M'ndandanda wazopezekamo[Bisani][Show]
Ntchito zoyang'anira katundu nthawi zambiri zimakhala zosiyanasiyana. Ayenera kukhala omasuka komanso okhoza kuyenda m'madera ambiri. Muyenera kukhala ofulumira komanso kuthetsa mavuto nthawi zonse mukamagwira ntchito ndi gulu lanu ngati mukufuna kuwonetsetsa kuti ali ndi masomphenya ogawana pazamalonda anu.
Oyang'anira katundu amagwira ntchito zofanana ndi otsogolera a orchestra m'njira zosiyanasiyana. Kukhala woyang'anira gulu lokhala ndi luso losiyanasiyana kumafuna kuti muwonetsetse kuti akugwira ntchito limodzi kuti apange mankhwala omwe ali othandiza pamagulu onse.
Zofunikira za tsiku ndi tsiku za utsogoleri wogwira mtima nthawi zina zimatha kusokoneza dongosolo la masomphenya omveka bwino a chinthu. Mumakhala pachiwopsezo chosiya kuyang'ana makasitomala omaliza komanso momwe amalumikizirana ndikugwiritsa ntchito mankhwala anu kuti athetse mavuto ngati kuyanjana kwamkati kumakhala kotanganidwa kwambiri.
Oyang'anira malonda ambiri amavutika ndi izi chifukwa amayamba kudzimva kuti alibe zofuna ndi zosowa za msika wa malonda awo. Oyang'anira zinthu amatha kukhala otanganidwa kwambiri kuyang'anira gulu lawo tsiku ndi tsiku kuti akumbukire masomphenya okulirapo a chinthucho.
Ndi njira iti yabwino kwambiri yoti oyang'anira malonda azigawaniza nthawi yawo pakati pa kuyankhulana ndi anthu omwe ali kunja kwa kampani ndikumvera omwe ali mkatimo?
kugwiritsa ntchito chida chosanthula deta
Magulu azogulitsa amatha kusanthula ndi kuyang'anira momwe ogwiritsa ntchito amagwirira ntchito komanso momwe amagwirira ntchito pazogulitsa zonse pogwiritsa ntchito zida zowunikira zinthu, zomwe zimapereka chidziwitso chazidziwitso zamachitidwe amakono a ogwiritsa ntchito, magwiridwe antchito, ndi zolakwika.
Kuzindikira uku kumathandiza gulu kuti limvetsetse zomwe zingasinthidwe pazamalonda komanso momwe ogula angawachitire.
Ma Dashboards ndi malipoti omwe amawonera ndikuwunika kuchuluka kwa ogwiritsa ntchito amawonetsa komwe ogwiritsa ntchito amathera nthawi yawo yambiri akamagwiritsa ntchito zinthu zosiyanasiyana.
Ma dashboard awa ndi malipoti amawunikiranso malo otsika pomwe ogula amasokoneza kapena sapita patsogolo pang'ono pakuyenda. Magulu azinthu, omwe amapangidwa ndi oyang'anira zinthu, opanga, opanga, ndi osanthula deta, nthawi zambiri amatanthauzira datayi.
Chifukwa chake, mu positi iyi, tiwona zida zapamwamba zowunikira zinthu zomwe mungagwiritse ntchito kuti muwone zambiri zamakasitomala komanso machitidwe azogulitsa.
1. Chiwerengero
Amplitude ndi yankho lathunthu la analytics lomwe limapangidwa kuti lithandizire mabizinesi kumvetsetsa zomwe ogula amachita komanso kuchita bwino kwazinthu. Makampani amatha kusanthula machitidwe a ogwiritsa ntchito pogwiritsa ntchito Amplitude kuti aziyang'ana pamakanema osiyanasiyana, kuphatikiza pa desktop, mafoni, ndi mapulogalamu apa intaneti.
Pogwiritsa ntchito mawonekedwe osiyanasiyana a nsanja, mabizinesi amatha kuwunika momwe ogwiritsa ntchito amagwirira ntchito, kusunga, ndi ndalama komanso kupanga malipoti ndi ma dashboards.
