Zviri Mukati[Viga][Ratidza]
Kubva kare, mafirimu esci-fi akakurudzira vanhu kuti vazvinetse pamusoro pemarobhoti achitora nyika.
Nekuda kweshanduko yekufambira mberi kwesainzi, engineering, uye njere dzekugadzira, iko zvino kwabva papfungwa iri kure kuenda kuchokwadi chinogoneka.
Social network inzvimbo imwe iyo H2R (Human 2 Robot) yekubatanidza iri kukura nekukurumidza, kunyangwe kana vanhu vachiri kure kure nekudyira padivi pemarobhoti muresitorendi, vachidhumhana navo mujimu, kana kufamba-famba navo mumugwagwa. .
Vazhinji vedu tinopedza nguva yakawanda evanhu vezvenhau. Isu tinosevha kuburikidza neasingaperi mafidhi ememes, mifananidzo, uye mavhidhiyo.
Iwe unogona kunge watowana inotonhorera Instagram account usinganzwisise kuti uri kutaura nemunhu akagadzirwa. Usanetseke; zvirokwazvo hausi woga.
Virtual influencers irudzi rutsva rwe egy online personas iyo mamirioni avanhu pasi rese ari kutevera uye kufambidzana pa Instagram nemamwe mapuratifomu.
Kunyangwe chokwadi chekuti ivo havana kugadzirwa nenyama nemapfupa, ivo vari kuita zvinoshamisa (uye kuvaraidza).
Muchinyorwa chino, isu tichatarisa zvakadzama kune chaiwo vanofurira, maitiro avanoita, maitiro ekuvandudza yako, ramangwana ravo, uye zvimwe zvakawanda.
Chii chinonzi virtual influencer?
Chimiro chinogadzirwa nekombuta chinowanzo kunzi "munhu wekunyepedzera" kana robhoti, rinoitirwa kuti riite kunge rechokwadi sezvinobvira uye rine hunhu hwakasiyana, maficha, idiosyncrasies, uye hunhu hunhu hunonzi munhu anopesvedzera.
Ava vanhu vepachokwadi vane “chiono chokutanga chenyika uye vanowanikwa pamapuratifomu enhau nechinangwa chokupesvedzera,” maererano neimwe ongororo.
Nenhamba iri kuwedzera yemadhijitari mavara anooneka pa Instagram uye mamwe social network uye kukwezva vateveri vakakura, vapesvedzera vachangobva kubuda sechinhu chine simba uye chemberi chekushambadzira chishandiso.
Zvakafanana nevanhu vane mukurumbira uye vanofurira zviri pamutemo, aya mamodheru e3D anowanzo kuwanikwa mune zvekushambadzira, kudyidzana kwekushambadzira, uye PR gimmicks.
Humwe hunhu hunotsanangura CGI influencer, kusanganisira:
- Dzinofanirwa kugadzirwa nemakomputa.
- Kazhinji, vane unhu hwemunhu.
- Vane simba rekukwezva vateereri.
- Ivo vanobva mumashure ayo vamwe vanogona kunzwisisa kana kubatana nawo.
Asi, vanoshanda sei?
Vapesvedzeri vechokwadi, hongu, "havapo" nenzira yakajairika. Vanoshanda sei?
Kuseri kwemumwe nemumwe wavo kune vasina kudomwa mazita matsva, makambani, uye vanhu vanofarira zvakadzama tekinoroji.
Ivo vari kutungamira kukura kwavo kunotevera Instagram uye kugadzira aya ekunyepedzera madhiri kuva anonyanya kuzivikanwa pesvedzero avari kukurumidza kuita.
Vagadziri vanosarudza chitarisiko chavo, mapfekero, uye maitiro. Ivo vanogona kusarudza wavanogara naye, kufambidzana, kupokana naye, uye kushanda naye pa Instagram.
Icho chokwadi chekuti vanochengeta mari inoitwa nevapesvedzera kubva kuhukama hwemhando ndicho chikamu chakanakisa.
Izvo zvinofurira zvinozogadziridzwa nevagadziri ava pazvavanoda kumashure.
Naizvozvo, kana vakagadzira yekufambisa-inoda pesvedzero, chavanoda ndeye yakakwirira-resolution yekumashure yenzvimbo iri kure, uye iyo chaiyo inopesvedzera inogona kuyambuka kubva kune yavo bhaketi runyorwa.
3D mifananidzo inoshandiswa kugadzira madhijitari anopesvedzera. Mavara edhijitari anogona kuvepo munyika chaiyo kunyangwe zvipfeko zvavanopfeka uye marongero avanogara haaite.
