Teburin Abubuwan Ciki[Boye][Nuna]
Haɓaka ayyukan yawo na kiɗa ya canza gaba ɗaya yadda masu sauraro na yanzu ke kusanci kiɗan. Ba wai kawai ana samun miliyoyin waƙoƙi don ƙaramin kuɗin biyan kuɗi na wata-wata ba, algorithms suna aiki rayayye a bango don sadar da kullun kiɗan da aka keɓance don dandano ku.
Jagoran yaƙe-yaƙe masu yawo na kiɗa shine kamfanin Spotify na Sweden. The dandamali ya girma zuwa tara a kan 400 miliyan aiki masu amfani kowane wata a 2022. Baya ga kasancewa mafi girma a kan-bukatar music sabis, Spotify kullum tura iyakoki na AI da kuma injin inji a cikin mahallin kiɗa da shawarwarin kiɗa.
Lissafin waƙa kamar Discover Weekly ko Daily Mix an ƙirƙira su ta amfani da tsarin hadadden tsarin algorithm wanda ke ƙoƙarin daidaita masu fasaha da masu sauraro tare. Wannan labarin zai haskaka haske kan yadda Spotify ke aiki a bayan al'amuran. Za mu nutse cikin yadda duk waɗannan algorithms ke aiki tare don ƙirƙirar ingantacciyar sabis na curating kiɗa ga masu amfani.
Ta yaya Spotify ke ba ku shawara?
Spotify ya dogara da abin da aka sani da tsarin mai ba da shawara. Har ila yau, an san shi azaman injin ba da shawara, algorithm yana ƙirƙirar samfuri don nemo da ba da shawarar abubuwan da suka dace ga masu amfani. Spotify ya gina ingantaccen tsarin bada shawara wanda aka keɓance don isar da jerin waƙoƙi na musamman da shawarwarin waƙa ga masu amfani da shi.
Irin wannan algorithm a zahiri yana da yawa a rayuwarmu ta yau da kullun. Tsarin masu ba da shawara suna fitar da fasalulluka waɗanda ke ba da izinin Amazon, YouTube, da Facebook don ba ku abubuwan da suka dace dangane da mu'amalar ku ta baya da ƙa'idar.
Injin mai ba da shawarar Spotify yana buƙatar samun wakilci biyu daidai: mai amfani da waƙar kiɗan kanta.
Mai wakiltar Waƙoƙin Kiɗa
Kafin Spotify na iya ba da shawarar kiɗa a gare ku, algorithms ɗin sa dole ne ya sami wasu hanyoyin ƙididdigewa na kwatanta kowane ɗayan miliyoyin waƙoƙi a cikin bayanan su.
Ƙirƙirar bayanin martaba ga kowane waƙar kiɗa matsala ce mai ban sha'awa a cikin kanta. Spotify ya zuba jari a cikin bincike mai yawa don nemo mafi kyawun samfura don kwatanta kowane rikodin a cikin kasida.
Don magance wannan matsalar, Spotify yana amfani da manyan hanyoyi guda biyu don ƙirƙirar wakilci: tace tushen abun ciki da tace haɗin gwiwa.
Bari mu dubi abin da kowane ɗayan waɗannan hanyoyin ke yi da yadda suke aiki tare don ƙirƙirar cikakkiyar wakilcin kiɗa.
Tace abun ciki
Tace tushen abun ciki yana nufin siffanta kowace waƙa ta hanyar nazarin ainihin bayanai da metadata na waƙar.
A lokacin da artists upload music zuwa Spotify ta database, dole ne su samar da ainihin music fayil kanta, kazalika da ƙarin bayanai ko metadata. Metadata ya haɗa da sunan waƙar, shekarar da aka fitar da ita, kundin waƙar, har ma da tsawon waƙar kanta.
Lokacin da Spotify ya karɓi waɗannan fayiloli, zai iya amfani da metadata da aka bayar da sauri don rarraba waƙoƙi. Wani dutsen dutse na Burtaniya daga 1989, alal misali, ana iya sanya shi cikin jerin waƙoƙi da yawa kamar "Classic British Hits" ko ma "Rock Songs daga 80s".