Matalikidwe amasiyana ndi nsanja zina zowunikira zinthu chifukwa amatha kutsata machitidwe a ogwiritsa ntchito munthawi yeniyeni, yomwe ndi imodzi mwazinthu zake zazikulu. Tsopano, makampani amatha kuyang'anira machitidwe a makasitomala ndikuchitapo kanthu mwachangu, mozindikira.
Mphamvu ya Amplitude pakuwunika kwamagulu imathandizira makampani kuyang'anira machitidwe amagulu ena ogwiritsa ntchito pakapita nthawi. Mabizinesi omwe akufuna kupititsa patsogolo zotsatsa zawo komanso kulimbikitsa kusunga makasitomala atha kuwona kuti izi ndi zothandiza kwambiri.
Kugawikana kwa ogwiritsa ntchito, kusanthula kwa funnel, komanso kuthekera koyesa mayeso a A/B ndi zina mwazinthu zina zomwe Amplitude imapereka zomwe zimasiyanitsa ngati njira yabwino kwambiri yowunikira zinthu.
In mosiyana ndi kusanthula kwa fayilo, komwe kumalola mabungwe kuyang'anira machitidwe a ogwiritsa ntchito paulendo wonse wa ogwiritsa ntchito, magawo a ogwiritsa ntchito amathandizira mabizinesi kusanthula machitidwe a ogwiritsa ntchito malinga ndi zofunikira, monga malo kapena mtundu wa chipangizo.
Mabizinesi amatha kuyesa ndikusintha zomwe amagulitsa munthawi yeniyeni pogwiritsa ntchito kuyesa kwa A/B, zomwe zimakulitsa luso la ogwiritsa ntchito nthawi zonse.
mitengo
Mutha kuyamba kuigwiritsa ntchito kwaulere ndikuyipempha kuti ikhale yamtengo wapatali.
2. Hotjar
Hotjar ndi njira yowunikira komanso mayankho omwe amathandiza mabizinesi kumvetsetsa momwe makasitomala amalumikizirana ndi masamba awo.
Pulatifomuyi imapereka zida zosiyanasiyana zomwe zimalola mabizinesi kusanthula machitidwe a ogwiritsa ntchito munthawi yeniyeni, kuphatikiza ma heatmaps, zolemba zamagawo, ndi kafukufuku wamayankho.
Mabizinesi atha kudziwa zambiri za momwe makasitomala amalumikizirana ndi masamba awo, kupeza malo oti atukuke, ndikusintha luso la ogwiritsa ntchito pogwiritsa ntchito matekinoloje awa. Mabizinesi atha kugwiritsa ntchito ma heatmaps kuti adziwe madera omwe amayendera kwambiri mawebusayiti awo komanso omwe akulandira chidwi chochepa kuchokera kwa ogula.
Kapangidwe ndi kalembedwe katsamba katha kukonzedwa pogwiritsa ntchito deta iyi kuti muwonjezere kuyanjana kwa ogwiritsa ntchito komanso kutembenuka.
Zojambulira pagawo zimapatsa mabungwe kuthekera kowunika makanema a magawo apadera a ogwiritsa ntchito, kuwapatsa kumvetsetsa bwino momwe ogwiritsa ntchito amalumikizirana ndi tsamba lawebusayiti.
Pogwiritsa ntchito deta iyi, malo opweteka a ogwiritsa ntchito amatha kudziwika, ndipo chidziwitso cha wogwiritsa ntchito chikhoza kulimbikitsidwa kuti awonjezere kugwiritsira ntchito ndi kusunga. Kuphatikiza apo, imapereka zida zosankhidwa za ogwiritsa ntchito, monga mavoti ndi kafukufuku, zomwe zimathandiza mabizinesi kupeza mayankho a kasitomala mwachindunji.
mitengo
Mutha kuyamba kuigwiritsa ntchito kwaulere ndipo mitengo yamtengo wapatali imayambira pa $32 pamwezi (yolipira pachaka).