Imma, iyo inonyanya kuzivikanwa yedhijitari modhi munyika, yakagamuchira imba yepanyama sechikamu chekuisirwa iyo IKEA Japan yakafumura muna 2020.
Paaiongorora imba yake nyowani, Imma aigara achivandudza vanomuyemura pasocial media munguva chaiyo. Asi kazhinji kutaura, rudzi urwu rwekunyepedzera pesvedzero haruratidzike mukati upenyu hwechokwadi.
Chii Chinokurudzira Vagadziri Kugadzira Virtual Models?
Digital influencers vanogona kupa yakadzika dhigirii yekubatana kupfuura vanozivikanwa, vamiriri vemhando, uye vanofurira vanogona panguva iyo makambani ari kuyedza kuita nevatengi vepamhepo nenzira dzine musoro.
Sei uchishandira munhu iwe uchigona kuvaka dhijitari inopesvedzera kubva kutanga yakanyatso kurongeka kune zvinhu zvako kana masevhisi?
Nepo hutsva hwemavara edhijitari hunogona kukwevera muvatengi, pane akati wandei mamwe mabhenefiti ekufunga nezvawo:
okugadzira zvinhu
Kutanga kubva pakutanga kunoita kuti vagadziri vaburitse hunyanzvi hwavo. Nekuti hapana zvimhingamipinyi zvemuviri kana zvetekinoroji, mavara chaiwo anogona kumiririrwa nenzira dzisingagoneke kubereka munyika chaidzo.
Mikana yekugadzira haina magumo; kubva pazvipfeko zvakanyanyisa kusvika kune surreal mamiriro, zvishoma zvisingabvumirwe munzvimbo yekupesvedzera chaiko.
Hukama hweveruzhinji uye kushambadzira
Kushanda nevapesvedzeri vepasirese kunogona kupota kuchikonzera matambudziko ePR.
Kune rimwe divi, iyo chaiyo modhi inogona kuve yakachipa uye inodzorwa zvizere. Brands inogona kunyatsogadzirisa chikamu chese chevapesvedzera vevanhu, kusanganisira mameseji avo, zvavanotenda, uye chitarisiko.
Pamusoro pezvo, Travers anocherekedza kuti vanhu vekugadzira ava vanogona kuve munzvimbo dzinoverengeka kamwechete, uye zvakanyanya kukosha, havambochembera kana kufa.
Mutemo usina kukwana
Mazuva ano, vapesvedzeri vehupenyu chaihwo vanofanirwa kutevedzera mitemo yakaomesesa yekushambadza munyika dzakawanda. Vanofurirawo pano neapo vanofanirwa kubatanidza chirevo chinotsanangura kuti mifananidzo yavo yakashopurwa kana kuchinjwa neimwe nzira.
MaVirtual influencers haasati aiswa pasi pemutemo, zvisinei, Meta yataura kuti iri kufunga kumisa mamwe maitiro ehunhu.
Mari zvakanakira
Mamwe mabhureki ave kukwanisa kugadzira ega digital modhi nekuda kweiyo yakanyanya kuvandudzwa uye yakachipa CGI tekinoroji.
Isu tinogona kutarisira kuwanda kwakasiyana-siyana kwezvikamu zvekudyara mune iyi tekinoroji sezvo musika unowedzera.
Contextual flexibility
MaVirtual influencers 'akagadzirwa-mabiographies uye backstories akanyorwa nenzira yekuti vatengesi vagone kuzvishandura kuti zvienderane nezvinangwa zvavo zvekushambadzira.
Pamusoro pezvo, zvinoita kuti zvive nyore kumabhizinesi kuvaka vamiriri vemhando vanonyatsovakodzera pane kushandisa nguva nemari vachitsvaga "mutambo wakakwana" pakati pevanokurudzira vanhu.
India yekutanga Virtual Influencer
India ine yekutanga online influencer izvozvi. Kyra, uyo akapiwa zita remadunhurirwa rokuti “Meta-Influencer wokutanga muIndia,” ari kukurumidza kuzivikanwa. Vanenge 100,000 vanhu vanomutevera pa Instagram.
Virtual influencers dzakakurumbira mazuva ano. Zvinogona kunetsa kuti vanhu vaone pakati peava maavatars edhijitari nevamwe vanofurira sezvo aya maavatars, ayo anodzima chipinganidzo pakati pechokwadi nefungidziro, ane kufanana kunotyisa kwevanhu.
