm tiag tiag.
Lub platform yog txhua yam hais txog muab koj tus kheej tso rau hauv koj cov neeg siv khoom khau thiab txhim kho cov neeg siv kev paub dhau los.
pros
- Cov neeg siv kev sib cuam tshuam nrog cov vev xaib, tshwj xeeb tshaj yog cov ntawv multistep.
- Tau txais cov lus pom zoo hauv lub sijhawm los ntawm cov neeg siv thaum lawv nyob hauv koj lub vev xaib.
- Nyob rau hauv cov nqe lus ntawm navigation / neeg siv interface, nws yog ib tug yooj yim cov khoom siv.
- Cov neeg siv khoom tuaj yeem tshawb xyuas, uas yog txoj hauv kev yooj yim thiab ceev kom tau txais cov ntaub ntawv.
- Cov lim tuaj yeem siv los tsom rau qee pawg neeg siv.
cons
- Lub platform tuaj yeem ua kom nrawm nrawm ntawm koj lub vev xaib.
- Rau cov koom haum loj thiab cov vev xaib uas muaj neeg coob coob, cov kev pabcuam raug nqi heev.
pricing
Koj tuaj yeem pib siv lub platform nrog nws cov phiaj xwm yooj yim uas muaj 3 daim phiaj xwm cua sov rau koj lub vev xaib, thiab koj tuaj yeem sau 100 zaug txhua hnub. Nws kuj tseem muaj cov phiaj xwm hwm uas pib txij li $ 31 / hli.
xaus
Hauv txhua qhov project, kev tshawb fawb ntawm cov neeg siv kev paub yog qhov tseem ceeb. Nws tuaj yeem muab peb cov keeb kwm tsim nyog los pab peb nkag siab txog cov dej ua ntej peb poob rau hauv.
Kev tshawb fawb UX yog yuav luag ib lub tswv yim uas pab neeg tsim qauv nyob ntawm txhua kauj ruam ntawm txoj kev. Nws yog hais txog kev nkag siab tias tib neeg xav li cas, paub txog txhua qhov xwm txheej ntawm kev ua si, thiab txiav txim siab qhov kev ua tau zoo tshaj plaws.
Thaum kawg, cov cuab yeej koj ua haujlwm yuav raug txiav txim los ntawm UX kev tshawb fawb txoj kev uas koj xav thov, nrog rau cov peev txheej ntawm koj txoj kev kawm.
Sau ntawv cia Ncua