Okuqukethwe[Fihla][Bonisa]
Uma inkampani yakho inikeza isofthiwe njengesevisi, ungase ukuthole kunzima ukubeka kahle izidingo zamakhasimende akho endaweni ngayinye yokuxhumana.
Njengoba umthengi wakho eya eqenjini eya kwelinye, kungase kube nezindawo zokungezwani ngisho nokwehluleka kokuxhumana uma amathimba akho okumaketha, ukuthengisa, umkhiqizo, kanye nokwesekwa kwamakhasimende esebenza kuma-silos.
Ukusebenzisana phakathi kweminyango eyahlukene enkampanini yakho kuyinkimbinkimbi ngenxa yemvelo yamabhizinisi e-SaaS, uhambo lwawo lomthengi oluhlanganisa ukuvuselela, ukuthengisa, kanye nokudayiswa kwamanye amazwe.
Amakhasimende angase anganeliseki, futhi uba sengozini yokulahlekelwa isabelo semakethe nezimbangi zakho uma iqembu lakho lingakwazi ukuthola isisombululo sokuqondisa okuhlangenwe nakho kwamakhasimende okuhlukahlukene.
Izinkampani ze-SaaS manje kufanele, kunangaphambili, zihlanganise ngaphandle komthungo isipiliyoni sokuthenga esiqhubekayo sekhasimende ngalinye. Ukuze kulethwe okuhlangenwe nakho kokuthenga okuhlangene, kokugcina okudingwa ngabathengi, amaqembu adinga ukuphuma ezinqolobaneni zawo futhi asebenzise imisebenzi yemali engenayo (RevOps).
Kulesi sihloko, sizobheka kabanzi nge-RevOps, okuhlanganisa inani layo, izakhi eziyisisekelo, izinzuzo, nezinye izici.
Iyini iRevenue Operation (RevOps)?
Imisebenzi yemali engenayo (ebuye yaziwe ngokuthi i-RevOps) iwumsebenzi webhizinisi ozama ukukhulisa amandla emali engenayo enkampani. I-RevOps ihlola zonke izici zemijikelezo yemali engenayo yenkampani/yebhizinisi kanye nokusebenza kokuthengisa futhi ithola izindlela zokuthuthukisa ukugeleza komsebenzi noma izinqubo zabo ukuze zenze ukuthengisa okuphumelela kakhudlwana noma imbuyiselo enkulu iyonke.
Ama-RevOps avame ukusiza ekuhlanganiseni nasekuhambisaneni kokuthengisa, ukumaketha, impumelelo yamakhasimende, kanye nezinhlelo zangaphakathi. Kodwa uma sikhuluma ngokuhlanganisa ama-RevOps enhlanganweni yakho, asigcini nje ngokukhuluma ngokuletha ithimba labaphathi elisha elizokwengamela izigaba ezintathu noma ezine.
Esikhundleni salokho, ukuhlanganiswa okuyimpumelelo kwe-RevOps kudinga ukuthi ucabange kabusha ukuthi uyihlela kanjani inhlangano yakho yonke.
Kafushane, ithimba le-RevOps liqinisekisa ukuthi umsebenzi wokukhiqiza ukuthuthukiswa kokuthengisa udlulela ngalé kwenkampani yakho yokuthengisa futhi uba yisibopho esabiwe sawo wonke amalungu eqembu, abheke amakhasimende hhayi.
Ukubaluleka Kokusebenza Kwemali Engenayo
Imisebenzi yemali engenayo njengebinzana nendlela yokwenza kusha, nokho ihlobene eduze nendawo eshintshayo yokuthi amafemu akhuthaza kanjani, athengise, futhi asekele abathengi bawo.
Amakhasimende namuhla alindele ukuzizwisa okuhle kwe-inthanethi. Futhi bafuna izinhlangano zikhumbule abathintwayo bangaphambili nemibuzo ngaphandle kokuphinda amaqiniso kaningi.
Ukuxhumanisa amathimba okuthengisa, okuthengisa, namasevisi ngokusebenzisa imisebenzi yemali engenayo kungenye yezindlela zokufeza lokho okulindelwe ngamakhasimende. Njengoba kunezindawo zokuthintwa ezengeziwe zolwazi lwabathengi kunangaphambili, amaqembu okusebenza kwemali engenayo noma abalawuli baphathiswe ukwenza idatha nolwazi oluqoqwe lube lula futhi lube sobala - kusetshenziswa kokubili ubuchwepheshe kanye nomklamo wenhlangano.