Raw Audio Analysis
Duk da haka, Spotify ya ci gaba da mataki kuma yana yin nazari akan ainihin fayil ɗin mai jiwuwa da kansa don samun wasu ma'auni na ƙididdiga daga waƙar. Idan muka duba Spotify API, za mu iya ganin kaɗan daga cikin waɗannan ma'auni.
Misali, API ɗin ya haɗa da ma'aunin makamashi wanda ke auna "ma'aunin fahimta na ƙarfi da aiki." Dangane da takaddun, ana samun ma'aunin daga halaye daban-daban da suka haɗa da kewayo mai ƙarfi, tsinkayen ƙara, da katako. Yin amfani da wannan awo, Spotify na iya rarraba waƙoƙi masu ƙarfi tare da yi musu hidima azaman shawarwari ga masu amfani waɗanda ke sauraron kiɗan mai ƙarfi.
Bayan makamashi, Spotify kuma yana ƙayyade rayuwar waƙar, ma'auni wanda ke gano kasancewar masu sauraro a cikin rikodin. Valence ma'auni ne wanda ke bayyana yadda ingantaccen waƙa yake. Babban sautin valence yana nuna kida mai daɗi da farin ciki, yayin da ƙaramar sautin valence tana nuna baƙin ciki, baƙin ciki, ko kiɗan fushi.
Nazari na ɗan lokaci
Spotify kuma yana da wani algorithm na nazari mai ban sha'awa wanda ke bayyana tsarin waƙar na ɗan lokaci. An raba waƙa guda ɗaya zuwa sassa daban-daban: daga sassa (korus, gada, solo na kayan aiki), zuwa mutum yana bugun kansa. Kuna iya duba yadda Spotify ke bayyana tsarin waƙoƙin da kuka fi so ta amfani da wannan kayan aiki akan layi wanda ke aika buƙatu zuwa Spotify API.
Haɗa bincike na ɗan lokaci tare da ma'auni kamar makamashi da valence na iya taimakawa wajen wakiltar waƙa ta hanya mai ma'ana. Za mu iya tace ta cikin waƙoƙin da sannu-sannu ke haɓaka cikin ƙarfi, ko kuma nemo waƙoƙin da suke da ƙarfi sosai har zuwa gaba.
Binciken Rubutu
Injin mai ba da shawara na Spotify kuma yana fitar da bayanan ma’ana daga rubutu da suka shafi waƙa ko mai fasaha ta hanyar amfani da na halitta samfurin sarrafa harshe.
Kalmomin waƙa na iya taimaka wa ƙarin fahimtar abubuwan da ke cikin waƙar. Yana yiwuwa Spotify nema m keywords ko tantance tunani lokacin ƙirƙirar sabbin lissafin waƙa ko waƙoƙin rediyo.
Gidan yanar gizon kuma kayan aiki ne mai amfani don fahimtar waƙa ko mai fasaha. Spotify a kai a kai yana yin zazzagewar yanar gizo na kantunan watsa labarai na kan layi da wallafe-wallafen kiɗa don sanin yadda ainihin mutane ke kwatanta kowace waƙa ko mai fasaha.
Tace Haɗin Kai
Tace ta haɗin gwiwa tana nufin hanyar da za ku iya tace abubuwan da mai amfani zai fi so ta hanyar duba halayen masu amfani iri ɗaya.
Misali, mai amfani A zai iya son masu fasaha X da Y, da kuma wani mai amfani da Spotify B shima yana son X da Y. Idan mai amfani B yana sauraron waƙoƙi da yawa daga mai zane Z, to yana yiwuwa mai amfani A yana son su ma.
Batu ɗaya tare da tace haɗin gwiwa ta amfani da wannan hanya shine cewa masu amfani gabaɗaya suna da ɗanɗano iri-iri a cikin kiɗa. Yana yiwuwa mai zane Z ya bambanta da nau'ikan masu fasaha X da Y.