Iyi avatar yakagadzirwa naHimanshu Goel, director webhizinesi weTop Social India, anonzi "Virtual uye Meta Influencer" yenyika.
Kyra ndi "Meta Influencer," ane makore makumi maviri nemaviri Metaverse influencer ari muDelhi. Anoda kufamba uye kuenzanisira.
Venetizens vakaratidza kufarira mavhidhiyo ekutandara kwake mudziva kana nguva kubva pamifananidzo inopfura pamhenderekedzo yegungwa kana pamberi peJaipur's Hawa Mahal.
Zvakatumirwa naKyra zvakawedzera kutariswa zvisinei nekuti vamwe vanhu vanozviona zvakaoma kutenda uye vaona kuti mhando yemufananidzo wake unogadzirwa nekombuta (CGI) inoda kuvandudzwa.
Kusimuka kweVirtual Influencers
Muchokwadi, mukurumbira wavo wakawedzera zvekuti, pa Instagram, mwero wavo wepakati wekudyidzana wakakura zvakapetwa katatu pane zvemunhu.
Uyezve, a kuongorora kwezvino yakaratidza kuti vatengi vari kumbundira fadhi:
- 58% yevatori vechikamu musarudzo vakati vanotevedzera munhu mumwe chete anopesvedzera.
- 24% yevanhu vasingateveri vapesvedzeri vanga vasingazive nezvehupenyu hwavo.
- Virtual influencers inoteverwa ne27% yevashandisi vezvavari, 19% yerondedzero yavo, uye 15% yekufemerwa.
Social media ipuratifomu imwe apo marobhoti ari kushandura miganhu yekubatanidza kwevanhu nemichina mune izvo zvinoita senge nzira inobatsira, kunyangwe hazvo pfungwa yemarobhoti achitora nyika inogona kunzwika inotyisa.
Mamwe madhijitari anopesvedzera akanyorwa pamwe chete nevanozivikanwa mune dzimwe nyika, seChina, uye vanonzi "zvidhori chaizvo."
Hunhu hwakasiyana, kusanganisira hwevaimbi, vaimbi, vatungamiriri vemaonero makuru (KOLs), uye vatepfenyuri, vanogona kuratidzwa nevanhu vanogadzirwa nekombuta.
6.22 bhiriyoni yuan, kana anopfuura bhiriyoni imwe yemadhora, yakashandiswa pamusika weava mavara muna 1 chete.
Izvi zvinodaro nekuti nyika yakaisa mari yakakura muCGI tekinoroji, uye zvichangobva kuitika zvakaita kuti zvive nyore kuti zvidhori zviite sehupenyu, zvichibva kubva. 2D kusvika ku3D mavara ine mabhesi makuru e fan uye maitiro.
Kugadzira Virtual Influencer
Iko kugona kugadzira anonyatso kupesvedzera hakugumiri kune akakura mabhureki nemabhizinesi.
Kupfuura kushandira pamwe kana kubatana nemabhizinesi kutengesa zvinhu, iwe unogona zvakare kugadzira yedhijitari persona inogona kuve nekudyidzana kwechokwadi nevateereri.
Pane mashoma ekufunga kuita mukugadzira virtual influencer:
Avatar
Usati watanga, funga nezve chitarisiko cheavatar yako, ingangoitika nhoroondo, hunhu, uye humwe hunhu hunogona kusiyanisa kubva kune akajairwa pesvedzero.
Chakavanzika chekuve anobudirira dhijitari pesvedzero kuve nehunhu (nemafungiro nehunhu izvo vanhu vanogona kuziva nazvo), mukuwedzera pakuva neanoyevedza aesthetics ayo vateereri vanogona kuenderana nawo.
Vateereri
Ndeapi huwandu hwevanhu hunogona kupesvedzera yako yedhijitari kusvika uye kushamwaridzana nayo?
Iwe unozofanirwa kuitisa tsvakiridzo yemusika yechikamu ichi, kuputsa huwandu hwevanhu uye psychographics, maitiro ekushandisa, zvaunofarira zvemukati, zvinoonekwa, nezvimwe.
Unyanzvi hwehunyanzvi
Unogona kutanga kugadzira yako chaiyo influencer kana wangofunga nezvekuzivikanwa kwehunhu hwako uye nevateereri vavanenge vachitaura navo.
Kuwana hunyanzvi mu 3D modelling uye animation kwakakosha mukubudirira kweprojekiti yako.
Kune akati wandei emahara mavhidhiyo paYouTube ekuti iwe utange kana iwe usinga jairane nerudzi rwesoftware uye kugona kunodiwa pachikamu ichi.