Imisebenzi yemali engenayo ixhunywe ngokungenakuhlukaniswa kudatha yenhlangano, okukhula ukubaluleka kwayo. Inhloso enkulu yemisebenzi yemali engenayo iwukuhlanganisa idatha evela eminyangweni yokuthengisa, yokumaketha, neyesevisi ukuze kulethwe umbono wamakhasimende ongcono ongu-360-degree ngaphambi, phakathi, nangemuva kokwenziwe.
3 izinsika ze-RevOps
Inqubo, Inkundla, kanye nabantu bakha izinsika ezintathu ze-RevOps.
Insika ngayinye isebenza njengengxenye yokwakha eyisisekelo lapho kwakhiwe khona le nsika elandelayo. Ukugxila, ukucaca, kanye nesibopho kungafinyelelwa kulo lonke ibhizinisi lakho uma insika ngayinye isungulwe ngendlela efanele.
Inqubo
Ukuze ukhuthaze isiko lokubambisana, kufanele uqinisekise ukuthi izinqubo ezifanele ziyasebenza. Ukuze kuthuthukiswe isibopho nokwethemba ngaphakathi kwebhizinisi lakho, i-RevOps ivula izinqubo ezijwayelekile.
Uzoqala ukubona izinzuzo ezengeziwe, ezifaka imijikelezo yokuthengisa esheshayo, ukugcinwa okukhuphukile, kanye nenani elikhulu lokudayiswa, njengoba amaqembu akho ehlanganyela ukuze aguqule amathuba okuba abalandeli ababathandayo.
Ipulatifomu
Impumelelo kuzo zonke izimo incike ekubeni nolwazi oluthembekile. Kufanele uhlanganise futhi uhlanganise ubuchwepheshe benhlangano yakho ukuze utshele i-akhawunti ephelele nenembile yefaneli yakho yemali engenayo.
Abantu ngabanye bayakwazi ukuqonda ukuthi kokubili, ngokuqondile nangokungaqondile, kuthinta kanjani ipayipi ngokunikeza umthombo owodwa weqiniso.
Abantu
Abantu abaxhumanisa futhi baphathe izinkundla zakho nezinqubo bakha insika yesithathu neyokugcina. I-RevOps izonikeza imisebenzi ye-RevOps kumalungu eqembu lakho akhona noma yakhe ithimba elizinikele le-RevOps kuye ngosayizi wefemu yakho.
Izinzuzo ze-RevOps
Izitaki zobuchwepheshe ezimisiwe
A isitaki sobuchwepheshe iqoqo lezinhlelo eziningi nezinkundla ezingenza umsebenzi wakho ngokuzenzakalela. Nge-RevOps, amaqembu ahlukahlukene angasebenza ndawonye ngaphansi kophahla olulodwa kuyilapho esebenzisa isitaki esifanayo sobuchwepheshe.
Izitaki zobuchwepheshe zamaqembu zimanzi kakhulu, okuvumela ithimba labadayisi ukuthi lazi ukuthi iklayenti lalimakethwa kanjani kanye nethimba lempumelelo ukwazi ukuthi imiphi imikhiqizo edayiselwe abathengi. Izitaki zobuchwepheshe ezivumelanisiwe zawo wonke umuntu zingabhekisa ezinkundleni eziningi.
Okulindelwe amaklayenti abekwe ngokucacile
Iminyango eminingi yenkampani ngokuvamile ayisebenzisani kahle. Lapho abamele ukuthengisa befinyelela kumakhasimende, bangase basho okuthile okuphikisanayo.
Nge-RevOps, akunjalo. Ukuxhumana kuhlala njalo, futhi wonke umuntu uyavumelana. Amakhasimende anokulindela okucacile uma i-RevOps isetshenziswa ngempumelelo. Lokhu kungiholela ephuzwini lami elilandelayo.
Amakhasimende Ajabule Kakhudlwana
Amakhasimende ayajabula uma okulindelwe kubekwe obala. Baqaphela kakhulu izidingo zekhasimende lapho iminyango eminingi ibambisana kahle. Amakhasimende azojabula ngempela ngenxa yalokho ngoba azokholelwa ukuthi yonke inhlangano iyazazi izimfuno zabo.
