Ukuguqula izindawo zokugcina zedatha zibe yizinto ezijabulisayo zamakhasimende noma imikhankaso yokuthengisa ephumelelayo akulula. Amabhizinisi adinga inkundla yedatha yokuthutha idatha isuka endaweni eyodwa iye kwenye futhi iyenze ifinyeleleke kubahlaziyi, amaqembu amabhizinisi, namathimba okukhangisa.
Lezi yizinqubo eziyinkimbinkimbi ezisebenzisa ubuchwepheshe obuhlukahlukene, obakamuva kakhulu okuyi-ETL ehlehlayo (khipha, guqula, layisha).
Kulesi siqeshana, sizobhekisisa i-Reverse ETL, okuhlanganisa nokuthi kungani ungayidinga, amathuluzi angcono kakhulu ongawasebenzisa, nokuningi.
Iyini i-Reverse ETL?
Idatha ithathwa emithonjeni yedatha okuhlanganisa isizindalwazi se-SQL namathuluzi e-Software-as-a-Service (SaaS), iguqulelwe, bese ifakwa endaweni yokugcina idatha ngenqubo evamile ye-ETL.
I-Fivetran, i-Airbyte, nezinye izixazululo zenza kube lula ngenkampani yakho ukuthuthukisa amapayipi e-ETL.
Ngakolunye uhlangothi, i-Reverse ETL inika amandla amabhizinisi ukuthi athumele idatha eguquliwe isuka enqolobaneni yamafu iyise amathuluzi ebhizinisi okusebenza kwelinye ihlangothi le-ETL (okwenza izinkampani zikwazi ukufaka idatha endaweni yazo yokugcina idatha ukuze iguqulwe futhi imodelwe).
Kuyindlela entsha yokwenza idatha isebenze futhi kubhekwane nenkinga “yemayela lokugcina” ekuhlaziyeni ngokunika amandla amaqembu amabhizinisi ukuthi afinyelele futhi enze okuthile ngedatha eguquliwe ngokuqondile ezinkundleni ze-SaaS asevele ezisebenzisa nsuku zonke.
Ngokwenza intando yeningi ukufinyelela kwedatha ngale ndlela, i-Reverse ETL inika amandla i-paradigm entsha eyaziwa ngokuthi i-analytics yokusebenza - umkhuba wokuletha imininingwane kusuka emaqenjini edatha kuya emaqenjini ebhizinisi ekuhambeni kwawo komsebenzi okuvamile, ukuze akwazi ukwenza ukukhetha okungcono ngolwazi lwedatha.
Kungani udinga i-Reverse ETL?
Ukusetshenziswa okujwayelekile kakhulu kwedatha egcinwe ezindaweni zokugcina impahla ubuhlakani bebhizinisi nokubika kokuhlaziya.
Esebenzisa amathuluzi afana ne-Microsoft Power BI, i-Tableau, ne-SAS Business Intelligence, amabhizinisi angakha imibiko ehlinzeka ngemininingwane yedatha kanye nosizo ekuthuthukisweni kwezinhlelo zenhlangano ezinkulu.
Ngendlela efanayo ne-ETL ehlehla ngayo ingathola idatha yakho yamanje ezandleni zamathimba asebenzayo afana Nokuthengisa, Ukumaketha, Nokwesekwa Kwekhasimende ukuze kusetshenziswe ekuthathweni kwezinqumo kwansuku zonke, i-ETL ehlehlisayo iphinde yenza leyo datha isebenze.
Izixazululo ze-ETL ezihlehliswayo zivumelanisa idatha yesikhathi sangempela isuka enqolobaneni yakho yedatha iye kumathuluzi okusebenza afana ne-CRM, Izinhlelo Zokusekela, Izinhlelo Zokusebenza Zokulawulwa Kwephrojekthi, Nezinhlelo Zokusebenza Zokumaketha, uqinisekisa ukuthi abasebenzi bakho bahlala benolwazi lwakamuva futhi bakulungele ukwenza okuthile.
Nazi izibonelo ezimbalwa zendlela Izibalo Zokusebenza ingazuzisa amaqembu ahlukene amabhizinisi:
- I-Operational Analytics ivumela abakhangisi ukuthi bakhe izinhlelo zokumaketha ezenziwe ngokwezifiso. Kunokwabelana ngomkhankaso owodwa nabo bonke abasebenzisi, imikhankaso esuselwe kudatha yokuthengisa, yokusekela, neyomkhiqizo ingadalelwa umsebenzisi ngamunye kuye ngezidingo zakhe.