Kuganhurirwa ne Online Influencers
Isu vanhu takazvarwa tinoda kunzwa tiri padyo nevatinoda maartist uye vane mukurumbira sezvo tiri vanhu vanogarisana nevamwe. Tinovimba navo uye nemazano avanopa.
Nyaya inomuka apo mabhizinesi anoburitsa aya anogutsa edhijitari ekushambadzira pasina kuburitsa hunhu hwavo kune vateereri.
Nepo iwe uchikwanisa kusiyanisa maVI kubva kuvanhu chaivo zviri nyore, isu isu tisina tech-savvy, sevana, vachiri kuyaruka, uye vakura, vangasakwanisa.
Chikumbiro chine musoro chekuti mabhizinesi ave akavhurika uye akatendeseka kana achibata neanopesvedzera nekuti isu takamboona Deepfake tekinoroji inokonzera kuita kwakafanana muvanhu.
Imwe nyaya yehutsika ndeyekushandiswa kwevanopesvedzera.
Ese aya mavara eCGI 'kurudziro inonyengera kushambadzira nekuti ivo vanoshaya pfungwa dzekuravira, kubata, kunhuwidza, kuona, uye kunzwa.
Semuyenzaniso, zvingave zvisina kunaka kuti munhu anofurira ape zano rekubvisa mburwa nekuti "munhu" iyeye haasati amboona mburwa uye haanzwisise mabhenefiti echigadzirwa.
Hazvina mhosva kuti munhu ane hupenyu hunoratidzika sei pahwindo, zviitiko zvavanoti vakave nazvo hazvisi zvechokwadi, zvinonyengera vatengi.
Future
Chero zvazvingaitika, maitiro evanopesvedzera ari pano kugara. Iwo ane fashoni, emangwana, anovaraidza, anowirirana, uye akanyatsokodzera kune chinangwa chedemographic chavanotsvaka kuita.
Iwo zvakare ndiwo akanakisa sosi yekubatsira mafemu kuwedzera vateereri vawo, kusimbisa kushambadzira kushambadzira, uye kubata vatengi kuburikidza nekugadzira nyaya.
Isu tinovimba nevasiki vedu vatinoda nekuda kwezvikonzero zvakasiyana, saka kana vakazoita maAvatars anogadzirwa neAI, tinogona kururamiswa pakutanga kusahadzika tekinoroji.
Chokwadi, kudzikamisa muganho pakati pechaiyo neisiri chaicho kunogona kutanga kuita sekusagadzikana uye kunotyisa. Asi mukupedzisira, vapesvedzera paYouTube kana Instagram vanoshanda chaizvo havasi vese vakasiyana neavo vanoshanda mumunhu.
Chinzvimbo chakamisikidzwa neVIs ndechekuti mune chaiyo marongero, senge social media kana iyo metaverse, vanhu vedu vedhijitari vanomiririra isu pachedu.
Kunyangwe tikangoona vagadziri vedu vatinoda pahwindo, tinovatenda kuti vanhu chaivo.
Naizvozvo, maVI haafanire kufungwa nezvawo zvakasiyana.
Zvisinei nekugutsikana sei (kana kwete) iwe unowana iyo nharo, VIs inokunda pane izvo zvavakasikirwa kuita: kunyengetedza uye kukunda pamusoro pevateveri.
Asi zvinogoneka zvakanyanya kuti vanozorasikirwa nezvimwe zvezvikumbiro zvavo sezvavanowedzera kupararira uye kukosha kwavo kutsva kunoderera.
mhedziso
Muchidimbu, kukwidziridza chaiwo vapesvedzera haisati yakajairika zano rekushambadzira kushambadzira.
Naizvozvo, iyo chaiyo yepamhepo persona inogona kuita kuti brand yako ibude pachena kubva kuchaunga chevanhu chaivo vari kushandisa mapuratifomu se Instagram.
Pamusoro pezvo, kupihwa kukurumidza kwevaraidzo yedhijitari ikozvino kugadzirwa, zvinonzwisisika kuti nei ichizoramba yakakurumbira.
Ingo rangarira hunhu uye nyaya dzawakamboshamwaridzana nadzo munguva yakapfuura kana uchinetsekana kuti manyepo ezvirimo achadzima vateereri vako.
Tinoda zvese kunzwa nekugovana nyaya. Munhu anopesvedzera inongova imwe nzira yokutaura nayo, sezvo tose tine chido chomuzvarirwo chokudaro.
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