Sizinkomba eziqinile zemiphumela yamakhasimende zihlanganisa abathengi abanelisekile. Imiphumela yamakhasimende iwukunqoba okutholwa amakhasimende akho ngenxa yemiphumela emihle yomkhiqizo wakho emabhizinisini awo kanye nokuvela kwemali engenayo.
Ukwethembeka Kwekhasimende Kwandisiwe
Imisebenzi yemali engenayo ihilela okungaphezu nje kokuthola ukuthengisa; kuhlanganisa nokugcina amaklayenti owalwe kanzima ukuze uwathole. Njengoba nje kuyibhizinisi elisekelwe ekuthengiseni, i-RevOps isekelwe ekugcinweni.
Abasebenzi bethimba eliphumelelayo lamakhasimende bajwayelene kakhulu namakhasimende njengoba bebambe iqhaza kuzo zonke izinyathelo zenqubo. Amakhasimende azoba maningi amathuba okuba anamathele ezimpahleni zakho ngenxa yalokhu kuzwana nokwethembana okwandile.
Ukuthengisa okukhulu kanye nenzuzo
Imisebenzi yemali engenayo yenza ifaneli yokuthengisa isebenze njengomshini ogcotshwe kahle, okwandisa amanani okuguqulwa. Imisebenzi yokuthengisa iyinqubo ehlukene, esizoyihlola kabanzi ngokuhamba kwesikhathi.
Abamele ukuthengisa bayingxenye eyodwa kuphela ye-RevOps, hhayi isistimu yonke. Uma kukhona okungahambi kahle, kulula ukukhomba umsuka wenkinga futhi usebenzise izixazululo ezisheshayo.
Amakhasimende athanda uma izinto zihamba kahle futhi azizwe ekhululekile ukunikeza ibhizinisi imali yawo, okugcina kukhuphule ukuthengisa nemali engenayo.
Ukukhula okubikezelwayo
Ungakwazi ukubikezela ukukhula nemali engenayo kalula kakhulu kunangaphambili ngomshini oqhutshwa idatha, oguquguqukayo. Ngokulinganisa okuthembekile, amaqhinga amanoveli, kanye/noma ukulinganisa okungaguquki, okunembe, i-RevOps ikhiqiza intuthuko ebikezelwayo.
Ukwengeza, ngenxa yokuthi i-RevOps iyinqubo evumelana kakhulu, amaqembu akuhlomele kangcono ukujwayela amashifu ezimakethe, okuholela ekukhuleni okubikezelwe ngisho nasezimeni ezingalindelekile.
I-RevOps Vs SalesOps
I-SalesOps inikeza ukuthengisa uhlelo. Kubhekiselwa eqenjini, umsebenzi, imisebenzi, nezinqubo ezisiza ithimba lokuthengisa. Amalungu e-SalesOps anesibopho semisebenzi eyahlukene yamaqhinga namasu, okuhlanganisa ukuphathwa komthofu, ukwenziwa ngcono kwezinqubo, izikimu zemiholo nezinxephezelo, ukwakheka kwendawo nokuqondanisa, nobuchwepheshe bokuthengisa, phakathi kokunye.
I-SalesOps ivumela abamele ukuthengisa ukuthi bagxile kakhulu ekuvaleni amadili, okuthuthukisa ukusebenza. Njengoba ubona, ngoba i-SalesOps ikhathazeke kuphela ngenqubo yokuthengisa nokuguqulwa kwamakhasimende, kuyinqubo ehlukanisiwe uma iqhathaniswa ne-RevOps.
I-RevOps, ngakolunye uhlangothi, ibandakanya kakhulu ngoba ihlanganisa amalungu kusukela ekuthengisweni, empumelelweni yamakhasimende, nasekukhangiseni. Ngenxa yokuthi abaqondi kahle ukuthi amasistimu ahlukahlukene asebenzisana kanjani, ukusebenza kwe-siled kungabangela ubunzima obuncane ukuba buphume esandleni.
Lapho imisebenzi ehlukahlukene ibambisana, banokuqonda okwengeziwe kokuthi kungani kuqubuke inkinga nokuthi ingalungiswa kanjani. Kuhle ukuqaphela ukuthi i-RevOps ihlukaniswa ngamabomu kusukela emaqenjini ewasebenzelayo, futhi amaqembu e-RevOps abika kubuholi obuphezulu benhlangano.