3. Mulu
Heap ndi chida cha analytics chomangidwa ndi kulimba mtima kwa gulu. Oyang'anira zinthu omwe ali ogwira mtima amatha kuchitapo kanthu mwachangu popanga zisankho mopupuluma komanso mwadala.
Zatsopano siziyenera kuchedwetsedwa ndi deta. Mutha kuwunika mosavuta zomwe zasonkhanitsidwa pa intaneti komanso pulogalamu yam'manja ndi Heap kuti ikuthandizeni kupanga zisankho.
Mwamwayi, izi no-code platform imatha kuthamanga yokha pomwe ikusonkhanitsa zambiri zamakhalidwe a ogwiritsa ntchito mkati mwa pulogalamu chifukwa chazomwe zimangochitika zokha.
Kwenikweni, magulu azogulitsa anali m'malingaliro pomwe Heap idapangidwa. Amakufunani ngati kasitomala. Mukatero mutha kugwiritsa ntchito nsanja yomwe idapangidwa makamaka kuti zinthu zikhale zosavuta, zachangu, komanso zomveka kwa gulu lanu.
Muluwu utha kuyang'anira mitundu yochititsa chidwi yamitundu yosiyanasiyana, ndikuthandizira kudziwitsa zomwe gulu lanu lapanga.
Ma metrics awa amachokera ku kukhathamiritsa kwa kasinthidwe ndi kuyatsa mpaka kuchuluka kwa anthu omwe akutenga nawo mbali komanso kusunga. Zatsopano zikagwiritsidwa ntchito kapena zochepetsera, palibe chifukwa chosinthira kachidindo chifukwa imangosonkhanitsa zonse zomwe ogwiritsa ntchito amagwiritsa ntchito.
Dongosolo lachidziwitso ndilokwanira, limapereka magawo a ogwiritsa ntchito, magulu amakhalidwe, kusanthula mafungulo, kusanthula kasungidwe, ndi zina zambiri kuti zithandizire kupanga zinthu zothandiza kwambiri ndikukwaniritsa zolinga zamakampani.
mitengo
Mutha kuyamba kuigwiritsa ntchito kwaulere ndikuyipempha kuti ikhale yamtengo wapatali.
4. Mixpanel
Mutha kukulitsa zigamulo zanu pazantchito zanu za SaaS pogwiritsa ntchito Mixpanel kuti mumvetsetse bwino zomwe ogwiritsa ntchito amachita.
Kuti muwone bwino momwe makasitomala amagwirira ntchito, imapereka kusanthula kwazinthu potengera zochitika zomwe zimatsata kulumikizana kwina kwa ogwiritsa ntchito munthawi yeniyeni.
Malipoti ochitirana zinthu amapereka wathunthu kuwonera deta yatsatanetsatane ya ogwiritsa ntchito, kuphatikizapo zambiri za komwe makasitomala amachoka komanso chifukwa chake, ogwiritsa ntchito omwe amakhalapo kwa nthawi yayitali bwanji, momwe ogwiritsa ntchito amasankhidwira malinga ndi khalidwe lawo, ndi zina.
Kuti tipereke kusanthula kwatsatanetsatane komanso kothandiza kwa zochitika za ogwiritsa ntchito, kusanthula kwatsatanetsatane kumakhala ndi malingaliro a ogwiritsa ntchito, zochitika, ndi mawonekedwe.
Potenga chidziwitso chochuluka cha kukhudzidwa kwa ogwiritsa ntchito, njira yake yochokera pazochitika imathandizira kusanthula mozama komanso kulunjika kolondola kwa mauthenga ndi zoyesera.
Gulu la mapulogalamuwa limagwiritsa ntchito chiwongolero, chiphaso chokhazikika cha SOC 2 Type II, ndikuwonjezera kubisa ngati njira zachitukuko zotetezera zinsinsi za kasitomala.
mitengo
Mutha kuyamba kugwiritsa ntchito kwaulere ndipo mitengo yamtengo wapatali imayambira pa $20+ pamwezi.