- Amathimba Omkhiqizo angabona amakhasimende asengozini ngokuhlanganisa idatha yokusetshenziswa komkhiqizo wesikhathi sangempela namathuluzi Okuphatha Ubudlelwano Bekhasimende (CRM). Indlela ingase ibekwe ukuze kuxwayiswe amaqembu lapho ukusetshenziswa kuwela ngaphansi komkhawulo othile, okuvumela Ithimba Lezokuthengisa ukuthi lithathe isinyathelo ukuvimbela ikhasimende ukuthi lihambe.
- Amakhasimende angabonwa ngendlela efanayo kuwo wonke amasistimu, esiza amathimba okuthengisa namasevisi amakhasimende. Bathola ukufinyelela kuhlu lwamanje Lwenani Lokuphila Kwekhasimende ngalinye, Umholi Ofanelekayo Womkhiqizo (PQL) kanye nolwazi lwe-Marketing Qualified Lead (MQL), Impilo Yekhasimende, nolunye ulwazi olungasetshenziswa ukuhlela izinyathelo zesikhathi esizayo.
Amathuluzi Angcono Kakhulu E-ETL
Uma umusha ku-Operational Analytics kanye nebhamuza elihlehlayo le-ETL, uzokhubeka futhi ucabange okuningi ngaphambi kokunquma ukukhetha kwakho okuphezulu.
Ukukusiza ekwenzeni isinqumo unolwazi, sihlanganise uhlu lwezinketho zethu eziphezulu zamathuluzi angcono kakhulu e-Reverse ETL emakethe:
1. Grouparoo
I-Grouparoo iyinkundla yesikhathi sangempela yokuthutha idatha evumela amabhizinisi ukuthi athuthele idatha phakathi kwezindawo zabo zokugcina idatha noma izingosi zolwazi kanye namathuluzi okusebenza asekelwe e-Cloud.
Isici esisodwa esihlukanisa i-Grouparoo kweminye imikhiqizo ukuthi inikeza i-Edishini Yomphakathi yamahhala, evulekile.
Lokhu kusho ukuthi amabhizinisi angakwazi ukwenza ikhodi ngendlela oyifisayo ukuze ihambisane nezimo zokusebenzisa kanye nezidingo zabo. Nakuba i-Grouparoo iyinhle ku-ETL ehlehlayo, inemithombo embalwa nezindawo okuyiwa kuzo.
Idatha evela ezindaweni zokugcina idatha ezinhlanu (I-Snowflake, i-Postgres, i-MySQL, i-Redshift, ne-BigQuery) ingathuthelwa kuphela enanini elilinganiselwe lezindawo, ezihlanganisa i-Marketo, i-Facebook, ne-MailChimp. Nokho, imahhala futhi iyasebenza.
buhle
- Ingumthombo ovulekile
- Imigijimo ehlelwe ngaphambilini.
- Kuhlala kumahhala ukusebenzisa ifu/inguqulo yomphakathi.
- Ivumela amafu endawo nangasese ukuthi asetshenziswe ukuze kuhlolwe futhi kukhiqizwe.
- Ivumela ukusetshenziswa kwemithombo ngaphandle kwendawo yokugcina idatha.
- Inani lemithombo nezindawo okuyiwa kuzo alikhawulelwe.
bawo
- I-edishini yomphakathi yamahhala kuphela enosizo olususelwa kuthikithi.
- Kunemithombo embalwa nezindawo okuyiwa kuzo, kepha ziyanda (29 ngesikhathi sokubhala).
- I-Enterprise UI iyisethaphu esebenziseka kalula oyikhokhelayo. Uma kungenjalo, i-Command Line Interface ingenye (CLI)
Zamanani
Ungaqala ukusebenzisa inkundla ngohlelo lwayo lomphakathi, olumahhala kuwo wonke umuntu futhi oluwumthombo ovulekile futhi. Iphinde inikeze ngezinhlelo ze-premium, eziqala ku-$150/ngenyanga.