Umaketha we-RevOps, isibonelo, ngeke abike ku-CMO yenkampani; esikhundleni salokho, bazobika ku-CRO noma ngabe yiziphi ezinye izisebenzi ze-RevOps ezibika kuyo.
Ungayisebenzisa kanjani i-RevOps?
Ukusebenzisa ama-RevOps enkampanini yakho, njenganoma yimuphi umzamo omkhulu, akuqondile njengokuchofa iminwe yakho. Ukuqinisekisa isisekelo esiqinile esiqhubekela phambili, kufanele usebenzise indlela yamabomu yokuqasha ama-RevOps.
Nakuba inqubo ingase yehluke kakhulu ngokusekelwe kusayizi wenhlangano yakho, imboni, nezinjongo, kunezigaba ezimbalwa ezibalulekile okufanele zonke izinkampani zizithathe njengoba ziqala uhambo lwayo lwe-RevOps:
I-Audit
Uzodinga ukuthola noma yimaphi amaphuzu abuthakathaka nezindawo zokuhlukaniswa phakathi kweminyango yenhlangano yakho ngokushesha. Qala ngokubuza eminye yale mibuzo ebalulekile mayelana nohambo lwakho lwemali engenayo:
- Ingabe impahla yethu ebheke amakhasimende ikhombisa isigaba ngasinye sohambo lokuthenga?
- Ingabe ukuthengisa kwethu, impumelelo yamakhasimende, kanye namathimba okumaketha asekhasini elifanayo ngokomlayezo, isu, ukusetshenziswa kobuchwepheshe, izinqubo, kanye nemigomo?
Qondanisa
Okulandelayo, hlola izibalo zakho kanye nokugeleza kwemali engenayo ukuze uqinisekise ukuthi unokubonakala okuphelele empilweni yenhlangano yakho. Izikhundla nezigaba kufanele zihlelwe kabusha njengoba kudingeka ukuze zivumelane kangcono nesu le-RevOps (isb. wonke umuntu osebenza, amathuluzi, nendima yomhlaziyi ungaphansi komholi oyedwa).
Bese, qinisekisa ukuthi amathuluzi asetshenziswa amaqembu akho enza imali ayasebenza. Uma kungenjalo, ungase udinge ukwenza ucwaningo oluthile ukuze utshale imali futhi unikeze ubuchwepheshe obudingekayo kanye nezinqubo ukuze usebenze ngempumelelo nangempumelelo.
Amalungu ethimba lakho le-RevOps angaqala ukusebenza njengeqembu elibumbene uma esesekelwe ngamathuluzi nezinqubo ezifanele.
Ukulandelela kanye nokwenza kahle
Ukuhlanganisa ithimba le-RevOps akuwona umsebenzi owenziwa umuntu oyedwa, kodwa kuyinqubo okufanele ithuthukiswe njalo.
Hlela imihlangano evamile ukuze unqume ukuthi yini esebenzayo, yini engasebenzi, futhi lapho ongathuthukisa khona isu, izinqubo, ukusetshenziswa kobuchwepheshe, nokuningi. Bese, ngokusekelwe kokutholile, thatha izinyathelo zokuthuthukisa ithimba lakho le-RevOps futhi wandise ukubaluleka kwalo.
Isiphetho
Uma inhloso yenkampani yakho iwukubona nokwenza ngcono ukushiyeka kwakho, noma uma ufuna ukushintsha uhlelo lwakho lwebhizinisi lwamanje ukuze ukhulise imali engenayo, imodeli ye-RevOps ingasiza.
Imisebenzi Yemali Engenayo ingakusiza ekutholeni izinkinga nezisombululo enkampanini yakho obungazi. Kuzophinde kuqinise amakhono enkampani yakho amanje, kukuvumela ukuthi uzuze impumelelo enkulu nakakhulu.
I-RevOps ingasiza ukwenza imisebenzi yasekhaya ngokuzenzakalelayo kuyilapho igxile ekwenzeni kube ngokwakho, okulungile uma ukuphatha ibhizinisi lakho kuba yinkimbinkimbi futhi/noma izinqubo zakho zamanje azibonakali zihambisana nesivinini.
shiya impendulo