5. UXCam
UXCam wotsogola wa pulogalamu yapa foni yam'manja idapangidwa kuti igwiritsidwe ntchito ndi mapulogalamu am'manja.
Chimodzi mwazinthu zapadera za UXCam ndiukadaulo wake wojambulitsa, womwe umangosunga zosintha zonse za ogwiritsa ntchito mu pulogalamuyi ngati ma data omwe angawunikidwe pambuyo pake.
Kusanthula kwa data retroactive tsopano ndi kotheka popanda kufunikira pakupanga zochitika pamanja.
UXCam ikhoza kukhala yofananira ndi inu ngati muli ndi pulogalamu yam'manja ndipo mukufuna kukweza mitengo yosinthira komanso kukhutira kwa ogwiritsa ntchito. Ndi mizere iwiri yokha ya kachidindo ndi mphindi zosakwana zisanu za ntchito, zimapereka chidziwitso chochuluka komanso chapamwamba ndipo n'chosavuta kuphatikiza.
Ngati mukuyang'ana chida chowunikira zinthu zapaintaneti, chida choyesera cha A/B, kapena chida chowunikira zotsatsa, UXCam mwina singakhale njira yabwino kwambiri.
Pulatifomu imathandizira machitidwe onse a pulogalamu yam'manja, kuphatikiza iOS, Android, React Native, Flutter, Xamarin, Unity, NativeScript, ndi Cordova.
mitengo
Mutha kuyamba kuigwiritsa ntchito kwaulere ndikuyipempha kuti ikhale yamtengo wapatali.
6. Chikondi
Pendo ndi nsanja yowunikira zinthu yomwe idapangidwa kuti ithandizire mabizinesi kumvetsetsa bwino momwe makasitomala amagwiritsira ntchito malonda awo.
Mabizinesi amatha kuyang'anira machitidwe a ogwiritsa ntchito, kuyesa kuvomereza kwazinthu, ndikupeza mayankho a ogula pogwiritsa ntchito kuthekera kosiyanasiyana kwa nsanja.
Kuthekera kopereka zidziwitso zamachitidwe a ogwiritsa ntchito pamapulatifomu ambiri ndi zida kumasiyanitsa ndi mayankho ena owerengera. Izi zimaphatikiza zida zolumikizidwa ndi intaneti ya Zinthu (IoT) kuphatikiza pa intaneti, mafoni am'manja, ndi mapulogalamu apakompyuta.
Kuthekera kwa Pendo kupereka upangiri wa ogula mkati mwa pulogalamu ndi mphamvu yake. Izi zimakulitsa luso la ogwiritsa ntchito ndikuchepetsa ndalama zothandizira mabungwe powapangitsa kuti azitha kupatsa ogwiritsa ntchito thandizo ndi malangizo.
Kuphatikiza apo, Pendo imapereka zowunikira zapamwamba monga kusanthula kwamagulu, kusanthula kwa funnel, ndi kuyesa kwa A/B komwe kumalola makampani kuyang'anira machitidwe a ogwiritsa ntchito ndikuwongolera zinthu zawo mosalekeza.
Salesforce, Marketo, ndi Slack ndi ochepa chabe mwa nsanja ndi matekinoloje omwe angaphatikizidwe nawo. Mabizinesi tsopano akuwona kuti ndizosavuta kulumikizana zidziwitso ndi zidziwitso pakati pamagulu komanso kuphatikizira deta yawo yowunikira zinthu ndi nsanja zina.
mitengo
Kufunsira mitengo yake.
7. PotHog
PostHog ndi nsanja yosinthika yomwe mabizinesi amitundu yonse amagwiritsa ntchito kutsata, kuyang'anira, ndi kusanthula machitidwe a ogwiritsa ntchito pamawebusayiti ndi mapulogalamu.