2. Hlanganisa.io
Kungakhathaliseki ukuthi ufuna ukusebenzisa i-ETL evamile noma uhlehlise le nqubo ukuze wenze idatha isebenze kakhudlwana, ukusebenzelana kwephoyinti nokuchofoza kwe-Integrate.io okwenziwe lula kakhulu kwenza ukwakha amapayipi edatha kube lula.
Ngoxhumo olwakhiwe kusengaphambili oluthutha idatha phakathi kwezindawo zokugcina izimpahla nezinhlelo zokusebenza ze-SaaS, lesi sixazululo sekhodi ephansi/esingekho ikhodi senza ukuhlaziya okusebenzayo kube umbono oheha kakhulu.
Izixhumi ze-Integrate.io ziyamangaza ingqondo, kodwa inkundla iphinde ithole amamaki aphezulu ngokuqina nokuphepha.
Ungahambisa amanani amakhulu edatha usuka endaweni yokugcina izimpahla uye kuplathifomu ye-SaaS ukuze uthole ukuhlaziya okusebenzayo kuyilapho uhlala uthobela imithetho yokuphatha idatha efana ne-HIPAA, GDPR, kanye ne-CCPA.
buhle
- Isevisi yamakhasimende enhle kakhulu, esheshayo, futhi esabelayo. Ibhokisi lesihlabathi litholakala mahhala isikhathi esingapheli.
- I interface yomsebenzisi kumnandi. Ngokungafani nezinye izixazululo ze-ETL zebhizinisi, konke ukusebenza nokusebenziseka kwenziwe lula.
- Kuyindlela enhle yokuhlanganisa ngokushesha idatha esuka emithonjeni eminingi uyiyise endaweni yokugcina impahla.
- Ama-plugin, kanye nokusebenzisa i-API ukuqala imisebenzi. Ixhuma emithonjeni ehlukahlukene futhi iyihlanganise emthonjeni wedatha owodwa.
bawo
- Amalogi wephutha awasizi ngaso sonke isikhathi.
- Ukulinda isikhathi eside ukuthola usizo oluvela kusekelo
Zamanani
Ungazama inkundla izinsuku ezingu-7, alikho ikhadi lesikweletu elidingekayo. Ngamanani ayo, kufanele uthintane ngqo nezindali.
3. Ukubalwa kwabantu
I-Census inkundla yokuhlaziya ukusebenza. Futhi kungenye yezinkampani zokuqala ezihlinzeka nge-ETL ehlanekezelwe njengesevisi. I-Canva, i-DigitalOcean, ne-Loom ziphakathi kwamakhasimende azo.
Manje sekuyithuluzi elisebenza ngokugcwele elinokuhlanganiswa okuningana (okungama-41 kuzoba ncamashi, okuhlanganisa zonke izindawo zokugcina idatha nemithombo emikhulu). I-Census isebenza nengqalasizinda yedatha osuvele unayo.
Lokhu kusho ukuthi ngeke kudingeke uchithe enye imali noma isikhathi usetha igiya elisha.
I-Census iyisixazululo sokuya kuzo zonke izinhlangano ezinolwazi lwedatha njenge-dbt, i-Fivetran, i-Mode, ne-Metabase, ngakho-ke akumangazi. Ithembeke kakhulu futhi isebenza ngempumelelo ekusebenzelaneni nenani elikhulu ledatha (ngenkathi ihlinzeka ngomthombo owodwa weqiniso).
buhle
- Qala nge-warehouse yedatha eyodwa nezinkambu zezindawo eziyishumi mahhala.
- Ukuvumelanisa okuseduze nesikhathi sangempela;
- Imigijimo ehleliwe.
- Ukucubungula okusheshayo nokuvumelanisa.
- Izaziso zokwehluleka kokuvumelanisa kanye namalogi abanzi.
bawo
- Ubuchwepheshe be-SQL buyadingeka emithonjeni yokubuza.
- Kunemithombo embalwa nezindawo okuyiwa kuzo, kepha ziyanda (49 ngesikhathi sokubhala).
Zamanani
Ungahlola inkundla ngephakethe layo le-trail. Ihlinzeka ngezinhlelo ezikhokhelwayo eziqala ku-$300/ngenyanga.
4. I-Polytomic
I-Polytomic ingesinye isixazululo se-ETL esibuyisela emuva esinenzuzo esenza izinhlangano zikwazi ukwakha ngokushesha ukubuka bukhoma kwayo yonke idatha yekhasimende ku-Marketo, Salesforce, HubSpot, nezinye izinkundla zebhizinisi.