Don magance wannan, Spotify yana amfani da bambance-bambancen tace aikin haɗin gwiwa wanda ke duba cikin jerin waƙoƙi da taron sauraron taron. A cikin mafi sauƙi, waƙoƙin da suka saba kasancewa a cikin jerin waƙa ɗaya ko waƙoƙin da mutane ke saurara a cikin zama ɗaya sun fi kama da juna.
Spotify yana amfani da wannan hanyar tace haɗin gwiwa don haɗa waƙoƙi zuwa rukuni waɗanda ƙila ba za su bayyana ba yayin nazarin abubuwan da ke cikin waƙar.
Bayanin Dandanin Mai Amfani
Yanzu muna da kyakkyawan wakilci wanda ke bayyana waƙa ko mai fasaha. Ta yaya za mu sami dama masu amfani don ba da shawarar waƙoƙin zuwa?
Wata matsala mai ƙalubale da yakamata Spotify ya warware shine fahimtar ɗanɗanon kiɗan na masu amfani da shi.
Lokacin da kuka fara ƙirƙirar asusun Spotify, kuna iya lura cewa Spotify zai tambaye ku don zaɓar wasu nau'ikan nau'ikan ko masu fasaha waɗanda kuke son bi. Wannan shine mataki na farko na tantance irin waƙar da mai amfani ke son saurare.
Bayan haka, injin mai ba da shawarar Spotify yana kiyaye duk ayyukan sauraron ku. Yana da ma'ana don Spotify ya ba ku ƙarin shawarwarin kiɗa na gargajiya idan duk abin da kuke nema shine kiɗan gargajiya.
Koyaya, sauraron waƙa shine kawai sigina mafi mahimmanci don la'akari. Spotify kuma yana duba cikin waƙoƙin da kuka tsallake, waƙoƙin da kuka adana, da masu fasaha da kuke bi. Waɗannan nau'ikan hulɗar fayyace ce ko amsa mai aiki.
A saman wannan, Spotify kuma yana duban ra'ayi na zahiri. Wannan ya haɗa da tsawon lokacin sauraron ko sau nawa kuke maimaita waƙa.
Yin amfani da duk waɗannan hulɗar, Spotify ya kamata yanzu ya sami damar gano abubuwan da kuke so a nau'in, yanayi, da zamanin. Dandalin kuma na iya hasashen irin waƙar da za ku fi so a takamaiman lokaci na rana ko rana ta mako.
Spotify kuma ya fahimci cewa masu amfani galibi suna haɓaka ɗanɗanonsu a cikin kiɗa akan lokaci. Yin la'akari da wannan gaskiyar, injin mai ba da shawarar Spotify yana sanya ƙarin nauyi akan ayyukan kwanan nan akan bayanan tarihi.
Kammalawa
Duk da cewa dandamali irin su Apple Music suna da ƙarin waƙoƙin da ake samu, kuma ayyuka kamar TIDAL yayi alkawarin ingantaccen sauti, Spotify ya ci gaba da mamaye kasuwar duniya ta masu biyan kuɗin kida. Wani ɓangare na wannan nasarar shine tasirin tsarin shawarwarin sa, wanda samfuri ne na sama da shekaru goma na bincike da maimaitawa.
Manufar tsarin shawarwarin Spotify shine samar da gogewa mai gamsarwa ga masu amfani waɗanda zasu ba su damar ɗaukar dogon lokaci akan dandamali. Riƙewar mai amfani shine ma'auni mai mahimmanci don nasara idan ya zo ga ayyukan biyan kuɗi na kan layi kamar Spotify.
A cewar Oskar Stal, VP na keɓancewa a Spotify, dandalin yana nufin "ƙara yawan sauti mai ma'ana a rayuwar ku." Ta hanyar amfani da mashin ilmin lissafi, Spotify yana iya ba da shawarwari masu kyau ga masu amfani da shi kuma yana taimakawa masu fasaha suyi girma kuma suna da damar da za a ji su.
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