Mabizinesi angapo otukuka kwambiri padziko lapansi, kuphatikiza Combinator, Staples, Airbus, Outbrain, Phantom, QuestDB, ndi zina zambiri, amagwiritsa ntchito PostHog.
Pulatifomuyi imathandizira kusonkhanitsa deta yogwira ntchito pawebusayiti kapena pulogalamuyo komanso kupanga zisankho zoyendetsedwa ndi data kuti zilimbikitse kukula konse.
PostHog imapereka zinthu monga kutsata kwa ogwiritsa ntchito, kutsatira zochitika, kusanthula kwa funnel, kusanthula kwamagulu, kusanthula kasungidwe, kuyesa kwa A / B, ndi zina zambiri.
Popanga mapulogalamu omwe amalumikizana ndi gwero lanu la data kudzera pa mazana a mapulogalamu a chipani chachitatu, mutha kukulitsa magwiridwe antchito a nsanja kuti mukwaniritse zosowa zanu zabizinesi.
PostHog imapezeka m'mitundu yonse yaulere komanso yolipira.
Pazinthu zovuta kwambiri monga kusanthula kwa Correlation, kusanthula kwamagulu, magulu a Lifecycle, magwiridwe antchito a netiweki pamajambulidwe, kuyesa kwa A/B, thandizo la Slack, ndi zina zambiri, mabizinesi akulu amatha kusankha mtundu wolembetsa. Tsambali lili ndi gulu lamphamvu lotseguka lomwe lili ndi nyenyezi zopitilira 11,000 za GitHub.
mitengo
Mutha kuyamba kuigwiritsa ntchito kwaulere ndipo mitengo yamtengo wapatali imayambira pa $0.00045/chochitika pamwezi.
8. Chipale chofewa
Snowplough Analytics ndi njira yotsegulira zochitika zomwe zimathandizira makampani kusonkhanitsa ndi kusanthula deta ya machitidwe a ogwiritsa ntchito kuchokera kuzinthu zambiri.
Mabizinesi amatha kutsatira machitidwe a ogwiritsa ntchito pamapulatifomu ambiri, kuphatikiza pa intaneti, mafoni am'manja, ndi mapulogalamu apakompyuta, chifukwa cha ntchito zosiyanasiyana zoperekedwa ndi nsanja.
Kutha kwa Snowplough Analytics kusonkhanitsa ndi kusamalira zosasefedwa, zosaphika zimasiyanitsa ndi mapulogalamu ena osanthula deta.
Chifukwa cha kuwongolera kwathunthu, izi zimapatsa mabizinesi pa data yawo, amatha kukonza njira yosonkhanitsira deta ndikumvetsetsa mozama za machitidwe a ogwiritsa ntchito.
Kuphatikiza apo, Snowplough Analytics imapereka zida zowunikira zapamwamba monga kusanthula kwamagulu, kusanthula mafungulo, ndi magawo omwe amalola makampani kuyang'anira machitidwe a ogwiritsa ntchito munthawi yeniyeni.
Elasticsearch, Amazon Redshift, Google BigQuery, ndi nsanja zina ndi matekinoloje onse amatha kuphatikizidwa ndi Snowplough Analytics. Chifukwa cha izi, ndizosavuta kuti mabungwe azilumikiza deta yawo ndi machitidwe ena ndikusinthanitsa chidziwitso pakati pamagulu.
mitengo
Mutha kuyamba kuigwiritsa ntchito kwaulere ndipo mitengo yamtengo wapatali imayambira pa $1350 pamwezi.
9. Zithunzi za LogRocket
Mabizinesi amatha kuyang'ana ndikuwunika machitidwe a ogwiritsa ntchito pa mapulogalamu awo apa intaneti pogwiritsa ntchito LogRocket, chida chowunikira zinthu.
Pulatifomuyi imapereka zida zingapo zomwe zimathandiza makampani kuphunzira zambiri za machitidwe a ogwiritsa ntchito, monga kubwereza gawo, zomwe zimathandiza makampani kuwona momwe ogwiritsa ntchito amalumikizirana ndi mapulogalamu awo, ndikutsata zolakwika, zomwe zimathandiza makampani kupeza ndikuwongolera zolakwika zogwiritsa ntchito.