Kuyisixazululo esingenayo ikhodi, ngakho-ke ilungele abantu abafuna ukufunda ngezibalo zokusebenza kodwa abangenaso isizinda sobunjiniyela bedatha.
Lolu hlelo lokusebenza luwusizo ikakhulukazi kumaphrojekthi okusebenzisana njengoba lusebenza ngokuchofoza okukodwa okuhle kakhulu okukuvumela ukuthi umeme abanye abantu endaweni yesikhulumi ukuze ubambe imisebenzi ye-ETL ehlehlayo.
Inamakhasimende ambalwa nokuhlanganiswa ngoba kuseyinkampani encane, kodwa ihlinzeka nge-Airtable, Azure, ne-MongoDB njengemithombo.
buhle
- Ithumela izaziso zokuhluleka kokuvumelanisa.
- Imigijimo ehleliwe.
- Umthombo wedatha usesha ngekhodi engenawo noma encane.
- Umugqa womsebenzi ohlakaniphile uvumela ukusetshenziswa okuncane kwe-API.
- Vumela ama-Webhooks ukuthi asetshenziswe njengendawo yedatha ethunyelwe ezinhlelweni zokusebenza ozidalile.
bawo
- Kunemithombo embalwa nezindawo oya kuzo.
- Asikho isilingo samahhala noma ulwazi ngohlelo oluyisisekelo kuwebhusayithi yabo.
Zamanani
Intengo iqala ku-$500/ngenyanga, kodwa ukuze uthole imininingwane eyengeziwe, kufanele uxhumane nomthengisi.
5. I-Hightouch
I-Hightouch ubuchwepheshe be-ETL obuhlehlayo obuvumela amabhizinisi ukuthi avumelanise kalula idatha esuka ezinqolobaneni zedatha iye ku-Izicelo Zethimba elibheke Amakhasimende.
Izinhlelo zokusebenza Zokulawula Ubudlelwano Bekhasimende (ama-CRM), Ukumaketha, nezixazululo Zokusekela ezifana ne-Salesforce, i-HubSpot, i-Marketo, i-Gainsight, i-Zendesk, nezinye zifakiwe.
Iphinde ivumele izinkampani ukuthi zisebenzise inqolobane yazo yedatha njengesikhungo esisebenzayo nesokuhlaziya.
Lokhu kubenza bakwazi ukusebenzisa ukuhlaziywa ukuze banike amandla izinqubo zabo zokusebenza. Kungenye insiza ye-ETL SaaS ehlanekezelwe.
Umakhi Wezithameli yikho okuhlukanisa i-Hightouch. Iguqula inqolobane yakho yedatha ibe Inkundla Yedatha Yekhasimende (CDP).
buhle
- I-debugger isesikhathini sangempela.
- Umakhi wezithameli.
- Ukuvumelanisa kwesikhathi esiseduze.
- Izaziso zokuhluleka kokuvumelanisa
- Imigijimo ehleliwe.
- Manje sekuxhumeke abangu-93 futhi isibalo siyakhuphuka.
bawo
- Usizo lwe-imeyili itholakala kuphela ngohlelo lwamahhala.
- Ukubuza imithombo kudinga ukuqonda kwe-SQL.
- Ngokuya ngohlelo, kunezinketho ezimbalwa zezindawo.
Zamanani
Ungaqala ukusebenzisa inkundla ngohlelo lwayo ngalunye, olumahhala kuze kube phakade. Iphinde inikeze ngezinhlelo ezikhokhelwayo eziqala ku-$350/ngenyanga.
Isiphetho
Izinhlangano zingasebenzisa ubuchwepheshe be-ETL ukuze ziqondise futhi zigcine inqubo yokufaka amapayipi edatha, ukuphathwa kwedatha, nokuqapha nsuku zonke kwale misebenzi.
Ukukhetha ukusebenzisa ithuluzi le-ETL elilungile lebhizinisi lakho kuncike ezintweni eziningi eziguquguqukayo, okuhlanganisa izimo zokusebenzisa zenhlangano, ukuxhumana nemithombo yedatha, amakhono adingekayo ukuze kusetshenziswe uhlelo, amandla okunikeza ukufinyelela okusekelwe indima, kanye nokuphathwa kwedatha, isabelomali, njalonjalo.
shiya impendulo