Pulatifomu imalemba machitidwe a ogwiritsa ntchito monga kudina ndi kusuntha komanso zambiri za ogwiritsa ntchito monga malo ndi tsatanetsatane wa chipangizo kenako ndikuphatikiza izi kukhala malipoti omveka bwino.
Izi zitha kuthandiza makampani kupeza magawo a pulogalamu yawo omwe amakhumudwitsa makasitomala ndikusankha momwe angasinthire zomwe akugwiritsa ntchito potengera ziwerengero.
Kuphatikiza apo, LogRocket ili ndi zolumikizira zingapo ndi mapulogalamu ena ndi nsanja, monga Google Analytics ndi Intercom, zomwe zimapangitsa kuti mabizinesi azitha kulumikiza deta yawo pamapulatifomu angapo.
Pofuna kuonetsetsa chitetezo cha data yachinsinsi ya ogwiritsa ntchito ndikuwonetsetsa kutsatira malamulo achinsinsi ngati GDPR ndi CCPA, nsanjayi imapereka zinthu monga masking ndi kukonzanso.
mitengo
Mutha kuyamba kuigwiritsa ntchito kwaulere ndipo mitengo yamtengo wapatali imayambira pa $99 pamwezi.
10. Zikuwonetsa
Chiwonetsero cha nsanja yowunikira zinthu, chomwe chili pamtambo, chimathandizira makampani kumvetsetsa ndikuwongolera machitidwe a ogwiritsa ntchito pa intaneti ndi mafoni awo.
Pulatifomuyi imapereka zida zingapo zomwe zimathandiza makampani kudziwa zambiri za momwe makasitomala akugwirira ntchito ndi katundu wawo, monga kugawa kwa ogwiritsa ntchito, kusanthula kwa funnel, ndi kusanthula kwanthawi yeniyeni.
Popanda kufunikira kwa coding kapena SQL experience, Indicative imatha kusanthula zovuta.
Ogwiritsa ntchito omwe si aukadaulo amatha kupanga malipoti owoneka bwino ndi ma dashboards pogwiritsa ntchito mawonekedwe a pulatifomu, zomwe zimapangitsa kuti zikhale zosavuta kugwiritsa ntchito.
Ukadaulo wake wapadera wamitundu yambiri umathandizira kuzindikira malo omwe amakangana pamagawo osiyanasiyana amakasitomala kuti asungidwe komanso kuwona ndi kulosera zomwe makasitomala ali ofunikira kuti athe kupeza.
Pulogalamuyi imayang'anira ulendo wonse wamakasitomala, kuphatikiza njira zanthawi zonse, kupanga mapu kuti amvetsetse momwe makasitomala amachitira, kupanga mafani akuyenda kwamakasitomala, kumvetsetsa malo omwe makasitomala amalephera, ndi zizindikiro zina zambiri zomwe zimathandizira kukonza zinthu ndikukulitsa kukhutira kwamakasitomala.
mitengo
Mutha kuyamba kuigwiritsa ntchito kwaulere ndipo mitengo yamtengo wapatali imayambira pa $199 pamwezi.
Kutsiliza
Pomaliza, posankha njira yabwino kwambiri yowunikira zinthu, ndikofunikira kuganizira zosintha monga mtengo, makonda, mawonekedwe a data, ndi kuphweka kwakugwiritsa ntchito.
Chida chilichonse ndi chosiyana ndi chake ndipo chili ndi mawonekedwe ake.
Chifukwa palibe chida chimodzi chomwe chingathe kuthana ndi maudindo onse, ndikofunikira kuti mutsimikizire zofunikira zabizinesi kapena malonda ndi zolinga zake musanasankhe pulogalamu yabwino kwambiri yowunikira zinthu.
Siyani Mumakonda